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From Vogue Assistants to Startup Founders: Meet The Mothers Behind Maisonette

People

For fashion-forward parents, finding stylish clothing for their kids can be a hassle. No one wants to drag their little ones around a mall in a desperate search for chic options. That might not even exist in that particular place. Maisonette is here to solve that pesky problem and make the lives of parents a whole lot easier. Rather than going on a long shopping excursion, diaper bag in hand, Maisonette provides an online shopping experience that allows parents to stay at home as they sift through a myriad of luxury clothing brands. Why not dress your kids to impress, too?


Luisana Roccia and Sylvana Durrett are the masterminds behind Maisonette; both Vogue veterans and doting moms. They were inspired to create Maisonette by their own difficulties scouring the stores and the internet for brands that would meet their expectations when it comes to properly attiring their children. “We had this light-bulb moment when we were talking about how hard it was to shop for our children and said, 'Why isn't there a platform exclusively for stylish kids clothing and accessories?'" Durrett explains, and their business was born (probably with a satin dress or classy overalls on).

“It's a chore to shop for your children in a world where there's every convenience online for you as an adult. When you have kids, it's just not the same experience. We wanted to solve this problem for parents." -Durrett

Offering up high-quality brands is not all Maisonette does, Roccia and Durrett's site has an editorial section too, called “Le Scoop." It is brimming with children-centric tips and insightful articles that foster a community of parents with one major goal in mind: to find only the very best for their kids.

When asked about naming the company, Roccia revealed the pair have always admired French style, especially that of women. “Something about their elevated simplicity is so chic," she says.

“As a woman, it's difficult to walk into a room full of men and ask for money month after month like we had to for our Series A fundraising round. That being said, we fully believe in what we are building and would do anything to make sure it's successful"

Durrett spoke about her favorite brands that are on her website; “Right now I'm in love with Age of Innocence, a shoe brand based in London," she says. “Their shoes are so timeless and classic yet modern. They are perfect for the Holidays!" Soon RS Barcelona will be featured on Maisonette; this is one of their brands that will branch out of the clothing sphere and into the realm of chic furniture for kids to enjoy, like foosball and ping pong tables.

Next for the busy moms in business is a new feature on their site. Since the long-awaited holiday season is coming up, they've launched “Petite Profile." Yes, it's as cute as it sounds. The petite rugrats in their customer's lives can get personalized profiles to ensure only the best outfits are suggested.

“We're also excited for Maisonette's holiday pop-up in New York City," Durrett adds. “It will be open from 11/16–12/24! The pop-up will feature a range of family-friendly activities to make the holiday shopping season more fun."

So to all the parents out there, instead of being plagued with unceasing stress this holiday season, take to Maisonette and let its magic do the work.

3 Min Read
Health

7 Must-have Tips to Keep You Healthy and Fit for the Unpredictable COVID Future

With a lack of certainty surrounding the future, being and feeling healthy may help bring the security that you need during these unpredictable times.

When it comes to your health, there is a direct relationship between nutrition and physical activity that play an enormous part in physical, mental, and social well-being. As COVID-19 continues to impact almost every aspect of our lives, the uncertainty of the future may seem looming. Sometimes improvisation is necessary, and understanding how to stay healthy and fit can significantly help you manage your well-being during these times.

Tip 1: Communicate with your current wellness providers and set a plan

Gyms, group fitness studios, trainers, and professionals can help you to lay out a plan that will either keep you on track through all of the changes and restrictions or help you to get back on the ball so that all of your health objectives are met.

Most facilities and providers are setting plans to provide for their clients and customers to accommodate the unpredictable future. The key to remaining consistent is to have solid plans in place. This means setting a plan A, plan B, and perhaps even a plan C. An enormous amount is on the table for this coming fall and winter; if your gym closes again, what is your plan? If outdoor exercising is not an option due to the weather, what is your plan? Leaving things to chance will significantly increase your chances of falling off of your regimen and will make consistency a big problem.

The key to remaining consistent is to have solid plans in place. This means setting a plan A, plan B, and perhaps even a plan C.

Tip 2: Stay active for both mental and physical health benefits

The rise of stress and anxiety as a result of the uncertainty around COVID-19 has affected everyone in some way. Staying active by exercising helps alleviate stress by releasing chemicals like serotonin and endorphins in your brain. In turn, these released chemicals can help improve your mood and even reduce risk of depression and cognitive decline. Additionally, physical activity can help boost your immune system and provide long term health benefits.

With the new work-from-home norm, it can be easy to bypass how much time you are spending sedentary. Be aware of your sitting time and balance it with activity. Struggling to find ways to stay active? Start simple with activities like going for a walk outside, doing a few reps in exchange for extra Netflix time, or even setting an alarm to move during your workday.

Tip 3: Start slow and strong

If you, like many others during the pandemic shift, have taken some time off of your normal fitness routine, don't push yourself to dive in head first, as this may lead to burnout, injury, and soreness. Plan to start at 50 percent of the volume and intensity of prior workouts when you return to the gym. Inactivity eats away at muscle mass, so rather than focusing on cardio, head to the weights or resistance bands and work on rebuilding your strength.

Be aware of your sitting time and balance it with activity.

Tip 4: If your gym is open, prepare to sanitize

In a study published earlier this year, researchers found drug-resistant bacteria, the flu virus, and other pathogens on about 25 percent of the surfaces they tested in multiple athletic training facilities. Even with heightened gym cleaning procedures in place for many facilities, if you are returning to the gym, ensuring that you disinfect any surfaces before and after using them is key.

When spraying disinfectant, wait a few minutes to kill the germs before wiping down the equipment. Also, don't forget to wash your hands frequently. In an enclosed space where many people are breathing heavier than usual, this can allow for a possible increase in virus droplets, so make sure to wear a mask and practice social distancing. Staying in the know and preparing for new gym policies will make it easy to return to these types of facilities as protocols and mutual respect can be agreed upon.

Tip 5: Have a good routine that extends outside of just your fitness

From work to working out, many routines have faltered during the COVID pandemic. If getting back into the routine seems daunting, investing in a new exercise machine, trainer, or small gadget can help to motivate you. Whether it's a larger investment such as a Peloton, a smaller device such as a Fitbit, or simply a great trainer, something new and fresh is always a great stimulus and motivator.

Make sure that when you do wake up well-rested, you are getting out of your pajamas and starting your day with a morning routine.

Just because you are working from home with a computer available 24/7 doesn't mean you have to sacrifice your entire day to work. Setting work hours, just as you would in the office, can help you to stay focused and productive.

A good night's sleep is also integral to obtaining and maintaining a healthy and effective routine. Adults need seven or more hours of sleep per night for their best health and wellbeing, so prioritizing your sleep schedule can drastically improve your day and is an important factor to staying healthy. Make sure that when you do wake up well-rested, you are getting out of your pajamas and starting your day with a morning routine. This can help the rest of your day feel normal while the uncertainty of working from home continues.

Tip 6: Focus on food and nutrition

In addition to having a well-rounded daily routine, eating at scheduled times throughout the day can help decrease poor food choices and unhealthy cravings. Understanding the nutrients that your body needs to stay healthy can help you stay more alert, but they do vary from person to person. If you are unsure of your suggested nutritional intake, check out a nutrition calculator.

If you are someone that prefers smaller meals and more snacks throughout the day, make sure you have plenty of healthy options, like fruits, vegetables and lean proteins available (an apple a day keeps the hospital away). While you may spend most of your time from home, meal prepping and planning can make your day flow easier without having to take a break to make an entire meal in the middle of your work day. Most importantly, stay hydrated by drinking plenty of water.

Tip 7: Don't forget about your mental health

While focusing on daily habits and routines to improve your physical health is important, it is also a great time to turn inward and check in with yourself. Perhaps your anxiety has increased and it's impacting your work or day-to-day life. Determining the cause and taking proactive steps toward mitigating these occurrences are important.

For example, with the increase in handwashing, this can also be a great time to practice mini meditation sessions by focusing on taking deep breaths. This can reduce anxiety and even lower your blood pressure. Keeping a journal and writing out your daily thoughts or worries can also help manage stress during unpredictable times, too.

While the future of COVI9-19 and our lives may be unpredictable, you can manage your personal uncertainties by focusing on improving the lifestyle factors you can control—from staying active to having a routine and focusing on your mental health—to make sure that you emerge from this pandemic as your same old self or maybe even better.