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From Banking To Wellness, This Entrepreneur Is Bringing You A Sports Drink To Rival The Best

5min read
Business

As a self-proclaimed “ingredient junkie," Robin Shobin is exactly the woman you'd want to rely on for wellness products that work.


After fourteen years at J.P Morgan, the ambitious Cornell graduate decided to leave finance to carve her own path in the wellness world, founding Charlotte's Book. Charlotte's Book is a website chock-full of not just wellness brands, but also of sage advice. Experts in the field, such as doctors, nutritionists, aestheticians, and celebrity trainers have contributed to the site, either by writing content or by ensuring the efficacy of whichever products are promoted. The idea sprung from her own struggles finding the time to properly research wellness and beauty products prior to purchasing them. Now busy women can efficiently read up on worthwhile products through Shobin's user-friendly site.

“At Charlotte's Book I really try to always maintain our unique voice. Because the internet is so crowded with content, your point of view is all you have."

Beyond informative, expert content, Charlotte's Book has an enriching POV section. Well-known beauty guru, Bobbi Brown wrote one of Shobin's favorite pieces, called “Musings of a Curious Mind," in which she writes notes to her younger self. “This is the content I am most proud of," Shobin says, continuing to mention a second standout article written by April Gargiulo, founder of Vitner's Daughter, known for their famous Active Botanical Serum. These articles touch upon life lessons and aging, the topics that don't fit the wholly-factual bill, but are just as important to readers for their wisdom and relatability.

Shobin began caring about fitness and leading a healthy life when in her late twenties. “I realized that it's not so much about being thin, but more about feeling good," Shobin says. “And I realized that when you are working out and putting good things in your body, you just feel better. It's that simple." While Charlotte's Book does offer a plethora of options for high-quality, effective products, those products are not Shobin's own, which leads to her second great post-baking endeavor: HALO Sport, a groundbreaking energy drink, surpassing several brands in electrolyte density.

“I was always searching for something other than water that would help replenish and refuel the body after an intense workout," Shobin says. “A smoothie in theory sounds healthy. It's filled with antioxidants and is a delicious treat to drink after a workout, yet it's also filled with sugar."

Shobin then got the itch to formulate what she'd been missing.

Robin Shobin

With a team of advisors ranging from esteemed doctors to dieticians, Shobin co-founded HALO Sport. It is not your average energy drink laden with either artificial flavoring or other adverse additives, it is a 10 calorie super drink with more than 70 minerals naturally sourced from the Great Salt Lake of Utah.

It comes in three USDA certified organic flavors, lemon, lime, and pink grapefruit, each with a base of reverse osmosis water and lemon juice. Skeptics, let it be known that Shobin does not just sell her product, she uses it. As an active person dedicated to exercising at least 4 or 5 times a week, Shobin grabs HALO as her hydrating boost after yoga or strength training.

“Being able to see what is on the forefront of wellness is incredibly exciting. I don't regret my time at J.P. Morgan one bit, but the change of scenery from oil wells to the latest supplements is a welcome one."

What is HALO's secret ingredient? The amla berry, also known as the Indian gooseberry. Amla berries are rich with heart-healthy antioxidants and were utilized in ancient Indian Ayurvedic rituals. t's time for the ever-popular goji berries to step aside, and for HALO's amla berries to take over.

One of the most rewarding parts of entering the wellness space for Shobin was the opportunity to connect with countless determined businesswomen. “In finance I worked primarily with men," Shobin admits. “So I feel very honored to get the chance to meet with so many amazing women doing inspiring things. I know that sounds corny, but to be honest it's true."

3 Min Read
Lifestyle

Help! I'm Stumped By Sperm

The Armchair Psychologist has all the answers you need!


Help! I'm Stumped By Sperm

Dear Armchair Psychologist,
I just started intermittent fasting and things have been going well so far. Like I already noticed a few pounds off. BUT! I'm afraid it's taking a toll on my relatively new relationship. With intermittent fasting, I'm supposed to stop eating at 8pm and begin again at noon the following day. My boyfriend prefers PM BJs and I'm wondering if semen consumption will affect my fasts?
- Calorie Counter

Dear Calorie Counter,

I'm happy to hear that you're staying healthy during the quarantine and that both your sex drives are intact. The popular intermittent fasting, which requires cycles of fasting, has many proven health benefits, and it's great that you're achieving the results you want. I'm no "jiz wiz," but I'd imagine not swallowing his semen may be an option? Though you're not alone in being stumped by sperm and its effects on your health. (To be clear, sperm is the reproductive cell and semen is the fluid that keeps it all moving.) A myriad of chat rooms are devoted to this very topic of fasting and semen.

I once dated an unhealthy eater and remember distinctly feeling compromised by his output, thinking I'd become contaminated. Thankfully, according to Dr Justin Lehmiller of Sex and Psychology, "It is pretty clear that as long as the male partner is uninfected and the receptive partner is not allergic to his semen (HSP) it is unlikely that swallowing semen will have any negative effects on one's health."

While semen does contain fructose, amino acids, proteins, and more, it's still mostly 80% water, so not a very high caloric intake unless you swallow gallons. The amount of calories consumed from swallowing semen is very negligible (1-7 calories). Each ejaculation is generally from 1/4 of a teaspoon to 1 teaspoon in size. However, swallowing semen digests in the same way as food, so it is true that you're technically breaking your fast.

I'm also assuming that your sex acts are mutually agreed upon. If they aren't and you feel forced into something that you aren't comfortable with, I recommended you seek help with a qualified therapist.

Since your fast is for purely personal health purposes, (during a religious fast, for example, you'd technically be breaking fast by swallowing semen), I think it may be worth consuming a few calories to keep your sex life alive in these trying times. But if you insist on not breaking your fast, just spit it out and don't quench the appetite for fire and desire!

- The Armchair Psychologist

Help! I'm Sick Of Talking Sick!

Dear Armchair Psychologist,
My fiance and I live apart due to immigration proceedings. The problem is that COVID-19 is dulling our passion. How do we keep things hot and spicy when we're thousands of miles away and all we seem to talk about is this freaking pandemic? We can't even get into doing sexy videos, because we've got COVID on the brain. And we're very sexual like 50 shades of you know what…
- Shut Up Already

Dear Shut Up Already,

I'm sorry you're frustrated and can't seem to escape the COVID-19 topic. Many of us are in the same boat, and it's easy for our anxieties and fears to rule us during these trying times. I also have an unhealthy obsession with the virus, and it partly stems from the fear of dying. Anytime someone young without underlying medical conditions dies, I am both mystified and terrified, thinking it could happen to me.

If your fiance is genuinely immobilized and hindered by his fears, it is wise to suggest he sees a licensed professional to address this. Otherwise, it's important to listen to him and let him safely discuss his thoughts. We rely on our partners to hear us and to love us, even if we may not share their sentiments ourselves. His circumstances in his location may also differ from yours, which might lend a different perspective. Regardless, you should get your sex life back. There are many tactful ways of changing subjects to get your mojo back on. The word "anyhoo" has worked wonders for some.

There's also this great book "Staying Sane in an Insane World: A Prescription for Even Better Mental Health" by family therapist Kiaundra Jackson that offers lots of tips on how to change the subjects gracefully. ANYHOO, hope this works and you can both get back to your 50 shades of something...

- The Armchair Psychologist