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I Created A Trending Product And Everyone Ripped It Off

4min read
Business

It all started on a Saturday evening. I was in the shower and thought to myself "do I have time to wash my hair AND glue on my lashes? Ugh, why do lashes have to take so much time?"


I had a demanding career and two young children who I wanted to hang out with before our dinner party. Lashes instantly enhance your overall look. I wanted amazing lashes in seconds, at home, and I didn't want to deal with the time or mess of glue. I thought that lashes should be just like your other go-to accessories…. Two seconds to put on and two seconds to take off, just like earrings or a watch.

The concept of the magnetic lash was born, right then and there – in my shower!

I knew if I wanted glamorous lashes in two seconds, other women would as well. If you've ever glued on false lashes – even once – you understand.

Thus began my two-year research and development phase as well as business development journey. I had a cushy real estate development sales career, but six months into R&D, I decided I needed to commit all of my bandwidth to One Two Lash. Yes, I was established, married and in my late 30s, but it was still very scary to make such a change. Now, I look back on that moment with pride – making the decision to become an entrepreneur was a huge moment of conquering fear (once you start doing it becomes addictive, by the way).

Many interviews commenced with chemists, engineers, and scientists. I had many trips to craft stores, Home Depot, and spoke to anyone I could reach via online searches that had knowledge on magnets. All the while I was looking for someone who would "get it" - and no one did. My patent attorney even recently confessed that during our first meeting he thought my idea was crazy. Most men do not understand the lengths women go to get great lashes.

I was an outsider to the beauty industry so I just relied on what I intrinsically thought it would take to create the product. It took every bit of grit I have to create the product and build a startup company around it. Pay attention to whatever inspires you! One Two Lash all started from my personal desire to improve a product I had used for years.

I will vividly remember the day my first magnetic lash prototype arrived for the rest of my life. It was clunky, but it worked! I knew I had something. A few iterations later, I was ready to share the One Two Lash you know today. Having an end goal is so huge for maintaining your motivation day in and day out on any venture.

When I launched sales of One Two Lash, all of the positive press was exciting. Not only did people get it, they were buying and loving them! After selling through the initial stock immediately, we now have tremendous U.S. production capabilities and ship worldwide. With success and demand comes a challenge many companies, especially in the fashion and beauty industries, are faced with – copycat, knockoff products. The prevalence and accessibility of e-commerce and social media have multiplied the effects of counterfeit products.

Meditation is part of my daily ritual and key, more than ever… After meditating, I check on social media – One Two Lash and my personal account. I see questions, confusion, and complaints from people who have been duped into ordering knockoffs of the product I worked so hard to create. It's heartbreaking because the motivation that inspired One Two Lash was to make false lashes easier! I always knew knockoffs would follow my innovation. I was as prepared as I could have been by advisors who had gone through similar experiences with their own startups. But I actually can't believe the extent of the copying – some imposters have gone so far as to use some of the first images and videos shot in my own home.

As the inventor of the Magnetic Lash, Making Beauty Effortless is more than a tagline. I know women are loving One Two Lash for how it enables them to enhance their natural beauty and simplify their routine. But as a leader, I'm also committed to making the One Two Lash difference clear. As sales have grown, so has our team. Everyone at One Two Cosmetics is devoted to premium materials, customer service, a warranty, and safety. I commissioned an independent consumer research study (long before knockoffs started popping up in my Instagram feed) to ensure the safety of One Two Lash.

Amidst the copying, I've learned that if you are continuously improving your product and have the desire to be a leader in your industry, copycats will fall to the wayside.

Despite imitations, our sales continue to grow. It's also refreshing that the major retailers we are in talks with are committed to working with only the original, official, patented product.

I love life as an entrepreneur. I start each day by waking up to the phrase “thank you" and then no two days are alike. Coffee and an intense workout are each essential. And I take a few minutes to call at least one customer – or as I prefer to say, Lash Lover – every day.

As with anything in life, I did not get to this point on my own - I have the support of friends, family, and the One Two Cosmetics team. My children's presence keeps me motivated in the many proverbial fires that burn daily in the entrepreneurial world. Most importantly, the satisfaction and fulfillment that come from doing something you're passionate about can't be knocked off by anyone.

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3min read
Career

2020 is Around the Corner: Here's How To Design Your Next Decade

Personally, I am over the top excited that we are on the cusp of turning the page on not only a new year but also on a new 10-year window of opportunities and possibilities!

You may be thinking, whoa…I am just embracing the fall season…yikes… it is tough to think about a new decade!


Yet it is this groundwork, this forward thought that you put in place TODAY that will propel you and lead you into greatness in 2020 and beyond. Designing a new decade rests in your ability to vision, in your willingness to be curious, in your awareness of where you are now and what you most want to curate. Essentially, curating what's next is about tapping into today with confidence, conviction, and decision. Leading YOU starts now. This is your new next. It is your choice.

Sometimes to get to that 'next', you need to take a step back to reflect. Please pardon my asking you to spend time in yesterday. Those who know me personally, know that I created and continue to grow my business based on enabling the present moment as a springboard for living your legacy. So, indulge me here! True, I am asking you to peek into the past, yet it is only in order for you to bring the essence of that past forward into this moment called NOW.

One of the best ways to tap into what's next is to clarify what drives you. To design a new decade, ask yourself this question about the past ten years:

What worked? What were my successes?

Make a list of your achievements big and small. Don't type them, but rather use ink and paper and sit with and savor them. Move your thoughts and your successes from your head, to your heart, to your pen, to the paper. Remember that on the flip side of goals not attained and New Year's resolutions abandoned, there was more than likely some traction and action that moved you forward, even if the end result was not what you expected. Once you have a full list of a decade's worth of personal and professional accomplishments, think about how this makes you feel. Do you remember celebrating all of them? My guess is no. So, celebrate them now. Give them new life by validating them. Circle the successes that resonate with you most right now. Where can you lean into those accomplishments as you power into the decade ahead?

Now comes a tougher question, one that I used myself in my own mid-life reinvention and a question I adore because in a moment's time it provides you with a quick reconnect to your unique inner voice.

If it were 10 years ago and nothing were standing in your way, no fear or excuses to contend with…what would you do?

Don't overthink it. The brilliance of this question is that it refocuses purpose. Whatever first came to mind when you answered this for yourself is at its core a powerful insight into defining and redefining the FUTURE decade. Bring your answer into the light of today and what small piece of it is actionable NOW? Where is this resonating and aligning with a 2019 version of yourself?

Then, based on your success list and your answer to the above question, what is your 2020 vision for your business and for the business of YOU?

Designing a new decade begins as a collection of 3,650 opportunities. 3,650 blank slates of new days ahead in which to pivot and propel yourself forward. Every single one of those days is a window into your legacy. An invitation to be, create, explore, and chip away at this thing we call life. One 24-hour segment at a time.

While you have a decade ahead to work on design improvements, you have the ability to begin manifesting this project of YOU Version 2020 right NOW. Based on exploring the exercises in this post, begin executing your vision. Ask questions. Be present. Let go of 2019 and the past 10 years so that you can embrace the next 10. Position acceptance and self-trust at the forefront of how you lead you. One choice at a time.

Don't get bogged down in the concept of the next 10 years. Instead position clarity and intention into each new day, starting today. Then chase every one of those intentions with an in-the-moment commitment and solution toward living a legendary life!