Health 31 August 2018
Motherhood is as beautiful and precious as the earth itself, but it is also incredibly taxing. New moms lose countless hours of sleep caring for their babies; they put themselves last. Majka is a nutrition brand that recognizes that the selflessness of many mothers can be detrimental to their overall well-being. With all-natural, vegan bites and protein powders that aid optimal lactation and proper nutrition for both a mother and their child, Majka promotes a wholesome motherhood—and does it deliciously.
“Our society needs to understand and get behind the fact that the better the mom feels, the better care she will be able to provide for her child."
Founders, Majo Mansour and Lorena Garcia, started Majka to combat what they found to be an unfortunate paucity of postnatal resources, much of the market hyper-focused on stocking their shelves with products to support the pregnancy stage, rather than the journey that follows. Mansour and Garcia can attest to the difficulties of that journey, both new moms themselves. “After becoming moms, we quickly realized that motherhood was much more challenging than expected," they admit. “We went back to work shortly after having our children, and with work and the pressures of new motherhood, we quickly saw our health and energy decline. It's really hard to make the right food choices when you are focused on learning how to be a mom."
Founders Majo Mansour and Lorena Garcia. "The better the mom feels, the better care she will be able to provide for her child"
As pioneers of the #fuelingmotherhood movement, Mansour and Garcia believe that how you feel is a reflection of what you put into your body. Thus it is crucial that mothers eat well in order to feel healthy and strong enough to care for their babies. Not finding the right fuel in grocery stores and sick of scrutinizing every product label for clean ingredients, Mansour and Garcia took matters into their own capable hands. This past April, just two years after deciding to fill the gap in the motherhood market, they launched their products, bites and protein powder just the beginning of their mission: “love yourself, love motherhood."
Majka is self-funded by Mansour and Garcia, who teamed up with a group of professional nutritionists to ensure their products would truly benefit mothers and their babies. “We understand nutritional challenges we all face as new moms and we help address them with our products," Mansour and Garcia explain. “Our Nourishing Lactation Protein Powder is not just an amazing source of nourishment, but it's also anti-inflammatory, energizing, alkalizing, and hormone balancing. It is perfect to help new moms restore and replenish their bodies." Their protein powder can simply be blended with milk (coconut, oat, almond, etc.) or another liquid, and can also be added as a bonus to baked goods or smoothies. Healthy can be tasty, even though some are reluctant to stand by such a claim.
Moms get hungry too, craving more than a protein drink, especially when they're expending a gargantuan amount of energy doting on their little one(s). With four per pack, Majka's Lactation Bites are a healthy on-the-go snack—and when are moms ever not on the go? The key ingredients in each bite that you've probably heard of are turmeric, coconut, chia seeds, oats, flaxseed, and black sesame seeds. The key ingredients that might not ring any bells are fenugreek and glossostemon bruguieri, both specialized in lactation aid. Even moms who are not currently breastfeeding can incorporate their products into their everyday lives to reap the health benefits. The bites look like little, golden nuggets crafted by health food fairies. Who knows? Maybe Mansour and Garcia do have some motherly magic up their sleeves, their products able to work wonders for the mothers their brand is named for; yes, majka does indeed mean “mother."
“We really wanted our name to be a word that had a meaning related to motherhood and after a lot of research we discovered the word Majka. We both loved it! It means mother in Serbian."
Champions of bolstering support for new mothers and lending a voice to the various challenges they face, Mansour and Garcia say that they “want to help change how our society sees motherhood and make sure that it recognizes the 4th trimester as a critical stage that will profoundly impact the mom and baby for years to come."
Mansour and Garcia have had to learn to balance their own babies with their business baby, and that's not an easy feat. “It is a huge challenge to be able to accomplish both your role as a new mother and your role as a leader and entrepreneur," they say. “Normal day to day responsibilities do not stop when you become a mom. Some people sacrifice their career for motherhood, and we wanted to make sure we did not have to choose one or the other."
Lorena Garcia with Majka's Lactation Protein Powder
What's next for these supermoms? Exciting expansion. Mansour and Garcia revealed, with much zeal, that Majka has a few new products coming out later this year, so moms-to-be or those who've just joining the motherhood scene should all be on the lookout.
Dr. Victoria Bateman, an esteemed economist best known for her nude protests for gender equality, uses her body as a form of art that serves to challenge the stigma around women's bodies and women's rights, in the world of economics. In March 2018, Bateman attended the annual conference of the Royal Economic Society in Brighton stark naked with the word "respect" written across her chest and stomach. Unbashful in delivering her message, Bateman was determined to start a conversation.