The Creation Story of Women in Venture Capital

6min read

There's been a lot of press over the past year about the culture of harassment that's taking Silicon Valley by storm. Stories of sexism and outrage. Of women receiving less overall funding for their businesses than men and fewer opportunities to have a seat at the table on the VC side at all. At last count, fewer than 7% of investing partners at VC firms are women.

It's been a poignant topic for me personally, in the year-and-a-half since I started working at a VC firm, Union Square Ventures.

This is hardly the first time in my life when I have experienced being the only woman in the room, but it is the first time that I've witnessed an industry's culture vehemently reject the implications of this behavior. I'm proud that our position in the tech industry uniquely positions us to effect change. So I think it's important to talk about what's going on and better understand the historical context that led us here.

While I am a part of the investment team at a VC firm, I'm not an investing partner. I spend most of my day-to-day focusing on nurturing and growing the strength of the 65+ active investments in our portfolio network. It's my job to build the strongest network possible and facilitate fast and direct introductions to people in and out of our portfolio to expose our companies to new people or ideas, ultimately helping them save time, save money, and build better businesses.

It's a newer job niche within the VC community, one that USV was among the first to introduce back in 2010. Since then, we've conservatively hosted more than 250 portfolio network events and engaged 3,000+ people in everything from in-person network events to online Slack discussions and direct one-to-one peer connections.

Unlike investing partners, I can't measure my success in terms of dollars and cents of capital returned from an investment.

Instead, I ask questions like: How much time did I save someone who was looking for advice on SEO strategies by referring the right agency at the right time? How can I quantify the impact of getting a new VP of Product candidate a job at a company right at their inflection point? How valuable is it, exactly, to bring together a dozen people from a dozen companies and watch them connect the dots as they recognize for the first time that they all share similar problems?

Needless to say, the impact of the work I do can feel a bit “squishy."

Over the past year, I've met dozens of people at other firms who have similar job titles as I do — Network GMs or Heads of Platform or Talent Partners or Community Managers. Most of them, like me, wound up in this industry through an unexpected entry point. Most of them, like me, encounter challenges in communicating the value of the work they do, testing out how much autonomy and authority the industry and their firm will allow them.

Most of them, like me, are women.

It doesn't escape me that in an industry dominated by men, it is mostly women who tend to be the ones taking on these more nuanced, softer touch, community-focused roles.

How did we get here?

The VC Creation Story

The creation story of the modern-day venture capital industry goes a little like this:

Back in 1957 when the post-war economy was once again beginning to pick up, a small group spun out of Fairchild Camera and Instrument that set out to make semiconductors out of silicon transistors. Two years later, this new business, Fairchild Semiconductor, became the first venture-backed startup in history.

The backers at the time, Rockefeller Brothers Inc. (which later became Venrock Partners), paved the way for the future of a now-prolific industry in which millions of dollars are invested almost daily. Venrock went on to invest in more than 400 companies (Intel and Apple among them) and just closed on their eighth fund this January at $450M.

At the helm of that 1959 Fairchild Semiconductor deal was Laurance Rockefeller, the fourth child of John D. Rockefeller Jr., who had encouraged all six of his children to take advantage of the Small Business Investment Act of 1958 by investing in venture deals. This high-powered team of eight partners included all four of Laurance's brothers, a scientist, a lawyer, and their sister, Abby (whom they all just called “Babs").

Yes, you read that right. The very first venture-backed startup was funded by a firm named Rockefeller Brothers, on which their own sister was a partner. And thus, the very first venture capital Boys' Club was born.

Who Tells Your Story?

Earlier this year, I met a barista in a San Francisco coffee shop who, in her spare time, produces a podcast with the goal of bringing women's voices back to the retelling of history.

“Whose stories do we hear about the most in history class?" she asked, giving me that knowing, girl-to-girl look. “Men." She continued: “And who do you think wrote down all of this history into the very books that molded and shaped our views of society?" Newsflash, she said: Also men.

That conversation stuck with me. Since then, I've thought a lot about those quick few moments — taken a bit aback by a question that I admittedly hadn't considered much before. Has our history really been dictated solely by men?

My mind jumped to memories of reading history textbooks in elementary school. In my head, I can see the black text on the page, the portraits of notable historical figures, the vocab terms defined, and there, in the chapter on the American Revolutionary War, a sidebar box, shaded in gray, taking up barely ⅓ of the page with the topic header: “Women's role in the Revolution." The contributions of women in the Revolutionary War and the roles they played on the “home front" secured about 350 words of real estate, compared to the pages dedicated to retelling battle stories and the generals who championed each one.

So rather than pursue politics or finance (like most of her brothers), she took the safer route: philanthropy.

Looking back, who's to say it's really more important for us to know all of the names of towns were each Revolutionary War battle took place than it is to understand the societal constructs that moved an entire population to eventually overthrow their government? It's also possible that, at this period in time, women weren't simply in positions to cause the same level of impact on historical change as (more powerful) men.

It angers me now to think that, back then in 5th grade, I blindly accepted any new piece of knowledge as absolute truth. (Not that a 10-year-old learning her nation's history for the first time would know any better.) But not only was that tiny 350-word sidebar about women vastly downplaying what I'm sure was a much more complex and important period of time, but it's literally only one example of a constant, yet subtle nudge to all women since the day we entered the classroom: Women's stories are sidebars. Men's stories are the main narrative.

This isn't to say that the historians telling these stories were untrustworthy as narrators, but let's be real: Unconscious bias wasn't invented when Google famously coined the term in 2014. It's been around all along.

There doesn't seem to be any solid research on just how much this male voice has dominated our collective worldview and perspective in retelling history. But in a recent study, Slate analyzed 614 works of popular history and found that 75% of these accounts are told by men.

Oh, and by the way, this data is from books published in 2015. (You can see their full list here.) I can't imagine the percentage of women-authored books being larger than that in any of the preceding years — can you?

For another perspective, I turned to Google and typed in “women in history."

The top Google hit is this Scholastic article, a “teacher's activity guide" of a list of women achievers. On it, there are 39 names.

Seriously, Scholastic? Not to mention that the website looks like it hasn't been updated since 2002. Is this the best we can do?

Courtesy of Slate

People Like Abby

I've been thinking a lot about people like Abby “Babs" Rockefeller. What it must have been like, back in 1946, to be little more than a decade from investing in the enormously disruptive semiconductor industry, and what may have caused her to shirk away from diving deeper into the business that she was already so close to being an active part of.

Abby 'Babs' Rockefeller pictured in 1974. Courtesy of Rockefeller Brothers Fund.

I wonder about that today, as we stand on the precipice of a potentially game-changing world of blockchain and crypto-currencies, an area of technology that has the potential to be just as disruptive. Will women be a part of this narrative? Will I?

In Abby's case, aside from a few side mentions about her involvement with the firm as a partner, any other involvement she may have had gets much fuzzier. Was she in the first meetings with Fairchild Semiconductor? Was she equally enthusiastic about the prospect of what this technology could bring to the world? Was she even invited to participate in those discussions? We may never know.

Her obituary, while covered by The New York Times in 1976, doesn't mention her involvement with the firm, instead citing her as “the quiet Rockefeller."

I can only begin to scratch the surface of the challenges someone like Abby Rockefeller faced. To be the first-born, but the only girl, inside of one of the richest families in the world. To carry the same name as your mother (Rockefeller's wife was also named “Abby") for so many years. Maybe that's why, the older she grew, the more she retreated away from the spotlight, overshone by her five brothers. There certainly was no Sheryl Sandberg playing the part of coaching her how to “lean in" to the business world.

There aren't a lot of stories about Abby, but I've found bits and pieces here and there. And a few key moments stood out to me:

She was described as “rebellious" and as a “bundle of nerves" growing up and made the newspapers several times for receiving speeding tickets; The Palm Beach Post even called her out as someone who “speeds through everything she does and finds it hard to accept such a strictly disciplined life."

She allegedly caused a minor societal scandal at her wedding by removing the word “obey" from the marriage vows.

She later established a fund at MIT to support a female professor in an area where women were underrepresented. These anecdotes stand out to me as describing the actions of a modern woman.

Let's put this in perspective: If in 2016, it was “scandalous" for me to wear a floral dress to my wedding (sorry, Mom) and walk myself down the aisle alone (sorry, Dad), what must it have been like to make remove the word “obey" from your wedding vows in 1925?! Seriously. Talk about progressive.

To say the least, Abby was not a meek woman with few intellectual pursuits. She would have been, perhaps in another time, a pioneer.

Courtesy of The Palm Beach Post

The VC Legacy

How do you take a rebellious woman who moves too fast and morph her into someone who prefers to keep to herself and stray from the spotlight? I'd put my money on her getting shut down or shut out one too many times.

I'm neither a historian nor a scholar. So I can't even pretend to understand the intricacies and nuances of understanding any of this historical context. But I am part of the continuation of that same creation story.

The story that starts with Fairchild Semiconductor continues on to give us the names that dominate the discussions we take part in daily: Bill Gates, Steve Jobs, Larry Page, Sergey Brin, Jeff Bezos, Mark Zuckerberg, Elon Musk.

And the ones that continue to enable this rise to power? They're the venture capitalists who continue to fund these wild, far-fetched, and crazy ideas. Amid all of this lore and legacy, of all of these ideas hatched out of garages, park benches, and dorm rooms, even all of those “meeting of the minds" on Sand Hill Road and the millions of dollars that flood into this ecosystem — it's still predominantly men at the helm.

If, for instance, John D. Rockefeller had overcome (centuries of cultural bias) and looked to his firstborn as the one who should naturally take over and launch a new business that would continue for decades to come, it would have been Abby. If he turned to her and said, “I'd like you to think about how we can jump-start this post-war economy with investments in new enterprises that may reshape how we think about industrial and technical advancement," would she have stepped back…or stepped up?

If she had stepped up, I'm fairly certain that she wouldn't have named the firm Rockefeller Brothers, and maybe her taking the lead would have attracted the attention of the Vanderbilts, which may have inspired one of their female descendants to do the same. Maybe that “first follower" effect would have catalyzed our society into one where the wealthiest and most high-powered women are the ones who take on the tech industry, snowballing us into a world where today, the tech scene is less like a frat party and more like a high-brow, old-school women's club, where women CEOs are more prevalent than men and where men wind up taking entry-level positions as office managers as any way possible to break into the industry and hopefully earn their way up the chain of command.

Okay, maybe this is a bit of a stretch. But the point is: Her father didn't say that. Or maybe Abby didn't think to do that. And so, the trend continued.

Yes, the venture capital industry is steeped in a tradition of male dominance that goes all the way back to its inception.

Yes, women are (for whatever reason) not yet ascending en masse to the partner level of firms.

Yes, this can, and did (and still will) lead to negative consequences that result from this type of concentration of wealth and power.

But this problem is hardly isolated to the venture capital industry.

It's in energy. And healthcare. And law. And government. And yes, even theatre.

If you think for one second that women in any of these industries aren't feeling even a tinge of what it's like to be working in venture capital or in technology today, you must be kidding yourself. This historic tradition of male dominance is everywhere. Along with that comes decades worth of bias from a whole different set of characters.

But unlike all of these others industries, venture capital is also the industry that gave the world Twitter. And Medium. And so many other social sharing tools that have come to define not only our daily lives but the way we make business decisions.

So, unlike all of these other industries, we have one strikingly amazing benefit: We can make a lot more noise about our problems. And I think this is a very good thing.

The tech industry has always been about disruption. Today that remains true. We're figuring out these gender-focused issues first. It can feel slow and outrageous and painful, but we're making progress. And we're not the only ones out there going through it. But for us, every single moment is playing out in real time in plain sight.

Maybe it's overly optimistic, but I believe that these actions and this exposure will pave the way for other industries to do the same.

This article first appeared in Hackernoon.

Our newsletter that womansplains the week
8min read

Do 2020 Presidential Candidates Still Have Rules to Play By?

Not too many years ago, my advice to political candidates would have been pretty simple: "Don't do or say anything stupid." But the last few elections have rendered that advice outdated.

When Barack Obama referred to his grandmother as a "typical white woman" during the 2008 campaign, for example, many people thought it would cost him the election -- and once upon a time, it probably would have. But his supporters were focused on the values and positions he professed, and they weren't going to let one unwise comment distract them. Candidate Obama didn't even get much pushback for saying, "We're five days away from fundamentally transforming the United States of America." That statement should have given even his most ardent supporters pause, but it didn't. It was in line with everything Obama had previously said, and it was what his supporters wanted to hear.

2016: What rules?

Fast forward to 2016, and Donald Trump didn't just ignore traditional norms, he almost seemed to relish violating them. Who would have ever dreamed we'd elect a man who talked openly about grabbing women by the **** and who was constantly blasting out crazy-sounding Tweets? But Trump did get elected. Why? Some people believe it was because Americans finally felt like they had permission to show their bigotry. Others think Obama had pushed things so far to the left that right-wing voters were more interested in dragging public policy back toward the middle than in what Trump was Tweeting.

Another theory is that Trump's lewd, crude, and socially unacceptable behavior was deliberately designed to make Democrats feel comfortable campaigning on policies that were far further to the left than they ever would have attempted before. Why? Because they were sure America would never elect someone who acted like Trump. If that theory is right, and Democrats took the bait, Trump's "digital policies" served him well.

And although Trump's brash style drew the most handlines, he wasn't the only one who seemed to have forgotten the, "Don't do or say anything stupid," rule. Hillary Clinton also made news when she made a "basket of deplorables" comment at a private fundraiser, but it leaked out, and it dogged her for the rest of the election cycle.

And that's where we need to start our discussion. Now that all the old rules about candidate behavior have been blown away, do presidential candidates even need digital policies?

Yes, they do. More than ever, in my opinion. Let me tell you why.

Digital policies for 2020 and beyond

While the 2016 election tossed traditional rules about political campaigns to the trash heap, that doesn't mean you can do anything you want. Even if it's just for the sake of consistency, candidates need digital policies for their own campaigns, regardless of what anybody else is doing. Here are some important things to consider.

Align your digital policies with your campaign strategy

Aside from all the accompanying bells and whistles, why do you want to be president? What ideological beliefs are driving you? If you were to become president, what would you want your legacy to be? Once you've answered those questions honestly, you can develop your campaign strategy. Only then can you develop digital policies that are in alignment with the overall purpose -- the "Why?" -- of your campaign:

  • If part of your campaign strategy, for example, is to position yourself as someone who's above the fray of the nastiness of modern politics, then one of your digital policies should be that your campaign will never post or share anything that attacks another candidate on a personal level. Attacks will be targeted only at the policy level.
  • While it's not something I would recommend, if your campaign strategy is to depict the other side as "deplorables," then one of your digital policies should be to post and share every post, meme, image, etc. that supports your claim.
  • If a central piece of your platform is that detaining would-be refugees at the border is inhumane, then your digital policies should state that you will never say, post, or share anything that contradicts that belief, even if Trump plans to relocate some of them to your own city. Complaining that such a move would put too big a strain on local resources -- even if true -- would be making an argument for the other side. Don't do it.
  • Don't be too quick to share posts or Tweets from supporters. If it's a text post, read all of it to make sure there's not something in there that would reflect negatively on you. And examine images closely to make sure there's not a small detail that someone may notice.
  • Decide what your campaign's voice and tone will be. When you send out emails asking for donations, will you address the recipient as "friend" and stress the urgency of donating so you can continue to fight for them? Or will you personalize each email and use a more low-key, collaborative approach?

Those are just a few examples. The takeaway is that your online behavior should always support your campaign strategy. While you could probably get away with posting or sharing something that seems mean or "unpresidential," posting something that contradicts who you say you are could be deadly to your campaign. Trust me on this -- if there are inconsistencies, Twitter will find them and broadcast them to the world. And you'll have to waste valuable time, resources, and public trust to explain those inconsistencies away.

Remember that the most common-sense digital policies still apply

The 2016 election didn't abolish all of the rules. Some still apply and should definitely be included in your digital policies:

  1. Claim every domain you can think of that a supporter might type into a search engine. Jeb Bush not claiming www.jebbush.com (the official campaign domain was www.jeb2016.com) was a rookie mistake, and he deserved to have his supporters redirected to Trump's site.
  2. Choose your campaign's Twitter handle wisely. It should be obvious, not clever or cutesy. In addition, consider creating accounts with possible variations of the Twitter handle you chose so that no one else can use them.
  3. Give the same care to selecting hashtags. When considering a hashtag, conduct a search to understand its current use -- it might not be what you think! When making up new hashtags, try to avoid anything that could be hijacked for a different purpose -- one that might end up embarrassing you.
  4. Make sure that anyone authorized to Tweet, post, etc., on your behalf has a copy of your digital policies and understands the reasons behind them. (People are more likely to follow a rule if they understand why it's important.)
  5. Decide what you'll do if you make an online faux pas that starts a firestorm. What's your emergency plan?
  6. Consider sending an email to supporters who sign up on your website, thanking them for their support and suggesting ways (based on digital policies) they can help your messaging efforts. If you let them know how they can best help you, most should be happy to comply. It's a small ask that could prevent you from having to publicly disavow an ardent supporter.
  7. Make sure you're compliant with all applicable regulations: campaign finance, accessibility, privacy, etc. Adopt a double opt-in policy, so that users who sign up for your newsletter or email list through your website have to confirm by clicking on a link in an email. (And make sure your email template provides an easy way for people to unsubscribe.)
  8. Few people thought 2016 would end the way it did. And there's no way to predict quite yet what forces will shape the 2020 election. Careful tracking of your messaging (likes, shares, comments, etc.) will tell you if you're on track or if public opinion has shifted yet again. If so, your messaging needs to shift with it. Ideally, one person should be responsible for monitoring reaction to the campaign's messaging and for raising a red flag if reactions aren't what was expected.

Thankfully, the world hasn't completely lost its marbles

Whatever the outcome of the election may be, candidates now face a situation where long-standing rules of behavior no longer apply. You now have to make your own rules -- your own digital policies. You can't make assumptions about what the voting public will or won't accept. You can't assume that "They'll never vote for someone who acts like that"; neither can you assume, "Oh, I can get away with that, too." So do it right from the beginning. Because in this election, I predict that sound digital policies combined with authenticity will be your best friend.