#SWAAYthenarrative
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The Latest

Why don't women support each other? A question that I often ask myself, and is not easily answered. I keep reading articles about why women should support one another; and I'm sure many do, but more than likely, not enough. I have typically not had that experience, I wish I did more, because I enjoy the banter between women; I have a lot of female friends, and four sisters. I relish in supporting other women; I have mentored teen girls, and loved doing it; to the point where some of the teens I have mentored, to this day, still keep in touch with me. It makes me feel really good, and this is why it is so vital to everyone concerned.

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Women have come a long way in redefining beauty to be more inclusive of different body types, skin colors and hair styles, but society's beauty standards still remain as high as we have always known them to be. In the workplace, professionalism is directly linked to the appearance of both men and women, but for women, the expectations and requirements needed to fit the part are far stricter. Unlike men, there exists a direct correlation between beauty and respect that women are forced to acknowledge, and in turn comply with, in order to succeed.

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New parents re-entering the workforce are often juggling the tangible realities of daycare logistics, sleep deprivation, and a cascade of overwhelming work. No matter how parents build their family, they often struggle with the guilt of being split between home and work and not feeling exceptionally successful in either place.

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You're exhausted.

You've been at this project for hours on end, and nothing seems to be working.

The copy is stuck.

The title is a big fail.

And for some reason, you can't think of one brilliant, funny, or even semi-not-cringe-worthy to say to your audience.

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Influential Voices

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Swaay is dedicated to elevating female voices and changing the narrative by celebrating the stories of women who are challenging the status quo and giving them a platform to participate in more meaningful conversations.
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