New parents re-entering the workforce are often juggling the tangible realities of daycare logistics, sleep deprivation, and a cascade of overwhelming work. No matter how parents build their family, they often struggle with the guilt of being split between home and work and not feeling exceptionally successful in either place.
You're exhausted. You've been at this project for hours on end, and nothing seems to be working. The copy is stuck. The title is a big fail. And for some reason, you can't think of one brilliant, funny, or even semi-not-cringe-worthy to say to your audience.