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I Created A Trending Product And Everyone Ripped It Off

The Conversation (1)
Melissa Williams King08 Oct, 2019

I find this so interesting. I know One Two Lash is patented so how are the knockoffs able to do this? Is it just too hard to bother enforcing patents, especially in China? Or have you shut down some imitators? I am considering applying for a patent in China for a new product but am not sure if it is even worthwhile. Thanks, love your lashes!

Fresh Voices
4min read
Business

It all started on a Saturday evening. I was in the shower and thought to myself "do I have time to wash my hair AND glue on my lashes? Ugh, why do lashes have to take so much time?"


I had a demanding career and two young children who I wanted to hang out with before our dinner party. Lashes instantly enhance your overall look. I wanted amazing lashes in seconds, at home, and I didn't want to deal with the time or mess of glue. I thought that lashes should be just like your other go-to accessories…. Two seconds to put on and two seconds to take off, just like earrings or a watch.

The concept of the magnetic lash was born, right then and there – in my shower!

I knew if I wanted glamorous lashes in two seconds, other women would as well. If you've ever glued on false lashes – even once – you understand.

Thus began my two-year research and development phase as well as business development journey. I had a cushy real estate development sales career, but six months into R&D, I decided I needed to commit all of my bandwidth to One Two Lash. Yes, I was established, married and in my late 30s, but it was still very scary to make such a change. Now, I look back on that moment with pride – making the decision to become an entrepreneur was a huge moment of conquering fear (once you start doing it becomes addictive, by the way).

Many interviews commenced with chemists, engineers, and scientists. I had many trips to craft stores, Home Depot, and spoke to anyone I could reach via online searches that had knowledge on magnets. All the while I was looking for someone who would "get it" - and no one did. My patent attorney even recently confessed that during our first meeting he thought my idea was crazy. Most men do not understand the lengths women go to get great lashes.

I was an outsider to the beauty industry so I just relied on what I intrinsically thought it would take to create the product. It took every bit of grit I have to create the product and build a startup company around it. Pay attention to whatever inspires you! One Two Lash all started from my personal desire to improve a product I had used for years.

I will vividly remember the day my first magnetic lash prototype arrived for the rest of my life. It was clunky, but it worked! I knew I had something. A few iterations later, I was ready to share the One Two Lash you know today. Having an end goal is so huge for maintaining your motivation day in and day out on any venture.

When I launched sales of One Two Lash, all of the positive press was exciting. Not only did people get it, they were buying and loving them! After selling through the initial stock immediately, we now have tremendous U.S. production capabilities and ship worldwide. With success and demand comes a challenge many companies, especially in the fashion and beauty industries, are faced with – copycat, knockoff products. The prevalence and accessibility of e-commerce and social media have multiplied the effects of counterfeit products.

Meditation is part of my daily ritual and key, more than ever… After meditating, I check on social media – One Two Lash and my personal account. I see questions, confusion, and complaints from people who have been duped into ordering knockoffs of the product I worked so hard to create. It's heartbreaking because the motivation that inspired One Two Lash was to make false lashes easier! I always knew knockoffs would follow my innovation. I was as prepared as I could have been by advisors who had gone through similar experiences with their own startups. But I actually can't believe the extent of the copying – some imposters have gone so far as to use some of the first images and videos shot in my own home.

As the inventor of the Magnetic Lash, Making Beauty Effortless is more than a tagline. I know women are loving One Two Lash for how it enables them to enhance their natural beauty and simplify their routine. But as a leader, I'm also committed to making the One Two Lash difference clear. As sales have grown, so has our team. Everyone at One Two Cosmetics is devoted to premium materials, customer service, a warranty, and safety. I commissioned an independent consumer research study (long before knockoffs started popping up in my Instagram feed) to ensure the safety of One Two Lash.

Amidst the copying, I've learned that if you are continuously improving your product and have the desire to be a leader in your industry, copycats will fall to the wayside.

Despite imitations, our sales continue to grow. It's also refreshing that the major retailers we are in talks with are committed to working with only the original, official, patented product.

I love life as an entrepreneur. I start each day by waking up to the phrase “thank you" and then no two days are alike. Coffee and an intense workout are each essential. And I take a few minutes to call at least one customer – or as I prefer to say, Lash Lover – every day.

As with anything in life, I did not get to this point on my own - I have the support of friends, family, and the One Two Cosmetics team. My children's presence keeps me motivated in the many proverbial fires that burn daily in the entrepreneurial world. Most importantly, the satisfaction and fulfillment that come from doing something you're passionate about can't be knocked off by anyone.

3 Min Read
Lifestyle

Help! I'm Stumped By Sperm

The Armchair Psychologist has all the answers you need!


Help! I'm Stumped By Sperm

Dear Armchair Psychologist,
I just started intermittent fasting and things have been going well so far. Like I already noticed a few pounds off. BUT! I'm afraid it's taking a toll on my relatively new relationship. With intermittent fasting, I'm supposed to stop eating at 8pm and begin again at noon the following day. My boyfriend prefers PM BJs and I'm wondering if semen consumption will affect my fasts?
- Calorie Counter

Dear Calorie Counter,

I'm happy to hear that you're staying healthy during the quarantine and that both your sex drives are intact. The popular intermittent fasting, which requires cycles of fasting, has many proven health benefits, and it's great that you're achieving the results you want. I'm no "jiz wiz," but I'd imagine not swallowing his semen may be an option? Though you're not alone in being stumped by sperm and its effects on your health. (To be clear, sperm is the reproductive cell and semen is the fluid that keeps it all moving.) A myriad of chat rooms are devoted to this very topic of fasting and semen.

I once dated an unhealthy eater and remember distinctly feeling compromised by his output, thinking I'd become contaminated. Thankfully, according to Dr Justin Lehmiller of Sex and Psychology, "It is pretty clear that as long as the male partner is uninfected and the receptive partner is not allergic to his semen (HSP) it is unlikely that swallowing semen will have any negative effects on one's health."

While semen does contain fructose, amino acids, proteins, and more, it's still mostly 80% water, so not a very high caloric intake unless you swallow gallons. The amount of calories consumed from swallowing semen is very negligible (1-7 calories). Each ejaculation is generally from 1/4 of a teaspoon to 1 teaspoon in size. However, swallowing semen digests in the same way as food, so it is true that you're technically breaking your fast.

I'm also assuming that your sex acts are mutually agreed upon. If they aren't and you feel forced into something that you aren't comfortable with, I recommended you seek help with a qualified therapist.

Since your fast is for purely personal health purposes, (during a religious fast, for example, you'd technically be breaking fast by swallowing semen), I think it may be worth consuming a few calories to keep your sex life alive in these trying times. But if you insist on not breaking your fast, just spit it out and don't quench the appetite for fire and desire!

- The Armchair Psychologist

Help! I'm Sick Of Talking Sick!

Dear Armchair Psychologist,
My fiance and I live apart due to immigration proceedings. The problem is that COVID-19 is dulling our passion. How do we keep things hot and spicy when we're thousands of miles away and all we seem to talk about is this freaking pandemic? We can't even get into doing sexy videos, because we've got COVID on the brain. And we're very sexual like 50 shades of you know what…
- Shut Up Already

Dear Shut Up Already,

I'm sorry you're frustrated and can't seem to escape the COVID-19 topic. Many of us are in the same boat, and it's easy for our anxieties and fears to rule us during these trying times. I also have an unhealthy obsession with the virus, and it partly stems from the fear of dying. Anytime someone young without underlying medical conditions dies, I am both mystified and terrified, thinking it could happen to me.

If your fiance is genuinely immobilized and hindered by his fears, it is wise to suggest he sees a licensed professional to address this. Otherwise, it's important to listen to him and let him safely discuss his thoughts. We rely on our partners to hear us and to love us, even if we may not share their sentiments ourselves. His circumstances in his location may also differ from yours, which might lend a different perspective. Regardless, you should get your sex life back. There are many tactful ways of changing subjects to get your mojo back on. The word "anyhoo" has worked wonders for some.

There's also this great book "Staying Sane in an Insane World: A Prescription for Even Better Mental Health" by family therapist Kiaundra Jackson that offers lots of tips on how to change the subjects gracefully. ANYHOO, hope this works and you can both get back to your 50 shades of something...

- The Armchair Psychologist