#SWAAYthenarrative

The Twists and Turns on My Entrepreneurial Journey And What You Can Learn From Them

4min read
Business

When I look back on my journey as an entrepreneur, the path has been filled with many twists and turns, including moments of sheer panic, grounded calm, enormous fear, painful failure, utter exhaustion, exhilaration, pride, incredible fun, and huge joy accomplishing a goal. Amidst this adventurous path, what stays with me is a love for birthing and building a brand and company. You can actually watch the spirit of the company grow and flourish along with its revenues

People ask me all the time…how did you start a pretzel company and now a juice company…what inspired you?

It all started with choosing courage over fear…and a chocolate chip pretzel. I had read an article about a woman selling soft pretzels at a farmer's market, and the idea came to me for a chocolate chip soft pretzel. I was truly obsessed and couldn't get this twisted vision out of my mind. I also was miserable in my job and felt like I was stuck in quicksand. I met Scott (now my husband) at a bookstore in Chicago, and we started playing with recipes in my studio apartment. I chose courage and quit my job in advertising to take a leap of faith. One thing led to another, and a marriage, three kids, and through lots of twists and turns, Kim & Scott's Gourmet Pretzels eventually became a frozen pretzel brand on the shelves of grocery stores around the country, on QVC, in Starbucks and more.

We had this incredible opportunity to take this ancient twisted dough (over 4000 years old) and transform it with ingredients inside and on top to create an 'anytime' meal. There was such fulfillment in building something out of nothing but a dream, enthusiasm, and a credit card. And as we transformed the pretzel, I discovered that the most powerful experience was how the business transformed me.

Through all the challenges, learnings, failures, victories, and struggles, I found resilience, grit, creativity, courage, strength, inspiration, and most importantly, I found my voice. I found a place where I could bring more of myself, and create a company with authentic leadership that resonated with the "ME" I was becoming.

Being an entrepreneur can be a powerful "personal growth" boot camp if you live it fully. The experience calls on all of your being to build the dream. You need to evaluate your values, who you want to be, how you show up with each move, and whether or not your business reflects that.

In 2012 we had the chance to sell Kim & Scott's to a public company, and we wanted to start over. This time, two decades later, it was Scott's obsession with fresh lime juice for a margarita that was the inspiration for Twisted Alchemy.

With cold pressed juices for inspired mixology and culinary arts, we have the opportunity to work with bartenders, mixologists and chefs at some of the country's best bars, restaurants and hotels. We help cocktail & mocktail enthusiasts and party hosts at home with our special samplers and party kits, including a mimosa juice sampler to create an amazing mimosa bar. We source our fruits from around the world, in flavors including pineapple, watermelon, grapefruit, blood orange, passion fruit, orange, lemon and lime.

We're also elevating spirits of team members at companies and organizations with our Twisted Alchemy experiences, "A Toast of Inspiration." We craft custom cocktails/mocktails and themes to guide conversation and impact teams and meetings with inspiring and engaging dialog.

Two bottles of alcohol and filled glass with orange drink on table Photo credit: Margaret Pattillo

I like to call this entrepreneurial journey a "juicy revolution." It's an opportunity to disrupt, transform, and elevate spirits, both at the bar and out in our world community. This brings me to Purpose, the heart of any successful company.

When you build your company with purpose, it propels everything forward. It's your North Star. When we discovered our mission, "Elevating Spirits", it gave us a compass to navigate for building Twisted Alchemy. Despite hurdles that come about, I always come back to why we are here in the first place.

Here are a few twisted tips to help you build your dream:

Reach Out For Help.

From incubators and accelerators to industry groups, mentors, and coaches, gather your support community to help you navigate the ups and downs. Also, women business networks and circles have been a great influence and support for me. Build a team of advisers who can be there through the challenges and cheer you on.

Seek Inspiring Podcasts.

The words and lessons of others teach and inspire me every day, including two of my favorites, "Oprah's Super Soul Conversations" and "How I Built This" with Guy Raz. Seek the words and experiences of others to inspire and energize you.

Build With Purpose And Intention.

When we discovered our mission to elevate spirits, I knew it had the meaning and energy to propel us in big ways. Building with purpose and intention enables you to take a cause and focus on doing something that improves your community in some way.

Let Things Get Messy. Fail.

I'll never forget one night when all our pretzel rolls were exploding in the oven. We stayed up all night trying to figure out how to get 300 beautiful rolls for Starbucks. In that fit of failure we discovered some key baking tactics that impacted us greatly moving forward. Out of the mess and trials are birthed amazing new discoveries that often can be the heart of your success.

Innovate. Explore. Tweak. Twist.

Turn things upside down to see another angle and another perspective. Take breaks, and give it time to simmer and develop.

Get Still.

Every night before I go to sleep, I like to sit with a blank piece of paper next to me. I allow all the noise and chatter to flow through. I call it a Brain Dump. It allows me to clear it all out, hear my intuition, and enable inspiration to flow.

Create Your Juicy Revolution.

Take the courageous step, stake your claim on a mission that resonates at a heart level, and create your own juicy revolution. Disrupt, shake things up, and do it in your own unique way.

This article was originally published November 18, 2019.

5 Min Read
Self

The Psychological Power Of Clothes

She walks into a room ready for her presentation. She wants to land this new client and has worked weeks on it. She heads to the 35th floor of the tallest building on the block knowing she has documentation that is sure to impress. The conference room has a 20-foot long table surrounded by executives in blue suits, button-down shirts, pencil skirts, and blazers.

At this point, she realizes she didn't take into consideration the other important component of her presentation... she is not dressed appropriately.

Is it true that there is power in clothing? Can an incredible outfit increase your confidence and add validity to your brand? Will you perform your job better or feel more empowered? Will first impressions of you be more positive?

For me, the answer is a resounding yes. I believe that clothing can greatly impact first impressions and make a lasting impact on anyone you interact with. Like it or not, people will judge you on how you look and they will make both conscious and subconscious decisions about you based on what you're wearing… Is she trustworthy? Is she the expert we need? Will she fit in our corporate culture?

Can an incredible outfit increase your confidence and add validity to your brand? Will you perform your job better or feel more empowered? Will first impressions of you be more positive? For me, the answer is a resounding yes.

After all, if you were hiring a financial advisor, and one walked in with a pair of jeans and the other in a pair of trousers and blazer, who would you trust with your money? Even if you don't realize what you're doing when you interact with people, there may be more going on beneath the surface. It's something to think about for sure.

Here's another example, let's say you want to hire a party planner for an event. You meet with the first candidate, and she is wearing a wrinkled shirt and her fingernails are chipping and half-painted. Whereas candidate number two walks in and has on a pencil skirt, pumps, and silk blouse. Who do you think would pay more attention to the details associated with your party?

In 2019, WWD wrote about the psychological effects clothing has on a person:

It is said that clothing is what makes and defines a person. What you wear tells others what you are and makes a statement about your taste, character and individuality. It gives an insight into your nature, whether you are casual or formal, playful or serious, cool or just composed. Whether you are attending a job interview, out on a date or just strutting by the beach, your apparel tells us so much about you at a simple glance.

We know that it takes 5-7 seconds for a person to subconsciously form an opinion about you. Our eyes take in how you look; after all, what you're wearing will influence how you are perceived. How do you want to be perceived to your audience, your clients, and in your working industry?

How do you want to be perceived to your audience, your clients, and in your working industry?

And it goes way beyond the external. There is scientific data that shows how an individual feels differently when dressed in a variety of styles. In an article from Research Gate, they found that, "Fashion choices can affect both self-image, the impression that you convey to others and in turn, the way in which people behave towards you."

Have you ever heard of the term "enclothed cognition"? It refers to the phenomenon in which people tend to adopt the traits and properties they associate with the clothes they wear. In a study on the psychology of clothing, that same article as above reports that, "Participants judged women to be more forceful in job interviews and were more likely to recommend them for hiring when they were dressed in a more masculine style compared with a more feminine style," and that "Both men and women are attracted to stylish clothing that fits them well, makes them feel well-dressed and looks current."

On some level, we may all agree with that statement.

Naturally, as a personal stylist, I am a true believer in the power of clothes. I have seen my clients' exhilaration as they take in their transformation, brought about by an outfit, a new style, and clothes that look incredible on them. I have also witnessed physical changes like their facial expressions, huge smiles, laughter, sparkling eyes, and even a change in the way they walk. It's almost like there has been a shift in attitude toward their inner beauty, which has increased because they feel and look amazing and confident.

Although most of us are no longer strutting our way to the boardroom, the psycholigcal power of clothing is still necessary and relevant, especially now that we're confined to our home offices. Most of us are on virtual calls or live streaming from our computer, and it's easy to not prep as much for your "waist-up" meetings. But, like it or not, you should look on-brand, and put together clothes that are relevant for your industry. Not only will your peers perceieve you as more professional and more put-together, but I am sure you will also feel better, be more alert, and have more energy.

Most of us are on virtual calls or live streaming from our computer, and it's easy to not prep as much for your "waist-up" meetings. But, like it or not, you should look on-brand, and put together clothes that are relevant for your industry.

I'm not saying you need to look like a superstar every second of every day. However, I want you to think about the positive impact well-fitting, stylish clothes can have on both others' perceptions of you as well as your inner-confidence and intrinsic behavior.