5min readLifestyle 15 May 2019
The word balance connotes images of a scale where the two sides are equal in weight in order to have equilibrium..
As a working mother of 2 children who runs a Branding and Marketing Agency, is very committed to daily exercise, and juggles a handful of other professional and personal commitments, I've learned to accept that balance doesn't really exist. (And I know I am NOT alone!) The elusive work-life balance is BS.
Years back, people worked what we call 9-5 or forty-hour weeks. Today, we live in a world that is half online and half offline, and society tends to demand for us to be responsive on all platforms at all times. Technology has advanced the pace at which we work, which explains why we are seeing more anxiety across the board, so much that in 2018 Barnes and Noble announced a 25% surge in the sales of books on anxiety, up from 2017.
Rather than a balance, work-life has become more of integration for me, in which I just embrace the chaos. With this shifted perspective, I am less anxious, more fulfilled and am not beating myself up about trying to separate work and life. Below are 6 tips that have helped me refine the work-life balance to more of a work-life integration:
Resist the Time Wasters and Distractions.
We are targeted by over 4,000 ads per day, and that's a conservative number. For those of us who wake up to our smartphones (yes, me included), think of how many messages you see in the first 5 minutes of your day that truly don't add value to your work-life objectives for that day. Be it the eNewsletters from YETI's latest collection to the 25% off discount from Crate & Barrel, or the Instagram scrolling that turns you away from your own personal agenda and goals for the day, these couple of minutes of time-wasters add up. Social media, in particular, clutters your brain when it's at its freshest. Now think of how many times during the day you pull yourself into social media or get caught in the trap of click-bait articles. Try logging these minutes and soon you'll realize that these "time-wasters" can be limited. Instead, set times when you're not hovering over email, turn off or disable most of your phone notifications, and be focused on the task at hand.
Sort out your Priorities and Learn to Say No
Be it making it to your son's baseball game or finishing a project on deadline, determine what is most important and will deliver most value to you. The most productive people don't have less on their plates; rather, they simply come to the table with an organized plan. Limit-multi-tasking and give people and projects the focused attention they deserve. This applies to personal time dedicated to your wellness and happiness just as much as it does for work time. Don't be afraid to say "No" to opportunities or events that come your way if they are truly not worthwhile. The FOMO, judging and guilt of saying now has been built up by today's "crazy busy" and caffeine drive lifestyles; however, once you accustom yourself to say no, you realize what's most important to you.
Trusting and empowering others to help you achieve your goals is difficult to do. Luckily, I use to compete at an elite level in the sport of rowing, where I learned that teamwork truly does make the "dream work" for as cliché as it sounds. (If you're less into sports and more into music and entertainment, the recent Bohemian Rhapsody film reinforced that for as big as Freddie Mercury was, he was unable to succeed as a star without his team. The rock band Queen was a team.) Figure out what you are able to do best and what others are able to help you with. Maximize the skill sets around you and hire people that do the jobs you need done better than you. My colleagues at work are more talented than I am in their specific skill sets and that's what makes our team so harmonious and effective. So, embrace a "We" as opposed to a "Me" mentality when it comes to getting things done. The same goes for family life. Sort our tasks and responsibilities with your partner or kids, so that more can be accomplished efficiently day to day.
Be Realistic and Accept Limitations
When I say that I embrace the chaos, I also mean that I am realistic to accept limitations. Find inner peace and shift your mindset to a more positive one that embraces constraints. Ask yourself, "How can I be as effective as possible within these constraints?" So for example, "If I have only 4 hours per day to work, how can I finish that project or make as much money as possible?" Or, "If I can only exercise 4 hours per week, what are the most effective workouts I can do to lose weight?" Then use positive affirmations ("I can do this!") as opposed to negative ones ("It's not enough time") to accomplish your plans. Positive affirmations might not work for everyone, but they do for most. Try it and you may learn that constraints might even boost performance!
Ride the Wave and Cherish The Slow
We feel this need to be busy, busy, busy, go, go, go, because if we are not, there must be something wrong with us, right? Wrong. Try this: Stop chasing busy. I know that after a big work event, pitch or even a workout (think of savannas after yoga), there tends to be a slower period. For me, it was in December of last year when work slowed down, and for others, it could be a seasonal cycle of when sales are strongest for their products; think of sunblock or beach accessories in the summer. When you have these moments: Take. Advantage. Don't feel the need to fill your schedule for the sake of it, rather do something to embrace the slower time. Be it a pedicure, a cooking class you've wanted to try, a special activity with your family or lunch with your friends, make those things happen. And if you're one who feels the need to continue to work on your business, use the slower time to asses your business from a 360 degree perspective, for instance, update your portfolio, refresh your web site, do some research and meet new people. Ideally, you will have more clarity to remember your "Why" and benefit your business and well-being to a new degree.
Make time for yourself.
Scheduling time for yourself is a keystone to wellness, and it doesn't need to be earned. Even for those of us who love our work, it's important to let go of "the good stress" and plan time for you. This is Non-Negotiable. Bottom line, most of us tend to live off of everyone's else's schedules these days (our kids, our clients, etc.) and we no longer follow our own internal compass. The more you do things that you want to do, the more fulfillment and happiness you will get out of work and life.
Luckily, workplace flexibility is allowing for more of this work-life integration, as the 9-5 workday is about as existent as payphone at a train station. Stop chasing the 50/50 balance, because it doesn't exist. Rather, embrace the chaos, and be as true as you can to who you want to be and what makes you feel most fulfilled.
I have always been in love with all things art- I was obsessed with drawing and painting before I was even walking. In high school, I started a career selling art through various gallery art shows and on Etsy. I then went on to study fine arts at the University of Southern California, with an emphasis in painting, but took classes in ceramics, printmaking, cinema and architecture to get a really well-rounded education on all sorts of art.
During my senior year of college, my career path went through a huge transition; I started my own temporary tattoo brand, INKED by Dani, which is a brand of temporary tattoos based on my hand-drawn fine art designs.
The idea for the brand came one night after a themed party at college. My friends, knowing how much I loved drawing, asked me to cover them in hand-drawn doodles using eyeliner. The feedback from that night was overwhelming, everyone my friends saw that night was obsessed with the designs. In that moment, a lightbulb went off in my head... I could do some completely unique here and create chic temporary tattoos with an art-driven aesthetic, unlike anything else on the market. Other temporary tattoo brands were targeted to kids or lacked a sleek and millennial-driven look. It was a perfect pivot; I could utilize my fine arts training and tattoos as a new art medium to create a completely innovative brand.
Using the money I made from selling my artwork throughout high school and college, I funded the launch of INKED by Dani. I had always loved the look of dainty tattoos, but knew I could never commit to the real thing, and I knew my parents would kill me if I got a tattoo (I also knew that so many girls must have that same conflict). Starting INKED by Dani was a no-brainer.
I started off with a collection of about only 10 designs and sold them at sorority houses around USC. Our unique concept for on-trend and fashion-forward tattoos was spreading through word of mouth, and we quickly started growing an Instagram following. I was hustling all day from my room, cold calling retailers, sending blind samples and tons of emails, and trying to open up as many opportunities as I could.
Now, we're sold at over 10,000 retail locations (retailers include Target, Walmart, Urban Outfitters, Forever 21 and Hot Topic), and we've transformed temporary tattoos into a whole new form of wearable art.
My 4 best tips for starting your own business are:
- Just go with your gut! You'll never know what works until you try it. Go day by day and do everything in your power to work toward your goals. Be bold, but be sure to be thoughtful in your actions.
- Research your competitors and other successful brands in your category to determine how you can make your product stand out. Figure out where there is a need or hole in the market that your new offering or approach can fill.
- Don't spread yourself too thin. Delegate where possible, and stay focused each day on doing the best and most you can. Don't get too caught up in your end goal or the big picture to a point where it overwhelms or freezes you. You're already making a bold move to start something new, so try to prioritize what's important! I started off in the beginning hand packing every single tattoo pack that we sold and shipped. If I wanted to scale to align with the level of demand we were receiving, I needed to make the pivot to mass produce and relinquish the control of doing every step myself. I am a total perfectionist, so that was definitely hard! From that point on, overseeing production has been a huge part of my daily schedule, but by doing so I've been able to free up more time to focus on design, merchandising, and sales, allowing me to really focus on growing the business.
- Prioritize great product packaging and branding. It's so important to invest time in customer experience- how customers view and interact with your product. The packaging is just as important as the actual product inside! When we were starting off, we had high demand, and I definitely jumped the gun a bit on packaging so we could deliver product to the retailers when they wanted it. Since then, we've completely revamped the packaging into something upscale and unique that reflects what the brand is all about. Our product packaging is always called out as being one of our retailers' and customers' favorite part of our product!