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How I Grew My Company To Over $400 Million In Sales By Age 30

The Conversation (1)
Iman Oubou23 May, 2019

Thanks Karen for sharing these tips! Did you ever find it difficult to be taken seriously by clients or peers given you started in the industry so young!!

Fresh Voices
5min read
Business

From a young age, I was fortunate to know what I wanted my career to be.


Many 12-year-olds say they want to be a movie star, pilot or professional athlete, but I knew that I wanted to be a realtor. Growing up in an era when Miami's real estate business was exploding, I watched the city grow before my eyes. I wanted to have a part in that growth, which is why I decided to obtain my real estate license as soon as I turned 18.

Today, I run a luxury real estate group under Cervera, with sales of over $400 million within Brickell, Biscayne Bay, Key Biscayne, Design District, Midtown, Coconut Grove and Coral Gables. I've found a niche with penthouses, having sold Brickell's most expensive penthouse to date, along with two other penthouses in the past few years.

However, reaching this point did not come easy. I owe my success to two things: hard work and the people who took a chance on me. Without the former, there could never be the latter.

Here are the key reasons I was able to grow my business to over $400 million in sales by age 30.

Build Relationships

You've heard it before, but I can't stress this enough. Every person you meet is a door to a new opportunity. In real estate, as is the case with most other professions, people want to work with someone they trust and connect with. My team and I put a large emphasis on not only going to work, but also finding meaning in the work we do through personal relationships. That can mean a lot of things, whether it be finding the perfect first home for a couple or helping a family move to an area with the best schools.

Real estate is personal, and your clients should always be treated like people, not numbers. Whether someone has a $100,000 or $10 Million budget, I treat them with the same respect.

As a result, nearly all of my clients come from referrals or return to me as repeat clients.

Become An Expert In Your Industry

My team and I put a strong focus on truly knowing the neighborhoods we work in. We've become local specialists, making sure that we have a strong understanding of the ins and outs of the listing, the area and the potential buyers.

We familiarize ourselves with every aspect of an area, including: the neighborhood, the local housing market, the inventory, the schools, community issues and traffic concerns. Being knowledgeable on these aspects help us guide the potential buyer in making an informed decision.

That same approach should be applied to every profession. People are choosing to work with you for a reason, so try to maximize the value that comes with that.

Find Time To Do Nothing

We live in a go, go, go world, with not much focus on slowing down. You're responsible for your own mental wellbeing, so be sure to put in the time for yourself. For at least one hour a day, I allow myself the space to do nothing and truly live in the moment. That hour may be spent meditating, curled up with a book or watching my favorite Bravo show. The point is: that time should be for you, free of any distractions. Doing this allows you to go into work with a clear mind the following day.

It's Not All On You: Empower Your Employees

There's an emphasis put on working non-stop as the only way to succeed. That approach couldn't be further from the truth. While I'm all about working hard, as a leader, working smarter not harder is what will take your business to the next level. Remember, you hire people for a reason, so trust them to do their job and always make yourself available as a resource.

That way, you can spend your time on big picture initiatives, and your employees can own their work and grow in the process.

It Takes Money To Make Money

Don't underestimate the power of good marketing.

In business, especially when first starting out, it's important to spend money to invest in your company's success. Whether it be boosting your website's SEO, creating targeted ads or sponsoring social media posts, effective marketing is crucial when looking to reach your target audience.

Beyond traditional marketing, attending conferences and panels is essential to help you continuously learn about your industry, meet like-minded people and get your name out there.

3 Min Read
Lifestyle

Help! I'm Stumped By Sperm

The Armchair Psychologist has all the answers you need!


Help! I'm Stumped By Sperm

Dear Armchair Psychologist,
I just started intermittent fasting and things have been going well so far. Like I already noticed a few pounds off. BUT! I'm afraid it's taking a toll on my relatively new relationship. With intermittent fasting, I'm supposed to stop eating at 8pm and begin again at noon the following day. My boyfriend prefers PM BJs and I'm wondering if semen consumption will affect my fasts?
- Calorie Counter

Dear Calorie Counter,

I'm happy to hear that you're staying healthy during the quarantine and that both your sex drives are intact. The popular intermittent fasting, which requires cycles of fasting, has many proven health benefits, and it's great that you're achieving the results you want. I'm no "jiz wiz," but I'd imagine not swallowing his semen may be an option? Though you're not alone in being stumped by sperm and its effects on your health. (To be clear, sperm is the reproductive cell and semen is the fluid that keeps it all moving.) A myriad of chat rooms are devoted to this very topic of fasting and semen.

I once dated an unhealthy eater and remember distinctly feeling compromised by his output, thinking I'd become contaminated. Thankfully, according to Dr Justin Lehmiller of Sex and Psychology, "It is pretty clear that as long as the male partner is uninfected and the receptive partner is not allergic to his semen (HSP) it is unlikely that swallowing semen will have any negative effects on one's health."

While semen does contain fructose, amino acids, proteins, and more, it's still mostly 80% water, so not a very high caloric intake unless you swallow gallons. The amount of calories consumed from swallowing semen is very negligible (1-7 calories). Each ejaculation is generally from 1/4 of a teaspoon to 1 teaspoon in size. However, swallowing semen digests in the same way as food, so it is true that you're technically breaking your fast.

I'm also assuming that your sex acts are mutually agreed upon. If they aren't and you feel forced into something that you aren't comfortable with, I recommended you seek help with a qualified therapist.

Since your fast is for purely personal health purposes, (during a religious fast, for example, you'd technically be breaking fast by swallowing semen), I think it may be worth consuming a few calories to keep your sex life alive in these trying times. But if you insist on not breaking your fast, just spit it out and don't quench the appetite for fire and desire!

- The Armchair Psychologist

Help! I'm Sick Of Talking Sick!

Dear Armchair Psychologist,
My fiance and I live apart due to immigration proceedings. The problem is that COVID-19 is dulling our passion. How do we keep things hot and spicy when we're thousands of miles away and all we seem to talk about is this freaking pandemic? We can't even get into doing sexy videos, because we've got COVID on the brain. And we're very sexual like 50 shades of you know what…
- Shut Up Already

Dear Shut Up Already,

I'm sorry you're frustrated and can't seem to escape the COVID-19 topic. Many of us are in the same boat, and it's easy for our anxieties and fears to rule us during these trying times. I also have an unhealthy obsession with the virus, and it partly stems from the fear of dying. Anytime someone young without underlying medical conditions dies, I am both mystified and terrified, thinking it could happen to me.

If your fiance is genuinely immobilized and hindered by his fears, it is wise to suggest he sees a licensed professional to address this. Otherwise, it's important to listen to him and let him safely discuss his thoughts. We rely on our partners to hear us and to love us, even if we may not share their sentiments ourselves. His circumstances in his location may also differ from yours, which might lend a different perspective. Regardless, you should get your sex life back. There are many tactful ways of changing subjects to get your mojo back on. The word "anyhoo" has worked wonders for some.

There's also this great book "Staying Sane in an Insane World: A Prescription for Even Better Mental Health" by family therapist Kiaundra Jackson that offers lots of tips on how to change the subjects gracefully. ANYHOO, hope this works and you can both get back to your 50 shades of something...

- The Armchair Psychologist