SWAAY is a ground-breaking digital publication that harnesses the style and glamour of today’s business-minded woman. At SWAAY we believe that women’s interests are much more diverse than what traditional magazines portray. We are dedicated to celebrating the stories of established and emerging entrepreneurs to advance more women into the forefronts of innovation and entrepreneurship through visually inspiring and intellectually engaging content.
SWAAY was founded in 2016 by Iman Oubou, an entrepreneur and former Miss New York US, who noticed gender disparities in business as well as a media bias in the way the modern woman is represented. In today's world, women are starting more businesses than ever before and SWAAY's objective is to position these founders as the new icons, providing content and community for them to empower each other.
In addition to offering an editorial platform for business-minded women, SWAAY serves as an innovative example of what female-focused media should embody: intellect, influence and a powerful visual of femininity.
A beauty queen, published scientist and philanthropist, SWAAY Founder, Iman Oubou is poised to change the world by challenging stereotypes.
With a diverse, multicultural and multidisciplinary background that spans a variety of fields, Iman's worldview is centered on championing innovation and changing the status quo.
Crowned Miss New York US in 2015, Iman also holds a Masters degree in biomedical engineering and a Bachelors in Biochemistry and Molecular Biology. She has worked as a cancer research scientist, leading medical missions to developing countries, and is a board member of ‘Mission To Heal,” an NGO based in Washington DC.
"Throughout my life I never fit into the standard 'feminine box and I have learned that we need to define our own terms before society defines us," says Iman, who emigrated to the US from Morocco in 2006. “While there are many beautiful role models to choose from thanks to Hollywood and social media, there is a need today to spotlight and celebritize women who are making a dent through their businesses and philanthropic endeavors."
Iman launched SWAAY, as an expansion of her popular podcast 'Entrepreneurs En Vogue', in October, 2016. Her mission is to spotlight and empower female entrepreneurs who are changing the world one launch at a time.
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As the media's outreach has expanded over the years with the rise of technology and social media platforms, representation has become a more prominent and debated issue among the public. Media outlets and platforms that primarily use images to engage with their audience, have an enormous responsibility in shaping how people perceive reality, as well as their roles within it.