International Women's Day is celebrated globally year each on March 8th, a tradition with roots dating back to the early 1900s. Over a century later, it is now a day both of celebration and community, and of protest and progress, with the United Nations choosing a new theme to focus efforts on annually.
This year, “Balance for Better" is the official IWD campaign tagline, encouraging a gender-balanced world. So where do we see this type of gender discrimination? Boardrooms, government positions, courtrooms, media coverage, paychecks, sports teams, and even day-to-day interactions can be subjected to a gender imbalance where women don't always get equal opportunities.
It's something I encountered in the corporate workplace after becoming a mother, in the early days of fundraising for the company I founded, Kango, and sometimes just walking on the street or waiting for my turn in line. And while I do think that today's youth are more tolerant and accepting of diversity than ever before, it's still so important to make sure we teach our children about the discrimination and social issues that women face - and International Women's Day represents an opportunity to have this discussion with our young ones.
Educate, encourage and inspire them to take the lesson from this holiday and apply it to their everyday life.
Start by having the conversation around the historical milestones that shape why this day is important. Do your sons know that women used to be banned from voting? Imagine not being able to have a say in choosing the lawmakers that directly affect your life. Do your daughters know that even 40 years ago, no woman in the world had ever been a president? Vigdís Finnbogadótti changed that when she was elected President of Iceland in 1980.
Kids might not realize how far equality has come, even in mom and dad's lifetime. Remind them that strong, brave women paved the path thus far, and it will take strong, brave boys and girls to continue the journey for a better balance.
Secondly, think about the implicit biases that you see on a daily basis, and include those in the discussion. Do your sons understand that saying someone “throws like a girl" should not be an insult? Do your daughters know Barbie can be a veterinarian, an accountant, or a doctor? And she can be a mom, too! It might seem silly to be discussing such nuanced gender roles and biases with young kids, but imagine all of the TV shows, movies, and real-life situations they have seen where gender is portrayed in a rigid or outdated way.
Explaining everyday discrimination will show how, outside of IWD, there are opportunities for improvement. Ask your kids what they can do and how they can act to promote respect and equality with their friends. Foster their curiosity and encourage them to be a leader when they see something that isn't right.
Lastly, to make an impact, we as moms have to be conscious of our choices, too. Do we talk about other women negatively? Do we stand up for ourselves and set a good example? Gender equality starts at home, with our own words and actions. When we think of this year's IWD theme, we can not only apply that in a general sense, that gender-balance is important in the workplace and government, but can also apply that to our individual selves by making sure we set a personal standard.
If we want to raise children who celebrate equality, we must celebrate equality, too. Recharge your motivation by attending speeches, meetings, events or even protests throughout the year. Call your local legislator to share your opinion on bills impacting women's rights. Demand that corporations cultivate equality and diversity in their executive positions and throughout their staff.
When you recognize the change that you can create, you show your children how “women's day" can be celebrated every day. Especially with young men, it shows that International Women's Day is not about punishing men or saying women are better - it's about equality for all people.
So when you share the message behind International Women's Day with your children, remind them that it isn't about being “nice" to girls for this one day in March. It's about remembering the past, and working toward a better future. They have the power to be agents of change. Cliché as it sounds, today's youth will be the CEOs, policymakers, and employees of tomorrow. Raise children who know that the power is in their hands to make a difference.
I have always been in love with all things art- I was obsessed with drawing and painting before I was even walking. In high school, I started a career selling art through various gallery art shows and on Etsy. I then went on to study fine arts at the University of Southern California, with an emphasis in painting, but took classes in ceramics, printmaking, cinema and architecture to get a really well-rounded education on all sorts of art
During my senior year of college, my career path went through a huge transition; I started my own temporary tattoo brand, INKED by Dani, which is a brand of temporary tattoos based on my hand-drawn fine art designs.
The idea for the brand came one night after a themed party at college. My friends, knowing how much I loved drawing, asked me to cover them in hand-drawn doodles using eyeliner. The feedback from that night was overwhelming, everyone my friends saw that night was obsessed with the designs. In that moment, a lightbulb went off in my head... I could do some completely unique here and create chic temporary tattoos with an art-driven aesthetic, unlike anything else on the market. Other temporary tattoo brands were targeted to kids or lacked a sleek and millennial-driven look. It was a perfect pivot; I could utilize my fine arts training and tattoos as a new art medium to create a completely innovative brand.
Using the money I made from selling my artwork throughout high school and college, I funded the launch of INKED by Dani. I had always loved the look of dainty tattoos, but knew I could never commit to the real thing, and I knew my parents would kill me if I got a tattoo (I also knew that so many girls must have that same conflict). Starting INKED by Dani was a no-brainer.
I started off with a collection of about only 10 designs and sold them at sorority houses around USC. Our unique concept for on-trend and fashion-forward tattoos was spreading through word of mouth, and we quickly started growing an Instagram following. I was hustling all day from my room, cold calling retailers, sending blind samples and tons of emails, and trying to open up as many opportunities as I could.
Now, we're sold at over 10,000 retail locations (retailers include Target, Walmart, Urban Outfitters, Forever 21 and Hot Topic), and we've transformed temporary tattoos into a whole new form of wearable art.
My 4 best tips for starting your own business are:
- Just go with your gut! You'll never know what works until you try it. Go day by day and do everything in your power to work toward your goals. Be bold, but be sure to be thoughtful in your actions.
- Research your competitors and other successful brands in your category to determine how you can make your product stand out. Figure out where there is a need or hole in the market that your new offering or approach can fill.
- Don't spread yourself too thin. Delegate where possible, and stay focused each day on doing the best and most you can. Don't get too caught up in your end goal or the big picture to a point where it overwhelms or freezes you. You're already making a bold move to start something new, so try to prioritize what's important! I started off in the beginning hand packing every single tattoo pack that we sold and shipped. If I wanted to scale to align with the level of demand we were receiving, I needed to make the pivot to mass produce and relinquish the control of doing every step myself. I am a total perfectionist, so that was definitely hard! From that point on, overseeing production has been a huge part of my daily schedule, but by doing so I've been able to free up more time to focus on design, merchandising, and sales, allowing me to really focus on growing the business.
- Prioritize great product packaging and branding. It's so important to invest time in customer experience- how customers view and interact with your product. The packaging is just as important as the actual product inside! When we were starting off, we had high demand, and I definitely jumped the gun a bit on packaging so we could deliver product to the retailers when they wanted it. Since then, we've completely revamped the packaging into something upscale and unique that reflects what the brand is all about. Our product packaging is always called out as being one of our retailers' and customers' favorite part of our product!