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From Wall Street To Startup: Bantam Bagels’ Co-Founder Shares Her Post Shark Tank Success Story

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In a world of fresh and organic, the concept of frozen food seems relatively taboo in the expanding culinary industry, yet still, as a $50 billion industry within the United States, this aisle of the grocery store is actually more relevant than you'd think.


Co-founder of Bantam Bagels, Elyse Oleksak realized this relevancy, while simultaneously recognizing how little development the frozen food sector had in the past ten years. Thus, from a one-off dream her husband had, the couple left Wall Street and pursued the disruption of the frozen food industry.

"Frozen breakfast is brand new to this renaissance in people looking for better food," says Oleksak. “It's an uphill battle fighting against some of the largest brands in the world--the Eggos and Jimmy Deans, but we're bringing that authenticity and uniqueness."

What began four years ago as a small storefront selling mini stuffed bagels on Bleecker Street has since developed into a deal on Shark Tank, a partnership with Starbucks as a national account and the release of their second product, Pancake Balls, to continue the line of frozen breakfast, which Oleksak describes as, “Saturday morning comfort, without feeling too indulgent."

"We thought our strategy would be franchising the shop, but we realized it was less about these little shops and more about creating something that's accessible," says Oleksak. She explains that even though the concept of Bantam Bagels stemmed from the lack of innovation in their hometown of New York City, they realized that there was an untapped market throughout the nation.

So, after only six months into building their brand, the Oleksaks went on Shark Tank to gain national presence, as well as quality guidance.

“We went to Shark Tank for another layer of expertise, and of course, the capital," says Oleksak. “We would quiz each other walking through the park with every question ever asked on Shark Tank. We had eye signals on how we would respond to deals."

Oleksak continued to explain that even though the duo kept an open mind on accepting offers, they entered the show knowing who they wanted to take a deal from, Lori Greiner. And this is exactly what happened.

"The partnership with Lori is incredible," shares Oleksak. “She's with us every step of the way, and I feel so lucky that she is what we hoped and expected her to be." Oleksak also notes how empowering it is to be coached through the company's founding years by another woman, saying, “It's also fascinating to see how females view business as a series of relationships rather than transactions."

From the early days of Bantam Bagels to expanding the brand's product, Oleksak remembers the differences of running the company as a female, even with her husband as a business partner.

“I spent my first pregnancy entirely in the shop," she says. “There came a time when I was at nine months and had to step sideways because no one could get past my belly."

Yet, even as Oleksak reflects on this as one of the challenges of leading as a female entrepreneur, she adds that it's just another layer of the business that helped her create an authentic brand which reflects both her and her husband's similar mindset.

“I'm a doer and a mover, and it was almost easier having something that I was so passionate about; creating a future for the family that we were creating."

It's this mindset that also gives way to Oleksak's theory of existing as a female entrepreneur. For her two boys, she says that “they're seeing me as an equal in a man's world." "The food world is definitely still male dominated but it's what drives me to work so hard. So when they grow up, an imbalance between males and females in the workforce isn't even a thought."

Bantam Bagels celebrated their third product release in July--mini stuffed bagels with egg and sausage in the middle--and their steady growth in more than 16,000 stores nationwide.

“For us, developing the authentic brand and developing that connection [with customers] while we blow out and grow our distribution is our main focus," says Oleksak. She notes that each week they may be in a new grocery store, and still will respond personally to emails and social media as part of who they are as founders. “Food is so personal. You have a choice, you can either cook something and make it personal to you, or you can invite an external food into your home—and I think you need to earn that as food brand."

Update: According to Entrepreneur, the couple recently sold the business to T. Marzetti Company (owned by the publicly traded Lancaster Colony Corporation) for $34 million.

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Health

Patriarchy Stress Disorder is A Real Thing and this Psychologist Is Helping Women Overcome It

For decades, women have been unknowingly suffering from PSD and intergenerational trauma, but now Dr. Valerie Rein wants women to reclaim their power through mind, body and healing tools.


As women, no matter how many accomplishments we have or how successful we look on the outside, we all occasionally hear that nagging internal voice telling us to do more. We criticize ourselves more than anyone else and then throw ourselves into the never-ending cycle of self-care, all in effort to save ourselves from crashing into this invisible internal wall. According to psychologist, entrepreneur and author, Dr. Valerie Rein, these feelings are not your fault and there is nothing wrong with you— but chances are you definitely suffering from Patriarchy Stress Disorder.


Patriarchy Stress Disorder (PSD) is defined as the collective inherited trauma of oppression that forms an invisible inner barrier to women's happiness and fulfillment. The term was coined by Rein who discovered a missing link between trauma and the effects that patriarchal power structures have had on certain groups of people all throughout history up until the present day. Her life experience, in addition to research, have led Rein to develop a deeper understanding of the ways in which men and women are experiencing symptoms of trauma and stress that have been genetically passed down from previously oppressed generations.

What makes the discovery of this disorder significant is that it provides women with an answer to the stresses and trauma we feel but cannot explain or overcome. After being admitted to the ER with stroke-like symptoms one afternoon, when Rein noticed the left side of her body and face going numb, she was baffled to learn from her doctors that the results of her tests revealed that her stroke-like symptoms were caused by stress. Rein was then left to figure out what exactly she did for her clients in order for them to be able to step into the fullness of themselves that she was unable to do for herself. "What started seeping through the tears was the realization that I checked all the boxes that society told me I needed to feel happy and fulfilled, but I didn't feel happy or fulfilled and I didn't feel unhappy either. I didn't feel much of anything at all, not even stress," she stated.

Photo Courtesy of Dr. Valerie Rein

This raised the question for Rein as to what sort of hidden traumas women are suppressing without having any awareness of its presence. In her evaluation of her healing methodology, Rein realized that she was using mind, body and trauma healing tools with her clients because, while they had never experienced a traumatic event, they were showing the tell-tale symptoms of trauma which are described as a disconnect from parts of ourselves, body and emotions. In addition to her personal evaluation, research at the time had revealed that traumatic experiences are, in fact, passed down genetically throughout generations. This was Rein's lightbulb moment. The answer to a very real problem that she, and all women, have been experiencing is intergenerational trauma as a result of oppression formed under the patriarchy.

Although Rein's discovery would undoubtably change the way women experience and understand stress, it was crucial that she first broaden the definition of trauma not with the intention of catering to PSD, but to better identify the ways in which trauma presents itself in the current generation. When studying psychology from the books and diagnostic manuals written exclusively by white men, trauma was narrowly defined as a life-threatening experience. By that definition, not many people fit the bill despite showing trauma-like symptoms such as disconnections from parts of their body, emotions and self-expression. However, as the field of psychology has expanded, more voices have been joining the conversations and expanding the definition of trauma based on their lived experience. "I have broadened the definition to say that any experience that makes us feel unsafe psychically or emotionally can be traumatic," stated Rein. By redefining trauma, people across the gender spectrum are able to find validation in their experiences and begin their journey to healing these traumas not just for ourselves, but for future generations.

While PSD is not experienced by one particular gender, as women who have been one of the most historically disadvantaged and oppressed groups, we have inherited survival instructions that express themselves differently for different women. For some women, this means their nervous systems freeze when faced with something that has been historically dangerous for women such as stepping into their power, speaking out, being visible or making a lot of money. Then there are women who go into fight or flight mode. Although they are able to stand in the spotlight, they pay a high price for it when their nervous system begins to work in a constant state of hyper vigilance in order to keep them safe. These women often find themselves having trouble with anxiety, intimacy, sleeping or relaxing without a glass of wine or a pill. Because of this, adrenaline fatigue has become an epidemic among high achieving women that is resulting in heightened levels of stress and anxiety.

"For the first time, it makes sense that we are not broken or making this up, and we have gained this understanding by looking through the lens of a shared trauma. All of these things have been either forbidden or impossible for women. A woman's power has always been a punishable offense throughout history," stated Rein.

Although the idea of having a disorder may be scary to some and even potentially contribute to a victim mentality, Rein wants people to be empowered by PSD and to see it as a diagnosis meant to validate your experience by giving it a name, making it real and giving you a means to heal yourself. "There are still experiences in our lives that are triggering PSD and the more layers we heal, the more power we claim, the more resilience we have and more ability we have in staying plugged into our power and happiness. These triggers affect us less and less the more we heal," emphasized Rein. While the task of breaking intergenerational transmission of trauma seems intimidating, the author has flipped the negative approach to the healing journey from a game of survival to the game of how good can it get.

In her new book, Patriarchy Stress Disorder: The Invisible Barrier to Women's Happiness and Fulfillment, Rein details an easy system for healing that includes the necessary tools she has sourced over 20 years on her healing exploration with the pioneers of mind, body and trauma resolution. Her 5-step system serves to help "Jailbreakers" escape the inner prison of PSD and other hidden trauma through the process of Waking Up in Prison, Meeting the Prison Guards, Turning the Prison Guards into Body Guards, Digging the Tunnel to Freedom and Savoring Freedom. Readers can also find free tools on Rein's website to help aid in their healing journey and exploration.

"I think of the book coming out as the birth of a movement. Healing is not women against men– it's women, men and people across the gender spectrum, coming together in a shared understanding that we all have trauma and we can all heal."

https://www.drvalerie.com/