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I love everything about the cannabis space. I love the efficacy of it, I love the business of it, I love the smell of it, but more importantly, I love the opportunity of it. And it's a BIG ONE. I'm not the first person to quote stats about the growth of the space by 2025, something like 25 billion dollars, right? Women are flocking to it at a 92% growth over the last few years and all kinds of brands are popping up to capitalize on the CPG (consumer packaged goods) opportunity. I've seen everything from coffee to shampoo with CBD and apparently there are now more dispensaries in Colorado than Starbucks. I sniff a partnership soon between the two.

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It took me a while to feel the need to "come out the closet" but I'm talking about a different kind of closet. I decided from the beginning that I would keep my secret hidden from my family and the public. At times I felt as if I lived a double life like I was a secret agent. My family had no idea I was in the cannabis industry. And not only was I deep in it I quit my 9-5 job at the time to further pursue it.

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Photo Credit: afewgoodclicks.com

Photo Credit: afewgoodclicks.com

In 2016, Renee Wang sold her home in Bejing for $500,000 to fund her company, CastBox. Two months later, she landed her first investment. Just a half hour after hearing her pitch, she was offered one million dollars. By mid-2017, CastBox raised a total of $16 million in funding. CastBox's user numbers at that point? Seven million. Fast forward to today. Renee Wang of CastBox announces a $13.5 million Series B round of financing, bringing her funding total to a tidy $29 million. CastBox is now serving more than 15 million users.

It's a great time for hard tech female founders!

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Photography by Timothy Gordon

Lessons learned while pitching a business venture to VC partners and investors. Encompassing my unique entrepreneurial journey and the truth behind the #startuplife.

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Swaay is dedicated to elevating female voices and changing the narrative by celebrating the stories of women who are challenging the status quo and giving them a platform to participate in more meaningful conversations.
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