#SWAAYthenarrative

Why We Ditched Corporate to Empower Women & Girls

4min read
Business

As mothers of daughters, empowering women and girls has been at the forefront of our business agenda since our inception. We started as neighbors and longtime friends living in a small suburb outside of Boston, and our vision was born out of countless conversations that took place on the sidelines of our girls' after school activities. As anyone would, we did a tremendous amount of hands-on research before we officially founded our social impact company, Everybody Water.


We knew we wanted to align with a larger purpose, and were shocked to learn of the alarming statistics behind the clean water crisis. One out of three people worldwide don't have access to clean water and a working toilet. More than 2 billion people still lack access to water that is safe to drink. 4.5 billion people lack safely managed sanitation services. The stats behind hydration and sanitation are staggering. But we haven't even gotten to the impact the crisis has on women and girls. The lack of access affects them disproportionately because of the time spent collecting clean water.

Women and girls are tasked with walking miles for hours on end every single day in order to bring safe water to their villages. This time spent translates into the loss of opportunity to obtain an education and earn an income. As women and mothers of girls, it is unfathomable that our birthplace alone is really the only major differentiator that separates us from also bearing the burden of this global crisis. When we learned that an estimated 100 million children worldwide, mostly girls, receive no education at all as a result of water carrying responsibilities, we felt compelled to take action and make a measurable impact.

We knew we couldn't give Everybody Water our full attention if we were still working in our corporate careers. We also realized that our backgrounds were the perfect blend of expertise in executive strategy, operations, design and brand development. Once we put a business plan together, we invested our collective savings and set out to bring our vision to life. However, before we developed our product, we knew we needed to see the crisis firsthand, and identify a reputable nonprofit partner that we truly believed had sustainable solutions that could scale.

We took our first trip to the village of La Virtud, Honduras, in March 2018. We teamed up with Seattle-based nonprofit Water1st International, and together we were able to provide running water, toilets and showers in the homes of 350 people. The stories that the members of the community shared with us were heartbreaking and inspiring. In our travels, we met a mother of fourteen children, for instance, who told us that she has spent her entire life with a gourd on her head, traveling miles each day to provide water for her family.

Another woman shared with us that before La Virtud was granted access to the sustainable water source, there was almost no education available. She said that she felt hope for the first time, and that the whole attitude in the village had transformed by gaining access to such a basic need that we often take for granted. Watching members of the community work together to build more than 10 miles of piping from the top of a hill down into their village was remarkable. They were beaming with hope and pride. Children laugh and young girls are gleeful as they are finally able to drink clean water without walking for miles to collect it. We left Honduras with full hearts, and the validation we needed to move forward and establish exclusive ties with the Water1st International organization.

As we continued to build our business, we planned another trip as these travel experiences greatly influence our key brand decisions. Thus, in December of 2018 we headed to Bangladesh. Here, we witnessed the tackling water and sanitation infrastructure solutions challenged by dense urban living conditions. We met with strong women and young girls in slum villages organized and determined to change the course of life for their families and community by working to bring running water, showers and toilets to all dwellings. We were so impressed by their implementation of micro-loans and hygiene education programs for menstrual health, hand-washing, and street food vendor best practices. These projects clearly offer leadership opportunities for women in their own communities as they gain confidence in their successes and communication skills, further advancing these programs while also tackling other issues to improve their lives.

Photo Courtesy of Everybody Water

By the time we had returned from our two trips abroad, we were ready to formally launch Everybody Water. With a separate passion for sustainability and reducing the plastic footprint, our premium water is offered in a 16.9-ounce, eco-friendly carton. In partnering with Water1st International, we donate a portion of all sales proceeds to fund more life-changing clean water projects in developing countries around the globe.

After more than three years in business, this is just the beginning of the ripple for Everybody Water. Our next aspirational milestone entails our new, growing partnership program that enables companies to make a bold statement by exclusively carrying our cartons. It gives brands a chance to highlight their efforts to be more socially conscious and actively contribute to the clean water movement. We're empowering organizations like hotels, cafes, markets, corporate offices, fitness facilities and more who realize that making a social impact can be as simple as in the water they choose to offer.

We are confident that Everybody Water will open the door for more corporate giving—a simplified way to demonstrate a brand's dedication to global issues. This will ultimately help organizations connect more deeply with conscious employees and consumers alike—a win-win for all parties involved. Individuals can also join our community and subscribe to cases of water online to do their part. We believe that together, everyone has the power to make amazing change happen.

For Social Media: Follow us on Instagram @everybodywater and Facebook @everybodywater using the #waterwithaheart hashtag.

3 min read
Lifestyle

Help! My Friend Is a No Show

Email armchairpsychologist@swaaymedia.com to get the advice you need!

Help! My Friend Is a No Show

Dear Armchair Psychologist,

I have a friend who doesn't reply to my messages about meeting for dinner, etc. Although, last week I ran into her at a local restaurant of mine, it has always been awkward to be friends with her. Should I continue our friendship or discontinue it? We've been friends for a total four years and nothing has changed. I don't feel as comfortable with her as my other close friends, and I don't think I'll ever be able to reach that comfort zone in pure friendship.

-Sadsies

Dear Sadsies,

I am sorry to hear you've been neglected by your friend. You may already have the answer to your question, since you're evaluating the non-existing bond between yourself and your friend. However, I'll gladly affirm to you that a friendship that isn't reciprocated is not a good friendship.



I have had a similar situation with a friend whom I'd grown up with but who was also consistently a very negative person, a true Debby Downer. One day, I just had enough of her criticism and vitriol. I stopped making excuses for her and dumped her. It was a great decision and I haven't looked back. With that in mind, it could be possible that something has changed in your friend's life, but it's insignificant if she isn't responding to you. It's time to dump her and spend your energy where it's appreciated. Don't dwell on this friend. History is not enough to create a lasting bond, it only means just that—you and your friend have history—so let her be history!



- The Armchair Psychologist

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