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Know Your Worth. Then Live Like You Know It.

4min read
Self

Self-care is not selfish.


What do you believe you deserve? That's a pretty loaded question, isn't it? In more than twenty years working as a women's life coach, I've asked it thousands of times, and I've received countless answers. The majority of responses I've received have been disheartening, and they've revealed a startling truth. Women - even very successful, accomplished women - doubt their deservingness.

Deservingness is not to be confused with entitlement. Entitlement is about believing you have a right to something. Deservingness is about how much you believe you're worth.

When you doubt your deservingness, what you're really uncertain about is whether or not you measure up. Are you good enough? (YES.) You've made some pretty big mistakes. Do those bad blunders make you a bad person? (NO.) Are you a good enough person to deserve good things? (YES. YOU ARE.)

Many women carry around a secret shame that impacts their feelings of self-worth and deservingness.

Our stories are individual, but our core experiences are very much the same.

At some point in your life, someone told you there was something wrong with you. This is inevitable, of course, because there's something wrong with all of us, but it gets to dangerous and disempowering territory through repetition.

If even one person in your life tells you over and over again that there's something wrong with you, well, you can start to believe them. Being rejected or criticized hurts, and it has a cumulative effect. Imagine every criticism you've ever received is a tiny little pin that landed right in your heart. (Seriously bad visual, right? Wouldn't your heart look like a pincushion if that was the case?) Beyond hurting like hell, a heart full of pins holds you back and makes you play small. YOU ARE NOT SMALL. I want you to stop acting like you are.

In life, you always create the results you believe you deserve. If you don't believe you deserve good things, you won't let yourself have them.

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You'll sabotage, procrastinate, and excuse the good right out of your life if you don't believe you deserve it. Happily, you can raise your sense of deservingness, and deepen your feelings of personal worth. I'm going to show you how today. It's time to start believing in you again.

Step 1 – Take good care of yourself.

On the face of it, you'd think this advice would be obvious and unimpeachable. Of course you have to take care of yourself. The problem with this truth is that there are whole communities of people who will try to convince you that prioritizing your needs makes you a selfish person. (And who wants to be seen as selfish?)

I've never encountered a woman who hadn't heard some version of this self-care-is-selfish-nonsense. The thing is, these messages are about control, and they come from people who are happy to keep you down and disempowered. (Which makes it easier for them to manipulate you.) Do not fall for this line of hooey.

Self-care is not selfish. Self-neglect is selfish.

Self-neglect tells you that you don't matter. It asks you to stuff your wants and repress your emotions. When you chronically neglect yourself, eventually, you turn into a repressed, angry, self-doubting zombie (or banshee depending on your anger level). Nothing about self-neglect is attractive. I want you to stop doing it. TODAY.

We need you in top form. There is purpose in your life. To make good on it, you need to connect with your SELF. The most fundamental way to begin that process is to take care of your physical body. When I'm working with a client, we practice four physical care basics. (I practice these guys too. Religiously.)

  • SLEEP: You need seven to eight hours of sleep. Every night. No exceptions.
  • HYDRATE: You need proper daily hydration. Water is energy.
  • NOURISH: You need to eat food that nourishes. Not just food that fills your stomach.
  • RELEASE YOUR STRESS: You need some way to unload your tension. Think working out, meditation, journaling, gardening, prayer, sitting in nature, cooking, or hot scented bathing. Let. It. Go. Girl. ☺

Notice I said, "you need." These are non-negotiable requirements. If you're tempted to argue against your ability to practice them, please pause. I've heard every excuse known to woman. And I don't buy a single one of them. We're in a no-excuses zone now. You don't get to argue against yourself and also be empowered. It doesn't work that way. You have to choose.

If you haven't taken care of yourself in a long time, this topic can feel totally overwhelming. I understand, and I want you to do it anyway. Remember, I'm your coach. A loving boot-in-the-butt will sometimes be required in our relationship. Consider this my velvet tipped toe, making contact with that booty of yours.

Take a deep breath and start tackling your care basics. You DO have time. You are NOT selfish, and there's no wrong way to do this except not to do it at all. Practice makes powerful. SO PRACTICE!

Okay, time to up the ante a little bit. This next step is harder.

Step 2 – Be someone you can count on.

You can't think your way into believing in your own worth, but you can act your way there. As it turns out, keeping the commitments you make to yourself increases your feelings of worth and deservingness, and strengthens your confidence too.

Think about it. You make countless commitments every day. The trouble bis that most of them are for other people. When you don't have a strong sense of your own worth, you agree to most incoming requests. Which means you're probably way overcommitted.

When your calendar is crowded, and something's got to give, you're the one who usually goes. Because it's easiest to break commitments to you, right?

WRONG.

Every time you break a commitment to yourself, what you're really doing is showing yourself, through your own inaction, that you don't matter. NO! Bailing on yourself is like giving your hopes and dreams a big middle finger. (Please stop doing it.)

It's time to start following through FOR YOU. Don't panic. I'm not suggesting you stop doing things for other people. As a woman, you're a natural-born nurturer. Of course, you're going to do it for other people. I just want you to add yourself to the list of people-you-do-for.

The best way to get a handle on showing up for yourself is to start paying attention to what's going on when you don't. What causes you to cross yourself off your own list? When you bring your triggers into your awareness, you'll notice a pattern, which will give you the power to make changes.

Take things one choice at a time. Whenever possible, choose to follow through for you. Every time you do, you remove one of those tiny little heart pins and strengthen your sense of worth and deservingness.

Now for the hardest part…

Step 3 – Stand up for yourself.

When you don't believe in your own deservingness, you become an earner. Meaning, you spend your time and energy earning love. This can show up in a lot of different ways. We'll talk about three of them here.

  • You could be a PLEASER. You say yes when you mean no. You do a ton of favors. You're secretly annoyed the entire time you're doing them, but you keep doing them anyway.
  • You might be a PERFORMER. You're the life of the party and an overachiever. You use material items and accolades like money, degrees, titles, and awards to prove your worth. (I used to be this girl.)
  • It's possible you're a DOORMAT. This pattern is most damaging because it means you're allowing other people to treat you poorly. On the extreme end of the spectrum, this could look like allowing people to demean, degrade, or disrespect you. Even on the lesser end of things, it means you allow people to get away with passive-aggressive comments, or take advantage of you. On any end of the spectrum, doormat behavior is toxic.

It gets worse. When you live as an earner, you attract users. (That's just as bad as it sounds.) There are unfortunately people in the world that will live at your expense without giving it a second thought. If you're willing to give it, they'll take it, and even talk themselves into believing they deserve what they're taking. These kind of people like to keep you small, scared, and doubting your deservingness. (Then you do whatever they want. Whenever they want you to.)

YOU MUST STAND UP FOR YOURSELF.

Start by catching yourself in the act of playing the earner. What and who triggers the earner response in you? What are you afraid of? What are you trying to prove? If you feel drained or bad about yourself after you're with a specific person or in a certain place, you need to think twice about being with that person or in that place.

I know this is easier said than done. It's possible the people who make you feel bad are co-workers or family members. It's not like you can just stop seeing them, right? If you find yourself in this position, there is only one path. You need to speak up for yourself. Stat.

For help, you can check out three of my other blogs. They'll show you how to stop living like a pleaser, set some boundaries, and say no like you mean it. Will you be uncomfortable? Yep. You will. Can you handle it? Yes. You can. Be willing to be uncomfortable. Speak up. Stand up. Stop accepting less than you deserve.

Every time you speak up for yourself, you remove another pin from your heart, raise your sense of deservingness and you deepen your own sense of worth. You also show other women what it looks like to know your worth and live like you know it. Which encourages them to do it too. (THAT is female power.)

You are good, and you deserve good things. You deserve acceptance, belonging, and love. There's no mistake in you, my sister. YOU ARE GOOD ENOUGH. Just as you are.

My mission is your empowerment. That's why I'm here. If you haven't already joined my community, please do it by entering your email (www.kimberlyfulcher.com). Until we meet again, know that life is happening for you.

You've Got This!

Kim

Originally published at www.kimberlyfulcher.com
Our newsletter that womansplains the week
5 Min Read
Business

No Funding Necessary: How I Built My Business In 9 Steps

Organic growth has made all the difference for my company. Since its start in 2010, Fresh n' Lean has delivered more than 7.2 million organic meals that are free of pesticides, hormones, GMOs, and other additives. The business itself has grown organically, too, without the help of any outside capital. Over the past decade, Fresh n' Lean's bootstrapped operation has grown into a 220-employee company with nine-figure revenue.

Here's how I've been able to successfully build my business without taking on a penny of outside funding.


1. A Hard Decision

The decision of whether or not to take on outside capital is a difficult one.

I was lucky— I relied on personal savings to fund Fresh n' Lean at the company's onset. I thought Fresh n' Lean was a meaningful endeavor, and I believed in myself and my vision.

Not every business owner would be financially able to make the same decision I did. Either way, it's important that your company's growth happens gradually and naturally.

2. Start Small

I was an 18-year-old college student when I launched Fresh n' Lean.

I would regularly work upwards of 20 hours a day— cooking dishes, arranging the meals in tupperware containers, handwriting the labels, and personally delivering them to some of our earliest customers.

Pretty soon we were shipping meals nationally, and I began renting a commercial kitchen space.

We generated a ton of enthusiasm from our customers, and that support prooved that we were on to something. But the early days featured lots of trial and error. We made mistakes and learned from them before scaling the business.

3. Rely On Your Network

Fresh n' Lean started with a team of five people. My friends and relatives chipped in, and my brother Thomas joined Fresh n' Lean as co-CEO.

Relying on those close colleagues was so meaningful in helping me get the company off the ground. I often look at Fresh n' Lean's employees as a family, and that mentality was especially true in those early days.

As I ramped up the hiring, my experiences with every aspect of our operation made me sharp at understanding the company's needs— and helped me to hire employees with the right skill set and mentality to drive the company forward.

4. Hold Firm

Fresh n' Lean embodies a lifestyle choice, a chance for everyone in the United States to have access to nourishing meals amid their busy lives.

We probably could have driven more sales by offering non-organic meal options, but I wanted the company to remain true to my mission.

A decade later, I'm so proud to see the impact Fresh n' Lean has made in redefining fast food.

5. Capitalize On Industry Trends

We live in a society of instant gratification— we want everything now, and our world is completely focused on convenience.

When Fresh n' Lean was launched, the idea of receiving ready-to-eat meals on your doorstep was a strange concept. But a decade later, we're used to having everything delivered to our homes. Recognizing and capitalizing on those changing consumer habits was a big part of our growth.

6. Don't Bite Off More Than You Can Chew

For years, I wanted to open our own kitchen facility— it was a top priority.

But building the space was a difficult and extensive process that could have financially devastated us if we attempted it too soon. In those early years, the project would have left the company too vulnerable.

Instead of moving forward with the project, we waited. In the meantime, we continued renting commercial kitchen space. One day a week turned into two, and then three and four, and eventually we were renting the space five days a week.

In time, we had no other options but to build our own kitchen facility— and our restraint before moving forward with that project was crucial, even if it was frustrating for the short-term.

7. Focus On You

As you build your company, it's easy to try to compare it to the growth other companies experience.

But headlines and press releases don't reveal the full story, and outside funding can mask structural and foundational problems. One example is the online ordering and meal delivery service Munchery, which secured more than $125 million from lenders before closing in early 2019.

Every company's story is unique! You can't judge your company's success based on the ups and downs of others. Focus on making your company the best you can.

8. One Thing At A Time

Our meal offerings have expanded through deliberate, strategic planning and extensive customer feedback.

We started with vegan meals and followed with protein-based meals. Other meal plan options, Paleo and Keto, were added to the menu in the past few years.

Building the recipes takes time— we want to be sure to get it right. And our customer feedback ensures that there's built-in interest before rolling out new meal options.

9. Be Resourceful

Building the company without outside capital forced me to be more resourceful. I couldn't throw money at everything I wanted to change— I had to be patient and find alternative solutions.

It's similar, in a way, to cooking a dish without having every ingredient listed in the recipe. You must have the key ingredients! Our executive chef was one of our earliest hires.

But you can adjust and improvise on some of the secondary ingredients, using whatever alternatives you have available and relying on tried-and-true methods to fill in the gaps.

Who knows? Through experimentation, you just might find a better way to cook your dish or guide your company forward.