In 2006, CEO Shonda Scott created 360 Total Concept as part of the solution by providing management services to organizations needing support in public relations, monitoring and compliance, logistics, and facilities management. 360 is headquartered in San Francisco/Bay Area, with an office in Los Angeles, projects nationwide, and an international footprint.
Shonda, a fourth generation entrepreneur, has over two decades of business experience that she leverages to assist her firm's extensive client list with Turning Concepts into Reality. 360 has a portfolio of projects over $1.7 billion which includes industry giants such as BET, Uber, Comcast, Kaiser Permanente, and international airports. 360 has provided support services such as creating diversity spending strategies, which have generated over $100 million earned by small local businesses.
In 2012, Shonda was appointed to President Obama's Platform Committee. Based on her civic and community leadership, Congresswoman Barbara Lee, in 2006, recognized Shonda as a CBC Young Leader. Shonda was inducted into Alameda County's Women's Hall of Fame in 2018 for her business acumen.
In addition to her entrepreneurial and civic work, Ms. Scott is the executive producer and host of a talk show "Spotlight with Shonda Scott," a lifestyle show highlighting local and national influencers and unsung heroes.