Why I Pivoted from 8 Years at a Hedge Fund to Becoming a Voice Industry Expert

4min read

Being an expert in the voice space wasn't always my calling - I was previously in the finance world as Senior Vice President and Head of Corporate Strategy at a global alternative investment firm where I spent eight years.

I had been on the sidelines of emerging tech for many years because my husband is in the tech space, and I saw a huge opportunity in the voice industry. I believe it's the next frontier in tech and will be as important as web and mobile and as a way we interact with technology -- after all, speaking is the most natural way that we communicate. Voice is one of the fastest adopted technologies ever -- just 5 years after Amazon first introduced the Echo in 2014, 1 out of 4 adults in the US has a smart speaker. It's also on the cusp of a huge wave of monetization as smart displays with screens get in the hands of more consumers. Voice commerce is where mobile commerce was, not that long ago!

As a consumer, I also noticed the disconnect between, on the one hand, the fast adoption and remarkable capabilities of smart speakers with built-in voice assistants like Alexa, and on the other hand, how people were using their smart speakers. Half of smart speaker owners have never even tried a third party voice app (that's like saying half of iPhone owners have never downloaded an app from the App Store).

It was clear to me that the millions of people with Alexa in their homes are not unlocking the full potential of Alexa and other voice technologies -- and that they needed a trusted third party resource to help guide them. That's why I started VoiceBrew as the first-ever digital media company fully dedicated to helping people get the most out of Alexa. We're a one-stop shop for everything you need to know to get the most out of Alexa.

VoiceBrew offers comprehensive guides on a range of Alexa features and devices, advice for users, and a variety of simple and insightful tips & tricks for unlocking Amazon Alexa's full potential - and it's a great resource for busy female professionals.

Here are VoiceBrew's tips on 4 easy ways Alexa can help boost productivity:

#1. Alexa flash briefings provide your daily news in just a few minutes


If you find that your mornings are crunched for time, but still want to hear the latest news before starting your day, you'll love listening to your Alexa flash briefing.

Alexa flash briefings are short, 2-4 minute clips from your favorite news sources. Whether you prefer to listen to NPR, BBC or even your local TV station, there are thousands of briefings to choose from! And since the clips are so short, you can easily enjoy a few as you go through your morning routine.


You can easily start listening to flash briefings with one minute or less of set-up.

To add your favorite news sources' flash briefings to your personal flash briefing list: Open your Alexa app, tap the hamburger icon in the upper left corner > tap "Settings" > (scroll down and) tap "Flash Briefing" > tap "Add Content" > search for a flash briefing by tapping the magnifying glass in the top right corner > tap "Enable to Use" > repeat for additional briefings.

To listen: Just say "Alexa, play my news" to hear your daily briefing.

#2. Linking your calendar to Alexa enables hands-free time management


Need to add a new event to your calendar? Put your phone down and give hands-free a try! Gone are the days of picking up your phone, opening the calendar app, creating a new event… you get the idea. Alexa integrates with all popular calendars, making it easier than ever to hear your daily schedule or even create an event.


To link your calendar to Alexa: Open your Alexa app, tap the hamburger icon in the upper left corner > tap "Settings" > (scroll down and) tap "Calendar & Email" > tap "Add Account" > tap your calendar service name (Google, Microsoft, Apple, etc.) > toggle "Calendar" on > tap "Connect Account" button > follow simple linking instructions.

To get or add calendar info: For a birds-eye view of your schedule, ask "Alexa, what's on my schedule today?" And the next time you need to schedule an event, just say "Alexa, schedule (appointment name like lunch with Kathy) on (date) at (time)."

#3. Let Alexa guide you through a five-minute workout


Crunched for time, and finding it hard to sneak in even a short workout? Alexa can help. Whenever you're ready for a small burst of activity, use Alexa's Five Minute Workout skill for five minutes of fat-burning fun.

The best part? These exercises can be done in a small area, making it perfect for a 3pm pick-me-up at the office — or even a morning workout in your hotel room when you're traveling (you can always access Alexa via the Alexa app on your phone).


To enable the skill, tap/click here > tap/click the "Enable" button.

To get started with your workout, just say "Alexa, open five-minute workout."

Pro Tip

When you're ready to step it up a notch, set an automatic Alexa reminder by saying "Alexa, remind me to exercise every day at 3 pm."

#4. Calm your mind and increase focus with a meditation led by Alexa


Exercising the mind is as important as exercising the body. Research has shown that meditation can help you make smarter choices and increase your ability to focus by 14%. Even a short meditation equal to the time it takes to grab your afternoon coffee can work wonders.

And if you're new to meditation, don't worry: the Headspace Alexa skill has everything you need to get started. The first time you use it, Alexa will walk you through a brief demo to bring you up to speed.


To enable Headspace, tap/click here > tap/click the "Enable" button.

Then, just say "Alexa, open Headspace" to get started.

Pro Tip

To unlock more meditations, create a Headspace account (or connect an existing account by following Alexa's prompts).

Our newsletter that womansplains the week
4min read

Going Makeupless To The Office May Be Costing You More Than Just Money

Women have come a long way in redefining beauty to be more inclusive of different body types, skin colors and hair styles, but society's beauty standards still remain as high as we have always known them to be. In the workplace, professionalism is directly linked to the appearance of both men and women, but for women, the expectations and requirements needed to fit the part are far stricter. Unlike men, there exists a direct correlation between beauty and respect that women are forced to acknowledge, and in turn comply with, in order to succeed.

Before stepping foot into the workforce, women who choose to opt out of conventional beauty and grooming regiments are immediately at a disadvantage. A recent Forbes article analyzing the attractiveness bias at work cited a comprehensive academic review for its study on the benefits attractive adults receive in the labor market. A summary of the review stated, "'Physically attractive individuals are more likely to be interviewed for jobs and hired, they are more likely to advance rapidly in their careers through frequent promotions, and they earn higher wages than unattractive individuals.'" With attractiveness and success so tightly woven together, women often find themselves adhering to beauty standards they don't agree with in order to secure their careers.

Complying with modern beauty standards may be what gets your foot in the door in the corporate world, but once you're in, you are expected to maintain your appearance or risk being perceived as unprofessional. While it may not seem like a big deal, this double standard has become a hurdle for businesswomen who are forced to fit this mold in order to earn respect that men receive regardless of their grooming habits. Liz Elting, Founder and CEO of the Elizabeth Elting Foundation, is all too familiar with conforming to the beauty culture in order to command respect, and has fought throughout the course of her entrepreneurial journey to override this gender bias.

As an internationally-recognized women's advocate, Elting has made it her mission to help women succeed on their own, but she admits that little progress can be made until women reclaim their power and change the narrative surrounding beauty and success. In 2016, sociologists Jaclyn Wong and Andrew Penner conducted a study on the positive association between physical attractiveness and income. Their results concluded that "attractive individuals earn roughly 20 percent more than people of average attractiveness," not including controlling for grooming. The data also proves that grooming accounts entirely for the attractiveness premium for women as opposed to only half for men. With empirical proof that financial success in directly linked to women's' appearance, Elting's desire to have women regain control and put an end to beauty standards in the workplace is necessary now more than ever.

Although the concepts of beauty and attractiveness are subjective, the consensus as to what is deemed beautiful, for women, is heavily dependent upon how much effort she makes towards looking her best. According to Elting, men do not need to strive to maintain their appearance in order to earn respect like women do, because while we appreciate a sharp-dressed man in an Armani suit who exudes power and influence, that same man can show up to at a casual office in a t-shirt and jeans and still be perceived in the same light, whereas women will not. "Men don't have to demonstrate that they're allowed to be in public the way women do. It's a running joke; show up to work without makeup, and everyone asks if you're sick or have insomnia," says Elting. The pressure to look our best in order to be treated better has also seeped into other areas of women's lives in which we sometimes feel pressured to make ourselves up in situations where it isn't required such as running out to the supermarket.

So, how do women begin the process of overriding this bias? Based on personal experience, Elting believes that women must step up and be forceful. With sexism so rampant in workplace, respect for women is sometimes hard to come across and even harder to earn. "I was frequently assumed to be my co-founder's secretary or assistant instead of the person who owned the other half of the company. And even in business meetings where everyone knew that, I would still be asked to be the one to take notes or get coffee," she recalls. In effort to change this dynamic, Elting was left to claim her authority through self-assertion and powering over her peers when her contributions were being ignored. What she was then faced with was the alternate stereotype of the bitchy executive. She admits that teetering between the caregiver role or the bitch boss on a power trip is frustrating and offensive that these are the two options businesswomen are left with.

Despite the challenges that come with standing your ground, women need to reclaim their power for themselves and each other. "I decided early on that I wanted to focus on being respected rather than being liked. As a boss, as a CEO, and in my personal life, I stuck my feet in the ground, said what I wanted to say, and demanded what I needed – to hell with what people think," said Elting. In order for women to opt out of ridiculous beauty standards, we have to own all the negative responses that come with it and let it make us stronger– and we don't have to do it alone. For men who support our fight, much can be achieved by pushing back and policing themselves and each other when women are being disrespected. It isn't about chivalry, but respecting women's right to advocate for ourselves and take up space.

For Elting, her hope is to see makeup and grooming standards become an optional choice each individual makes rather than a rule imposed on us as a form of control. While she states she would never tell anyone to stop wearing makeup or dressing in a way that makes them feel confident, the slumping shoulders of a woman resigned to being belittled looks far worse than going without under-eye concealer. Her advice to women is, "If you want to navigate beauty culture as an entrepreneur, the best thing you can be is strong in the face of it. It's exactly the thing they don't want you to do. That means not being afraid to be a bossy, bitchy, abrasive, difficult woman – because that's what a leader is."