5min readPeople 06 February 2019
As a self-proclaimed “ingredient junkie," Robin Shobin is exactly the woman you'd want to rely on for wellness products that work.
After fourteen years at J.P Morgan, the ambitious Cornell graduate decided to leave finance to carve her own path in the wellness world, founding Charlotte's Book. Charlotte's Book is a website chock-full of not just wellness brands, but also of sage advice. Experts in the field, such as doctors, nutritionists, aestheticians, and celebrity trainers have contributed to the site, either by writing content or by ensuring the efficacy of whichever products are promoted. The idea sprung from her own struggles finding the time to properly research wellness and beauty products prior to purchasing them. Now busy women can efficiently read up on worthwhile products through Shobin's user-friendly site.
“At Charlotte's Book I really try to always maintain our unique voice. Because the internet is so crowded with content, your point of view is all you have."
Beyond informative, expert content, Charlotte's Book has an enriching POV section. Well-known beauty guru, Bobbi Brown wrote one of Shobin's favorite pieces, called “Musings of a Curious Mind," in which she writes notes to her younger self. “This is the content I am most proud of," Shobin says, continuing to mention a second standout article written by April Gargiulo, founder of Vitner's Daughter, known for their famous Active Botanical Serum. These articles touch upon life lessons and aging, the topics that don't fit the wholly-factual bill, but are just as important to readers for their wisdom and relatability.
Shobin began caring about fitness and leading a healthy life when in her late twenties. “I realized that it's not so much about being thin, but more about feeling good," Shobin says. “And I realized that when you are working out and putting good things in your body, you just feel better. It's that simple." While Charlotte's Book does offer a plethora of options for high-quality, effective products, those products are not Shobin's own, which leads to her second great post-baking endeavor: HALO Sport, a groundbreaking energy drink, surpassing several brands in electrolyte density.
“I was always searching for something other than water that would help replenish and refuel the body after an intense workout," Shobin says. “A smoothie in theory sounds healthy. It's filled with antioxidants and is a delicious treat to drink after a workout, yet it's also filled with sugar."
Shobin then got the itch to formulate what she'd been missing.
With a team of advisors ranging from esteemed doctors to dieticians, Shobin co-founded HALO Sport. It is not your average energy drink laden with either artificial flavoring or other adverse additives, it is a 10 calorie super drink with more than 70 minerals naturally sourced from the Great Salt Lake of Utah.
It comes in three USDA certified organic flavors, lemon, lime, and pink grapefruit, each with a base of reverse osmosis water and lemon juice. Skeptics, let it be known that Shobin does not just sell her product, she uses it. As an active person dedicated to exercising at least 4 or 5 times a week, Shobin grabs HALO as her hydrating boost after yoga or strength training.
“Being able to see what is on the forefront of wellness is incredibly exciting. I don't regret my time at J.P. Morgan one bit, but the change of scenery from oil wells to the latest supplements is a welcome one."
What is HALO's secret ingredient? The amla berry, also known as the Indian gooseberry. Amla berries are rich with heart-healthy antioxidants and were utilized in ancient Indian Ayurvedic rituals. t's time for the ever-popular goji berries to step aside, and for HALO's amla berries to take over.
One of the most rewarding parts of entering the wellness space for Shobin was the opportunity to connect with countless determined businesswomen. “In finance I worked primarily with men," Shobin admits. “So I feel very honored to get the chance to meet with so many amazing women doing inspiring things. I know that sounds corny, but to be honest it's true."
Mid December with the holiday season on the horizon and having read too many pieces about social media addiction, I was ready for a break. Every time I reached for my phone, I had a Pavlovian instinct to click on the Instagram icon and that's when I knew it was time.