Lida Citroën is an award-winning personal branding and reputation management specialist who helps global professionals, military veterans, and entrepreneurs create their personal brand, reposition their career, and repair their reputation to drive greater impact and meaning in their careers.
As CEO of LIDA360, Lida is a popular keynote presenter, TEDx Speaker, Instructor on LinkedIn Learning, and writer at Entrepreneur.com, and Military.com. She is a passionate supporter of the military, volunteering to help veterans transitioning to civilian careers and assisting employers who seek to hire military talent. She has authored four books on reputation management and military transition, with her newest book, Success After Service, (Kogan Page) publishing in October 2020.
Lida has been featured in numerous media outlets, including MSNBC, Access Hollywood, Bloomberg, Market Watch, Kiplinger's Personal Finance, Woman's Day Magazine, and many other outlets. She is the recipient of numerous awards for her executive coaching skills and volunteer service to the military community.