Business 12 November 2018
In order to take the leap from entrepreneur to enterprise, you must be willing to tear the pieces of your business apart and reconstruct them at a higher level that drives your growth. You must be willing to get out of your comfort zone and jump. Sure, it is scary, but these strategies will help you separate real fears from imagined ones, assess them carefully, and ultimately choose growth over staying still.
The Five Components of the SCALEit Method®
There are five components that are central in scaling your company: strategic vision, cash flow, alliance of the team, leadership, and execution.
S – Strategic Vision: Knowing where you are headed is crucial in order to figure out how to get there, yet most business owners don't have a clear destination in mind and — as you might imagine — this is a big reason why they flail about instead of remaining steadily on course. Your strategic vision — or “Big Picture Vision," as I call it — is your personal Yellow Brick Road to the Emerald City. It is the inspiration that keeps you determined and moving forward, regardless of the obligatory rejections and brick walls you will face. Creating the right Big Picture Vision is the key to being able to successfully scale your business.
C – Cash Flow: Think of cash flow as the life force of your company. It ensures you are breathing and pumping blood to the core systems of your business so that they will thrive and grow. You must build a revenue-driven process that creates cash for your business on a daily basis.
A – Alliance of the Team: You, as the leader, are the visionary. It is up to you to attract and surround yourself with creative talent and how-to experts who can transform your vision into reality. That includes taking the lead to build a culture that aligns your team with your Big Picture Vision and feeds off your passion and energy.
L – Leadership: Guiding your team along with you on your Big Picture Vision journey means you must become the best possible version of yourself. If you want to expand your business by fifty percent, then you must grow personally by at least sixty percent to be able to attain that station, carry the weight, and then have the emotional, physical, and intellectual reserves to lead. Your own personal growth fuels the courage necessary to lead this mission.
E – Execution: Action is where all of your magic comes to life. Action is where you apply and perfect your Big Picture Vision so you can leap higher and higher in both profits and impact. Action, not perfection, is the true measure of how well you executed your best-laid plans. Contrary to what most entrepreneurs believe, miscalculations, mistakes, and course corrections are among the largest assets in your business. Failures are never really failures; they are doorways into much better things, if you react properly to them.
In building ten companies — four of which I sold — I know the high-highs and the low-lows quite well. I have weathered many breakdowns and dead ends on my way to the breakthroughs and the big wins. I would not trade one moment of those experiences — even the painful ones — because so many of my smartest pivots came from my darkest times.
Here's the deal. To get out of nowhere land, you must upsize your strategic practices, implement new marketing strategies, find new ways to build your team, and expand your mindset to break through whatever is keeping you stuck at the same level. You must believe in the deepest part of your being that you can build your enterprise, regardless of whether or not you know exactly how to get there at this moment. Then, you must be willing to take the leap into the giant unknown — to make your impossible possible.
Yes, it is a risk. But isn't anything you truly want worth such a risk? If your answer is no — if you are too afraid, too shy, too this, or too that — the alternative is that the dream you carry in your head will never be realized. To me, that is the saddest story of all.
So, ask yourself: Which is really the greater risk: going for it, or living with the regret of not having gone for it for the rest of your life? Even if you don't choose to take the risk, there is no guarantee the status quo will remain the status quo.
Things change. Markets change. You change. If you think sitting tight will “keep you safe," I suggest you spend some time thinking that through. If you don't make the commitment to build a new structure for your company, one of three things will most likely happen:
-You will squander opportunities to leap from entrepreneur to enterprise.
-You will be a sinkhole in your own growth and maybe even get swallowed by it.
-You will find your company disrupted by the latest innovation that you didn't see coming.
I don't want to see any of this happen to you — and it does not need to. All “can'ts" must be tossed out the window. You can achieve your dreams — and you will.
Scaling a business, like performing on a trapeze, requires a balance of will and skill. You become an expert at learning the right steps, tools, and principles — the central principle being that it all starts with you as the business owner, founder, and CEO. Everything starts with your decisions and actions.
I commend you for all of the accomplishments that have led you to this place. Business is definitely not for the faint of heart. Many give up before they even reach this point, and I'm sure you've had many moments of doubt. We all have! But your tenacity and spirit have gotten you here. Now, it's time for you to develop the structure, systems, roadmap, and mindset you need to propel you to the next level of growth. Once you let go of what is no longer working and what's holding your organization back, you will be able to enter into a whole new world of remarkable opportunities.
3 Min Read
I am a proud Black business owner carrying a line of lip colors for the woman who wants to shine. At Vatarie Cosmetics you can find cruelty-free and vegan lip care products, including clear lip gloss and liquid matte lipsticks. The line is still under development, so there are more products in the making that you'll hear more about soon!
My products are high-quality and it is my dream to take my brand into high-end storefronts across the nation and even across the globe.
I have worked my way into my entrepreneurial career as I did not come from money. The goal of my cosmetic line is to bring excitement to everyone who tries the line. My products are high-quality and it is my dream to take my brand into high-end storefronts across the nation and even across the globe. I believe that with added makeup and a good set of threads, anybody can confidently face the world. I am a proud and firm supporter of the Black Lives Matter (BLM) movement and a proud member and supporter of the LGBTQIA community.
There have been plenty of hardships that I have had to face throughout my entire life, the most recent being the recent death of my father who passed far too soon. I have never allowed these hardships to deter me, and won't start now. I will continue to progress and work hard to build my business, knowing that this is what my father would have wanted.
About the Vatarie Line: What It's All About
Upon launching the line, I had the mission of inspiring every human to find their inner beauty and to have fun along the way. With this in mind, my products are designed for people of all genders, races, religions, and creeds. The Vatarie line will have more to offer customers very soon as I am continually working on developing products and expanding the line. In addition to the lip colors currently offered, the line will soon include highlighters, eyeshadows, and new lip gloss additions.
I believe that no one needs makeup to validate themselves, and we are all beautiful on our own. I do believe, though, that makeup can make life a lot more fun. Now more than ever we are living in a world where there is so much sadness and darkness. Sometimes all we need to change our moods and get away from that darkness is something to help us feel better and more vibrant — this is where a pop of makeup and a well put together outfit can really make an impact.
Now more than ever we are living in a world where there is so much sadness and darkness.
I encourage everybody to embrace their inner beauty and inner style, and express themselves no matter what. My line of products is inspired by high fashion and designed to make a bold statement. The running theme across my products is empowerment at every stage and level. I create products that make my customers feel happy, and I ensure I am happy myself with my products before I release every single one. There is no place for cutting corners as I believe in producing the highest quality product.
I bring my sense of humor and quirky personality into my products and you can see this in the names of each item. Take the lip color "Blood Money," which signifies all the money, tears, sweat, and yes, blood that was put into the brand. Let me tell you, it was hard work, and it still is hard work, but at the end of the day, it fulfills me to know the type of quality I am providing. It gives me great pride to create a line of legendary products that will positively affect someone and bring them to a place of self-love and acceptance.
About the Past that Gives My Business Meaning
I have struggled over the years with mental abuse that has left me feeling as if "I wasn't enough." Added to that, being a Black woman in an industry that is predominantly dominated by other races, I had to work harder to get to where I am today.
Coming from a broken home, my family struggled with addiction, making my entire childhood a miserable nightmare. My mother abandoned us as she was being physically abused, and it was up to us the kids to do everything necessary to take care of the home and each other. We eventually ended up living with my grandmother in Miami, Florida. At a very young age, I had to endure physical and mental abuse and was locked up. At the age of 22, I lost my younger sister to gun violence and found myself raising her one-year-old son as my own.
Being a Black woman in an industry that is predominantly dominated by other races, I had to work harder to get to where I am today.
While my past was a rough one, it is what has made me the strong, independent, and vibrant woman I am today. That woman strives to be her best every day and works tirelessly to provide a line of only the best cosmetics products. I couldn't see this while I was living through those bad situations and struggling to grow up, but I can look back and see how I was made more resilient because of my hardships.
As I grieve over my father's recent passing, I become stronger. It is this added personal strength that will push me forward in everything I do and will be reflected in my work ethic and in the development of new products for my Vatarie line of cosmetics.