In 2020, as the world turned on its axis, we all held on for dear life. Businesses, non-profits, government organizations, and entrepreneurs all braced for a new normal, not sure what it would mean, what would come next, or if we should be excited or terrified. At the same time that everything is shifting, being put on hold, or expanding, companies have to evaluate current talent needs, empower their teams to work from home, discover new ways to care for clients from a distance, and navigate new levels of uncertainty in this unfamiliar environment. Through it all, civilians are being encouraged to lean into concepts like "resilience" and "courage" and "commitment," sometimes for the first time.
As a mental heath clinician, I was fascinated by the podcast on NPR One last spring entitled "The Shrink Next Door" (produced by Wondery and Bloomberg) for several reasons. For one, it is an alarming story of betrayal and of a degraded mental judgment on the part of the patient that occurred in this day and age, this century, which is probably the main reason for most of the shock. However, I have to say that most shocking of all was the tepid response to Marty Markowitz' initial conclusive complaint and the many steps that he had to take to receive an appropriate interest into his remarkable story of psychological mistreatment and betrayal. His damning complaint took four whole years to review, and it was not even completed at the time of the story's broadcast. What's more, it appears that once the responding agency got wind of the media attention following the story's publication, their handling of the issue changed for the better — which is even more discerning and telling of American culture and its feckless systems.
I built my beauty brand, Frilliance, off of my YouTube following. At the time I launched Frilliance, I had around 500,000 subscribers. My other social media channels were not as strong as my YouTube following, so I leveraged that platform in particular both to launch my brand and leading up to the launch. Through my videos, I encouraged my subscribers to join the email, text, and Instagram for Frilliance. I didn't want to rely on my YouTube channel as my only way to market and sell Frilliance.
As the Vice President at Natalie's Juice, it's been a challenging process navigating these times of uncertainty, but I've learned a lot and wanted to share these tips for others.
Risha Grant is an internationally renowned diversity, inclusion and bias expert. She is Founder & CEO of Risha Grant LLC, an award-winning diversity consulting and communications firm, as well as an edgy, educational and motivational speaker, and author of That's BS! How Bias Synapse Disrupts Inclusive Cultures.She covers these topics as NBC KJRH TV News 2 for You's community correspondent, host of the JustUs series, and through her Tulsa World column, Risha Talks. She has been featured in Forbes, The Financial Times, Off Script, Bloomberg Media, Black Enterprise, Radioactive Radio, Take the Lead Radio and WURD Radio among other podcasts, local and national media.
As the Head of Diversity and Inclusion and Cross-Cultural Marketing at Unilever, Mita's efforts to build an inclusive culture are being celebrated. Under her leadership, Unilever was named the #1 Company for Working Mothers by Working Mother Media in 2018. She also co-created the first of its kind Cultural Immersions series to increase the cultural competency of marketers training over 4,000 marketers to date.
Liz Elting, Founder and CEO of the Elizabeth Elting Foundation, is an entrepreneur, business leader, linguaphile, philanthropist, feminist, and mother. After living, studying, and working in five countries across the globe, Liz started TransPerfect out of an NYU dorm room. During her tenure as Co-CEO, she grew TransPerfect into the world's largest language solutions company, with over $600 million in revenue, 4,000+ employees, 11,000+ clients, and offices in more than 90 cities worldwide. Liz has been recognized as a NOW “Woman of Power & Influence", an Enterprising Women “Enterprising Woman of the Year," and one of Forbes' “Richest Self-Made Women."
Email firstname.lastname@example.org to get any of the professional advice you need from this pioneering professional!