It took me a while to feel the need to "come out the closet" but I'm talking about a different kind of closet. I decided from the beginning that I would keep my secret hidden from my family and the public. At times I felt as if I lived a double life like I was a secret agent. My family had no idea I was in the cannabis industry. And not only was I deep in it I quit my 9-5 job at the time to further pursue it.
I knew where to obtain the most potent cannabis in California and it put me in a good position business wise. I could be in a meeting with a blue-collar corporation owner and my next meeting could be with a master grower. It's all business and it was exciting but when asked I told my family I was working out of town on business projects because I didn't want them to judge me, especially my grandmother. I honestly felt empowered in those moments when I knew more about cannabis then the most successful person in the room but I never knew at the time it would one day change my life.
I was introduced to the cannabis industry by one of my best friends. His name is Twompson P also know as Cali Crop Doc who now is the Founder of RX Canna Care. To describe him in words he is a very creative artist, a math pro, visionary and scientist. He has extensive knowledge and is pretty much a genius when it comes to cannabis. Over time by working closely around him I obtained my own knowledge. I can now tell you the difference between different strains, hybrids, indoor OG's, sativas, indicas, wax and more. Ultimately, he realized just how much CBD oil was beneficial health wise so he created organic premium CBD infused skin care lines. I watched him researching, testing and mixing organic scrubs, lotions, and creams. Soon after RX Canna Care came along Relax Organics and then Canna Cosmetics. When he finally created the perfect formulas and was ready to introduce them to the market I felt like this was something really big!
It was wonderful to try the products and experience the positive outcome. I felt focused and the anxiety and stress I fought with from time to time were relieved. I believed in CBD so much on my days off I would drive up to spend time to support him with developing the early business aspects of his company. I was eager since I graduated from the ELEF (Emerging Latina Entrepreneur Fellowship) Program. It was sponsored by the National Latina Business Women's Association and was a special entrepreneur program in business development. I was given the tools I needed along with educational support from mentors, lawyers, local leaders, and professors. After graduating I founded HBM Talent & Management. I wanted to test my skills. It was just my side business at the time, I still had to work full time. I felt like a lioness, hungry and ready to go on the hunt for success.
One day I received an unexpected text from my buddy Twompson. "I got funded! We need to talk, come over." It seemed unreal at first but soon I realized it wasn't a joke. I could feel the excitement and happiness in his voice as he told me the good news. It was Amazing! I felt a rush of intense emotions ranging from shock to joy. He requested I think about quitting my job to really pursue our dreams of running our own companies. He could make it happen. It wasn't hard to make a decision. Next, I had to face my fears of the unknown and overcome them immediately. I knew this was a situation where I was given a rare opportunity.
I didn't know what the future would hold but I did know I had faith. I had faith in my business partner, I had faith in my entrepreneur skills and I had faith in our dreams. I asked him to become CEO of my company HBM and he asked me to be the Spokeswoman for his company RX Canna Care.
We were officially ready for the challenge that the Universe gave us. I felt like a lioness who was let out the cage she was being held in. I was now on the hunt for success and it was fuck*n game time.
We started off big. We didn't want to play like amateurs we took strategic risks and we went all in. We sponsored the biggest cannabis, wellness and cosmetics events in the country. We were premier sponsors of High Times Cannabis Cup, Hemp Con music festivals, and the (IECSC) International Esthetics, Cosmetics, and Spa Conference. We traveled and educated the public on the health benefits of CBD oil. The stigma of the lazy, unlawful stoner was slowly disappearing. I saw Twompson at the worlds largest conferences educating spa owners, estheticians, cosmetologists, massage therapists, medical estheticians, and doctors. He would explain to them "One of the most important things about CBD, especially for people who are new to marijuana, is that they don't need to get high to benefit from cannabis".
At IECSC in Las Vegas, I met Meghan Koziel who survived breast cancer. She used our CBD products throughout her 16 rounds of chemotherapy. She informed us she didn't receive burns where our lotion was applied. She is a real-life advocate on how effectively the CBD products helped with her recovery. That was the first time I met her in person and she looked completely different from the photos I saw of her two years before while in chemo. I looked at her bright blue eyes gleaming and she looked so beautiful and full of life. Her hair that had fallen out had grown back shiny and full. I remember when the customers left she explained to us how passionate she really was because CBD saved her. I felt inspired by her. We hugged and at that moment I realized this is something so very special. This wasn't really about the money or the hunt for success, this was truly about changing lives!
One sunny afternoon I went to visit my Nana Jenny, my sweet grandmother. She helped raise me when I was little and I highly respect her. I noticed right away she had her right ankle up on her sofa. She had a bruise that looked painful. "I tripped and fell and I hurt my ankle". She gave a mini laugh. I immediately grabbed the RX Canna Care pain rub and coffee scrub out my purse. I rubbed it on her and let it soak in and she watched me curiously intrigued. She asked me "Oh what is this? It smells really good? What's in it?" Something inside my heart said: Time to come out the closet. I mean if my Nana Jenny approved then my whole family most likely would and this was the perfect timing! I would rather have her hear it from me so I told her "It's our organic CBD infused coffee scrub. We extract the CBD directly out the THC so you get all the good benefits of cannabis." She asked, "Will this make me feel high?" I said "No Nana... It's legal because there's no THC in it, you won't get high". She looked at the scrub as if she found a box of hidden treasure and rubbed even more on her leg. In the most loving voice, she said: "Thank you". She asked if this was the reason I was traveling so much. I explained to her it's important to me because we are helping people. I shared with her some of my stories of our adventures. At the end of our visit, she said: "I believe in the medical benefits of marijuana". I shook my head in agreement as I smiled with relief.
A few months later I called up my grandma. "Hey Nana, save the date. I would like you to be my special guest at an award ceremony. I'm getting recognized as a California Hero by State Senate for my charity work and you need to go with me!" She replied, "Should I wear a dress or suit?"
I requested a dress for our photo together. When the day came to receive my award I was surprised to see she was wearing heels. I looked at her ankle and it was healed. She noticed I was checking out her leg and she asked me if I could give her more coffee scrub. I said, "Yes Nana, I'll make sure you get more". Then I heard my name and she tapped my shoulder. I walked up and shook the Senators hand to accept my award. I felt so strong, beautiful and grateful that I ended the year as a California Hero. I thought about everything that happened, all the people I help and felt like I could accomplish anything. I kept the faith and it was a big success, heck yeah I did it!
As of January 2018, marijuana has become legal in California for not only medical use but also recreational use. For female entrepreneurs, the cannabis industry and market is a huge opportunity. However, you must be very smart. This industry isn't for the weak-hearted and you must be on top of your game. I advise doing research to ensure you are in compliance with the laws and regulations. A reliable resource I highly recommend is DCN.
Today I no longer feel as if I am living a double life after coming out the closet. Many others have reached out to me. I received a message from Weed For Warriors Project. They asked if I could support and meet their military veterans in San Diego to share medical marijuana and CBD oil options with them. I'm honored to be asked to meet with our veterans. I feel sharing the healthy benefits of cannabis is a responsibility and I intend to continue to educate others. Especially for anyone suffering from PTSD, anxiety, depression, pain or health issues. I want them to know they have options and cannabis can really be used to heal our communities, country, and world.
Personally, I am over the top excited that we are on the cusp of turning the page on not only a new year but also on a new 10-year window of opportunities and possibilities!
You may be thinking, whoa…I am just embracing the fall season…yikes… it is tough to think about a new decade!
Yet it is this groundwork, this forward thought that you put in place TODAY that will propel you and lead you into greatness in 2020 and beyond. Designing a new decade rests in your ability to vision, in your willingness to be curious, in your awareness of where you are now and what you most want to curate. Essentially, curating what's next is about tapping into today with confidence, conviction, and decision. Leading YOU starts now. This is your new next. It is your choice.
Sometimes to get to that 'next', you need to take a step back to reflect. Please pardon my asking you to spend time in yesterday. Those who know me personally, know that I created and continue to grow my business based on enabling the present moment as a springboard for living your legacy. So, indulge me here! True, I am asking you to peek into the past, yet it is only in order for you to bring the essence of that past forward into this moment called NOW.
One of the best ways to tap into what's next is to clarify what drives you. To design a new decade, ask yourself this question about the past ten years:
What worked? What were my successes?
Make a list of your achievements big and small. Don't type them, but rather use ink and paper and sit with and savor them. Move your thoughts and your successes from your head, to your heart, to your pen, to the paper. Remember that on the flip side of goals not attained and New Year's resolutions abandoned, there was more than likely some traction and action that moved you forward, even if the end result was not what you expected. Once you have a full list of a decade's worth of personal and professional accomplishments, think about how this makes you feel. Do you remember celebrating all of them? My guess is no. So, celebrate them now. Give them new life by validating them. Circle the successes that resonate with you most right now. Where can you lean into those accomplishments as you power into the decade ahead?
Now comes a tougher question, one that I used myself in my own mid-life reinvention and a question I adore because in a moment's time it provides you with a quick reconnect to your unique inner voice.
If it were 10 years ago and nothing were standing in your way, no fear or excuses to contend with…what would you do?
Don't overthink it. The brilliance of this question is that it refocuses purpose. Whatever first came to mind when you answered this for yourself is at its core a powerful insight into defining and redefining the FUTURE decade. Bring your answer into the light of today and what small piece of it is actionable NOW? Where is this resonating and aligning with a 2019 version of yourself?
Then, based on your success list and your answer to the above question, what is your 2020 vision for your business and for the business of YOU?
Designing a new decade begins as a collection of 3,650 opportunities. 3,650 blank slates of new days ahead in which to pivot and propel yourself forward. Every single one of those days is a window into your legacy. An invitation to be, create, explore, and chip away at this thing we call life. One 24-hour segment at a time.
While you have a decade ahead to work on design improvements, you have the ability to begin manifesting this project of YOU Version 2020 right NOW. Based on exploring the exercises in this post, begin executing your vision. Ask questions. Be present. Let go of 2019 and the past 10 years so that you can embrace the next 10. Position acceptance and self-trust at the forefront of how you lead you. One choice at a time.
Don't get bogged down in the concept of the next 10 years. Instead position clarity and intention into each new day, starting today. Then chase every one of those intentions with an in-the-moment commitment and solution toward living a legendary life!