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5 Reasons Why Gretchen Carlson's Move To Chair Miss America Matters

6min read
Culture

While we were all gearing up for the holiday season in mid-December, there was an email scandal brewing that was destined to change the future of one of America's most treasured television spectacles, forever.


On the 21st of the month, The Huffington Post broke a story of salacious emails from the upper echelons of management in the Miss America pageant. The emails paint a bleak view of the pageant's hierarchy - a male-dominated, crude system grounded in what can only be described as the purest form of "bro-culture," and chaired by Sam Haskell.

It's nothing we haven't seen before. From tech, to Hollywood and beyond, every industry has been plagued by this behavior, 2017 just happened to become the year it was exposed.

In the wake of the story, Haskell and other executives implicated by the emails quickly resigned, while former Miss Americas Gretchen Carlson, Mallory Hagan and Kate Shindle put together a petition with a view to restructuring the entire board behind the organization. They succeeded, and what we have now is Miss America 2.0.

Leading the new phase of the pageants's history is Carlson as Chairwoman, with three other titleholders, Heather French Henry, Laura Kaeppeler Fleiss, and Kate Shindle, gaining seats as well. The news has been greeted with applause across the board, with many predicting Carlson's resounding accomplishments for female empowerment will have a massive impact on the future of the pageant.

Below we've rounded up why we think her appointment as Chair is significant, both literally and symbolically.

“In the end, we all want a strong, relevant Miss America and we appreciate the existing board taking the steps necessary to quickly begin stabilizing the organization for the future."

-Gretchen Carlson

1. A win for women

It was an enormous year, for women, for the workplace, for Carlson herself who released her second book, Be Fierce: Stop Harassment and Take Your Power Back. But wins like this are few and far between. Yes, there have been breakthroughs and those who would uphold the Mad Men era of misogyny today are slowly being weeded out, but a shift of this proportion bears a resounding significance for women everywhere.

Regardless of whether Carlson was coming in to chair Apple, Walmart or Uber, the symbolism of the shift in leadership is enormous in and of itself. Haskell, a man who evidently cared so little for those who worked for him and competed in his competition has endured a very republic removal from his seat, and Carlson, a woman who has displayed on countless occasion her respect and admiration for women and fellow contestants, has taken the role.

Whether you're a fan of pageantry or not, it's hard not to see how positive an influence this new dynamic in leadership will bear on the competition itself, and the pageantry industry worldwide.

2. Stability for Miss America at a time of tremendous turmoil

Carlson is perhaps the wisest and most conscientious pick for an incoming chair for any organization that has gone through the ringer in recent months for similar scandals.

Her championing of female causes, from her women's leadership initiative, to public outreach following the Roger Ailes scandal, makes her a terrific candidate given the climate we find ourselves in.

Turning the pageant's image around after the enormity of an email scandal such as this won't be easy. However, when you've got the approval rating of a woman who veritably began the crusade against workplace sexual harassment, there's a great probability that the organization's reputation won't remain in the gutter too long.

Gretchen Carlson. Photo courtesy of Variety

3. Changing the pageantry narrative

It's no secret that pageants themselves are contentious subjects. At its most basic level, participants are objectified, scrutinized and judged based on their physical appearance, and for ultra-feminists, this is particularly problematic.

Former Miss America Nina Davuluri notes, however, that while these are the aspects of the competition that might get the most attention, they're not nearly the most important. "I chose to enter this organization because of the values and integrity associated with the title and organization," the 2014 titleholder told SWAAY. "Empowering women through service and scholarship has always been at the forefront, and we must continue to uphold those values. Yes, Miss America is relevant. Yes, our voices are being heard. And yes, we're here to stay."

With four former titleholders on the Board who are evidently in an open dialogue with many of the others former participants out there, this indomitable network are sure to be the force for change the pageant needs right now to remain relevant and embrace a different approach going forward.

"It's unrealistic, and frankly outrageous, to think that judging women walk in swimsuits and heels is an all-encompassing approach to understanding an individual's overall health and/or lifestyle."-Nina Davuluri. Photo courtesy of Parade

4. A lesson for the masses

Justice really does taste so sweet when it's wearing heels and a fresh blowout.

Before Weinstein, Ailes, O'Reilly, Trump, there was little to no chatter about this kind of shift in power - in fact, it was almost unfathomable. A man, making $500K a year, on top of this long-held institution, would have been near untouchable, regardless of the scandal. The times, however, have well and truly changed.

The public fall from grace of the innumerable men embroiled in similar scandals will serve as cautionary tales for those in the future who might deign to treat women as they subservients, but this tale, and the rise to prominence of these women, will serve as an emphatic lesson. Do not bite the hand that feeds you.

For over a hundred years these women have been the focal points of this pageant and, gone unrecognised, they have become a force that has overhauled the board and plans to drastically change the very premise of the competition.

"As a former Miss America I feel positive & optimistic about the change of leadership at the organization. It's important to note that we also democratically elected among ourselves the four women who we felt could help usher (us) through this challenging transition: Gretchen Carlson as Chair, along with Heather French Henry, Laura Kaeppeler Fleiss, and Kate Shindle."

- Nina Davuluri

5. No better woman for the job

As Davuluri mentions above, Carlson was elected by the ladies of the organization to take charge and given our experience with her, we have no doubt as to why. Above all, she is dedicated to the cause of female empowerment with a ferocity that is unrivaled. Her passion for the cause in the aftermath of her suit against then-Fox CEO Roger Ailes undoubtedly served as the straw that broke the camel's back in the sexual harassment scandals that were to follow. Her book, Be Fierce, is a veritable guide for women to find strength enough to emerge from these difficult situations. She is a mouthpiece for the movement that has swept the nation and the world, and indicted a response never before seen.

"Gretchen has always been a woman I've admired and viewed as a role model for many years even before competing in the Miss America Organization--she is a true testament of our values," says Davuluri.

Once the dust settles and she and her fellow Miss Americas get to work on the reinvention of the pageant, we can only imagine what they will achieve.

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4min read
Business

Kegs, Cans And Sustainability: How These Women Are Making Billions In The Wine Industry

Universally loved, and, (especially at this time of year) drunk merrily and in excess, wine is the answer to much if not all our prayers, on a regular basis.


The wine industry also happens to be home to some major female leaders, and it's become apparent, that the barriers to entry women face in almost every other industry don't apply here, as long as you've the work ethic and brains behind your operation.

"This is a people's business," says Delia Vader, CEO of Viader Wines, who's vehement about the gender neutrality of the wine industry, and hopeful for it's future, (even with the hefty factors of global warming, and recent wildfires, contending with the grape-producing vines).

Naturally, we were all too excited to sit down with five leaders in the industry working throughout the globe, that are innovating and shaping the future vintages from California to Italy and beyond. Below are five such women, ranging from vineyard to store owners, and one woman who's completely shifting the way we think about wine consumption.

Francesca Planeta

Francesca Planeta, Wine Director, Planeta Wines

Francesca Planeta has been a rising star on the Sicilian wine scene for the last few years. Planeta is devoted not only to promoting her own vineyard, but promoting all the wines of Italy's largest island, which is most famous for the wonderful, Nero D'Avola.

Sicily's wine scene veritably boomed around Planeta as she was growing up. So when she finally began working on the Planeta Wines vineyard in her early twenties, she quickly learned the nuances of the land and the grapes she would ultimately come to produce. “I had begun to help out at the winery, using a graphics studio to create the logo and the first labels, and then I returned to Sicily, during the time of that first harvest. (This) was the moment when I decided that I would take on the challenge of working with the business that bore our family name."

Given that the business was family owned, Planeta did not encounter any barriers to entry because of her gender, but instead made sure that women are integral to the process on the vineyard. “Women have a fundamental role in our business," says the winemaker. “They are entrusted with many responsible positions; from wine making to directing exports and from the hotels to the entire marketing and communications office."

A worrying factor for both Planeta and the women at the vineyard however is global warming, something which has plagued wineries across the globe in recent years. Given that the taste and production of wine depends heavily on its “terroir" (or, surroundings), changes in environment are immediately a factor for anyone in the industry to consider when its coming to harvest season. “It generally seems to us that global warming presents not only a problem of warming in itself," she comments. “But in extremes of weather phenomena, with heavier rainfall – when it occurs, and rather longer periods of drought. (However), living and working in the centre of the Mediterranean gives us better conditions and the last twenty years have shown greater climatic stability."

Selling upwards of 2.3M bottles of wine a year, her chief markets (apart from Italy), are the United States, Germany, England, and Russia, followed by Canada, Switzerland and Japan. And she recommends that for the chillier months, if you're drinking a Sicilian wine, to go for Merlot, Syrah, or Burdese.

Delia Viader, CEO, Viader Wines

Argentinian-born Delia Viader was in the midst of an M.I.T degree, with three children at home, when an opportunity arose to purchase a vineyard in Napa Valley. “The timing was perfect for relocating my very young family," she says, who quickly got to grips with their new surroundings as their mother began constructing a powerhouse wine team to launch Viader Wines.

It hasn't always been easy for Viader and her team however. Before the financial crash of 2008, Viader was sold in every state throughout the U.S, and exported to 24 countries abroad. Since the crash, and an arsonist fire at a warehouse of theirs containing the entire 2003 vintage, they've changed their business model drastically. Now, they sell 90 percent of their collections direct-to-consumer, with the remaining 10 percent sent abroad or to the bigger markets of New York, California and Texas.

She has also become naturally concerned by the Californian wildfires of late, and their threat to both the vines, and the warehouses where the barrels are kept. “The biggest impact on our vineyard has been the change of weather pattern we have been experiencing for the past 35 years that we can speak of," says the CEO. “We are learning a lot about how resilient affected vines can be, and how wine made from those grapes needs to be processed to perhaps reshape stylistic performance of the resulting wine. The winegrowers as an industry will be learning a lot from this."

Delia Viader

Learning and innovating are at the core of Viader's vineyards, where her son, Alan is championing new ways to irrigate their 92-acres of land, and fine tuning an understanding of “the exact optimal time to harvest at each vines' peak ripeness." And while she may be the CEO, she heavily depends on him for his expertise and blending capabilities. “I am the owner and CEO but I call myself the wine mother because I am the mother of the vines (I had them planted myself, my way); the mother of the wine (I 'created' our Cabernet-based wine to be highly influenced by the terroir with a high dose of Cab franc and remain, highly influential at the final assemblage-blend); and I am the mother of the winemaker, my son Alan Viader."

What is Viader most likely to be drinking at this moment? “I am very susceptible to a vibrant Pinot Noir from Burgundy most times," she says. “But my choice really depends on two variables: the food I am going to have and the company, the people I am going to share that bottle of wine with. I love harmony in the wine, the food pairing and the conviviality that springs from sharing a great wine."

Julia Jackson

Julia Jackson, Propietor, Jackson Family Wines

As one of the largest family-run wine groups in the U.S, The Jackson Family has garnered quite a name for itself. Leading the way within the group is Julia Jackson, daughter of mother Barbara Banke and Jess Jackson who built the group up from the ground, which is now worth an estimated $2.3 billion.

Today, their portfolio boasts wines from 52 wineries throughout the world, and integral to that is building relationships from within and amalgamating abroad. For Jackson, that means working in almost every facet of the business in order to cover all the projects she wishes to pursue. “I wear a few hats in my family business," she comments. “I'm spearheading my first acquisition project in another country, (and) I work with our international sales team to be one of the faces for Jackson Family Wines." On top of this, she's also involved with the group's environmental and philanthropic efforts, which, given the wildfire situation in California, will be work much needed in the years to come. “All my philanthropic efforts are focused around our environment and I created a charitable program that gives grants to women within the eco-space through our Santa Maria based winery Cambria."

Jackson's favorite wine at this time of the year? Gran Moraine from Willamette Valley Oregon.

Hortense Bernard, General Manager, Millesima Wines

Hortense Bernard was working with global industry leaders Moet Hennessy Diageo in Paris as a brand manager before she made her big move to the U.S. Now, she stands as one of the youngest female General Managers in the world of a large international firm, atop the Millesima USA group.

Millesima, a leading retailer in Europe, who branched into he U.S in 2006, owns upwards of 2.5M bottles of fine wine that are housed in the company's cellars in Bordeaux, France, (which is also the largest AOC vineyard in the country).

Bernard, who had her first glass of wine at eight years old, works primarily with direct-to-consumer retail and educating the U.S market about Bordeaux wines from their shop on the Upper East Side here in New York. "My goal is to educate as much as I can," she says. "In store, we speak about Bordeaux, and try to explain (because Bordeaux wine can be really complex), the wine."

"When I arrived here, I didn't know anything about American consumption," she laughs. "So it took me quite a bit to learn about it and understand how Americans see wines, and what they mean when the ask for a Chardonnay."

On top of chatting with customers, Bernard plays host to a lot of cultural events throughout the city, accompanying her wines whenever there might be a chance to express the history and significance of the wine for both France, and the industry at large.

So naturally, when asked what she'll be drinking on the celebratory occasions of December, it will be a big full-bodied Bordeaux " because that always takes me back (home)."

Hortense Bernard

Marian Leitner, Founder, Archer Roose

Once it dawned on Marian Leitner that Millennials were drinking more wine than beer, she saw an opportunity to modernise the way we purchase, consume and enjoy wine.

"In the U.S, you actually pay more for the shipping and the packaging than you do for the wine itself," says Leitner. "So I started to ask why and learn more about the alternative packaging market."

Branching away from bottles, Leitner looked to packaging wine in every way beer is packaged - from cans and kegs, and then also, in boxes.

"You have to separate consumers into two buckets - the super high-end collectors, who make up less than 1 percent of the population, and then you have people who are drinking, "value" wines. And then the rest of America are basically beer drinkers."

Upon the realization that Millennial wine drinkers are more than beer drinkers, she also came to understand that they're also very brand-loyal. Brands that represent qualities and values they share, are the ones they're consuming the most. "So we decided to leverage the alternative packaging movement (which is keg, can and box), to cut through all the noise of the bottles in the wine store, and really connect with consumers." In doing so, she launched the company, Archer Roose Wines.

This move means, that apart from the ultra-hip way the wine is presented, you're also economizing. One box of Archer Roose wine contains the equivalent of 4 regular bottles. And inevitably, the kegs contain a huge volume.

Wine kegger, anyone?