2min readBusiness 23 July 2019
Over the last year, I've been asked a lot about how it feels to be a female in the predominantly male advertising industry. More often than not I respond with a puzzled look because truth be told, I have never really faced adversity in my career. So, I have to wonder why? Why has my experience been different than so many others? After all, it's true – I'm a female Creative Director, and when I started climbing the career ladder I was one of the 3%. I have worked for men in almost all of my jobs, sat in many conference rooms where I was the only female, and yet I still didn't feel like this was any kind of “predicament."
I needed to understand WHY.
What I discovered was a commonality among the people I surrounded myself with and worked for. As I moved along my career path, and interviewed and accepted positions, I ended up working for men who naturally empower women. These men were expressive, kind mentors who challenged me and wanted to give me the floor when I was ready. No different than the way people have habits in romantic relationships, being drawn to people who may treat them in a certain way (good or bad!) – I believe I had a natural inclination towards bosses who would give me responsibility, let me shine, mentor me with respect, value my opinion, but most importantly allow me to challenge them.
Challenging myself and those around me is part of my DNA, and something that I am realizing comes from my Jewish upbringing. Growing up, I attended private yeshivahs where it was common to juggle nine Hebrew subjects, many of which were devoted to “probing ancient Jewish texts" to seek deeper meaning and truth.
These were deep commentaries where one could spend hours agonizing about the meanings behind a single word or examining multiple viewpoints.
This habit of questioning everything was prized growing up, and “thinking for oneself" was a quality I was encouraged to embody.
At the time, I probably complained about staying in school for 12 hours, but now I am thankful I have the rigor to volley with the best strategists, argue the merits of a headline, question the briefs, or our goals and objectives. At the heart of this learning style is also the ability to walk around and see things empathetically from various points of view.
As I envision the environments in which women don't succeed - it is where their opinion is not equal, or valued or if they aren't being HEARD or given the credit nor credence of their point of view. It's not like I haven't encountered the industry clichés.
I have had to shut down unwelcome advances, and have shouted above the fray of male colleagues with a booming voice, but I now realize that I am lucky it wasn't worse. I was fortunate to be spared a lot of what has plagued my industry – women who have been shamed, coerced and made to feel uncomfortable. Sadly, it is becoming clear that my situation is unique.
So, my advice to women of all ages, ethnicities, level of seniority and even industry: Be careful where you spend your time - don't just size up the work opportunities when deciding on your next move - consider the ecosystem.
Think about the way you felt in an interview, ask to meet the people you will be working with directly – make sure the environment is hospitable towards not just you, but women as a whole. Even after you have accepted a position - always continue asking yourself if you feel heard, supported and equal. If the answer is no, move on and find your tribe - because it's out there, I promise you.
We are living in exciting times – with a seismic shift upon us – #metoo and #timesup are not just moments- but movements that are defining our here and now and also creating a BEFORE and an AFTER. They are allowing our shared voices to have power, and conversations to be had out loud.
I hope this movement makes it easier for any woman to walk away from a situation that doesn't serve her – and to find support. Women are lifting others up in a way that I didn't see when I was moving through the ranks- and it's thrilling to witness.
I know that as a female leader in my field, the most important role I have is possibly as a shelter – where other women can come to talk or seek advice, but it is also my job to create a safe, welcoming environment for anyone who hasn't had a voice in the past.
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The current state of the world definitely affected us in many ways, it made us stay locked up in our homes away from all the social events and seemingly fun stuff. But the responsibilities didn't just vanish into thin air, they are still there, waiting to be organized and prepared. Times are super hectic and you are probably not in the mood to think about the foreseeable future, but there are ways to turn in into a fun time. Starting a journal or making a simple calendar can bring you peace, use that creative time to yourself and relax while doing it. Grab your colored pencils, stickers, scraps, and everything in between, your inner DIY queen is about to jump out!
Fill in the blank
So probably the easiest way to start when it comes to making your own calendar is by simply printing a blank template found online. This way you'll have a base, a blank canvas if you will. Take all the materials that you have in your house, like washi tapes, sticky notes, glittery colorful pens and anything you can think of that could work as a decoration on your calendar. And go at it! There are no rules when it comes to decorating, it's super personal and it can differ from person to person.
The only real advice you'll need is to leave some space while decorating, don't overdo it since it will clutter and distract you from the written parts. Finding the perfect template that will suit your aesthetic is extremely easy and fast, a simple google search could get you whatever you want and the best part is, it's free! There are many printable options out there, so don't worry about not finding something you'd like, the possibilities are endless and you'll find just the right calendar you imagined!
Start from scratch
If you don't have a printer at home or you're just determined to make the calendar yourself, there are awesome ways to make the best and most unique personalized calendar there is. This gives you the full freedom to do whatever you can think of, want to make a calendar from old newspapers, do it! Want to cut out a certain shape and disguise the calendar as an art piece in your kitchen, why not?
Nothing is stopping you when it comes to unleashing your creative side, use everything that you can get your hands on, think outside the box, don't be afraid to experiment. Making a calendar from scratch is an amazing opportunity to explore your artistic side, especially if you've been busy with work and responsibilities. This is a great excuse to do something creative, at the end of the day you are making it for the purpose of being more organized and having everything mapped out and planned. So make this time, the best time possible, be free and create!
Mix and match
Since there are absolutely no rules when making any diy project at home, what's stopping you from making the ultimate, super personal calendar! If you have basic knowledge in photoshop, you can even modify the blank calendars you got online, add pictures of your loved ones and family, maybe your pets or anything you like, and then print it out. Or you can print the blank template right away and add pictures or polaroids later on by using some washi tape.
Also, you can even paint over the printed blank calendar, this is a good option for those who aren't as skilled, so you'll have a base to start, just dip in your paintbrush in some acrylic or watercolor paints (or whatever you have around the house) and go for it. This is a great way to start doing artsy projects while still having some form of direction and help.
Sure keeping your priorities at bay and making plans and notes for everything is important...but the heart of this project has to be your willingness to turn something as boring and blank as a calendar into something spectacular. This calendar should proudly be up on your kitchen wall, so loud and colorful it just draws your attention to it.
If the calendar is decorated, personalized, and fun to look at, maybe it will inspire you to look forward to some events or responsibilities even if you didn't feel like it in the first place. So be creative and free, there are no rules so just go at it. With everything that happened this year, try to be positive and find little joys in seemingly insignificant things like diy calendars!