People 04 December 2017
Anyone that has been in a position that requires managing others or running a business can tell you that if there's one thing that will never go away, it's challenges. They show up when you least expect them bringing uncertainty to your career, testing your abilities (and your patience), but more importantly challenges help you grow.
I personally used these difficult times to reflect and use the obstacle as motivation to accomplish things that seem impossible. That's just me, though. Today, I've highlighted seven incredibly talented ladies that overcame challenges during the early phases of their business. These ladybosses illustrated how hard work, passion, and determination go a long way in making your dreams come true.
So how do they do it? Keep reading as female leaders explain the challenges, and lessons learned along the way.
1. Avoid isolating yourself from others.
“Throughout my career, my biggest challenge has been learning to deal with criticism--especially negative Yelp and Amazon reviews. When someone posts a 1-star review about the restaurant (or one of my books).... ouch. Even if it doesn't happen very often, it still hurts!" —Alexandra Franzen, Author, Copywriter, Writing Coach/Consultant, and Co-owner of pop-up brunch restaurant HunnyMilk.
Alexandra overcame this challenge by avoiding isolating herself. “Sitting alone in my bedroom, sobbing into my laptop, obsessing over the words that someone has posted online... nope. That doesn't help. I need to reach out to my community--friends, clients, colleagues--for encouragement, humor, and a healthy sense of perspective," Alexandra shares.
Reaching out--not drawing inward--is what helps Alexandra to move forward. She discusses this a great deal in her new book, You're Going to Survive, which is about how to deal with stressful, discouraging experiences at work.
2. Set specific office hours
Even though you run a business to have a flexible schedule, and to have the freedom that an office job can't provide, that doesn't mean that setting office hours won't work for you.
Especially if you have other obligations, for example, if you are a caretaker, you have small children, or your business is a side hustle. Any of these are going to require just as most time and attention as your business does. You'll have to master time management to make it work.
A gal that knows about this is Ashley Mason, owner of Dash of Social a social media consultancy for ladypreneurs, since a few months before launching her business, Ashley's mom was diagnosed with glioblastoma, grade IV brain cancer.
“These past 20 months have been a rollercoaster, and her doctors did tell us in April that she has less than a year left to live. I'm her caretaker three days per week, which is difficult to juggle with client calls and client work," said Ashley.
Ashley overcame this challenge in her business by having custom office hours to accommodate both her mom's schedule and her clients. Also, Ashley's clients are aware of her situation and support her 100 percent.
3. Trust yourself and your instincts
“One of the biggest lessons I've learned as an entrepreneur is to stop second guessing myself. My co-founder Christine and I never encountered any sexism while growing our business, and anytime us being women comes up it is always between us personally." —Helen Lee, Co-founder & COO, JOANY
Helen points out that sometimes we second guess ourselves and then look at our male counterparts who just say “yeah, let's do it" and they don't have that tendency to second guess. “In that way, it almost feels like sometimes we put the females stigma on ourselves. When that happens, we just need to look at each other and say “we've got this, we did our homework, and we know what we're doing."
“It's all about getting out of our own heads and trusting our instincts," Helen suggests.
4. Hire the right people
Paige Arnof Fenn.
When the time comes to expand your business take this new step slowly. “I started a global branding and marketing firm 16 years ago, and I learned that the people you start with are not always the ones who grow with you." —Paige Arnof-Fenn, Founder of Mavens & Moguls.
She wished she would have fire people that were not a good fit for her business a lot sooner. “I spent more time managing my employees than finding new customers. I knew in my gut they were not up to snuff, but out of loyalty to them I let them hang around much longer than they should have," says Paige.
If you hire employees or freelancers to help you and you feel that's not working out, then let them go. Write down your own job description of your ideal (not perfect) employee that includes qualifications, the day-to-day tasks she will perform and the must-have skills to be successful.
Paige shares, “it is true that you should hire slowly and fire quickly. I did not make that mistake again later on so I learned it well the first time. I wish I had known it even earlier though but lesson learned for sure!"
5. Not everyone is going to like you (and that's ok!)
“I have worked really hard to be comfortable with the idea that not everyone is going to like me. As women, we are taught that we need everyone to like us and that we need to be pleasing to others." —Katie Willcox, CEO of Natural Model Management
Katie feels that model doesn't work for business. “It takes time to be ok with the fact that there will be plenty of people who dislike you and even want to see you fail. The challenge is to not give those individuals power by wasting your time worrying about what they think," shares Katie.
Katie's takeaway: “I have learned that when you are dealing with other people, every person has a reality that is very different from your own. We all see things from our view, and we tend to believe that view is the correct view. I have learned as the boss, understanding where others are coming from is important, but at the same time you have to do what is best for your business."
She has the following advice for other fempreneurs, “have the uncomfortable conversations, hold others accountable, and you always have to keep evolving and growing as a business, regardless of what people say or think about you."
6. Work-life balance, the struggle is real
Many women struggle with the concept of work-life balance and know that cracking the code on finding work-life balance while running a business is difficult, but even more so when you also have to take care of children.
“Explaining to my seven-year-old why I can't be there for every school event, volunteer activity and birthday party can be a challenge. I find myself torn between doing my best for the company, my team, and my customers versus the best for my family. While this family/job dynamic affects both genders, it hits females (especially females in positions of power) especially hard." —Dasha Moore, Owner and Chief Operating Officer of Solodev.
Dasha thinks that if anyone can do it, it's us, ladies. “I use the elements traditionally relegated to my gender to help me balance the unceasing hurdles of the work-life balance. Women are notoriously trustworthy planners, organizers, multitaskers, and negotiators – more so than our male counterparts," Dasha shares.
“Every morning I rise to the challenges of both womentrepreneurship and motherhood, wearing both hats with pride and embracing the challenges thrown my way as gifts rather than burdens," says Dasha.
Merin Guthrie. Photo Courtesy of Akil Bennett
7. Keep a positive attitude
“I think the biggest challenge is staying positive in the face of the everyday grind." —Merin Guthrie, CEO of Kit.
Merin points out that as an entrepreneur, you're always facing steep odds and you spend a lot of your time problem-solving. “At first, every little challenge seems like a major failure. You develop a thicker skin as you go along, but the real way you overcome that feeling of being slightly overwhelmed at all times is by developing a relentlessly positive attitude and always looking for ways to fix issues efficiently and then keep moving forward," says Merin.
When you're feeling overwhelmed, go for a walk. Something as simple as that can help you see things more clearly. Another option is to jot down everything that's overwhelming you.
“It took me a while to figure out what issues were major issues and not get bogged down by the little things," shares Merin.
The current state of the world definitely affected us in many ways, it made us stay locked up in our homes away from all the social events and seemingly fun stuff. But the responsibilities didn't just vanish into thin air, they are still there, waiting to be organized and prepared. Times are super hectic and you are probably not in the mood to think about the foreseeable future, but there are ways to turn in into a fun time. Starting a journal or making a simple calendar can bring you peace, use that creative time to yourself and relax while doing it. Grab your colored pencils, stickers, scraps, and everything in between, your inner DIY queen is about to jump out!
Fill in the blank
So probably the easiest way to start when it comes to making your own calendar is by simply printing a blank template found online. This way you'll have a base, a blank canvas if you will. Take all the materials that you have in your house, like washi tapes, sticky notes, glittery colorful pens and anything you can think of that could work as a decoration on your calendar. And go at it! There are no rules when it comes to decorating, it's super personal and it can differ from person to person.
The only real advice you'll need is to leave some space while decorating, don't overdo it since it will clutter and distract you from the written parts. Finding the perfect template that will suit your aesthetic is extremely easy and fast, a simple google search could get you whatever you want and the best part is, it's free! There are many printable options out there, so don't worry about not finding something you'd like, the possibilities are endless and you'll find just the right calendar you imagined!
Start from scratch
If you don't have a printer at home or you're just determined to make the calendar yourself, there are awesome ways to make the best and most unique personalized calendar there is. This gives you the full freedom to do whatever you can think of, want to make a calendar from old newspapers, do it! Want to cut out a certain shape and disguise the calendar as an art piece in your kitchen, why not?
Nothing is stopping you when it comes to unleashing your creative side, use everything that you can get your hands on, think outside the box, don't be afraid to experiment. Making a calendar from scratch is an amazing opportunity to explore your artistic side, especially if you've been busy with work and responsibilities. This is a great excuse to do something creative, at the end of the day you are making it for the purpose of being more organized and having everything mapped out and planned. So make this time, the best time possible, be free and create!
Mix and match
Since there are absolutely no rules when making any diy project at home, what's stopping you from making the ultimate, super personal calendar! If you have basic knowledge in photoshop, you can even modify the blank calendars you got online, add pictures of your loved ones and family, maybe your pets or anything you like, and then print it out. Or you can print the blank template right away and add pictures or polaroids later on by using some washi tape.
Also, you can even paint over the printed blank calendar, this is a good option for those who aren't as skilled, so you'll have a base to start, just dip in your paintbrush in some acrylic or watercolor paints (or whatever you have around the house) and go for it. This is a great way to start doing artsy projects while still having some form of direction and help.
Sure keeping your priorities at bay and making plans and notes for everything is important...but the heart of this project has to be your willingness to turn something as boring and blank as a calendar into something spectacular. This calendar should proudly be up on your kitchen wall, so loud and colorful it just draws your attention to it.
If the calendar is decorated, personalized, and fun to look at, maybe it will inspire you to look forward to some events or responsibilities even if you didn't feel like it in the first place. So be creative and free, there are no rules so just go at it. With everything that happened this year, try to be positive and find little joys in seemingly insignificant things like diy calendars!