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COVID-19's impact on the world economy was virtually impossible to predict and fully prepare for. Governments balancing citizens' immediate health and safety vs. their financial needs resulted in emergency regulations that have hurt businesses world-wide. Today, the cannabis industry is considered essential, but as we entrepreneurs know, operating any business is a challenge. The entrepreneurial spirit burns brightly in tough times as we constantly look for ways to survive and improve our business while overcoming hardships

I built my beauty brand, Frilliance, off of my YouTube following. At the time I launched Frilliance, I had around 500,000 subscribers. My other social media channels were not as strong as my YouTube following, so I leveraged that platform in particular both to launch my brand and leading up to the launch. Through my videos, I encouraged my subscribers to join the email, text, and Instagram for Frilliance. I didn't want to rely on my YouTube channel as my only way to market and sell Frilliance.

Since the controversial flood of the #blackouttuesday black squares on Instagram, newly-inspired social media activists have been grappling with how to contribute to the Black Lives Matter movement in a productive and authentic way. In addition to protesting, signing petitions, and donating to various organizations, social media has risen as an essential platform to share useful information and promote self-education.

Growing up, I always wanted to work in a profession where I could help people. My dedication to health, wellness, and helping others was instilled in me through my grandmother, who my family refers to as Grandma Clover. Hearing the stories of how Grandma Clover was always around to provide a helping hand to those in need made me realize my own passion for helping those experiencing sickness and pain. This is how I began my journey to become a Cardiovascular Intensive Care Unit nurse.

Since starting my entrepreneurship journey almost three years ago, running my own PR agency from all over the world, my weekends disappeared. I replaced brunch and lazy mornings with crafting media pitches, strategies, and research. Sure, I enjoyed my weekends and did fun things, but work was still a priority. When you are a business owner, the stakes are high, and taking a full day off (let alone two) seems wrong. There is always something more that can be done and life becomes an endless cycle of to-do lists. Then COVID-19 disrupted the world

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