How This Accidental Entrepreneur Launched One of Chicago’s Most Successful Kickstarter Campaigns


If you have ever worked a desk job then you know how exhausting it can feel to be sitting down for hours at a time. You get up every now and then and walk to the water cooler just for the opportunity to stretch your legs, but ultimately this daily routine begins to have noticeable effects on your health, often making you feel more lethargic. For Shivani Jain, a then college student at the University of Chicago, interning at a corporate office meant sacrificing the healthy and active routine she once knew. During her junior year of college, it was then that she and two of her peers, Arnav Dalmia and Ryota Sekine, noticed how sedentary their lives had become and collectively thought to create a product that would bring movement to you.

Today, the trio are co-founders of Cubii, a company that has fulfilled their desire of bringing a quiet workout to their customers through their under-the-desk ellipticals. The company that has successfully grown almost 300% every year over the last 3 years, even making its way to popular shopping networks like QVC, did not come to be through perfect planning and execution, but simply by accident. While the college friends had a vision for their ellipticals, they had no intention of pursuing their idea just yet. As two economics majors and one biology major, the friends were well aware of their lack of professional and educational experience in running a business, much less tapping into the health and wellness industry that they were also unfamiliar with. It wasn't until Booth School of Business held a New Venture Challenge at their University that Jain, Dalmia and Sekine took their idea to the competition as a way to learn more about entrepreneurship. After taking the leap and bringing their concept to the challenge, the trio won second place and received the opportunity to build a prototype of their elliptical.

Although Jain's journey to entrepreneurship was accidental, that did not hinder her from preparing herself and her co-founders for the challenge of building a business they were not expecting to have established. However, as recent graduates short on money, they looked towards crowdfunding as a way to not only raise the necessary funds, but to validate the market. In July 2016, Cubii co-founders launched their 6-week Kickstarter campaign with a goal of $80,000 that was quickly surpassed as they ended up raising $300k— 3.5 times their goal. "It was actually one of Chicago's most successful campaigns that year and it really helped us get started, but one of the things we realized is that crowdfunding funds is unlike traditional investor or angel investments because you actually have to deliver products to these people in return for them putting down funds," said Jain. However, manufacturing required far more investments than their Kickstarter funds could supply. To overcome this obstacle, Jain, alongside her co-founders, held a small friends and family angel round that raised them an additional $100k which then allowed them to manufacture their very first production run of 3,000 units. For the past two years, their company has been profitable enough that no additional investor money was needed.

While Jain's Kickstarter campaign helped get her business off the ground, it also contributed towards her residency status within the U.S. As an immigrant born and raised in New Delhi, India, Jain was left with the challenging feat of navigating the world of entrepreneurship in America all the while going through the process of obtaining a valid visa. Fortunately, Jain was able to receive an O-1 visa which is given to applicants who demonstrate extraordinary ability in their particular field of work. "The O-1 visa was great because it wasn't lottery based. I could show the performance of the company and show what work we've been doing, before being vetted to see if I'm of value here," she explained. With Cubii receiving a great deal of press, the Kickstarter campaign becoming one of the most successful campaigns in that year and having exponential success in all her endeavors combined, Jain surmises that her achievements, among other things, fulfilled the qualifications needed in order for her visa to be granted.

There is no denying the success and achievements Jain has accrued over the course of her career, however alongside her accomplishments were a variety of challenges she would later overcome. As a young immigrant right out of college with no experience in business or the health and fitness space, the cards were stacked against the co-founder when it came to earning the trust of her peers within the industry, while proving her ability to successfully run a company. "There were a lot of people who doubted us because we didn't have any prior experience and, for them, there was no reason why we would succeed," said Jain. In order to account for her lack of experience, she focused on establishing a strong network of advisors and attending consumer brand get togethers in order to learn from the best. Looking back, she finds these hurdles to have been more helpful than discouraging because it helped her look at the process from a fresh perspective rather than succumb to the way everyone runs their businesses.

As a successful, self-made business woman, Jain offers up her advice to aspiring entrepreneurs, especially those of whom are still in college. For her, two of the most important lessons she has learned over the last couple years is firstly, to never let the lack of experience or academic background stop you from pursuing something you believe in. "Just trust your gut and go for it. In our case we didn't know better, we just took it a step at a time. I think oblivion was bliss," said Jain. Secondly, she advises future entrepreneurs to be cautious when taking advice from those around you, regardless of how well intentioned they may be. "We have a great network, but sometimes the things we hear might be conflicting with each other. Ultimately, it is your company, you're in it day to day. There will always be something that you know that others can't know or feel."

As for the future of Cubii, Jain shares her excitement for the company's expansion. While Cubii was intended to bring movement to people stuck at their desks, Jain discovered that half of their users have not used their ellipticals for its intended purpose, but to serve as an idle workout while sitting on the couch and as a form of rehabilitation for injuries. She expressed, "We're refining our brand and company by bringing fitness and making it accessible for all ages, abilities and lifestyles, and that's truly what we stand for."

3 Min Read

Help! I'm Stumped By Sperm

The Armchair Psychologist has all the answers you need!

Help! I'm Stumped By Sperm

Dear Armchair Psychologist,
I just started intermittent fasting and things have been going well so far. Like I already noticed a few pounds off. BUT! I'm afraid it's taking a toll on my relatively new relationship. With intermittent fasting, I'm supposed to stop eating at 8pm and begin again at noon the following day. My boyfriend prefers PM BJs and I'm wondering if semen consumption will affect my fasts?
- Calorie Counter

Dear Calorie Counter,

I'm happy to hear that you're staying healthy during the quarantine and that both your sex drives are intact. The popular intermittent fasting, which requires cycles of fasting, has many proven health benefits, and it's great that you're achieving the results you want. I'm no "jiz wiz," but I'd imagine not swallowing his semen may be an option? Though you're not alone in being stumped by sperm and its effects on your health. (To be clear, sperm is the reproductive cell and semen is the fluid that keeps it all moving.) A myriad of chat rooms are devoted to this very topic of fasting and semen.

I once dated an unhealthy eater and remember distinctly feeling compromised by his output, thinking I'd become contaminated. Thankfully, according to Dr Justin Lehmiller of Sex and Psychology, "It is pretty clear that as long as the male partner is uninfected and the receptive partner is not allergic to his semen (HSP) it is unlikely that swallowing semen will have any negative effects on one's health."

While semen does contain fructose, amino acids, proteins, and more, it's still mostly 80% water, so not a very high caloric intake unless you swallow gallons. The amount of calories consumed from swallowing semen is very negligible (1-7 calories). Each ejaculation is generally from 1/4 of a teaspoon to 1 teaspoon in size. However, swallowing semen digests in the same way as food, so it is true that you're technically breaking your fast.

I'm also assuming that your sex acts are mutually agreed upon. If they aren't and you feel forced into something that you aren't comfortable with, I recommended you seek help with a qualified therapist.

Since your fast is for purely personal health purposes, (during a religious fast, for example, you'd technically be breaking fast by swallowing semen), I think it may be worth consuming a few calories to keep your sex life alive in these trying times. But if you insist on not breaking your fast, just spit it out and don't quench the appetite for fire and desire!

- The Armchair Psychologist

Help! I'm Sick Of Talking Sick!

Dear Armchair Psychologist,
My fiance and I live apart due to immigration proceedings. The problem is that COVID-19 is dulling our passion. How do we keep things hot and spicy when we're thousands of miles away and all we seem to talk about is this freaking pandemic? We can't even get into doing sexy videos, because we've got COVID on the brain. And we're very sexual like 50 shades of you know what…
- Shut Up Already

Dear Shut Up Already,

I'm sorry you're frustrated and can't seem to escape the COVID-19 topic. Many of us are in the same boat, and it's easy for our anxieties and fears to rule us during these trying times. I also have an unhealthy obsession with the virus, and it partly stems from the fear of dying. Anytime someone young without underlying medical conditions dies, I am both mystified and terrified, thinking it could happen to me.

If your fiance is genuinely immobilized and hindered by his fears, it is wise to suggest he sees a licensed professional to address this. Otherwise, it's important to listen to him and let him safely discuss his thoughts. We rely on our partners to hear us and to love us, even if we may not share their sentiments ourselves. His circumstances in his location may also differ from yours, which might lend a different perspective. Regardless, you should get your sex life back. There are many tactful ways of changing subjects to get your mojo back on. The word "anyhoo" has worked wonders for some.

There's also this great book "Staying Sane in an Insane World: A Prescription for Even Better Mental Health" by family therapist Kiaundra Jackson that offers lots of tips on how to change the subjects gracefully. ANYHOO, hope this works and you can both get back to your 50 shades of something...

- The Armchair Psychologist