4min readBusiness 15 February 2020
Universally loved, and, (especially at this time of year) drunk merrily and in excess, wine is the answer to much if not all our prayers, on a regular basis.
The wine industry also happens to be home to some major female leaders, and it's become apparent, that the barriers to entry women face in almost every other industry don't apply here, as long as you've the work ethic and brains behind your operation.
"This is a people's business," says Delia Vader, CEO of Viader Wines, who's vehement about the gender neutrality of the wine industry, and hopeful for it's future, (even with the hefty factors of global warming, and recent wildfires, contending with the grape-producing vines).
Naturally, we were all too excited to sit down with five leaders in the industry working throughout the globe, that are innovating and shaping the future vintages from California to Italy and beyond. Below are five such women, ranging from vineyard to store owners, and one woman who's completely shifting the way we think about wine consumption.
Francesca Planeta, Wine Director, Planeta Wines
Francesca Planeta has been a rising star on the Sicilian wine scene for the last few years. Planeta is devoted not only to promoting her own vineyard, but promoting all the wines of Italy's largest island, which is most famous for the wonderful, Nero D'Avola.
Sicily's wine scene veritably boomed around Planeta as she was growing up. So when she finally began working on the Planeta Wines vineyard in her early twenties, she quickly learned the nuances of the land and the grapes she would ultimately come to produce. “I had begun to help out at the winery, using a graphics studio to create the logo and the first labels, and then I returned to Sicily, during the time of that first harvest. (This) was the moment when I decided that I would take on the challenge of working with the business that bore our family name."
Given that the business was family owned, Planeta did not encounter any barriers to entry because of her gender, but instead made sure that women are integral to the process on the vineyard. “Women have a fundamental role in our business," says the winemaker. “They are entrusted with many responsible positions; from wine making to directing exports and from the hotels to the entire marketing and communications office."
A worrying factor for both Planeta and the women at the vineyard however is global warming, something which has plagued wineries across the globe in recent years. Given that the taste and production of wine depends heavily on its “terroir" (or, surroundings), changes in environment are immediately a factor for anyone in the industry to consider when its coming to harvest season. “It generally seems to us that global warming presents not only a problem of warming in itself," she comments. “But in extremes of weather phenomena, with heavier rainfall – when it occurs, and rather longer periods of drought. (However), living and working in the centre of the Mediterranean gives us better conditions and the last twenty years have shown greater climatic stability."
Selling upwards of 2.3M bottles of wine a year, her chief markets (apart from Italy), are the United States, Germany, England, and Russia, followed by Canada, Switzerland and Japan. And she recommends that for the chillier months, if you're drinking a Sicilian wine, to go for Merlot, Syrah, or Burdese.
Delia Viader, CEO, Viader Wines
Argentinian-born Delia Viader was in the midst of an M.I.T degree, with three children at home, when an opportunity arose to purchase a vineyard in Napa Valley. “The timing was perfect for relocating my very young family," she says, who quickly got to grips with their new surroundings as their mother began constructing a powerhouse wine team to launch Viader Wines.
It hasn't always been easy for Viader and her team however. Before the financial crash of 2008, Viader was sold in every state throughout the U.S, and exported to 24 countries abroad. Since the crash, and an arsonist fire at a warehouse of theirs containing the entire 2003 vintage, they've changed their business model drastically. Now, they sell 90 percent of their collections direct-to-consumer, with the remaining 10 percent sent abroad or to the bigger markets of New York, California and Texas.
She has also become naturally concerned by the Californian wildfires of late, and their threat to both the vines, and the warehouses where the barrels are kept. “The biggest impact on our vineyard has been the change of weather pattern we have been experiencing for the past 35 years that we can speak of," says the CEO. “We are learning a lot about how resilient affected vines can be, and how wine made from those grapes needs to be processed to perhaps reshape stylistic performance of the resulting wine. The winegrowers as an industry will be learning a lot from this."
Learning and innovating are at the core of Viader's vineyards, where her son, Alan is championing new ways to irrigate their 92-acres of land, and fine tuning an understanding of “the exact optimal time to harvest at each vines' peak ripeness." And while she may be the CEO, she heavily depends on him for his expertise and blending capabilities. “I am the owner and CEO but I call myself the wine mother because I am the mother of the vines (I had them planted myself, my way); the mother of the wine (I 'created' our Cabernet-based wine to be highly influenced by the terroir with a high dose of Cab franc and remain, highly influential at the final assemblage-blend); and I am the mother of the winemaker, my son Alan Viader."
What is Viader most likely to be drinking at this moment? “I am very susceptible to a vibrant Pinot Noir from Burgundy most times," she says. “But my choice really depends on two variables: the food I am going to have and the company, the people I am going to share that bottle of wine with. I love harmony in the wine, the food pairing and the conviviality that springs from sharing a great wine."
Julia Jackson, Propietor, Jackson Family Wines
As one of the largest family-run wine groups in the U.S, The Jackson Family has garnered quite a name for itself. Leading the way within the group is Julia Jackson, daughter of mother Barbara Banke and Jess Jackson who built the group up from the ground, which is now worth an estimated $2.3 billion.
Today, their portfolio boasts wines from 52 wineries throughout the world, and integral to that is building relationships from within and amalgamating abroad. For Jackson, that means working in almost every facet of the business in order to cover all the projects she wishes to pursue. “I wear a few hats in my family business," she comments. “I'm spearheading my first acquisition project in another country, (and) I work with our international sales team to be one of the faces for Jackson Family Wines." On top of this, she's also involved with the group's environmental and philanthropic efforts, which, given the wildfire situation in California, will be work much needed in the years to come. “All my philanthropic efforts are focused around our environment and I created a charitable program that gives grants to women within the eco-space through our Santa Maria based winery Cambria."
Jackson's favorite wine at this time of the year? Gran Moraine from Willamette Valley Oregon.
Hortense Bernard, General Manager, Millesima Wines
Hortense Bernard was working with global industry leaders Moet Hennessy Diageo in Paris as a brand manager before she made her big move to the U.S. Now, she stands as one of the youngest female General Managers in the world of a large international firm, atop the Millesima USA group.
Millesima, a leading retailer in Europe, who branched into he U.S in 2006, owns upwards of 2.5M bottles of fine wine that are housed in the company's cellars in Bordeaux, France, (which is also the largest AOC vineyard in the country).
Bernard, who had her first glass of wine at eight years old, works primarily with direct-to-consumer retail and educating the U.S market about Bordeaux wines from their shop on the Upper East Side here in New York. "My goal is to educate as much as I can," she says. "In store, we speak about Bordeaux, and try to explain (because Bordeaux wine can be really complex), the wine."
"When I arrived here, I didn't know anything about American consumption," she laughs. "So it took me quite a bit to learn about it and understand how Americans see wines, and what they mean when the ask for a Chardonnay."
On top of chatting with customers, Bernard plays host to a lot of cultural events throughout the city, accompanying her wines whenever there might be a chance to express the history and significance of the wine for both France, and the industry at large.
So naturally, when asked what she'll be drinking on the celebratory occasions of December, it will be a big full-bodied Bordeaux " because that always takes me back (home)."
Marian Leitner, Founder, Archer Roose
Once it dawned on Marian Leitner that Millennials were drinking more wine than beer, she saw an opportunity to modernise the way we purchase, consume and enjoy wine.
"In the U.S, you actually pay more for the shipping and the packaging than you do for the wine itself," says Leitner. "So I started to ask why and learn more about the alternative packaging market."
Branching away from bottles, Leitner looked to packaging wine in every way beer is packaged - from cans and kegs, and then also, in boxes.
"You have to separate consumers into two buckets - the super high-end collectors, who make up less than 1 percent of the population, and then you have people who are drinking, "value" wines. And then the rest of America are basically beer drinkers."
Upon the realization that Millennial wine drinkers are more than beer drinkers, she also came to understand that they're also very brand-loyal. Brands that represent qualities and values they share, are the ones they're consuming the most. "So we decided to leverage the alternative packaging movement (which is keg, can and box), to cut through all the noise of the bottles in the wine store, and really connect with consumers." In doing so, she launched the company, Archer Roose Wines.
This move means, that apart from the ultra-hip way the wine is presented, you're also economizing. One box of Archer Roose wine contains the equivalent of 4 regular bottles. And inevitably, the kegs contain a huge volume.
Wine kegger, anyone?
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3 Min Read
Thinking of ringing up your ex during these uncertain times? Maybe you want an excuse to contact your ex, or maybe you genuinely feel the need to connect with someone on an emotional level. As a matchmaker and relationship expert, I was surprised at the start of the coronavirus quarantine when friends were telling me that they were contacting their exes! But as social distancing has grown to be more than a short-term situation, we must avoid seeking short-term solutions—and resist the urge to dial an ex.
It stands to reason that you would contact an ex for support. After all, who knows you and your fears better than an ex? This all translates into someone who you think can provide comfort and support. As a matchmaker, I already know that people can spark and ignite relationships virtually that can lead to offline love, but lonely singles didn't necessarily believe this or understand this initially, which drives them straight back to a familiar ex. You only need to tune into Love Is Blind to test this theory or look to Dina Lohan and her virtual boyfriend.
At the start of lockdown, singles were already feeling lonely. There were studies that said as much as 3 out of 4 people were lonely, and that was before lockdown. Singles were worried that dating someone was going to be off limits for a very long time. Now when you factor in a widespread pandemic and the psychological impact that hits when you have to be in isolation and can't see anyone but your takeout delivery person, we end up understanding this urge to contact an ex.
So, what should you do if you are tempted to ring up an old flame? How do you know if it's the wrong thing or the right thing to do in a time like this? Check out a few of my points before deciding on picking up that phone to text, much less call an ex.
Before You Dial The Ex...
First, you need to phone a friend! It's the person that got you through this breakup to begin with. Let them remind you of the good, the bad and the ugly before taking this first step and risk getting sucked back in.
What was the reason for your breakup? As I mentioned before, you could get sucked back in… but that might not be a bad thing. It depends; when you phoned that friend to remind you, did she remind you of good or bad things during the breakup? It's possible that you both just had to take jobs in different cities, and the breakup wasn't due to a problem in the relationship. Have these problems resolved if there were issues?
You want to come from a good place of reflection and not let bad habits make the choice for you.
Depending on the reason for the breakup, set your boundaries for how much contact beforehand. If there was abuse or toxic behaviors in the relationship, don't even go there. You can't afford to repeat this relationship again.
If you know you shouldn't be contacting this ex but feel lonely, set up a support system ahead of time. Set up activities or things to fall back on to resist the urge. Maybe you phone a different friend, join a virtual happy hour for singles, or binge watch Netflix. Anything else is acceptable, but don't phone that ex.
Write down your reasons for wanting to contact the ex. Ask yourself if this is worth the pain. Are you flea-bagging again, or is there a friendship to be had, which will provide you with genuine comfort? If it's the latter, it's okay to go there. If it's an excuse to go back together and make contact, don't.
Decide how far you are willing to take the relationship this time, without it being a rinse and repeat. If you broke up for reasons beyond your control, it's okay. If your ex was a serial cheater, phone a friend instead.
If there was abuse or toxic behaviors in the relationship, don't even go there. You can't afford to repeat this relationship again.
As life returns to a more normal state and you adjust to the new normal, we will slowly begin to notice more balance in our lives. You want to come from a good place of reflection and not let bad habits make the choice for you. Some do's and don'ts for this time would be:
- Do: exercise — taking care of you is important during this time. It's self-care and maintaining a healthy lifestyle.
- Do: shower, brush your teeth, and get out of your sweats.
- Don't: be a couch potato.
- Don't: drink or eat excessively during this time. Again, remember to maintain a healthy lifestyle.
- Do: think positive thoughts everyday and write down the 3 things you are grateful for. Look at the impact of John Krasinksi's SGN. It's uplifting and when you feel good, you won't want to slide backwards.
- Don't: contact a toxic ex. It's a backward move in a moment of uncertainty that could have a long term impact. Why continue flea bagging yourself?