2min readBusiness 23 July 2019
Over the last year, I've been asked a lot about how it feels to be a female in the predominantly male advertising industry. More often than not I respond with a puzzled look because truth be told, I have never really faced adversity in my career. So, I have to wonder why? Why has my experience been different than so many others? After all, it's true – I'm a female Creative Director, and when I started climbing the career ladder I was one of the 3%. I have worked for men in almost all of my jobs, sat in many conference rooms where I was the only female, and yet I still didn't feel like this was any kind of “predicament."
I needed to understand WHY.
What I discovered was a commonality among the people I surrounded myself with and worked for. As I moved along my career path, and interviewed and accepted positions, I ended up working for men who naturally empower women. These men were expressive, kind mentors who challenged me and wanted to give me the floor when I was ready. No different than the way people have habits in romantic relationships, being drawn to people who may treat them in a certain way (good or bad!) – I believe I had a natural inclination towards bosses who would give me responsibility, let me shine, mentor me with respect, value my opinion, but most importantly allow me to challenge them.
Challenging myself and those around me is part of my DNA, and something that I am realizing comes from my Jewish upbringing. Growing up, I attended private yeshivahs where it was common to juggle nine Hebrew subjects, many of which were devoted to “probing ancient Jewish texts" to seek deeper meaning and truth.
These were deep commentaries where one could spend hours agonizing about the meanings behind a single word or examining multiple viewpoints.
This habit of questioning everything was prized growing up, and “thinking for oneself" was a quality I was encouraged to embody.
At the time, I probably complained about staying in school for 12 hours, but now I am thankful I have the rigor to volley with the best strategists, argue the merits of a headline, question the briefs, or our goals and objectives. At the heart of this learning style is also the ability to walk around and see things empathetically from various points of view.
As I envision the environments in which women don't succeed - it is where their opinion is not equal, or valued or if they aren't being HEARD or given the credit nor credence of their point of view. It's not like I haven't encountered the industry clichés.
I have had to shut down unwelcome advances, and have shouted above the fray of male colleagues with a booming voice, but I now realize that I am lucky it wasn't worse. I was fortunate to be spared a lot of what has plagued my industry – women who have been shamed, coerced and made to feel uncomfortable. Sadly, it is becoming clear that my situation is unique.
So, my advice to women of all ages, ethnicities, level of seniority and even industry: Be careful where you spend your time - don't just size up the work opportunities when deciding on your next move - consider the ecosystem.
Think about the way you felt in an interview, ask to meet the people you will be working with directly – make sure the environment is hospitable towards not just you, but women as a whole. Even after you have accepted a position - always continue asking yourself if you feel heard, supported and equal. If the answer is no, move on and find your tribe - because it's out there, I promise you.
We are living in exciting times – with a seismic shift upon us – #metoo and #timesup are not just moments- but movements that are defining our here and now and also creating a BEFORE and an AFTER. They are allowing our shared voices to have power, and conversations to be had out loud.
I hope this movement makes it easier for any woman to walk away from a situation that doesn't serve her – and to find support. Women are lifting others up in a way that I didn't see when I was moving through the ranks- and it's thrilling to witness.
I know that as a female leader in my field, the most important role I have is possibly as a shelter – where other women can come to talk or seek advice, but it is also my job to create a safe, welcoming environment for anyone who hasn't had a voice in the past.
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5 Min Read
She walks into a room ready for her presentation. She wants to land this new client and has worked weeks on it. She heads to the 35th floor of the tallest building on the block knowing she has documentation that is sure to impress. The conference room has a 20-foot long table surrounded by executives in blue suits, button-down shirts, pencil skirts, and blazers.
At this point, she realizes she didn't take into consideration the other important component of her presentation... she is not dressed appropriately.
Is it true that there is power in clothing? Can an incredible outfit increase your confidence and add validity to your brand? Will you perform your job better or feel more empowered? Will first impressions of you be more positive?
For me, the answer is a resounding yes. I believe that clothing can greatly impact first impressions and make a lasting impact on anyone you interact with. Like it or not, people will judge you on how you look and they will make both conscious and subconscious decisions about you based on what you're wearing… Is she trustworthy? Is she the expert we need? Will she fit in our corporate culture?
Can an incredible outfit increase your confidence and add validity to your brand? Will you perform your job better or feel more empowered? Will first impressions of you be more positive? For me, the answer is a resounding yes.
After all, if you were hiring a financial advisor, and one walked in with a pair of jeans and the other in a pair of trousers and blazer, who would you trust with your money? Even if you don't realize what you're doing when you interact with people, there may be more going on beneath the surface. It's something to think about for sure.
Here's another example, let's say you want to hire a party planner for an event. You meet with the first candidate, and she is wearing a wrinkled shirt and her fingernails are chipping and half-painted. Whereas candidate number two walks in and has on a pencil skirt, pumps, and silk blouse. Who do you think would pay more attention to the details associated with your party?
In 2019, WWD wrote about the psychological effects clothing has on a person:
It is said that clothing is what makes and defines a person. What you wear tells others what you are and makes a statement about your taste, character and individuality. It gives an insight into your nature, whether you are casual or formal, playful or serious, cool or just composed. Whether you are attending a job interview, out on a date or just strutting by the beach, your apparel tells us so much about you at a simple glance.
We know that it takes 5-7 seconds for a person to subconsciously form an opinion about you. Our eyes take in how you look; after all, what you're wearing will influence how you are perceived. How do you want to be perceived to your audience, your clients, and in your working industry?
How do you want to be perceived to your audience, your clients, and in your working industry?
And it goes way beyond the external. There is scientific data that shows how an individual feels differently when dressed in a variety of styles. In an article from Research Gate, they found that, "Fashion choices can affect both self-image, the impression that you convey to others and in turn, the way in which people behave towards you."
Have you ever heard of the term "enclothed cognition"? It refers to the phenomenon in which people tend to adopt the traits and properties they associate with the clothes they wear. In a study on the psychology of clothing, that same article as above reports that, "Participants judged women to be more forceful in job interviews and were more likely to recommend them for hiring when they were dressed in a more masculine style compared with a more feminine style," and that "Both men and women are attracted to stylish clothing that fits them well, makes them feel well-dressed and looks current."
On some level, we may all agree with that statement.
Naturally, as a personal stylist, I am a true believer in the power of clothes. I have seen my clients' exhilaration as they take in their transformation, brought about by an outfit, a new style, and clothes that look incredible on them. I have also witnessed physical changes like their facial expressions, huge smiles, laughter, sparkling eyes, and even a change in the way they walk. It's almost like there has been a shift in attitude toward their inner beauty, which has increased because they feel and look amazing and confident.
Although most of us are no longer strutting our way to the boardroom, the psycholigcal power of clothing is still necessary and relevant, especially now that we're confined to our home offices. Most of us are on virtual calls or live streaming from our computer, and it's easy to not prep as much for your "waist-up" meetings. But, like it or not, you should look on-brand, and put together clothes that are relevant for your industry. Not only will your peers perceieve you as more professional and more put-together, but I am sure you will also feel better, be more alert, and have more energy.
Most of us are on virtual calls or live streaming from our computer, and it's easy to not prep as much for your "waist-up" meetings. But, like it or not, you should look on-brand, and put together clothes that are relevant for your industry.
I'm not saying you need to look like a superstar every second of every day. However, I want you to think about the positive impact well-fitting, stylish clothes can have on both others' perceptions of you as well as your inner-confidence and intrinsic behavior.