3min readSelf 29 July 2019
We check our phones out of habit, on average every six minutes. Standing in line at the grocery store?
Pull out your phone.
In an elevator? Pull out your phone. Using the restroom? You know what to do.
There are 260 million smartphones in use in America today – one for every adult, leading us to be more distracted than ever before. Americans check their phones an average of 80 times a day while on vacation, with some checking their screen more than 300 times each day, according to a recent study.
In addition to making us more distracted and prone to accidents, this also contributes to rising levels of stress as our attention is constantly pulled in different directions, leaving us unable to be present in the moment.
Each time we are distracted, it sets us back from what we are trying to accomplish. Each time you are interrupted, it takes an average of 23 minutes and 15 seconds for your brain to get back on task, according to a study from UC Irvine titled "The Cost of Interrupted Work: More Speed and Stress." That study is more than a decade old and was published shortly after Apple launched the first iPhone.
A quarter of a billion smartphones later, how's that working out for us? Not long ago I was in the restroom and a woman in an adjoining stall was talking on her speakerphone. I guess this gives a new meaning to the phrase "sit-down meeting."
Not all distractions are bad, as the authors of the UC study pointed out. Interruptions can be beneficial if they are related to the task at hand. But they can set you back when you are working on one task and interrupted by something completely unrelated.
We all find ways to cope with this, and many distractions are self-imposed. You may find it refreshing, for instance, to step away from a project to check the news or your email or that funny text a friend sent you. Or maybe you were among fans of HBO's hit series "Game of Thrones" who chatted with friends about the show as the finale approached. One study estimated office chatter about the series could cost employers $3.3 billion in lost productivity. Yet that's just a fraction of the estimated $997 billion yearly cost to the US economy attributed to lost productivity due to digital distractions
"Noisy, interruption-prone offices make employees unmotivated, stressed, and frustrated," says the 2018 Workplace Distraction Report from online learning platform Udemy. It says employers could boost morale and profits by training employees to stay productive despite distractions.
I don't want to come off as self-righteous. I confess I check my phone constantly and half the time I don't even realize I'm doing it. And that's the problem – when we unconsciously allow anything to interrupt our mental processes and potentially shift our mood, we are giving away our mental real estate.
Think about going on social media and seeing your friends' carefree vacation photos when you are working.
The next thing you know, you are telling yourself you are "stuck" at work and giving in to the proverbial FOMO.
The second you do that, you relinquish control of your mood. And that can affect your entire day if you let it.
This is especially the case when you don't have the mental capacity to process it, put it in perspective, and choose how you want to interpret it. You wouldn't just let someone move into your house without paying for it. So why are you giving away your mental space without being deliberate about who is taking it and what you are letting in?
I'm not suggesting you ditch your phone or get off all social media, but rather to take control. A sense of control reduces fear, anxiety, and stress. We don't have to be ruled by the little screens or the constant urge to check them. Here is a checklist to determine if you need to reclaim mental real estate:
1. Do you check your phone the minute you get out of bed? You just gave someone else permission to be in charge of your brain. Shawn Achor, author of "The Happiness Advantage," notes that the first and last 30 minutes of the day are the times when you are most vulnerable to having your attention hijacked. By relinquishing control first thing in the morning, you spend the rest of the day trying to recover. Try spending the first 30 minutes of your day meditating, reading something uplifting, listening to a podcast, or doing something that elevates your mood. For the last 30 minutes, focus on relaxation, ditch the screen, and set intentions for the next day.
2. Do you find yourself habitually checking social media? Whether it's standing in line at a grocery store or riding an elevator, our need to check status, likes, comments, and be "in the know" is seeping mental energy Social media can be great if it helps you connect with others and build relationships, but not when it starts impacting your mood or causes you to constantly compare yourself with others. Doing that is just waging mental war with yourself. The next time you find yourself heading for a social media fix, ask yourself if it is serving you.
3. Do you feel your attention being constantly drawn away from where you want to direct it? The only thing you can really control is where you attune your attention. When you are stressed, you are attuned to that. You can numb it by going on Facebook for an hour, but what have you accomplished? Practice being intentional and consciously choosing where you want to focus your attention.
Giving away mental real estate also happens when we ruminate about things we can't control or wish we had done differently. It's basically anytime you let someone or something live rent-free in your head, or dictate your mood or behavior. This is why meditation and mindfulness are so powerful. You are training your brain to direct attention where you want it, rather than where it goes by default.
Identifying the distractions in your life and thinking about them in a new way can help you reclaim your mental real estate. After all, just because you can buy beer all day long does not mean you should be drinking it all day! It's the same with all those things that compete for your attention. Own your mind and you will be able to reclaim your attention.
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How can we help overcome the national health crisis and allow people access to nutritious food on a regular basis?
It's a question I've been driven to answer since 2009, catalysed by one of the scariest scenarios a daughter can imagine - the health crisis of a parent.
Determined to help my father overhaul his lifestyle and overcome the sudden obstacles he faced, I began prepping healthy, homemade meals. When friends and family members noticed the remarkable recovery he made, they became interested in the plans too.
This inevitably led to the birth of Fresh n' Lean, my organic meal delivery service. What started as a solo 19 year old student cooking meals out of a one bedroom apartment in Redondo Beach, CA, has since evolved into a 9-figure brand, with 100+ amazing employees operating out of a state of the art facility.
I'm often asked why Fresh n' Lean has continued to grow while other food delivery services struggle. I believe it comes down to many interacting variables that I wish to share with you today, with the hope that they might someday help you as you embark in your entrepreneurial journey too.
Know Your Values: Fresh, Convenient + Delicious
Whenever you pursue something in life, whether it's a scary fitness goal or starting your own company, it's important to know your values, and to stay true to them. This is something I was taught from a young age, and was super aware of with Fresh n' Lean.
Our mission has always been to achieve three things: to make food that's healthy, accessible and delicious. It's about getting that balance between each component. If any one of them is missing, the formula doesn't work.
Sure, it would be easy to cut corners with the quality of our ingredients to save money, but that's not the point! I have a strong desire to impact people's lives in a positive way - a 'reason why' that directly ties into the work we do. I'm also surrounded by a tribe of inspiring individuals who believe in the vision, which helps massively.
The collective understanding of our value system helps us stay true to the mission and to be completely transparent with how we operate the business. This creates trust and brand loyalty amongst our customers - a key component for future growth.
Taking Risks: Bootstrapping to Nine-Figures
Anyone who has started their own venture can attest that the early days are a little shaky. There are always going to be problems that pop up (usually at the most inconvenient times), and key decisions that need to be made.
One of the latter that I was faced with at the very beginning was whether or not to turn to investors for capital, or to bootstrap Fresh n' Lean. I went with the second option and committed my life savings to self-fund my venture. Looking back, it was a bold move. I put it all on the line to make my dream a reality, and thankfully the risk paid off.
Sure, initially it meant that we had certain restrictions when it came to funding, but I like to think those restrictions lead to innovation. Because we had limited options, we were forced to be creative and to come up with novel solutions to challenging problems.
It has also meant we've had a much easier time when it comes to choosing the direction of our business. Because we don't have to answer to a board of investors, we're able to explore various avenues with a degree of freedom - like our recent move from online to in-store.
Be Creative: Leaping From Online to In-Store
The latest evolution of Fresh n' Lean has been a dive into the brick and mortar sector, with the recent opening of our first On The Go store in Santa Monica.
Though many people believe brick and mortar is dying, we still feel that there are various opportunities to pursue. Grab-and-go healthy food near business centers is still something that's lacking in many areas. We're also in the process of partnering with Hak's Foods to bring ready-to-eat meals into grocery stores such as Whole Foods, Gelson's, and Costco.
As well as being a viable business venture in itself, having food in stores also gives people a chance to try our product before signing up for an online subscription. We're always trying to think outside the box when it comes to business growth, and this is just another example.
Sue, we could have listened to the naysayers, played it safe and stuck to what we know. But if we always take the comfortable route, how will we ever know what we're truly capable of?
If I could sum up the main things I've learned over the past ten years, it would go something like this: the key is to never stop learning, growing or innovating. Know your mission, keep moving forward, and always be ready to adapt.