3 Min ReadCareer 29 June 2020
I built my beauty brand, Frilliance, off of my YouTube following. At the time I launched Frilliance, I had around 500,000 subscribers. My other social media channels were not as strong as my YouTube following, so I leveraged that platform in particular both leading up to the launch and for the launch itself. Through my videos, I encouraged my subscribers to join the email, text, and Instagram for Frilliance. I didn't want to only rely on my YouTube channel to market and sell Frilliance.
Besides using social media to grow Frilliance, I also use it to learn what teens like me need for their skin. As a teen myself, I know first-hand how difficult teen skin can be. My subscribers and followers share their skin frustrations with me, too. The result of all of this information is Frilliance, a clean skincare and cosmetics brand focused on safely controlling breakouts for teen skin by providing simple and easy healthy-skin makeup.
Social media has to represent and appeal to your target audience. For me, that's primarily teens, so the photos we use on social media show a diverse teen audience. There's also a heavy emphasis on me in the photos, since most of my followers want to see me and get an idea of how I authentically use the products. When you're already established as an influencer and begin to use your platform to build a brand, your followers are coming for you but staying for what you have to offer.
My customers and followers are more than just those titles — we're building a community around my personal brand and business.
I launched Frilliance two years ago and have grown its Instagram account along with our targeted email and text lists. I still sometimes use my vlog channel on Youtube to market my brand but not as often. I know some influencers promote more than I do on their own social media, but that's not the approach that I take. I don't think that my followers want to be bombarded with my personal products in all of my videos, especially if they have been fans of mine since before Frilliance launched. We also send products out to other influencers in exchange for posting on Instagram and TikTok. It is always good to have more faces than just mine to show the brand.
I love watching TikToks — it's becoming the fastest growing social media app for my generation — and I'm learning how to use the platform as a brand instead of just as an influencer. Although TikTok is known for dance and lip syncing content, I am trying to utilize the platform for the Frilliance brand and for finding pleasing ways to produce content that's not just a straight tutorial. The goal is small, interesting clips that can catch someone's attention in about two seconds.
There is no one right or wrong way to use social media. Personally, I think knowing your target audience and finding ways to capture their attention quickly are important steps, as well as being familiar with the platforms your audience uses and where they get most of their information. There are lots of the same types of posts and videos on all platforms right now. Taking the time to figure how to grab someone's attention and draw them in while still maintaining the integrity of your brand is so important. In my content, I try to get the customer to connect with the brand and see how it would help them by trying to get them to picture themselves using Frilliance, even if it's only for a second.
When you're already established as an influencer and begin to use your platform to build a brand, your followers are coming for you but staying for what you have to offer.
As a teenager marketing a brand to teenagers, I probably understand my target audience better than most because my needs and their needs are largely the same. Through starting my own business and being a social media figure, I have also tried to give my audience and customers opportunities to learn what I've learned. My customers and followers are more than just those titles — we're building a community around my personal brand and business. One way we accomplish that is the Frilliance Rep Direct Retail program.
The Frilliance Rep Direct Retail program paves the way for teen collaboration. We hope to give teens fresh confidence and offer innovative, real-life business opportunities specifically created to help them: learn about selling and marketing, be a teen helping teens, provide products for teen skin made from clean ingredients, and earn extra cash.
Taking the time to figure how to grab someone's attention and draw them in while still maintaining the integrity of your brand is so important.
Social media is constantly changing, but knowing our target audience and building a community that stays connected across various platforms are essential to continuously grow Frilliance during the age of social media.
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It is one thing to read and another thing to understand what you are reading. Not only do you want to understand, but also remember what you've read. Otherwise, we can safely say that if we're not gaining anything from what we read, then it's a big waste of time.
Whatever you read, there are ways to do so in a more effective manner to help you understand better. Whether you are reading by choice, for an upcoming test, or work-related material, here are a few ways to help you improve your reading skills and retain that information.
Read with a Purpose
Never has there been a shortage of great books. So, someone recommended a great cookbook for you. You start going through it, but your mind is wandering. This doesn't mean the cookbook was an awful recommendation, but it does mean it doesn't suit nor fulfill your current needs or curiosity.
Maybe your purpose is more about launching a business. Maybe you're a busy mom and can't keep office hours, but there's something you can do from home to help bring in more money, so you want information about that. At that point, you won't benefit from a cookbook, but you could gain a lot of insight and find details here on how-to books about working from home. During this unprecedented year, millions have had to make the transition to work from home, and millions more are deciding to do that. Either way, it's not a transition that comes automatically or easily, but reading about it will inform you about what working from home entails.
When you pre-read it primes your brain when it's time to go over the full text. We pre-read by going over the subheadings, for instance, the table of contents, and skimming through some pages. This is especially useful when you have formal types of academic books. Pre-reading is a sort of warm-up exercise for your brain. It prepares your brain for the rest of the information that will come about and allows your brain to be better able to pick the most essential pieces of information you need from your chosen text.
Highlighting essential sentences or paragraphs is extremely helpful for retaining information. The problem, however, with highlighting is that we wind up highlighting way too much. This happens because we tend to highlight before we begin to understand. Before your pages become a neon of colored highlights, make sure that you only highlight what is essential to improve your understanding and not highlight the whole page.
You might think there have been no new ways to read, but even the ancient skill of reading comes up with innovative ways; enter speed reading. The standard slow process shouldn't affect your understanding, but it does kill your enthusiasm. The average adult goes through around 200 to 250 words per minute. A college student can read around 450 words, while a professor averages about 650 words per minute, to mention a few examples. The average speed reader can manage 1,500 words; quite a difference! Of course, the argument arises between quality and quantity. For avid readers, they want both quantity and quality, which leads us to the next point.
Life is too short to expect to gain knowledge from just one type of genre. Some basic outcomes of reading are to expand your mind, perceive situations and events differently, expose yourself to other viewpoints, and more. If you only stick to one author and one type of material, you are missing out on a great opportunity to learn new things.
Having said that, if there's a book you are simply not enjoying, remember that life is also too short to continue reading it. Simply, close it, put it away and maybe give it another go later on, or give it away. There is no shame or guilt in not liking a book; even if it's from a favorite author. It's pretty much clear that you won't gain anything from a book that you don't even enjoy, let alone expect to learn something from it.
If you're able to summarize what you have read, then you have understood. When you summarize, you are bringing up all the major points that enhance your understanding. You can easily do so chapter by chapter.
Take a good look at your life and what's going on in it. Accordingly, you'll choose the material that is much more suitable for your situation and circumstances. When you read a piece of information that you find beneficial, look for a way to apply it to your life. Knowledge for the sake of knowledge isn't all that beneficial. But the application of knowledge from a helpful book is what will help you and make your life more interesting and more meaningful.