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5 Reasons Your Business Will Improve With A Woman At The Helm

Business

For far too long, it’s been a societal norm that men are in charge. Men were expected to “bring home the bacon” while women were to take care of the children on home front. The times, they are a changin’, and even former President Obama and comedian Stephen Colbert have vocalized their opinions as to why more women should be in charge in the corporate world.


Things are changing slowly as women take more and more opportunities to prove what they are capable of. For example, the recent Women’s Marches, organized around the world, were massive, national events orchestrated and spearheaded by women. Unfortunately, there are stigmas attached to strong women in managerial positions, but it’s something that several women are learning to use to their advantage.

Women have worked hard to get where they are today, including Jenna Oltersdorf, CEO of Snackbox PR. As a woman who worked for several male CEOs in her lifetime, she took notes on how things could improve with a woman in charge. She decided she wanted to be a part of the change in the industry rather than watching from the sidelines.

Jenna Oltersdorf, CEO of Snackbox PR

1

Women have a thorough thought process

Contrary to popular belief, women are not always irrational. When dealing with big decisions, women take their time and contemplate several different scenarios.

Often times, they’ll create a pros and cons list to look at what direction would be best in the grand scheme of things. They also tend to seek out advice from trusted officials and consider other points of view on certain situations.

Meg Whitman, CEO of Hewlett Packard.
Photo: Business Insider

2

Women have a diverse way of thinking

Women don’t usually see things as a contest. They think less about the end goal and more about the process of getting there. That means they are less focused on what their neighbor or competitor is doing, and more focused on their own work and how to improve it.

3

Women are usually more practical

The most important attribute of women may be that they are practical, not theoretical. They want to know how this new product or idea will help them. They also tend to put up with less crap in the work place. “Women tend to have little tolerance for corporate shenanigans and ethical gray areas,” Patricia Sellers, co-founder of SellersEaston Media, said in a 2014 “Fortune” magazine article.

Arianna Huffington, co-founder of Huffington Post and Thrive Global.
Photo: CNN

4

Women work harder than men

While I’m sure this stings the ego of some readers, it’s the truth. Women work harder than men because we have to. There is still a wage gap that women in America are fighting against and now, more than ever, it’s important for females to show companies and leaders why they deserve equal pay. According to the U.S. Census Bureau, women outnumber men in general. Women make up 47 percent of the workforce, but “women still lag in leadership positions, holding only five percent of top corporate positions and a minority of positions in elected legislatures,” CNN says.

Due to the stigma that surrounds women, and women in charge, females in the workplace must work harder to prove they are worthy of the same respect as their male counterparts. Not to mention the fact that a woman’s work is never truly over. According to Pew Research Center, women still carry the brunt of responsibility in their home life as well. So basically, women are constantly working two jobs.

5

Women are better at multitasking

A BCM Psychology study found that while both women and men slow down when given more than one task, the women in the study outperformed the men in the multi-tasking paradigms. Considering the aforementioned Pew Research study, women are constantly multitasking between working and being in charge at home, so it only makes sense that they would perform better than men in this aspect. According to the U.S. Department of Labor, women are more likely than men to earn a bachelor’s degree by age 29. This is usually done while working one or two jobs at the same time as taking classes.

“Americans tend to describe leadership with tough male stereotypes, but recent leadership studies show increased success for what was once considered a ‘feminine style,’” wrote Joseph Nye, of CNN.

A new CNN/ORC poll found that eight in 10 Americans say the country is ready for its first female president. A shift is on the horizon and as a female CEO, Jenna is honored to be a part of it.

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Career

2020 is Around the Corner: Here's How To Design Your Next Decade

Personally, I am over the top excited that we are on the cusp of turning the page on not only a new year but also on a new 10-year window of opportunities and possibilities!

You may be thinking, whoa…I am just embracing the fall season…yikes… it is tough to think about a new decade!


Yet it is this groundwork, this forward thought that you put in place TODAY that will propel you and lead you into greatness in 2020 and beyond. Designing a new decade rests in your ability to vision, in your willingness to be curious, in your awareness of where you are now and what you most want to curate. Essentially, curating what's next is about tapping into today with confidence, conviction, and decision. Leading YOU starts now. This is your new next. It is your choice.

Sometimes to get to that 'next', you need to take a step back to reflect. Please pardon my asking you to spend time in yesterday. Those who know me personally, know that I created and continue to grow my business based on enabling the present moment as a springboard for living your legacy. So, indulge me here! True, I am asking you to peek into the past, yet it is only in order for you to bring the essence of that past forward into this moment called NOW.

One of the best ways to tap into what's next is to clarify what drives you. To design a new decade, ask yourself this question about the past ten years:

What worked? What were my successes?

Make a list of your achievements big and small. Don't type them, but rather use ink and paper and sit with and savor them. Move your thoughts and your successes from your head, to your heart, to your pen, to the paper. Remember that on the flip side of goals not attained and New Year's resolutions abandoned, there was more than likely some traction and action that moved you forward, even if the end result was not what you expected. Once you have a full list of a decade's worth of personal and professional accomplishments, think about how this makes you feel. Do you remember celebrating all of them? My guess is no. So, celebrate them now. Give them new life by validating them. Circle the successes that resonate with you most right now. Where can you lean into those accomplishments as you power into the decade ahead?

Now comes a tougher question, one that I used myself in my own mid-life reinvention and a question I adore because in a moment's time it provides you with a quick reconnect to your unique inner voice.

If it were 10 years ago and nothing were standing in your way, no fear or excuses to contend with…what would you do?

Don't overthink it. The brilliance of this question is that it refocuses purpose. Whatever first came to mind when you answered this for yourself is at its core a powerful insight into defining and redefining the FUTURE decade. Bring your answer into the light of today and what small piece of it is actionable NOW? Where is this resonating and aligning with a 2019 version of yourself?

Then, based on your success list and your answer to the above question, what is your 2020 vision for your business and for the business of YOU?

Designing a new decade begins as a collection of 3,650 opportunities. 3,650 blank slates of new days ahead in which to pivot and propel yourself forward. Every single one of those days is a window into your legacy. An invitation to be, create, explore, and chip away at this thing we call life. One 24-hour segment at a time.

While you have a decade ahead to work on design improvements, you have the ability to begin manifesting this project of YOU Version 2020 right NOW. Based on exploring the exercises in this post, begin executing your vision. Ask questions. Be present. Let go of 2019 and the past 10 years so that you can embrace the next 10. Position acceptance and self-trust at the forefront of how you lead you. One choice at a time.

Don't get bogged down in the concept of the next 10 years. Instead position clarity and intention into each new day, starting today. Then chase every one of those intentions with an in-the-moment commitment and solution toward living a legendary life!