People 27 February 2017
Female executives are few and far between in Silicon Valley. Perhaps even more so, is the lack of ethnic female representation, and for this, we have Sylvia Vaquer, making moves in a design industry dominated by men - where women are severely lacking in the upper echelons of creative positions.
Vaquer is Co-Founder and Creative Director of Bay Area web development company SocioFabrica. SWAAY spoke with Sylvia about diversity and the gender gap in Silicon valley and why it's imperative for women to begin bridging that divide. Born and raised in Puerto Rico and college educated in a U.S designed in every way to propel business minded people - but not so much business minded women. Having made the jump from working within firms in New York City, and on the West Coast, she now runs her firm in Silicon Valley.
Sylvia is a vocal advocate for female advancement in the work place, but more specifically in design, where she notes women only make up 11 percent of creative directors. She's hoping to make headway in changing that dismal statistic and has been very active on the conference trail, vocalizing her passion for creating spaces where women can thrive rather than feel incapable of succeeding or ascending to the top tiers of the country's biggest web design or tech firms.
Why leave the job security of a big agency behind? For a few reasons - one being, she says “As I was working in those places I realized there were often a lot of shortcomings." Within the larger firms, Vaquer noticed, there was a tendency to outsource content or work so that “at one point or another, the work suffers, because the integrity or the values set up at the beginning of the work are not continued."
"Also, unfortunately - those work environments were not favorable for women."
“In general in the Valley, there are two things that work against me, my being Latina as one of them of course, but also because I look younger than my age - a lot of people would dismiss my expertise."
Women appear to be constantly negating their responsibility to upcoming female generations within the tech industry because, as Vaquer and many of her peers note - there are no role models to look up to.
On her blog, Vaquer laments a plateau may of her female colleagues have arrived at in their careers, where the men at similar intersections of life steamroll ahead, while women are left to simmer away in those same positions, or eventually, fall off the work horse altogether.
It's not an enviable position to be in. She is taking to task the very notion of the female in tech - more specifically in design. Where, she mentions, it has been a struggle in some of her jobs to get attention or respect from a client. She sometimes even has had to have a male colleague or subordinate in the room because if she didn't - “it didn't seem as if we would make as much headway on any conversations we were trying to have."
SocioFabrica is however showing no signs of slowing down or plateauing - Vaquer's solid client base and talented team have acquired clients that continually refer or recommend her to others so she has never had to go out on a limb or hunt for the next project - “we're pretty fortunate," she laughs, “our clients either refer us to other lovely clients or if they're moving to another place, they help us move on with them!"
In just a few years, Vaquer and her team have amassed an impressive roster of clients, including the European coffee giant Nespresso, with whom Vaquer says, she had a difficult time re-working their luxury image to suit the American market. "U.S and European notions of luxury are very different." Vaquer states, “we were helping them to gain more approachability in the U.S market."
After having a successful year in 2016, speaking at Wonder Women Tech in July and at Facebook HQ in September for Women Entrepreneurs Day, Vaquer is slated to talk at The Path to Leadership in San Francisco's Adobe Town Hall alongside town other female powerhouses - VP of Adobe, Jamie Myrold, and Associate Creative Director of Mozilla, Yuliya Gorlovetsky. The talk, presented by She Leads, will run on March 8th and aligns itself to the plight Sylvia has discussed throughout the article, namely the lack of cohesion and support within the female community in tech and design. “By gaining new perspectives and tips for navigating common yet at times unspoken issues in the design world, these conversations will help foster a strong network of support to help one another further our design careers."
Vaquer's championing of women's pursuits and refusal to acknowledge gender and ethnic stereotypes in the Valley should be an example to us all - there are indeed no barriers that cannot be breached.
The Quick 10
1. What app do you most use?
Wunderlist. It keeps my tasks organized and focused.
2. Briefly describe your morning routine.
Wake up, then meditate, do some yoga and shower. Next I fix myself a latte and a healthy breakfast and prioritize the tasks of the day. Then I head to the office listening to a podcast (NPR) or an audiobook.
3. Name a business mogul you admire.
I have a few. First Jessica Alba, actress & Founder of The Honest Company, who is creating an empire without compromising on her values. I also admire Steve Jobs, Founder of Apple, for his vision and tireless innovation. I also want to mention Suzanne DiBianca, EVP of Corporate Relations and Chief Philanthropy Officer at Salesforce, for implementing a 1-1-1 model, which dedicates 1 percent of the company's equity, 1 percent of its product, and 1 percent of its employees' time back to serving communities.
4. What product do you wish you had invented?
iTunes and its ecosystem approach, is in my opinion is one of the most innovative products of the last 15 years and the backbone that has allowed for us to have a seamless transition and flow of information between devices.
5. What is your spirit animal?
A peacock because it is graceful and majestic and offers a delightful surprise when it displays its beautiful feathers. It traditionally represents vision, good-will and kind heartedness.
6. What is your life motto?
Be an eternal student. The moment you stop learning you become harmful towards yourself and towards those around you.
7. Name your favorite work day snack.
8. Every business must be what in order to be successful?
"Willing to reinvent itself in an ongoing basis."
9. What's the most inspiring place you've traveled to?
India and Peru.
10. Desert Island. Three things, go.
My loved ones, my phone with a solar charger and a versatile knife, as well as fire and water.
3 Min Read
With a lack of certainty surrounding the future, being and feeling healthy may help bring the security that you need during these unpredictable times.
When it comes to your health, there is a direct relationship between nutrition and physical activity that play an enormous part in physical, mental, and social well-being. As COVID-19 continues to impact almost every aspect of our lives, the uncertainty of the future may seem looming. Sometimes improvisation is necessary, and understanding how to stay healthy and fit can significantly help you manage your well-being during these times.
Tip 1: Communicate with your current wellness providers and set a plan
Gyms, group fitness studios, trainers, and professionals can help you to lay out a plan that will either keep you on track through all of the changes and restrictions or help you to get back on the ball so that all of your health objectives are met.
Most facilities and providers are setting plans to provide for their clients and customers to accommodate the unpredictable future. The key to remaining consistent is to have solid plans in place. This means setting a plan A, plan B, and perhaps even a plan C. An enormous amount is on the table for this coming fall and winter; if your gym closes again, what is your plan? If outdoor exercising is not an option due to the weather, what is your plan? Leaving things to chance will significantly increase your chances of falling off of your regimen and will make consistency a big problem.
The key to remaining consistent is to have solid plans in place. This means setting a plan A, plan B, and perhaps even a plan C.
Tip 2: Stay active for both mental and physical health benefits
The rise of stress and anxiety as a result of the uncertainty around COVID-19 has affected everyone in some way. Staying active by exercising helps alleviate stress by releasing chemicals like serotonin and endorphins in your brain. In turn, these released chemicals can help improve your mood and even reduce risk of depression and cognitive decline. Additionally, physical activity can help boost your immune system and provide long term health benefits.
With the new work-from-home norm, it can be easy to bypass how much time you are spending sedentary. Be aware of your sitting time and balance it with activity. Struggling to find ways to stay active? Start simple with activities like going for a walk outside, doing a few reps in exchange for extra Netflix time, or even setting an alarm to move during your workday.
Tip 3: Start slow and strong
If you, like many others during the pandemic shift, have taken some time off of your normal fitness routine, don't push yourself to dive in head first, as this may lead to burnout, injury, and soreness. Plan to start at 50 percent of the volume and intensity of prior workouts when you return to the gym. Inactivity eats away at muscle mass, so rather than focusing on cardio, head to the weights or resistance bands and work on rebuilding your strength.
Be aware of your sitting time and balance it with activity.
Tip 4: If your gym is open, prepare to sanitize
In a study published earlier this year, researchers found drug-resistant bacteria, the flu virus, and other pathogens on about 25 percent of the surfaces they tested in multiple athletic training facilities. Even with heightened gym cleaning procedures in place for many facilities, if you are returning to the gym, ensuring that you disinfect any surfaces before and after using them is key.
When spraying disinfectant, wait a few minutes to kill the germs before wiping down the equipment. Also, don't forget to wash your hands frequently. In an enclosed space where many people are breathing heavier than usual, this can allow for a possible increase in virus droplets, so make sure to wear a mask and practice social distancing. Staying in the know and preparing for new gym policies will make it easy to return to these types of facilities as protocols and mutual respect can be agreed upon.
Tip 5: Have a good routine that extends outside of just your fitness
From work to working out, many routines have faltered during the COVID pandemic. If getting back into the routine seems daunting, investing in a new exercise machine, trainer, or small gadget can help to motivate you. Whether it's a larger investment such as a Peloton, a smaller device such as a Fitbit, or simply a great trainer, something new and fresh is always a great stimulus and motivator.
Make sure that when you do wake up well-rested, you are getting out of your pajamas and starting your day with a morning routine.
Just because you are working from home with a computer available 24/7 doesn't mean you have to sacrifice your entire day to work. Setting work hours, just as you would in the office, can help you to stay focused and productive.
A good night's sleep is also integral to obtaining and maintaining a healthy and effective routine. Adults need seven or more hours of sleep per night for their best health and wellbeing, so prioritizing your sleep schedule can drastically improve your day and is an important factor to staying healthy. Make sure that when you do wake up well-rested, you are getting out of your pajamas and starting your day with a morning routine. This can help the rest of your day feel normal while the uncertainty of working from home continues.
Tip 6: Focus on food and nutrition
In addition to having a well-rounded daily routine, eating at scheduled times throughout the day can help decrease poor food choices and unhealthy cravings. Understanding the nutrients that your body needs to stay healthy can help you stay more alert, but they do vary from person to person. If you are unsure of your suggested nutritional intake, check out a nutrition calculator.
If you are someone that prefers smaller meals and more snacks throughout the day, make sure you have plenty of healthy options, like fruits, vegetables and lean proteins available (an apple a day keeps the hospital away). While you may spend most of your time from home, meal prepping and planning can make your day flow easier without having to take a break to make an entire meal in the middle of your work day. Most importantly, stay hydrated by drinking plenty of water.
Tip 7: Don't forget about your mental health
While focusing on daily habits and routines to improve your physical health is important, it is also a great time to turn inward and check in with yourself. Perhaps your anxiety has increased and it's impacting your work or day-to-day life. Determining the cause and taking proactive steps toward mitigating these occurrences are important.
For example, with the increase in handwashing, this can also be a great time to practice mini meditation sessions by focusing on taking deep breaths. This can reduce anxiety and even lower your blood pressure. Keeping a journal and writing out your daily thoughts or worries can also help manage stress during unpredictable times, too.
While the future of COVI9-19 and our lives may be unpredictable, you can manage your personal uncertainties by focusing on improving the lifestyle factors you can control—from staying active to having a routine and focusing on your mental health—to make sure that you emerge from this pandemic as your same old self or maybe even better.