#SWAAYthenarrative

A Brief History of Sex Toys and Their Effect on Female Sexuality

Health

The beginnings of the female sex toy are interesting indeed. As any Master of Sex fan knows, intimate vibrating devices were not created for the sole reason of bestowing pleasure to women. Instead they were created to give male doctors a reprieve from the grueling task of physically stimulating their female patients back from “hysteria," a blanket term which covered a broad litany of issues that affected only women. And let's be honest, they never would have been invented had they not had some initial benefit for men.


In 1859, a physician named George Taylor actually penned a 75 page document of possible symptoms of hysteria. Many of these "symptoms" were forms of “nervous disorders" or undesirable female behavior like irritability. Taylor claimed that one in a quarter of all women were suffering from hysteria. To wit, doctors decided manual stimulation of women would bring them to “paroxysms," which is basically just a fancy term to describe an orgasm due to the erroneous belief that women enjoyed no sexual pleasure.

A disguised ad for an early sex toy

“Until the 20th century, American and European men—including physicians—believed that women did not experience sexual desire or pleasure," wrote sex expert Michael Castleman, in Psychology Today.

"They believed that women were simply fleshy receptacles for male lust and that intercourse culminating in male ejaculation fulfilled women's erotic needs. Women were socialized to believe that 'ladies' had no sex drive, and that duty required them to put up with sex in order to keep their husbands happy and have children."

The electric vibrator was invented in the late 19th century by Mortimer Granville (played by Hugh Dancy in the vibrator origins exploring film, Hysteria). The original prototype was “a handheld battery operated device designed to relieve more muscle aches and pains," which would eventually evolve to become a tool manufactured and sold to physicians to treat "hysterical paroxysm" in female patients. In the 1900s women began to seek the good feelings without a doctor visit, and thus the DIY "hysteria treating" market was born.

“During the early 20th century, doctors lost their monopoly on hysteria treatment as women began buying the devices for themselves, thanks to advertisements in popular women's magazines, among them: Needlecraft, Women's Home Companion, and the Sears & Roebuck Catalogue, that era's Amazon.com," wrote Castleman. “However, to make vibrators' socially acceptable, their real purpose was disguised. They were called “personal massagers" (and still are in some catalogues today). But discerning women and advertising copy writers knew very well what “massagers" were all about. One 1903 advertisement in the Sears Catalogue touted a popular massager as “a delightful companion […] all the pleasures of youth […] will throb within you...."

Once the sexual revolution of the latter half of the century began unfolding and more women started owning that they, like men, could indeed feel physical pleasure, sex toys went from secret to more mainstream. Today, the adult novelty market (which now includes "smart" toys that utilize everything from VR to 3D printing) was expected to grow 15.29% during the period 2016-2020. To better understand women's relationships with their own sexuality and where sex toys fit in, SWAAY asked a variety of our favorite influencers, journalists, and sex columnists which toys were their favorite and the answer was almost unanimous: The Womanizer.

Unlike classic vibrators (think: The Rabbit from Sex And The City fame, or the much heralded Hitachi wand), this ergonomically shaped tool looks more like a tech accessory than a sex toy. Described as “life changing" and “perfect for the girl on the go," the Womanizer is a new-age sex toy, made to mimic the sensation of oral sex with air pressure. And it works fast.

“We have built-in sex toys. We have five on each hand. But, all jokes aside, I think people from as far back as you can imagine have been trying to improve upon what we were given. If there was hieroglyphic porn, there were definitely early sex toys," says Morgan Rossi, a spokesperson for Womanizer.

“There was a real lacking in the industry for something that effectively simulated oral sex," says Rossi. “There were tons of products that were tongue shaped and trying to get there but it was never creating the same sensation."

Rossi, who joined the Germany-based, all-male Womanizer team last year, says as the brand's spokesperson, her goal is helping women better understand the product's functionality—the Womanizer uses a unique "air technology."

“What it does can be hard for anyone to understand," says Rossi, who handles almost 100 retail accounts in the US and Canada."We are pretty fortunate we got an excellent mainstream response right away largely thanks to our PR team. We got into Glamour, Cosmo, and O Magazine, and that made it approachable."

Additionally, the product's universally positive reviews have also helped it catch on and make women more comfortable with using it. “The puzzling design and complete departure from the mechanics of every other sex toy make it a head-scratcher for most men," wrote one Amazon reviewer. “I find the confusion on a partner's face when I break it out and proudly declare 'this is my favorite toy' just charming."


Via Womanizer


“The reviewers are huge for us," says Rossi. “We are pretty reliant on those bloggers and the reviewers. What's great about our company is we take comments and feedback to heart. The team in Germany is really good about making improvements. A lot been done in making it more aesthetically pleasing and more minimal. We are constantly getting better."

The Womanizer's parent company, which also makes facial cleansing devices and electronic toothbrushes, is all about education, especially for sales associates. “We make it a huge focus to make sure retailers all get products, try it, and can speak to it; we want them to have a personal experience," says Rossi. “Demonstrating on the floor can be tricky because people have been conditioned to seek vibration, and extra power, something that looks very different."

According to Rossi, working as a sex expert and brand ambassador has been rewarding, mostly because of the reaction she gets from customers. "For a lot of people The Womanizer unlocks pleasure for the first time, sometimes the first time in their entire lives," she says. "For me this is an eye opener, I didn't realize the magnitude of this experience for women."

In terms of public relations and promotion, Rossi says the company has been working on social media promotions displayed on Facebook, Twitter, and Instagram. When asked if there's been any push back due to the nature of what she's selling, Rossi says refreshingly that there hasn't been. "We are really fortunate to have had a medical study done this year, which allows us to say with great confidence that we are a health product." she says. "Sometimes, however, they do figure it out, and we will be blocked."

“Women have by and large shaped the industry into something all can enjoy openly. I think it was more mainstream than people were once willing to talk about."

In terms of the Womanizer product assortment, the company releases limited-edition designs, including one encrusted with 14 karat gold, and various colors like red rose, magenta, and white chrome. Available on womanizer.com, products range from $129 to $219.

A Few Questions With Morgan

1. Was there always a stigma around female sex toys?

Definitely. This would explain sex toys of the 50s to early 70s. They were always marketed as massagers. The boxes showed pictures of women and men “rubbing one out" on their face, neck and shoulders. I actually bought one of these golden oldies for the dead stock packaging—it had vignettes of golfers and tennis players, and then one woman with a torpedo-shaped dildo caressing the side of her cheek.

2. Why is the female orgasm so elusive? Any insight on how women explored this historically?

Many women endure the affects inorgasmia, owing to a multitude of factors. Those cases aside, I'm not sure if I consider the female orgasm elusive at all. If people are discouraged from self-exploration, sexual satisfaction can be a mystery into adulthood. Historically, women are less commonly taught and more often discouraged to masturbate. Now, we have fantastic array of products, like the Womanizer, which take some of the guess work out of the equation. This conversation is becoming much more pervasive with great toys that help women unlock pleasure, sometimes for the first time.

3. Were there any toys specifically to replicate the sensation of oral sex?

Not successfully. At least, not until the launch of Womanizer. There were some attempts at making toys that look like tongues and mimic those sensations, but they were always just a vibrator in the end. The Womanizer's Pleasure Air Technology is the most convincing.

4. Historically can you speak about how sex toys for men vs. female were perceived? Which were more popular/mainstream?

Sex toys have really exploded recently in quality and efficacy—for both men and women. Male toys were once often blow-up dolls or some version of stroker. These toys have done a 180 with today's technology. The same is true for women's toys. The better these products perform, the more people need to know and the more mainstream our products become.

5. Is it typical that the inventors of female-oriented sex toys are men?

Some successful companies were started by men with women in-mind. Ours is one of these. If a man can identify an opportunity for women's toys and can nail it with one product, I'm on board. But, there have been great products by women for women that have been equally ground-breaking. As women continue to drive this industry, I have faith that they will increase their portion of the pie.

This piece was originally published on June 25, 2017.

3 Min Read
Health

7 Must-have Tips to Keep You Healthy and Fit for the Unpredictable COVID Future

With a lack of certainty surrounding the future, being and feeling healthy may help bring the security that you need during these unpredictable times.

When it comes to your health, there is a direct relationship between nutrition and physical activity that play an enormous part in physical, mental, and social well-being. As COVID-19 continues to impact almost every aspect of our lives, the uncertainty of the future may seem looming. Sometimes improvisation is necessary, and understanding how to stay healthy and fit can significantly help you manage your well-being during these times.

Tip 1: Communicate with your current wellness providers and set a plan

Gyms, group fitness studios, trainers, and professionals can help you to lay out a plan that will either keep you on track through all of the changes and restrictions or help you to get back on the ball so that all of your health objectives are met.

Most facilities and providers are setting plans to provide for their clients and customers to accommodate the unpredictable future. The key to remaining consistent is to have solid plans in place. This means setting a plan A, plan B, and perhaps even a plan C. An enormous amount is on the table for this coming fall and winter; if your gym closes again, what is your plan? If outdoor exercising is not an option due to the weather, what is your plan? Leaving things to chance will significantly increase your chances of falling off of your regimen and will make consistency a big problem.

The key to remaining consistent is to have solid plans in place. This means setting a plan A, plan B, and perhaps even a plan C.

Tip 2: Stay active for both mental and physical health benefits

The rise of stress and anxiety as a result of the uncertainty around COVID-19 has affected everyone in some way. Staying active by exercising helps alleviate stress by releasing chemicals like serotonin and endorphins in your brain. In turn, these released chemicals can help improve your mood and even reduce risk of depression and cognitive decline. Additionally, physical activity can help boost your immune system and provide long term health benefits.

With the new work-from-home norm, it can be easy to bypass how much time you are spending sedentary. Be aware of your sitting time and balance it with activity. Struggling to find ways to stay active? Start simple with activities like going for a walk outside, doing a few reps in exchange for extra Netflix time, or even setting an alarm to move during your workday.

Tip 3: Start slow and strong

If you, like many others during the pandemic shift, have taken some time off of your normal fitness routine, don't push yourself to dive in head first, as this may lead to burnout, injury, and soreness. Plan to start at 50 percent of the volume and intensity of prior workouts when you return to the gym. Inactivity eats away at muscle mass, so rather than focusing on cardio, head to the weights or resistance bands and work on rebuilding your strength.

Be aware of your sitting time and balance it with activity.

Tip 4: If your gym is open, prepare to sanitize

In a study published earlier this year, researchers found drug-resistant bacteria, the flu virus, and other pathogens on about 25 percent of the surfaces they tested in multiple athletic training facilities. Even with heightened gym cleaning procedures in place for many facilities, if you are returning to the gym, ensuring that you disinfect any surfaces before and after using them is key.

When spraying disinfectant, wait a few minutes to kill the germs before wiping down the equipment. Also, don't forget to wash your hands frequently. In an enclosed space where many people are breathing heavier than usual, this can allow for a possible increase in virus droplets, so make sure to wear a mask and practice social distancing. Staying in the know and preparing for new gym policies will make it easy to return to these types of facilities as protocols and mutual respect can be agreed upon.

Tip 5: Have a good routine that extends outside of just your fitness

From work to working out, many routines have faltered during the COVID pandemic. If getting back into the routine seems daunting, investing in a new exercise machine, trainer, or small gadget can help to motivate you. Whether it's a larger investment such as a Peloton, a smaller device such as a Fitbit, or simply a great trainer, something new and fresh is always a great stimulus and motivator.

Make sure that when you do wake up well-rested, you are getting out of your pajamas and starting your day with a morning routine.

Just because you are working from home with a computer available 24/7 doesn't mean you have to sacrifice your entire day to work. Setting work hours, just as you would in the office, can help you to stay focused and productive.

A good night's sleep is also integral to obtaining and maintaining a healthy and effective routine. Adults need seven or more hours of sleep per night for their best health and wellbeing, so prioritizing your sleep schedule can drastically improve your day and is an important factor to staying healthy. Make sure that when you do wake up well-rested, you are getting out of your pajamas and starting your day with a morning routine. This can help the rest of your day feel normal while the uncertainty of working from home continues.

Tip 6: Focus on food and nutrition

In addition to having a well-rounded daily routine, eating at scheduled times throughout the day can help decrease poor food choices and unhealthy cravings. Understanding the nutrients that your body needs to stay healthy can help you stay more alert, but they do vary from person to person. If you are unsure of your suggested nutritional intake, check out a nutrition calculator.

If you are someone that prefers smaller meals and more snacks throughout the day, make sure you have plenty of healthy options, like fruits, vegetables and lean proteins available (an apple a day keeps the hospital away). While you may spend most of your time from home, meal prepping and planning can make your day flow easier without having to take a break to make an entire meal in the middle of your work day. Most importantly, stay hydrated by drinking plenty of water.

Tip 7: Don't forget about your mental health

While focusing on daily habits and routines to improve your physical health is important, it is also a great time to turn inward and check in with yourself. Perhaps your anxiety has increased and it's impacting your work or day-to-day life. Determining the cause and taking proactive steps toward mitigating these occurrences are important.

For example, with the increase in handwashing, this can also be a great time to practice mini meditation sessions by focusing on taking deep breaths. This can reduce anxiety and even lower your blood pressure. Keeping a journal and writing out your daily thoughts or worries can also help manage stress during unpredictable times, too.

While the future of COVI9-19 and our lives may be unpredictable, you can manage your personal uncertainties by focusing on improving the lifestyle factors you can control—from staying active to having a routine and focusing on your mental health—to make sure that you emerge from this pandemic as your same old self or maybe even better.