Behind the styles of some of the greatest athletes including NFL hotshots and NBA rockstars, stands Jhoanna Alba, the founder and principal designer of ALBA: Bespoke Clothing. She has created hundreds of styles for her famous clientele and has dressed sports heroes like Magic Johnson and Russell Westbrooke.
Having such a niche of unique customers, Alba has had quite the ride during her career. Her success lies in her ability to create what her clients want in a short time span.
We sat down with the athletic style guru to ask about her success in fashion and find out what it is like to dress superstars like Dwayne "The Rock" Johnson and Andre Drummond.
How did you end up in fashion?
My mother taught me how to sew by hand when I was six years old. I started sketching designs when I was 10 and making my own clothes. I always knew I wanted to be in the fashion industry.
One of my first jobs was working at a tuxedo shop in Beverly Hills. At 16, I was managing the highest volume tuxedo shop in the country. I loved working and styling Grooms for their wedding. I was styling major events and fell in love with menswear.
Tell us a little about your experience coming up in the fashion world - how competitive is it?
When I started my first company at the age of 21, I asked a lot of questions to potential clients. What would separate me from other companies? I took a lot of notes and executed a game plan. Feedback is important for the growth of any company. As far as competition, I do not believe there is competition in the fashion industry. Everyone has their own vision and purpose.
What's the craziest request you've ever had whilst making clothes?
I recently made this for Andre Drummond for The Espy's. Being 6'11, 280lbs, this was a unique design we created. We hand painted the jacket to give it a splash of color and completed the look we were going for. Red is Andre's favorite color so it was important to incorporate it on his suit.
How would you define your style?
Classic with a modern flare.
What is it like creating outfits for athletes - is it difficult given their different body dimensions?
Every client has their own input. It's a collaboration and my job is to educate them. With 36 different measurements, our master tailors cut the perfect fit for each individual.
How is it competing against the big male names within the industry?
Having a production house in DTLA, we are able to produce suits within 24 hours. ALBA is a very customer service driven company with our brand being the main focus. Other designers have their own business mottos that we respect.
What's your busiest season?
We are busy year round being we service NBA, MLB, and NFL. In addition, we have partnered with Robert Mata, Dwayne "The Rock" Johnson, stylists in which we manufacture clothes for the HBO hit show Ballers as well as his personal wardrobe. We also service clients in the entertainment industry, so nonetheless, we are busy year round.
What's next for you this year?
We have partnered with a family from Colombia where we have hired single mothers to make hand made custom shoes ranging from size 10-19. Our ultimate goal is to build a school across the street from the factory where their children can get an education, while their mothers work. It has been an honor working with Donum, which means blessed in Latin.
Personally, I am over the top excited that we are on the cusp of turning the page on not only a new year but also on a new 10-year window of opportunities and possibilities!
You may be thinking, whoa…I am just embracing the fall season…yikes… it is tough to think about a new decade!
Yet it is this groundwork, this forward thought that you put in place TODAY that will propel you and lead you into greatness in 2020 and beyond. Designing a new decade rests in your ability to vision, in your willingness to be curious, in your awareness of where you are now and what you most want to curate. Essentially, curating what's next is about tapping into today with confidence, conviction, and decision. Leading YOU starts now. This is your new next. It is your choice.
Sometimes to get to that 'next', you need to take a step back to reflect. Please pardon my asking you to spend time in yesterday. Those who know me personally, know that I created and continue to grow my business based on enabling the present moment as a springboard for living your legacy. So, indulge me here! True, I am asking you to peek into the past, yet it is only in order for you to bring the essence of that past forward into this moment called NOW.
One of the best ways to tap into what's next is to clarify what drives you. To design a new decade, ask yourself this question about the past ten years:
What worked? What were my successes?
Make a list of your achievements big and small. Don't type them, but rather use ink and paper and sit with and savor them. Move your thoughts and your successes from your head, to your heart, to your pen, to the paper. Remember that on the flip side of goals not attained and New Year's resolutions abandoned, there was more than likely some traction and action that moved you forward, even if the end result was not what you expected. Once you have a full list of a decade's worth of personal and professional accomplishments, think about how this makes you feel. Do you remember celebrating all of them? My guess is no. So, celebrate them now. Give them new life by validating them. Circle the successes that resonate with you most right now. Where can you lean into those accomplishments as you power into the decade ahead?
Now comes a tougher question, one that I used myself in my own mid-life reinvention and a question I adore because in a moment's time it provides you with a quick reconnect to your unique inner voice.
If it were 10 years ago and nothing were standing in your way, no fear or excuses to contend with…what would you do?
Don't overthink it. The brilliance of this question is that it refocuses purpose. Whatever first came to mind when you answered this for yourself is at its core a powerful insight into defining and redefining the FUTURE decade. Bring your answer into the light of today and what small piece of it is actionable NOW? Where is this resonating and aligning with a 2019 version of yourself?
Then, based on your success list and your answer to the above question, what is your 2020 vision for your business and for the business of YOU?
Designing a new decade begins as a collection of 3,650 opportunities. 3,650 blank slates of new days ahead in which to pivot and propel yourself forward. Every single one of those days is a window into your legacy. An invitation to be, create, explore, and chip away at this thing we call life. One 24-hour segment at a time.
While you have a decade ahead to work on design improvements, you have the ability to begin manifesting this project of YOU Version 2020 right NOW. Based on exploring the exercises in this post, begin executing your vision. Ask questions. Be present. Let go of 2019 and the past 10 years so that you can embrace the next 10. Position acceptance and self-trust at the forefront of how you lead you. One choice at a time.
Don't get bogged down in the concept of the next 10 years. Instead position clarity and intention into each new day, starting today. Then chase every one of those intentions with an in-the-moment commitment and solution toward living a legendary life!