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About

US

SWAAY is a ground-breaking digital publication that harnesses the style and glamour of today’s business-minded woman. At SWAAY we believe that women’s interests are much more diverse than what traditional magazines portray. We are dedicated to celebrating the stories of established and emerging entrepreneurs to advance more women into the forefronts of innovation and entrepreneurship through visually inspiring and intellectually engaging content.


SWAAY was founded in 2016 by Iman Oubou, an entrepreneur and former Miss New York US, who noticed gender disparities in business as well as a media bias in the way the modern woman is represented. In today's world, women are starting more businesses than ever before and SWAAY's objective is to position these founders as the new icons, providing content and community for them to empower each other.

In addition to offering an editorial platform for business-minded women, SWAAY serves as an innovative example of what female-focused media should embody: intellect, influence and a powerful visual of femininity.

About

The Founder

A beauty queen, published scientist and philanthropist, SWAAY Founder, Iman Oubou is poised to change the world by challenging stereotypes.

With a diverse, multicultural and multidisciplinary background that spans a variety of fields, Iman's worldview is centered on championing innovation and changing the status quo.

Crowned Miss New York US in 2015, Iman also holds a Masters degree in biomedical engineering and a Bachelors in Biochemistry and Molecular Biology. She has worked as a cancer research scientist, leading medical missions to developing countries, and is a board member of ‘Mission To Heal,” an NGO based in Washington DC.

"Throughout my life I never fit into the standard 'feminine box and I have learned that we need to define our own terms before society defines us," says Iman, who emigrated to the US from Morocco in 2006. “While there are many beautiful role models to choose from thanks to Hollywood and social media, there is a need today to spotlight and celebritize women who are making a dent through their businesses and philanthropic endeavors."

Iman launched SWAAY, as an expansion of her popular podcast 'Entrepreneurs En Vogue', in October, 2016. Her mission is to spotlight and empower female entrepreneurs who are changing the world one launch at a time.

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Our newsletter that womansplains the week

How and Why Overconfident Male CEOs Destroy Companies

It's good to see that more and more attention is being paid to issues regarding toxicity in the workplace. At the same time, people have started to wise up to the problems related to gender differences and the extra divide that comes from that direction. There has been a lot of research on the topic too, and one particular trend has started to materialize lately: it's becoming more and more clear that some men in high positions of authority have a tendency to let that power go to their heads, and they subsequently end up undermining the performance of their entire operations and let their businesses run into red.


Toxicity at the Workplace Can Happen at All Levels

Toxic behavior is not limited to low-ranking employees, rather it is quite on the contrary. Research from the Harvard Business Review, has shown that men, of a CEO position, tend to be more prone to developing and displaying such behavior. There have been instances of overconfidence from higher-ups resulting in the ruin of entire organizations, as shown by the latest research from Company Rescue which tell us that UK SMEs with men on the board are more likely to go bust. So how do we resolve this issue?

It's Not an Easy Problem to Tackle

It's a very complicated problem to address in the first place because it spans across multiple areas of the organization and requires a good approach to all of them. It's important to have good communication with the company's leadership, ensure that there are adequate channels for voicing concerns, and even then, you'll still have to deal with the problem that overconfident people tend to have issues with being confronted in the first place.

Don't be surprised if your feedback falls on deaf ears – it's an expected part of doing this. Be prepared to take some harsh measures as well. If you realize that the company is beyond saving, talk to insolvency practitioners, such as Company Rescue, to ensure that you have a smooth exit. They can give expert advice to guide you through the process.

Identifying Problematic Patterns

It's a good idea for an organization to know how to identify these patterns before they turn detrimental. From doing this, the toxic behavior can be addressed at its root instead of letting it fester. Ensure that employees have some way of reporting issues on this front. For example, if women have a problem tied to gender imbalance. Whenever an issue is identified, make sure to act on it as fast as possible. In this scenario, perhaps hiring more women could help?

All in all, overconfidence in the workplace rarely leads to anything productive. Dealing with it requires a determined approach and you must be prepared to face some resistance along the way. To maximise your company's chance of survival in the long run, ensure to pay attention to these issues and resolve them as soon as possible.