#SWAAYthenarrative

Miss America 2014 on Colorism, Self-Worth, and the Skin Lightening Industry

6 min read
Culture

Growing up, I hated how I looked. My mother is Irish, Polish, German, and Dutch, while my Dad emigrated from Nigeria. I was a biracial girl living in a majority Caucasian town. Not only was I surrounded by people who looked different than me, but I also rarely felt represented in the media. This lack of community during my adolescence gave me little to no self-esteem, self-worth, or self-confidence, which led me to want to change everything about myself: my hair, the accent I picked up from my African family, and even my skin color

I remember a particular dream I had when I was younger. It started with me at the hair salon getting my hair relaxed straight. Now, in real life, whenever I would get this treatment, my scalp would feel a burning sensation. It felt like firecrackers were exploding on my head. Sometimes, I wouldn't be able to hold in my cries and would tell the hairstylist to wash the chemicals out immediately. Other times, I would wait it out because I wanted straight hair, and as the saying goes: "beauty is pain."

Going back to my dream, the latter would occur, and I would look in the mirror and see that the chemicals in my hair seeped into my pores and turned my skin white. I thought I looked beautiful. I finally looked like all my classmates, and the celebrities in magazines. I was finally the girl I wanted to be. Then I woke up and saw that my skin didn't magically change overnight. I was disappointed...It was a dream too good to become true.

All these years, I thought I was alone in my struggle, but unbeknownst to me, there are millions of people who feel the same way I did about their skin color, primarily in Southeast Asia. Nina Davuluri, an advocate, public speaker, and Miss America 2014, also has been faced with the pressure to have lighter skin.

Growing up as a first-generation Indian in the United States, the issue of diversity and colorism was not foreign to Nina. Like many of us, she wanted to fit in, and being Miss America meant being the "Girl Next Door," which primarily consisted of being blonde-haired and blue-eyed. Knowing she didn't fit that mold, she wanted to use her voice as an activist to change that narrative. So as the winner of the the 2014 Miss America competition, it was important for her to choose a platform that spotlighted an issue that is typically ignored by the media; one that focused on "Celebrating Diversity Through Cultural Competency."

I finally looked like all my classmates, and the celebrities in magazines. I was finally the girl I wanted to be. Then I woke up and saw that my skin didn't magically change overnight.

I had the honor to sit down with Nina and talk about the effects colorism had on her upbringing, her platform as Miss America, and her upcoming documentary that explores the intersection of colorism, skin color, and self-acceptance.

Colorism is defined by Merriam-Webster as prejudice or discrimination, especially within a racial or ethnic group favoring people with lighter skin over those with darker skin. In most groups, the lighter the skin, the higher you are looked at.

"I definitely remember comments from family members relating to my skin color," Nina said. "I grew up with a lot of stereotypes, especially being in a south Asian family where the lighter your skin is, the more beautiful you are considered. I had relatives say to me, "Don't go out in the sun - you're going to get too dark."

However, it wasn't just comments from her family she had to endure. It surfaced on a national level in 2014 when she was the first contestant of Indian descent to win the Miss America competition. The morning after she won, she remembered reading various newspaper headlines in India that read along the lines of, "Is Miss America too dark to be Miss India?"


screenshot of buzzfeed headline "is Miss America Too Dark-Skinned to Ever Be Crowned Miss India?" Screenshot of Buzzfeed Headline following Nina's Crowning


A study conducted by the World Health Organization found that 61% of women in India regularly use skin lightening creams. In India and many other Southeast Asian countries, a lighter skin tone represents a higher social class. This stems from their history of colonization by Europeans, when fair-skinned people were the rulers and in a higher class. In other words, people who did not have to work all day in the sun and in result, would never get darker skin from the sun. This ideology doesn't only affects India, as according to the same survey, 77% of women in Nigeria use skin lightening products. Nonetheless, in many developing countries, lighter skin is considered the standard of beauty.

"I had relatives say to me, "Don't go out in the sun - you're going to get too dark."

"Winning Miss America was really the first time I had a platform to speak out about the skin lightening industry," said Nina. "I think it certainly affects women more than our male counterparts. Not only for our careers, jobs, and opportunities but also for our socioeconomic status. Especially for women living in those countries."

Now, people can only take so much without reaching a breaking point and realizing something needs to change. For me, it was after my hair started to break off. I would wake up at 5 a.m. every day so that I could straighten my kinky curls to fit in with my classmate's long, full, straight hair. It also had to do with the fact that I had gotten my hair chemically straightened since I was nine years old. My once healthy hair was now almost damaged beyond repair and would take nearly ten years to grow back to the same length.

For Nina, she realized something needed to change when she saw a real-life example of colorism affecting someone else's life - a young girl.

"Three years ago, I was in India on behalf of the State Department. I did a lot of work as part of the Obama administration. I was there speaking about empowerment, diversity, education, all the things I advocated for. When I was back in my family's hometown, I remember I saw this woman who clearly came from working in the fields, and she had a daughter who was seven or eight. She stopped at a side street stand and bought a pack of Fair & Lovely for five rupees, one of the most popular skin lightening products that sell on the market. She bought it for her daughter and said to her, 'So you don't have to have the life I have.'"

"I am sure this mother loved her daughter very much, but I think she truly believed that success or opportunities would be better for her if she were lighter-skinned. And this is such a problem, especially in those rural areas and villages," said Nina.

This was the moment that Nina knew this story, and many others had to be shared.

Growing up, I wish there was a conversation about the relationship between skin color and self-worth and to have known that I wasn't alone in this struggle.

For this reason, Nina and a team from Aurora Vision Films developed the documentary COMPLEXion, a film that explores colorism, diversity, and the skin lightening industry.

"We really wanted this to be a global conversation. To be able to include all groups, colors, all shades, all people, was really important to us as we started really uncovering and unpacking skin and colorism in general. So, what started as several specific instances has involved into something so much bigger and really human acceptance is at the core of it," said Nina.

Colorism doesn't just affect darker skin females, although that is the majority. In a released clip from the upcoming documentary, Nina talks to a fair-skinned Italian man named Matteo, who wishes his skin was darker. Matteo is just one of many stories to be featured that unpack a conversation about the relationship between the environment you grow up and acceptance.

"Depending on what you hear, what you grow up with, what you're constantly seeing in your surroundings, you find a way to either accept that or push back against that ideology" said Nina.

While production for the documentary is still underway, Nina hopes that this documentary brings maximum change not only in the United States but worldwide. We already see this change in the beauty industry. Lines such as Fenty Beauty and Milk Makeup are inclusive to many skin tones and are showing models of all sizes, looks, and colors in their ads.

From my personal experience, more conversations and positive examples are needed, and I believe that this documentary will be a perfect way to achieve both. Growing up, I wish there was a conversation about the relationship between skin color and self-worth and to have known that I wasn't alone in this struggle. And I still wish there were MORE conversations about it. With advocates like Nina Davuluri, films like COMPLEXion, and inclusive beauty lines, I genuinely believe we are about to enter an age of seeing the true beauty of diversity and a society that shows that beauty isn't dependent on skin tone.

To stay up to date on the release date for the documentary, you can follow the documentary's Instagram page.

How to Learn Much More From the Books You Read

It is one thing to read and another thing to understand what you are reading. Not only do you want to understand, but also remember what you've read. Otherwise, we can safely say that if we're not gaining anything from what we read, then it's a big waste of time.

Whatever you read, there are ways to do so in a more effective manner to help you understand better. Whether you are reading by choice, for an upcoming test, or work-related material, here are a few ways to help you improve your reading skills and retain that information.

Read with a Purpose

Never has there been a shortage of great books. So, someone recommended a great cookbook for you. You start going through it, but your mind is wandering. This doesn't mean the cookbook was an awful recommendation, but it does mean it doesn't suit nor fulfill your current needs or curiosity.

Maybe your purpose is more about launching a business. Maybe you're a busy mom and can't keep office hours, but there's something you can do from home to help bring in more money, so you want information about that. At that point, you won't benefit from a cookbook, but you could gain a lot of insight and find details here on how-to books about working from home. During this unprecedented year, millions have had to make the transition to work from home, and millions more are deciding to do that. Either way, it's not a transition that comes automatically or easily, but reading about it will inform you about what working from home entails.

Pre-Read

When you pre-read it primes your brain when it's time to go over the full text. We pre-read by going over the subheadings, for instance, the table of contents, and skimming through some pages. This is especially useful when you have formal types of academic books. Pre-reading is a sort of warm-up exercise for your brain. It prepares your brain for the rest of the information that will come about and allows your brain to be better able to pick the most essential pieces of information you need from your chosen text.

Highlight

Highlighting essential sentences or paragraphs is extremely helpful for retaining information. The problem, however, with highlighting is that we wind up highlighting way too much. This happens because we tend to highlight before we begin to understand. Before your pages become a neon of colored highlights, make sure that you only highlight what is essential to improve your understanding and not highlight the whole page.

Speed Read

You might think there have been no new ways to read, but even the ancient skill of reading comes up with innovative ways; enter speed reading. The standard slow process shouldn't affect your understanding, but it does kill your enthusiasm. The average adult goes through around 200 to 250 words per minute. A college student can read around 450 words, while a professor averages about 650 words per minute, to mention a few examples. The average speed reader can manage 1,500 words; quite a difference! Of course, the argument arises between quality and quantity. For avid readers, they want both quantity and quality, which leads us to the next point.

Quality Reading

Life is too short to expect to gain knowledge from just one type of genre. Some basic outcomes of reading are to expand your mind, perceive situations and events differently, expose yourself to other viewpoints, and more. If you only stick to one author and one type of material, you are missing out on a great opportunity to learn new things.

Having said that, if there's a book you are simply not enjoying, remember that life is also too short to continue reading it. Simply, close it, put it away and maybe give it another go later on, or give it away. There is no shame or guilt in not liking a book; even if it's from a favorite author. It's pretty much clear that you won't gain anything from a book that you don't even enjoy, let alone expect to learn something from it.

Summarize

If you're able to summarize what you have read, then you have understood. When you summarize, you are bringing up all the major points that enhance your understanding. You can easily do so chapter by chapter.

Take a good look at your life and what's going on in it. Accordingly, you'll choose the material that is much more suitable for your situation and circumstances. When you read a piece of information that you find beneficial, look for a way to apply it to your life. Knowledge for the sake of knowledge isn't all that beneficial. But the application of knowledge from a helpful book is what will help you and make your life more interesting and more meaningful.