3min readLifestyle 24 September 2019
Self-care has evolved so much in the past few years that some consider a 12-step skincare routine the key to staying sane. However—and I don't think I'm alone in saying this—that actually sounds a little insane to me! Between being a new mom and a CEO, I'm lucky when I remember to put on lotion… Is that bad to say if I'm the founder of a beauty brand?
Taking the time to learn a new makeup technique or test out a new skincare line is unfortunately an indulgence of time I don't often have, thanks to a packed schedule with brand meetings, investor pitches and life as a mom. I know there are probably many founders, entrepreneurs and change-makers who love beauty routines, too, and wish they had more time for one. But we get bogged down by other priorities.
The older you get, the less time you seem to have yourself, while you are juggling jobs, trips, relationships, and chores, a skincare routine may be the last thing on your mind. The key to healthy skin, however, lies in consistency more than in complexity, and a cream or lotion from misumiskincare.com that suits your skin type can help improve your skin if you commit to applying it daily. It's one extra thing to remember, but it can help give you more confidence in your daily life when you see that your skin finally looks and feels fresh.
That's why I've put together The Beauty Routine for Busy Women: a complete guide for glam on the go.
We hear it all the time, but I'll remind you again: take off your makeup before bed! Clean skin is a must, no matter how busy life gets. This mantra alone will speed up your routine by helping to avoid breakouts. I like to keep makeup wipes in my closet next to my pajamas, as a no-excuses, constant reminder.
When it comes to product, simple is better. If you have to stop for too long and try to figure out a technique or product, ditch it—it wasn't made for the everyday-busy women. Even if it's short, your skincare routine should be free of frustrations. That being said, when people ask me for advice I do encourage them to indulge in one great product that they feel truly makes a difference and enjoy using. You don't need ten, just focus on one. My "one" is Zo Skin Health Gentle Cleanser—the fragrance alone puts me right into a relaxing spa moment, and I know my skin is getting the clean it needs. Just because you're busy doesn't mean you need to rob yourself of the joy of a jade roller or the luxury of La Mer. Just don't go on a shopping spree or impulse buy every new trend, because your drawers will get cluttered with items you don't have time to use. Pick one, be done.
If you do feel yourself gravitating toward wanting to try every new trend, try a subscription service like Birchbox that will send you sample-sized or travel-sized items. These are practical because you can take them on the go, and you won't feel guilty if one or two go unused simply because you don't have the time to face mask for 30 minutes. Travel-sized items from the drugstore or Ulta can also be great for busy schedules since they are small and light enough to bring when you're out and about.
Lastly, I would be remiss not to say: clean brushes are so important. My company, Beautiac, is a subscription makeup brush company that was literally created for women like us. Founding this company is how I became an "every day" beauty expert! We send three handles, three brush heads and a sponge to start you off. Then, every month you get new brush heads and a new sponge, and you send the old ones back to us to get recycled. We know that washing brushes and waiting for them to dry takes time—time some of us don't really have to spare. A subscription is the easiest way to make sure your brushes and skin stay clean.
When I'm in a pinch, blush is my number one must-have. It's easy to carry, easy to apply and a little goes a long way. Find one great blush shade that goes with your complexion and buy two. Keep one at home and one in your purse, briefcase, backpack or diaper bag. You'll have access to a quick rosy refresh at any time of day. I call it "glow on the go." You can also get the look by walking nine city blocks on the way to a meeting, but (trust me) blush is easier.
I'm also a fan of compressed translucent powder. Emphasis on compressed, because if you've ever had loose powder spill in your bag… you get it. A total mess. Compressed powder is easier to manage and also helps with light touch-ups throughout the day. I often find that when I have no time for makeup, translucent powder at least helps my skin look fresh. I also recommend a translucent powder with SPF, because sun protection is so important for your health, too.
Similarly to skincare, my number one tip for makeup is to find your one "thing" and keep that with you. If mascara makes you feel the best, get a travel size for your purse. If late night meetings wreak havoc on your undereyes, a small tube of concealer might be your go-to. You're beautiful with or without makeup, but it's nice to know your holy grail is close at hand when you need an extra boost of confidence.
As cliché as it may sound, staying organized is truly the key to success, even in your beauty routine. Knowing that everything is in its place makes it easier to start the day without unneeded stress. Have you ever lost your makeup bag while taking it on the go or spent 20 minutes digging through your drawers to find your favorite mascara? For many of us, this can bring stress levels way up, and we aren't our best when we're feeling rushed and frantic. Personally, I'm a big fan of having a couple makeup bags ready for the day. When I'm traveling, I can grab a prepared makeup bag and get out the door quickly. (Makeup in the backseat of a rideshare, anyone?) With this system, I don't have to worry about losing one of my products, because I know I have a backup. Also, if one of the makeup bags runs out of a product, you can simply grab one from another bag. If you have doubles and they're ready to go, your stress levels won't go up. You're prepared.
Ultimately, you're going to need a beauty routine that works for you. We're always looking for ways to get a few extra minutes in our day, but every busy woman is different. Do what best fits your lifestyle and prioritize what's important in your beauty routine. For me, my Beautiac makeup brushes are a desert-island beauty tool, so I wouldn't be caught without them and my favorite moisturizer. When I'm traveling, I even pop the heads off the handles and just bring those to save space since a brush head can just about fit in your pocket. Getting ready shouldn't cause you any extra stress in the day, so plan ahead, and you'll be ready for whatever life throws at you. Now get out from behind that mirror and tackle the world!
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She walks into a room ready for her presentation. She wants to land this new client and has worked weeks on it. She heads to the 35th floor of the tallest building on the block knowing she has documentation that is sure to impress. The conference room has a 20-foot long table surrounded by executives in blue suits, button-down shirts, pencil skirts, and blazers.
At this point, she realizes she didn't take into consideration the other important component of her presentation... she is not dressed appropriately.
Is it true that there is power in clothing? Can an incredible outfit increase your confidence and add validity to your brand? Will you perform your job better or feel more empowered? Will first impressions of you be more positive?
For me, the answer is a resounding yes. I believe that clothing can greatly impact first impressions and make a lasting impact on anyone you interact with. Like it or not, people will judge you on how you look and they will make both conscious and subconscious decisions about you based on what you're wearing… Is she trustworthy? Is she the expert we need? Will she fit in our corporate culture?
Can an incredible outfit increase your confidence and add validity to your brand? Will you perform your job better or feel more empowered? Will first impressions of you be more positive? For me, the answer is a resounding yes.
After all, if you were hiring a financial advisor, and one walked in with a pair of jeans and the other in a pair of trousers and blazer, who would you trust with your money? Even if you don't realize what you're doing when you interact with people, there may be more going on beneath the surface. It's something to think about for sure.
Here's another example, let's say you want to hire a party planner for an event. You meet with the first candidate, and she is wearing a wrinkled shirt and her fingernails are chipping and half-painted. Whereas candidate number two walks in and has on a pencil skirt, pumps, and silk blouse. Who do you think would pay more attention to the details associated with your party?
In 2019, WWD wrote about the psychological effects clothing has on a person:
It is said that clothing is what makes and defines a person. What you wear tells others what you are and makes a statement about your taste, character and individuality. It gives an insight into your nature, whether you are casual or formal, playful or serious, cool or just composed. Whether you are attending a job interview, out on a date or just strutting by the beach, your apparel tells us so much about you at a simple glance.
We know that it takes 5-7 seconds for a person to subconsciously form an opinion about you. Our eyes take in how you look; after all, what you're wearing will influence how you are perceived. How do you want to be perceived to your audience, your clients, and in your working industry?
How do you want to be perceived to your audience, your clients, and in your working industry?
And it goes way beyond the external. There is scientific data that shows how an individual feels differently when dressed in a variety of styles. In an article from Research Gate, they found that, "Fashion choices can affect both self-image, the impression that you convey to others and in turn, the way in which people behave towards you."
Have you ever heard of the term "enclothed cognition"? It refers to the phenomenon in which people tend to adopt the traits and properties they associate with the clothes they wear. In a study on the psychology of clothing, that same article as above reports that, "Participants judged women to be more forceful in job interviews and were more likely to recommend them for hiring when they were dressed in a more masculine style compared with a more feminine style," and that "Both men and women are attracted to stylish clothing that fits them well, makes them feel well-dressed and looks current."
On some level, we may all agree with that statement.
Naturally, as a personal stylist, I am a true believer in the power of clothes. I have seen my clients' exhilaration as they take in their transformation, brought about by an outfit, a new style, and clothes that look incredible on them. I have also witnessed physical changes like their facial expressions, huge smiles, laughter, sparkling eyes, and even a change in the way they walk. It's almost like there has been a shift in attitude toward their inner beauty, which has increased because they feel and look amazing and confident.
Although most of us are no longer strutting our way to the boardroom, the psycholigcal power of clothing is still necessary and relevant, especially now that we're confined to our home offices. Most of us are on virtual calls or live streaming from our computer, and it's easy to not prep as much for your "waist-up" meetings. But, like it or not, you should look on-brand, and put together clothes that are relevant for your industry. Not only will your peers perceieve you as more professional and more put-together, but I am sure you will also feel better, be more alert, and have more energy.
Most of us are on virtual calls or live streaming from our computer, and it's easy to not prep as much for your "waist-up" meetings. But, like it or not, you should look on-brand, and put together clothes that are relevant for your industry.
I'm not saying you need to look like a superstar every second of every day. However, I want you to think about the positive impact well-fitting, stylish clothes can have on both others' perceptions of you as well as your inner-confidence and intrinsic behavior.