3min readBusiness 15 July 2019
It's a great time for hard tech female founders!
There have been many women-led businesses who became "unicorns" in the past few months, namely Glossier, Rent the Runway and now Away.
Great news for female founders! But did you know that the newer, lesser-known female founders in areas outside of beauty, fashion, e-commerce, etc. are also on the rise?
I have been a venture investor for the past 9 years and an entrepreneur before that. I have invested in the areas outlined in my book – Blockchain, AI, VR/AR, and Robotics. I was inspired to write the book after speaking to a large Blockchain focused fund in December. When I asked how many female founders were in their portfolio he asked me if they even existed in these fields. At that moment, I thought it was my moral imperative to show him what he was missing. Of course they do! They just didn't know how to find each other. So I decided to write "WTF Is Happening? Women Tech Founders on the Rise" to showcase a dozen female founders in these areas and make the business case for investing in them.
The data is overwhelming. Female founders still only receive 2% of venture funding while building companies at a higher rate and then outperforming. As an investor, this represents an alpha-generating opportunity and I wanted more investors to be aware of it. Everyone wants to make money! Women need more capital to build businesses that build future technology. We cannot have new technology that only reflects half the population's input.
Also, showcasing these 13 women is just a start for getting more women and girls to join. Most of the media coverage on female founders is around fashion, e-commerce, and beauty — not around these technologies because they are newer and not yet "unicorns". It is exactly because they are newer that there is opportunity for parity and breaking patterns from traditional tech and finance industries.
"We cannot have new technology that only reflects half the population's input."
One of the biggest takeaways from writing the book and interviewing a dozen of accomplished female founders in these emerging markets is that you do not need a STEM degree to succeed. Entrepreneurship in frontier technologies can take many forms and backgrounds. Even so, STEM is marketed poorly to young women — it should not be seen as a scary territory, but rather a field of opportunities to envision, design and innovate.
The fact that Glossier, Rent the Runway and Away are making headlines is great news – it further supports why investing in women is a good decision not only morally, but economically. But the next set of headlines is going to be about women in hard tech categories. You don't want to miss out on that, do you?
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I recently traveled to Paris to attend the International Master Course on Aging Science (IMCAS) and met with some incredible doctors from around the world to learn the latest trends in aesthetic medicine— the field of improving cosmetic appearance through medical procedures. My practice in Los Angeles serves a truly diverse and international clientele, and these conferences are a great way for me bring the latest global procedures and products back home for my patients.
Here are my three biggest global beauty takeaways from the trip! Face threads are an increasingly popular procedure to quickly and efficiently rejuvenate your look, and they can be easily tailored to your needs. The V-shape jawline contour is big in South Korea, if you're looking for something more transformative. Whereas women in Paris are embracing the art of aging naturally while still looking flawless with the help of minimally invasive threads.
Another big trend in global beauty is the process of utilizing radiofrequency therapy to heat the skin in order to reduce lines and loose skin. This incredibly advanced technology is now being used all over the body, especially on the face and vagina.
Finally, this may not be a specific global beauty trend, but the gender dynamics of beauty are majorly shifting in terms of both providers and patients. More women are entering aesthetics as providers and more men are utilizing aesthetics as patients. Italy has a quickly growing population of male patients, and in Brazil the gender breakdown is already 50/50!
Those were my major global beauty lessons from this trip, but I also spoke with several doctors directly about how their practices are shifting with the times. Here are some of the amazing doctors from all over the globe that I had the pleasure of meeting with in Paris, as well the latest products and therapies they recommend! The world of beauty is shifting, and we're going right to the source.
Dr. Bernard Peyronnet is a dermatologic surgeon whose patients include French celebrities and international royalty. He's based in the heart of Paris, working out of a gorgeous office that doubles as his home. Dr. Peyronnet revolutionized aesthetics by introducing the noninvasive chemical peel. He also loves adding subtle threads to a woman's face or body to create natural-looking improvements in contour, texture, or lift. French women never want to look like they've had work done. He calls his method the "French touch," which results in flawless results that keep everyone guessing.
As you can see, there have been some truly amazing global beauty advances in the field of aesthetic medicine, with doctors around the world continuing to innovate and refine their offerings. My time in Paris was so informative and inspiring, and I cannot wait to pass some of that knowledge on to my patients (and you!). If you would like to learn more about how the newest trends in aesthetics can help you achieve your desired look, please contact my office at doctorrahi.com to book a consultation!