People 29 November 2018
For fashion-forward parents, finding stylish clothing for their kids can be a hassle. No one wants to drag their little ones around a mall in a desperate search for chic options. That might not even exist in that particular place. Maisonette is here to solve that pesky problem and make the lives of parents a whole lot easier. Rather than going on a long shopping excursion, diaper bag in hand, Maisonette provides an online shopping experience that allows parents to stay at home as they sift through a myriad of luxury clothing brands. Why not dress your kids to impress, too?
Luisana Roccia and Sylvana Durrett are the masterminds behind Maisonette; both Vogue veterans and doting moms. They were inspired to create Maisonette by their own difficulties scouring the stores and the internet for brands that would meet their expectations when it comes to properly attiring their children. “We had this light-bulb moment when we were talking about how hard it was to shop for our children and said, 'Why isn't there a platform exclusively for stylish kids clothing and accessories?'" Durrett explains, and their business was born (probably with a satin dress or classy overalls on).
“It's a chore to shop for your children in a world where there's every convenience online for you as an adult. When you have kids, it's just not the same experience. We wanted to solve this problem for parents." -Durrett
Offering up high-quality brands is not all Maisonette does, Roccia and Durrett's site has an editorial section too, called “Le Scoop." It is brimming with children-centric tips and insightful articles that foster a community of parents with one major goal in mind: to find only the very best for their kids.
When asked about naming the company, Roccia revealed the pair have always admired French style, especially that of women. “Something about their elevated simplicity is so chic," she says.
“As a woman, it's difficult to walk into a room full of men and ask for money month after month like we had to for our Series A fundraising round. That being said, we fully believe in what we are building and would do anything to make sure it's successful"
Durrett spoke about her favorite brands that are on her website; “Right now I'm in love with Age of Innocence, a shoe brand based in London," she says. “Their shoes are so timeless and classic yet modern. They are perfect for the Holidays!" Soon RS Barcelona will be featured on Maisonette; this is one of their brands that will branch out of the clothing sphere and into the realm of chic furniture for kids to enjoy, like foosball and ping pong tables.
Next for the busy moms in business is a new feature on their site. Since the long-awaited holiday season is coming up, they've launched “Petite Profile." Yes, it's as cute as it sounds. The petite rugrats in their customer's lives can get personalized profiles to ensure only the best outfits are suggested.
“We're also excited for Maisonette's holiday pop-up in New York City," Durrett adds. “It will be open from 11/16–12/24! The pop-up will feature a range of family-friendly activities to make the holiday shopping season more fun."
So to all the parents out there, instead of being plagued with unceasing stress this holiday season, take to Maisonette and let its magic do the work.
4 Min Read
Sometimes the person you have to stand up to is you! There I was, rewatching the Miss Universe 2019 competition. Which I do for inspiration from time to time. (No, seriously!) There is something about seeing women on stage, in full-on glam mode, and speaking with confident assuredness that really lights my fire!
I have seen this Zozibini Tunzi of South Africa win this crown so many times before, but something about this particular viewing, her delivery or her words, touched something inside me a little differently. At that moment, I truly believed, with complete conviction, that she lives what she speaks.
The announcement was made, the audience cheered, and the crown was awarded. The light was dazzling,, she looked stunning, almost blessed. The judges made the right call with 2019's queen.
Reflecting On Myself
Suddenly, the YouTube video ended. And I was left looking at a black screen. In the darkness of that screen, I saw my reflection and I began assessing what I saw, asking myself, "What have I been doing with my life?" It may seem like an overly dramatic question, but at that moment, I had to ask myself seriously… What have you done? The fact that I couldn't come up with a solid, confident answer gave my inner-cynic license to quickly spiral into self-criticism.
This went on for quite some time, until I got up. I stood up and walked to my mirror to have some serious one-on-one "Queen Talk." I needed to get out of that self-critical mindset, and I know that physical movement is something that help disrupt a way of thinking. I needed to remind myself of who I really was. The negative feelings I was experiencing at that moment were not reality.
Here are a few reminders for whenever you need some Queen Talk!
1.) Comparison is truly the thief of joy.
This saying feels like a cliché. That is, until it's applicable to you. At that moment, this "cliché, becomes self-evident. Comparing myself to someone on a stage with years of experience in an area I know nothing about is not only unfair but straight-up mean. A part of my comparison comes from me wondering, "Would I have the ability, if put in that position, to perform at such a level?" The answer is totally and without question, yes. I excel in the field I work in now, and I know that if I put that same energy towards something else, with practice, I could do just as well. No joy can come from comparing yourself to someone in a completely different field!
2.) Never forget the blessings that have been bestowed upon you.
Every single day, I am blessed to have the opportunity to wake up with all ten fingers and toes and choose to create the kind of life I want to live. There is so much power in that alone, but sometimes it's easy to take it for granted. Let us not forget those who are unable to make that same decision every day of their lives.
3.) Appreciate how far you have come!
I've been very intentional for some time to be kinder and gentler to myself. I need to realize that I am human. Being human means that I will not know everything, and I will continue to make mistakes.But I must let go of the need to always be right. I feel empowered when I can see the growth that I've made, regardless of the mistakes that may come in the future. I don't react to every little thing that bothers me, because I have learned boundaries when it comes to dealing with others and myself. I truly value my time and my energy, and, for that, I am proud.
4.) You Can Be Who You Want To Be
If you can see it in your mind, you can achieve it in reality. I saw myself when I looked at the women on stage, when she smiled, the way she talked, her elegant walk. For a moment, in my self-criticism spiral, I forgot that we are all connected. Debasish Mridha has said "I may not know you, but I don't see any difference between you and me. I see myself in you; we are one." I will not sit in the mentality of lack, there is more than enough opportunity and good fortune to go around for everyone. Her win was not a loss for me, but it can be a nudge from the universe for me to go ahead and dream big!
This Queen Talk was not easy. There may have been some tissues and tears involved but giving myself an honest yet compassionate talk is sometimes what I need to bring myself out of some bad head space. In these moments of doubt, you truly need to be your own best friend.When times get rough, criticism won't always come from outside sources. How you speak about yourself internally is crucial to how you see and feel about yourself. As Beyoncé once sang, "I've got Me, Myself, and I." We must put forth every effort to be there for ourselves. I look forward to more Queen Talks when some negative emotions arise. I am grateful for the person I am today, but I am excited to see the women I become.