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From Facebook ad boycotts, alignment with #BlackLivesMatter, to ditching names like Aunt Jemima: social activism is the latest must-have for brands. But should you jump on the bandwagon? And how do you make the shift without getting labeled as inauthentic, especially if your brand has never talked about these issues before?

Walking into a huge beauty store similar to Sephora can be overwhelming as you confront rows and rows of bright products promising clear skin and high cheekbones. But as the light dims and you adjust, have you ever stopped to think about whether that lipstick or blush was created by a Black-owned beauty brand? With August being National Black Business Month, we want to further uplift Aurora James's work on the 15 Percent Pledge.

"I have said this before, and I will say it again," Lewis said in June 2019, a year before his death at 80 years old on July 17, 2020. "The vote is precious. It is almost sacred. It is the most powerful non-violent tool we have in a democracy."

In honor of the late John Lewis, a civil rights leader, he is quoted as saying: "To those who have said, 'Be patient and wait,' we have long said that we cannot be patient. We do not want our freedom gradually, but we want to be free now! We are tired. We are tired of being beaten by policemen. We are tired of seeing our people locked up in jail over and over again.

I was heading down a dead-end path to nowhere. One night in February of 2019, I came home from my posh bowling birthday bash to depleted funds and depleted ambition. Drained by the idea that after all these years of living on this earth, not only was I not happy, but I also didn't seem to be moving or growing in the direction I'd always envisioned for myself. Since I was always raised to make a difference and not put limitations on myself, why had I succumbed to my circumstances? Why was I leveraging my time with men for money? Was I only here on earth to be a sex fantasy prop that any man could pick up and put down at will?

Due to the coronavirus emergency, the Academy of Motion Picture Arts and Sciences is postponing the 2021 Oscars to April 25 rather than the usual late February date. The eligibility period will also extend to February 28 instead of late December to account for the months in quarantine. As the United States confronts a pandemic and increasing attention on systemic racism at all levels of our society, the more interesting question is how (or if) will this high caliber ceremony systematically change to address its own history of racism and cultural bias and how (or if) the nominees will reflect a more diverse collection of perspectives.

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