Suzanne Sinatra is the CEO and Founder of Private Packs. A former Event Planner turned Accidental Entrepreneur. Private Packs has reimagined the therapy pack and sculpted it for the intimate areas to deliver discrete comfort. Private Packs was born out of a traumatic Brazilian waxing incident that prompted Suzanne to design a product that currently was an unmet need in the marketplace. “I’m just a woman that hurt her vagina. From that experience and those of the women around me inspired me to start Private Packs.” Launching later this year, Private Packs will transform the healing process for women in their most sensitive areas, specifically after childbirth, bikini waxes, intercourse, and surgery.