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From Banking To Wellness, This Entrepreneur Is Bringing You A Sports Drink To Rival The Best

5min read
People

As a self-proclaimed “ingredient junkie," Robin Shobin is exactly the woman you'd want to rely on for wellness products that work.


After fourteen years at J.P Morgan, the ambitious Cornell graduate decided to leave finance to carve her own path in the wellness world, founding Charlotte's Book. Charlotte's Book is a website chock-full of not just wellness brands, but also of sage advice. Experts in the field, such as doctors, nutritionists, aestheticians, and celebrity trainers have contributed to the site, either by writing content or by ensuring the efficacy of whichever products are promoted. The idea sprung from her own struggles finding the time to properly research wellness and beauty products prior to purchasing them. Now busy women can efficiently read up on worthwhile products through Shobin's user-friendly site.

“At Charlotte's Book I really try to always maintain our unique voice. Because the internet is so crowded with content, your point of view is all you have."

Beyond informative, expert content, Charlotte's Book has an enriching POV section. Well-known beauty guru, Bobbi Brown wrote one of Shobin's favorite pieces, called “Musings of a Curious Mind," in which she writes notes to her younger self. “This is the content I am most proud of," Shobin says, continuing to mention a second standout article written by April Gargiulo, founder of Vitner's Daughter, known for their famous Active Botanical Serum. These articles touch upon life lessons and aging, the topics that don't fit the wholly-factual bill, but are just as important to readers for their wisdom and relatability.

Shobin began caring about fitness and leading a healthy life when in her late twenties. “I realized that it's not so much about being thin, but more about feeling good," Shobin says. “And I realized that when you are working out and putting good things in your body, you just feel better. It's that simple." While Charlotte's Book does offer a plethora of options for high-quality, effective products, those products are not Shobin's own, which leads to her second great post-baking endeavor: HALO Sport, a groundbreaking energy drink, surpassing several brands in electrolyte density.

“I was always searching for something other than water that would help replenish and refuel the body after an intense workout," Shobin says. “A smoothie in theory sounds healthy. It's filled with antioxidants and is a delicious treat to drink after a workout, yet it's also filled with sugar."

Shobin then got the itch to formulate what she'd been missing.

Robin Shobin

With a team of advisors ranging from esteemed doctors to dieticians, Shobin co-founded HALO Sport. It is not your average energy drink laden with either artificial flavoring or other adverse additives, it is a 10 calorie super drink with more than 70 minerals naturally sourced from the Great Salt Lake of Utah.

It comes in three USDA certified organic flavors, lemon, lime, and pink grapefruit, each with a base of reverse osmosis water and lemon juice. Skeptics, let it be known that Shobin does not just sell her product, she uses it. As an active person dedicated to exercising at least 4 or 5 times a week, Shobin grabs HALO as her hydrating boost after yoga or strength training.

“Being able to see what is on the forefront of wellness is incredibly exciting. I don't regret my time at J.P. Morgan one bit, but the change of scenery from oil wells to the latest supplements is a welcome one."

What is HALO's secret ingredient? The amla berry, also known as the Indian gooseberry. Amla berries are rich with heart-healthy antioxidants and were utilized in ancient Indian Ayurvedic rituals. t's time for the ever-popular goji berries to step aside, and for HALO's amla berries to take over.

One of the most rewarding parts of entering the wellness space for Shobin was the opportunity to connect with countless determined businesswomen. “In finance I worked primarily with men," Shobin admits. “So I feel very honored to get the chance to meet with so many amazing women doing inspiring things. I know that sounds corny, but to be honest it's true."

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5min read
Business

My Untold Story Of Inventing the Sports Bra And How it Changed the World (And Me)

Following are excerpts from "Unleash the Girls, The Untold Story of the Invention of the Sports Bra and How It Changed the World (And Me)" By Lisa Z. Lindahl


There is an idea that has popped up everywhere from Chaos Theory to Science Fiction and New Age memes known popularly as the "Butterfly Effect." Simply put, it is the notion that one very small thing—the movement of a butterfly's wing say, or the ripple in a lake caused by a pebble being thrown into it—can cause tremendous effect far away: the butterfly's wing a tornado, the ripple a large wave on a distant shore. Cause and effect, does it have limits? The field of physics is telling us that it takes only observation to bring a thing into being. We cannot consider these areas of investigation and not acknowledge that everything—everything—is in relationship in some way or another with everything else.

So, it is evident to me that commerce of any kind is, also, just about relationships. It all boils down, on every level to this simplicity. While we usually think of relationships as occurring between people—it is far more than that.

I used to teach a course in entrepreneurship specifically for women in The Women's Small Business Program at Trinity College in Burlington, Vermont. I made this concept of relationship and its importance central in how I taught the marketing thought process. I would stress that for a product or service to be successful, it had to meet a perceived need. There is a need, and it wants to be met; or it may be thought of as a problem to be solved. Or there may be an existing solution that is less than adequate.

For example: In my universe as a runner there already were a plethora of bras available, but they were inadequate for my purpose. The relationship between my breasts, my running body, and my bra was creating discomfort and distraction. A new solution had to be found, the relationship occurring when all these things came together had to be fixed. Utilizing this point of view, one sees a set of issues that need to be addressed—they are in relationship with each other and their environment in a way that needs to be changed, adjusted.

Nowhere is this viewpoint truer than in business, as we enter into more and more relationships with people to address all the needs of the organization. Whether designing a product or a service or communicating with others about it—we are in relationship. And meanwhile, how about maintaining a healthy relationship with ourselves? All the issues we know about stress in the workplace can boil down to an internal balancing act around our relationships: to the work itself, to those we work with, to home life, friends and lovers. So quickly those ripples can become waves.

Because Jogbra was growing so quickly, relationships were being discovered, created, ending, expanding and changing at a pace that makes my head spin to recall. And truly challenged my spirit. Not to mention how I handled dealing with my seizure disorder.

"My Lifelong Partner"

Let me tell you a bit about my old friend, Epilepsy. Having Epilepsy does not make any sort of money-making endeavor easy or reliable, yet it is my other "partner" in life. Husbands and business partners have come and gone, but Epilepsy has always been with me. It was my first experience of having a "shadow teacher."

While a child who isn't feeling she has power over her world may have a tantrum, as we grow older, most of us find other more subtle ways to express our powerfulness or powerlessness. We adapt, learn coping mechanisms, how to persuade, manipulate, or capitulate when necessary. These tools, these learned adaptations, give a sense of control. They make us feel more in charge of our destiny. As a result, our maturing self generally feels indestructible, immortal. Life is a long, golden road of futures for the young.

This was not the case for me. I learned very early on when I started having seizures that I was not fully in charge of the world, my world, specifically of my body. There are many different types of epileptic seizures. Often a person with the illness may have more than one type. That has been the case for me. I was diagnosed with Epilepsy—with a seizure type now referred to as "Absence seizures"—when I was four years old. I have seen neurologists and taken medications ever since. As often happens, the condition worsened when I entered puberty and I started having convulsions as well—what most people think of when they think of epileptic seizures. The clinical name is generalized "Tonic-clonic" seizures.

In such a seizure the entire brain is involved, rather like an electrical circuit that has gone out as a result of a power surge. I lose consciousness, my whole body becomes rigid, the muscles start jerking uncontrollably, and I fall. Tonic-clonic seizures, also known as "grand mal" seizures, may or may not be preceded by an aura, a type of perceptual disturbance, which for me can act as a warning of what is coming. The seizure usually only lasts for a few minutes, but I feel its draining effects for a day or two afterwards. Although I would prefer to sleep all day after such a physically and emotionally taxing event, I have often just gotten up off the floor and, within hours, gone back to work. It was necessary sometimes, though definitely not medically advised. I'm fond of saying that having a grand mal seizure is rather like being struck by a Mack truck and living to tell the tale.

Having Epilepsy has forced me to be dependent on others throughout my life. While we are all dependent upon others to some degree—independent, interdependent, dependent—in my case a deep level of dependency was decreed and ingrained very early on. This enforced dependency did not sit well with my native self. I bucked and rebelled. At the same time, a part of me also feared the next fall, the next post-convulsive fugue. And so I recognized, I acquiesced to the need to depend on others.

The silver lining of having Epilepsy is that it has introduced me to and taught me a bit about the nature of being powerless—and experiencing betrayal. I could not trust that my body would always operate as it should. Routinely, it suddenly quits. I experience this as betrayal by my brain and body. It results in my complete powerlessness throughout the convulsion. Not to mention an inconvenient interruption of any activities or plans I might have made.

Hence, I am the recipient of two important life lessons—and I was blessed to have this very specific and graphic experience at a young age. It made me observant and reflective, giving me the opportunity to consider what/where/who "I" was. I knew I was not "just" my body, or even my brain.

So, who or what did that leave? Who, what am I? Much has been written about trauma, and about near-death experiences, both of which seizures have been classified or described as. I won't delve into that here except to say that experiencing recurrent seizures and the attendant altered states of consciousness that sometimes accompany an episode (the euphemism for a seizure) changes one. It deeply affects you. It is both illuminating and frightening. It opens you up in some ways and can close you way down in others. For me it made it easy to consider the possibility of other ways to perceive, of other realms. And as an adult I became interested in quantum physics, where Science is pushing and challenging our long-held perceptual assumptions. Me, who was poor in math and disinterested in Science while in school! So if not merely body and brain, who am I? Spirit. And with Epilepsy's tutelage, I was encouraged to question, seek, try to understand what lies beyond.

Living with Epilepsy has also given me great strength. In realizing the futile nature of trying to have "power over" Epilepsy, I developed a deep well of "power within"—that inner strength that comes in the acceptance of that which one cannot change—and looking beyond it.

Through my experience building the business of Jogbra with the unique lens afforded me by my Epilepsy partner, I came to understand more fully the nature of power and what it means to be truly powerful.

Specifically, that having power and exercising it is not simply a manifestation of the ego. It need not be "power-tripping." It is how I wield my power that matters, making the all-important distinction between creating a situation of power over, power with, or empowering and having and creating strength in oneself and others.

Being powerful is a big responsibility.

To put all this another way: do I choose to create situations in which I am able to wield power over others? Or do I choose to empower others, sharing my strengths with them, while nurturing their strengths as well? The first is not true power. It is control. The second I believe to be the essence of true and positive power: strength. And integral to creating a more harmonious world, oh by the way.

While this may be apparent, even basic to others, it was an "aha!" moment for me. Too often in the years ahead I would give away my power and question my own strengths,. Time and again, however, my inner strength, my shadow teacher's gift, helped me survive and thrive until I could take responsibility for and embrace more fully my own power.

© Lisa Z. Lindahl 2019