Culture 27 March 2017
For the past decade or so, women with big ideas (and big funding) have quickly become the new big thing. They are special guests at galas, they moderate A-list panels, they win visionary awards, and they grace the covers of glossy magazines replete with headlines that all but endorse their plans to “revolutionize" the way something is done.
This frenzied media ecosystem which grooms these women as idols of boy band proportions is also one quick to tear them down the minute there are whisperings of a dishy scandal. The media mentors and press mongers of yesterday quickly delete mentions of these founders from their websites, removing them from their “Top 10" lists and printing terse retractions. They follow up on their adulatory stories with pieces that dig deeply into “What Went Wrong," and how these companies “Went From Billions to Zero." It's a crazed cycle of audience-seeking journalism and it seems to begin and end with entrepreneurship in the competitive world of mainstream media.
“There as so few women CEOs, that everything they do is under a microscope," says Jeffery Tobias Halter, a corporate gender strategist with numerous Fortune 500 clients, and President of YWomen. “Basically 450 men in the Fortune 500 can perform badly but few get noticed. I think the same is true in start-ups and with high-flying entrepreneurs."
Of course the first example that comes to mind is Elizabeth Holmes, CEO of not-as-revolutionary-as-we-thought healthcare company, Theranos, who is in serious hot water after a much publicized fall from grace. The well-spoken blonde executive, who famously dropped out of Stanford to see through her childhood dream of changing the world, has been slammed by the magazines that used to worship her. In fact, the now pulverized company's first unraveling thread was pulled by The Wall Street Journal, the very publication that had built her up previously in pieces that celebrated her visionary business promising customers the ability to run costly blood tests though a pin prick's worth of blood at (and at a fraction of the cost). Kudos to stealthy reporter John Carreyrou for exposing the fact that the promise was undeliverable, and more than that, may have lead to misdiagnosed prescriptions and even potential deaths, but the question must be asked: Why did it take 13 years, hundreds of millions of dollars in investment and millions of blood tests being administered before a journalist went beyond lazily re-publishing the inspiring startup story (which was being told to anyone who would listen) to look deeper into the company's Utopian claims?
The publishing industry uses these female founders and their compelling stories as clickbait, then relishes in their downfall, as it offers a dramatic new angle and opportunity to sell content.
“Magazine editors do not have the bandwidth to investigate the business of every entrepreneur and look at the balance sheets," says a media professional who specializes in the publishing industry. “The problem is there is a narrative created by a company's public relations teams that are toting these unreal valuations and many editors take the claims at face value to get a good story out of it. Magazines are trying to sell themselves in a difficult climate for traditional publications."
T New York Times's style magazine was another publication that built up Elizabeth Holmes as one of its greats. The publication listed Holmes as one of the "Five Visionary Tech Entrepreneurs Who Are Changing the World," writing that she "may be starting a movement to change the health care paradigm as we know it." Once the investigation into the business went underway, the magazine updated its website with a disclaimer that read there were "recent developments" involving Theranos, linking to a new investigative piece by the Times. According to one media professional familiar with the case, the retraction was something of a stain for T and for its editor Deborah Needleman. In addition to being featured on the covers of Fortune and Forbes, Glamour Magazine went so far as to name Holmes one of its “Woman Of The Year" in 2015.
Courtesy of Glamour
According to the female-focused magazine's story about Holmes: “By now the tech-world unicorn story is well-known: Bright mind ditches school, launches company from garage, changes the world, makes millions. This version of the tale, though, has a welcome twist: The wunderkind dropout is a woman."
Clearly, the magazine was hungry for an inspiring young girl boss in health tech, and there was Holmes, ripe for the picking. “I believe women (and many men) are actually hoping they do succeed and shatter the existing paradigms of leadership that we have in this country," says Halter, underscoring the point that publications can't help but jump on the inspiring startup stories, even if they turn out to be too good to be true. Of course, both male and female leaders are sometimes unsuccessful in their bids to launch world-changing businesses. So, again, why does media continue overpromising?
While the intense media scrutiny may have been justified in the case of Holmes, it cannot be denied that journalists are also quick to jump on stories that are less so. Take the case of beauty box subscription maven, Katia Beauchamp, a celebrated innovator who found her name dragged through the media mud when her company was re-strategizing, and making layoffs in June, 2016. Article headlines like “Struggling Online Makeup Retailer Birchbox Cuts More Staff" emerged, written by reporters who didn't have a complete understanding of what was happening behind closed doors. Despite the growing pains, the Birchbox business has bounced back, enjoying 1 million subscribers, 800 brand partners and operates in six countries.
“Every year magazines look for the top women with lists like '30 Under 30' and that's part of the problem," says one media expert. “Media is turning them into celebrities and so they're being watched very closely. It's the same with television. You see the same faces gracing all the morning shows, one after the other."
The lack of creativity in reporting cannot be overlooked as a reason for the copycat cover girls we see time and time again. It takes much more time and resources to investigate a story and report on your findings then it does to re-write a company-approved press release.
“There is a lack of original ideas, and the result is the same stories appearing over and over across publications," says the media expert. “Without thinking creatively, reporters are beholden to the PR machine."
When journalists take their story ideas from public relations firms, the result is articles that give founders a soapbox for their sensational claims to revolutionize entire industries. While these promises may work in the boardroom to woo investors, they are not necessarily reflective of what a startup is actually capable of. In many ways, by building up these female founders as unicorns, the media is setting them up to fail, as even minor setbacks are seen as a “fall from grace."
Thinx founder Miki Argrawal, is the newest female founder to find herself under media fire with claims that she acted inappropriately in the workplace, making suggestive remarks to employees among other allegations. Of course, if these claims are true, it is certainly condemnable, but what about due process? Shouldn't founders be given the benefit of the doubt until a crime is actually proven? Without a doubt, the idea of a female boss being part of a sexual harassment case makes an entertaining storyline for editors.
“In the example of Thinx you have former CEO Miki Agrawal who is not only a self-proclaimed feminist, selling products to women, but she is being accused of actually groping women in the workplace," says Halter. “Regarding press and public reaction I think many people expect women to just behave better. You rarely see a scandal involving women. Literally everyday there is another sexual harassment lawsuit or gender inequity issue caused by some male leader. Sadly, men behaving badly is rarely new news."
This double-edged sword is without a doubt one of the reasons women face much more scrutiny in the media. In certain ways, men acting badly is expected, but when it happens to women, it's headline news.
“The double bind dilemma is like a Goldilocks effect; women who are too soft are considered wimps and women who are too tough are considered witches," says Halter. “There is a small sweet spot of being 'just right'. Male leaders can be bullies and belligerent but they are called hard-nosed and demanding. Quiet male leaders are seen as thoughtful and introspective. There is a huge double standard that men do not face. This is heightened by the media. How many stories do you read about women that either references their appearance or clothing somewhere in the article? You never read 'John was particularly dapper in his blue suit.' Finally, the media typically also raises issues of women around their families. I have seen many executive women being asked 'as you become CEO who will take care of your children?' I've never seen a male leader asked that question."
5 min read
Except for 16, I have celebrated all of my milestone birthdays in New York City.
I turned 16 in Arnold, Missouri. Arnold is a small town (though not small anymore) 20 miles south of St. Louis. St. Louis is known for the Gateway Arch, a beautiful arch of shiny stainless steel, built by the National Parks Service in 1935 to commemorate Thomas Jefferson's vision of a transcontinental U.S. St. Louis is also known for its custard, a frozen dessert that is so thick, they hand it to you upside down with a spoon inside. Something else about St. Louis you should know is that there is a courthouse just steps from the base of the Gateway Arch where one of the most important cases in history was tried: Dred Scott v. Sanford.
I'm turning 50 during what I define as a miraculous time to be alive.
Mr. Scott was born into enslavement around 1799 and, in 1830, was sold to a military surgeon who traveled back and forth between his military posts in Illinois and Wisconsin, where slavery was prohibited under the Missouri Compromise of 1820. In 1842 the doctor and Mr. Scott both married, and they, all four, returned to St. Louis. Still enslaved, Dred Scott filed a lawsuit against the doctor's wife for his and his wife Harriet's freedom. We don't know exactly why he chose this moment in time to file a lawsuit, however, he did. At the time of filing his, now, famous lawsuit, he was 50 years old. Ultimately, The Scott family did not gain their freedom, but their profound courage in filling this case helped ignite the Civil War and what we would come to know (or think we know) as freedom from enslavement for all human beings. Powerful then and even more powerful now.
My next milestone was turning 21, and I did it in the Big Apple. Having only moved to "the city that never sleeps" a few months prior, I knew nobody except my new friends, the bus-boys from the restaurant I was working at, Patzo's on the Upper West Side. And, yes, pazzo is actually the correct spelling of the Italian word, which translates to "crazy." Trust me we all had several laughs about the misspelling and the definition going hand in hand. I worked a full shift, closing out at around 11 PM, when, my kitchen team came out from the line with a cake singing, "Cumpleaños Feliz." It was fantastic. And the kindness of these almost-strangers was a powerful reminder of connection then as it still is today almost 29 years later.
I design the life I desire and the Universe creates it for me every day. I show up, keep the story moving, and work hard because I am relentlessly devoted to making the world a better place and this is how I choose to leave my legacy.
When I turned 30, I had just finished a European tour with Lucinda Childs dance company. The company had been on tour for months together and were inseparable. We traveled through Paris, Vienna, Lisbon, and Rome. We ate together, we rode on a bus together, we had drinks after shows together, and we even took turns giving company class to get warmed up before a show. It was deeply meaningful and dreamy. We ended the tour back in New York City at BAM, The Brooklyn Academy of Music. It was an incredible way to end the tour, by being on our home court, not to mention I was having an important birthday at the culmination of this already incredible experience.
So, when I invited everyone to join me at Chelsea Pier's Sky Rink to ice skate in late August, I was schooled really quickly that "tour" does not mean you are friends in real life, it means you are tour friends. When the tour ends, so does the relationship. I skated a few laps and then went home. This was a beautiful lesson learned about who your real friends are; it was powerful then as it is today.
Turning 40 was a completely different experience. I was in a serious relationship with my now-husband, Joe. I had just come off of a successful one-woman dance show that I produced, choreographed, and danced in, I had just choreographed a feature film, John Turturro's Romance and Cigarettes, with A-list actors, including Kate Winslet and James Gandolfini, who became a dear friend and had even been on the red carpet with Susan Sarandon at the Venice Film Festival for the movie a year earlier.
And I encourage all women to identify their power and choose to be fully in your power at any age.
This was a very special birthday, and I had, in those 10 years between 30 and 40, come to cultivate very real friendships with some wonderful colleagues. We all celebrated at a local Italian restaurant, Etcetera Etcetera (who is delivering for those of you in NYC — we order weekly to support them during COVID), a staple in the theater district. Joe and I were (and are) regulars and, of course, wanted to celebrate my 40th with our restaurant family and friends. We were upstairs in the private room, and it was really lovely. Many of those in attendance are no longer with us, including Joe's Dad, Bob Ricci, and my dear friend Jim Gandolfini having transitioned to the other side. Currently, that restaurant is holding on by a thread of loving neighbors and regulars like us. Life is precious. Powerful then and today even more so.
I write this article because I'm turning 50, still in New York City. However, I'm turning 50 during what I define as a miraculous time to be alive. And I could not be more filled with hope, love, possibility, and power. This year has included an impeachment hearing, a global pandemic, and global protests that are finally giving a larger platform to the Black Lives Matter movement. Being able to fully embody who I am as a woman, a 50-year-old woman who is living fully in purpose, takes the cake, the rink, and the party.
I'm making movies about conversations around race. I've been happily married for 11 years to the love of my life, Joe Ricci. I'm amplifying and elevating the voices of those who have not previously had a platform for speaking out. I choose who to spend time with and how long! I design the life I desire and the Universe creates it for me every day. I show up, keep the story moving, and work hard because I am relentlessly devoted to making the world a better place and this is how I choose to leave my legacy. Being 50 is one of the most amazing things I ever thought I could experience. And I encourage all women to identify their power and choose to be fully in your power at any age. I'm 50 and powerful. Dred Scott was 50 and powerful. This powerful lesson is for today and tomorrow. We have the power. No matter what age you are, I invite you to use your powerful voice to join me in making the world a better place.