#SWAAYthenarrative

Wellness, Kindness, and The Need for Radically Inclusive Beauty

3 Min Read
Culture

There's never been a better time to stop and think about how we can do better and be better as a people, as a society, and as collective members of this beautiful planet we inhabit together. Why? Because the need for social and environmental sustainability has never been more urgent, including members in the beauty community.

In school, we all learned about Charles Darwin and the "survival of the fittest" theory of evolution. Many entrepreneurs and companies ascribe to that basis of corporate natural selection, doing everything they can to prove their "fitness," striving to beat the competition and grow their bottom lines even at the expense of other people and the environment.

In the beauty industry, we've seen this play out. Be first to market! More-better-faster! Get them hooked! With every passing day, the glut of products and seductive measures to get consumers to buy more than they need has fueled our economy to the point of unwellness and planetary demise. Fortunately, a lot of us are waking up to the impact of these practices on social and economic unsustainability, and things are starting to change. The era of the supermodel is ancient history. Body positivity reigns. Black lives matter. Mindfulness is becoming good business. All these are very important, courageous changes that are moving us as a society in the right direction.

Not many people know that even Darwin himself discredited the "survival of the fittest" postulation, arguing more favorably for cooperation over competitiveness as the real means to long-term survival. Traits like altruism, empathy, and kindness have been empirically proven as fundamental for catalyzing sustainability and flourishment. Compassion and collaboration have been proven critical to overcome the selfish mindset that has long created inequality, injustice, and intolerance toward other humans and destructiveness toward our ecosystems.

The era of the supermodel is ancient history. Body positivity reigns. Black lives matter.

For that reason, I decided to found The Human Beauty Movement (The HBM). Recently certified as a B Corporation, The HBM is a mission-driven public benefit company whose purpose is to foster radical inclusion, compassion and wellness in the beauty industry and beyond.

  • Rather than leading people to believe they need a product to be more beautiful, The HBM reminds all humans that they are already beautiful and whole, just as they are.
  • Rather than serving shareholders and putting the bottom line first, The HBM puts people and the planet first.
  • Rather than feeding obsessions, addictions and ruthlessness, the HBM inspires self-love, human kindness, mind-body-soul integrative wellness and trust.

Traits like altruism, empathy, and kindness have been empirically proven as fundamental for catalyzing sustainability and flourishment.

I'm making an urgent call for all companies and the C-suite to start thinking more seriously about the long-term impact of their intentions and decisions. Every company needs to start thinking of itself as a global wellness company. Every executive needs to start dismantling racism, sexism, ageism, classism, narcissism, and all other toxic "isms" that plague their company cultures, products, services, and communication practices. Every board member needs to step up in responsibility to prioritize healing over harming.

3 min read
Lifestyle

Help! My Friend Is a No Show

Email armchairpsychologist@swaaymedia.com to get the advice you need!

Help! My Friend Is a No Show

Dear Armchair Psychologist,

I have a friend who doesn't reply to my messages about meeting for dinner, etc. Although, last week I ran into her at a local restaurant of mine, it has always been awkward to be friends with her. Should I continue our friendship or discontinue it? We've been friends for a total four years and nothing has changed. I don't feel as comfortable with her as my other close friends, and I don't think I'll ever be able to reach that comfort zone in pure friendship.

-Sadsies

Dear Sadsies,

I am sorry to hear you've been neglected by your friend. You may already have the answer to your question, since you're evaluating the non-existing bond between yourself and your friend. However, I'll gladly affirm to you that a friendship that isn't reciprocated is not a good friendship.



I have had a similar situation with a friend whom I'd grown up with but who was also consistently a very negative person, a true Debby Downer. One day, I just had enough of her criticism and vitriol. I stopped making excuses for her and dumped her. It was a great decision and I haven't looked back. With that in mind, it could be possible that something has changed in your friend's life, but it's insignificant if she isn't responding to you. It's time to dump her and spend your energy where it's appreciated. Don't dwell on this friend. History is not enough to create a lasting bond, it only means just that—you and your friend have history—so let her be history!



- The Armchair Psychologist

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