In order to take the leap from entrepreneur to enterprise, you must be willing to tear the pieces of your business apart and reconstruct them at a higher level that drives your growth. You must be willing to get out of your comfort zone and jump. Sure, it is scary, but these strategies will help you separate real fears from imagined ones, assess them carefully, and ultimately choose growth over staying still.
The Five Components of the SCALEit Method®
There are five components that are central in scaling your company: strategic vision, cash flow, alliance of the team, leadership, and execution.
S – Strategic Vision: Knowing where you are headed is crucial in order to figure out how to get there, yet most business owners don't have a clear destination in mind and — as you might imagine — this is a big reason why they flail about instead of remaining steadily on course. Your strategic vision — or “Big Picture Vision," as I call it — is your personal Yellow Brick Road to the Emerald City. It is the inspiration that keeps you determined and moving forward, regardless of the obligatory rejections and brick walls you will face. Creating the right Big Picture Vision is the key to being able to successfully scale your business.
C – Cash Flow: Think of cash flow as the life force of your company. It ensures you are breathing and pumping blood to the core systems of your business so that they will thrive and grow. You must build a revenue-driven process that creates cash for your business on a daily basis.
A – Alliance of the Team: You, as the leader, are the visionary. It is up to you to attract and surround yourself with creative talent and how-to experts who can transform your vision into reality. That includes taking the lead to build a culture that aligns your team with your Big Picture Vision and feeds off your passion and energy.
L – Leadership: Guiding your team along with you on your Big Picture Vision journey means you must become the best possible version of yourself. If you want to expand your business by fifty percent, then you must grow personally by at least sixty percent to be able to attain that station, carry the weight, and then have the emotional, physical, and intellectual reserves to lead. Your own personal growth fuels the courage necessary to lead this mission.
E – Execution: Action is where all of your magic comes to life. Action is where you apply and perfect your Big Picture Vision so you can leap higher and higher in both profits and impact. Action, not perfection, is the true measure of how well you executed your best-laid plans. Contrary to what most entrepreneurs believe, miscalculations, mistakes, and course corrections are among the largest assets in your business. Failures are never really failures; they are doorways into much better things, if you react properly to them.
In building ten companies — four of which I sold — I know the high-highs and the low-lows quite well. I have weathered many breakdowns and dead ends on my way to the breakthroughs and the big wins. I would not trade one moment of those experiences — even the painful ones — because so many of my smartest pivots came from my darkest times.
Here's the deal. To get out of nowhere land, you must upsize your strategic practices, implement new marketing strategies, find new ways to build your team, and expand your mindset to break through whatever is keeping you stuck at the same level. You must believe in the deepest part of your being that you can build your enterprise, regardless of whether or not you know exactly how to get there at this moment. Then, you must be willing to take the leap into the giant unknown — to make your impossible possible.
Yes, it is a risk. But isn't anything you truly want worth such a risk? If your answer is no — if you are too afraid, too shy, too this, or too that — the alternative is that the dream you carry in your head will never be realized. To me, that is the saddest story of all.
So, ask yourself: Which is really the greater risk: going for it, or living with the regret of not having gone for it for the rest of your life? Even if you don't choose to take the risk, there is no guarantee the status quo will remain the status quo.
Things change. Markets change. You change. If you think sitting tight will “keep you safe," I suggest you spend some time thinking that through. If you don't make the commitment to build a new structure for your company, one of three things will most likely happen:
-You will squander opportunities to leap from entrepreneur to enterprise.
-You will be a sinkhole in your own growth and maybe even get swallowed by it.
-You will find your company disrupted by the latest innovation that you didn't see coming.
I don't want to see any of this happen to you — and it does not need to. All “can'ts" must be tossed out the window. You can achieve your dreams — and you will.
Scaling a business, like performing on a trapeze, requires a balance of will and skill. You become an expert at learning the right steps, tools, and principles — the central principle being that it all starts with you as the business owner, founder, and CEO. Everything starts with your decisions and actions.
I commend you for all of the accomplishments that have led you to this place. Business is definitely not for the faint of heart. Many give up before they even reach this point, and I'm sure you've had many moments of doubt. We all have! But your tenacity and spirit have gotten you here. Now, it's time for you to develop the structure, systems, roadmap, and mindset you need to propel you to the next level of growth. Once you let go of what is no longer working and what's holding your organization back, you will be able to enter into a whole new world of remarkable opportunities.
For decades, women have been unknowingly suffering from PSD and intergenerational trauma, but now Dr. Valerie Rein wants women to reclaim their power through mind, body and healing tools.
As women, no matter how many accomplishments we have or how successful we look on the outside, we all occasionally hear that nagging internal voice telling us to do more. We criticize ourselves more than anyone else and then throw ourselves into the never-ending cycle of self-care, all in effort to save ourselves from crashing into this invisible internal wall. According to psychologist, entrepreneur and author, Dr. Valerie Rein, these feelings are not your fault and there is nothing wrong with you— but chances are you definitely suffering from Patriarchy Stress Disorder.
Patriarchy Stress Disorder (PSD) is defined as the collective inherited trauma of oppression that forms an invisible inner barrier to women's happiness and fulfillment. The term was coined by Rein who discovered a missing link between trauma and the effects that patriarchal power structures have had on certain groups of people all throughout history up until the present day. Her life experience, in addition to research, have led Rein to develop a deeper understanding of the ways in which men and women are experiencing symptoms of trauma and stress that have been genetically passed down from previously oppressed generations.
What makes the discovery of this disorder significant is that it provides women with an answer to the stresses and trauma we feel but cannot explain or overcome. After being admitted to the ER with stroke-like symptoms one afternoon, when Rein noticed the left side of her body and face going numb, she was baffled to learn from her doctors that the results of her tests revealed that her stroke-like symptoms were caused by stress. Rein was then left to figure out what exactly she did for her clients in order for them to be able to step into the fullness of themselves that she was unable to do for herself. "What started seeping through the tears was the realization that I checked all the boxes that society told me I needed to feel happy and fulfilled, but I didn't feel happy or fulfilled and I didn't feel unhappy either. I didn't feel much of anything at all, not even stress," she stated.
Photo Courtesy of Dr. Valerie Rein
This raised the question for Rein as to what sort of hidden traumas women are suppressing without having any awareness of its presence. In her evaluation of her healing methodology, Rein realized that she was using mind, body and trauma healing tools with her clients because, while they had never experienced a traumatic event, they were showing the tell-tale symptoms of trauma which are described as a disconnect from parts of ourselves, body and emotions. In addition to her personal evaluation, research at the time had revealed that traumatic experiences are, in fact, passed down genetically throughout generations. This was Rein's lightbulb moment. The answer to a very real problem that she, and all women, have been experiencing is intergenerational trauma as a result of oppression formed under the patriarchy.
Although Rein's discovery would undoubtably change the way women experience and understand stress, it was crucial that she first broaden the definition of trauma not with the intention of catering to PSD, but to better identify the ways in which trauma presents itself in the current generation. When studying psychology from the books and diagnostic manuals written exclusively by white men, trauma was narrowly defined as a life-threatening experience. By that definition, not many people fit the bill despite showing trauma-like symptoms such as disconnections from parts of their body, emotions and self-expression. However, as the field of psychology has expanded, more voices have been joining the conversations and expanding the definition of trauma based on their lived experience. "I have broadened the definition to say that any experience that makes us feel unsafe psychically or emotionally can be traumatic," stated Rein. By redefining trauma, people across the gender spectrum are able to find validation in their experiences and begin their journey to healing these traumas not just for ourselves, but for future generations.
While PSD is not experienced by one particular gender, as women who have been one of the most historically disadvantaged and oppressed groups, we have inherited survival instructions that express themselves differently for different women. For some women, this means their nervous systems freeze when faced with something that has been historically dangerous for women such as stepping into their power, speaking out, being visible or making a lot of money. Then there are women who go into fight or flight mode. Although they are able to stand in the spotlight, they pay a high price for it when their nervous system begins to work in a constant state of hyper vigilance in order to keep them safe. These women often find themselves having trouble with anxiety, intimacy, sleeping or relaxing without a glass of wine or a pill. Because of this, adrenaline fatigue has become an epidemic among high achieving women that is resulting in heightened levels of stress and anxiety.
"For the first time, it makes sense that we are not broken or making this up, and we have gained this understanding by looking through the lens of a shared trauma. All of these things have been either forbidden or impossible for women. A woman's power has always been a punishable offense throughout history," stated Rein.
Although the idea of having a disorder may be scary to some and even potentially contribute to a victim mentality, Rein wants people to be empowered by PSD and to see it as a diagnosis meant to validate your experience by giving it a name, making it real and giving you a means to heal yourself. "There are still experiences in our lives that are triggering PSD and the more layers we heal, the more power we claim, the more resilience we have and more ability we have in staying plugged into our power and happiness. These triggers affect us less and less the more we heal," emphasized Rein. While the task of breaking intergenerational transmission of trauma seems intimidating, the author has flipped the negative approach to the healing journey from a game of survival to the game of how good can it get.
In her new book, Patriarchy Stress Disorder: The Invisible Barrier to Women's Happiness and Fulfillment, Rein details an easy system for healing that includes the necessary tools she has sourced over 20 years on her healing exploration with the pioneers of mind, body and trauma resolution. Her 5-step system serves to help "Jailbreakers" escape the inner prison of PSD and other hidden trauma through the process of Waking Up in Prison, Meeting the Prison Guards, Turning the Prison Guards into Body Guards, Digging the Tunnel to Freedom and Savoring Freedom. Readers can also find free tools on Rein's website to help aid in their healing journey and exploration.
"I think of the book coming out as the birth of a movement. Healing is not women against men– it's women, men and people across the gender spectrum, coming together in a shared understanding that we all have trauma and we can all heal."