5min readLifestyle 05 June 2019
I spoke to a woman last week, her business was picking up, [she was taking on a new job from a casual work environment to one where she was in front of clients]. She was working her butt off, taking care of her family, and with no time to shop. Her wardrobe was not appropriate for her new executive position, she lacked confidence, AND her body was changing, [sound familiar]?
As we get older, unfortunately our figures shift. You know what I am talking about; extra pounds, bigger waistline, ashy skin and, (dare I say), a wider backside. It's not fun, and body changes can take a toll on our self-confidence, and could lead to uncertainty on how to dress.
So, how do we as women stay confident, empowered, and on trend with our wardrobe, in this ever changing day-to-day?
There are many body variations, however, the styling rules always start with the basics. These important elements (that sometimes go unnoticed) determine which clothes look best for your skeletal frame. When you understand these elements, you will gain clarity about your figure, you will have more confidence dressing for it and, you will be able to find clothes that are more flattering and work appropriate.
The all important body equation: A+B+C= Body Type
A = Body Shape: which includes your body measurements (bust, waist etc) & your height measurement, (petite, average height, tall.)
B = Body Proportions: Torso/Leg ration, Neck length.
C = Body Incidental: Bust size, thicker arms, wide shoulders, bum size, narrow calves, plus a few other features.
Let's Dive Into the Concept a Bit More
A = Body shape defined by the dictionary: The human body shape is a complex phenomenon with sophisticated detail and function. The general shape or figure of a person is defined mainly by the molding of skeletal structures, as well as the distribution of muscles and fat. What??? In a nut shell, body shape is the silhouette from your front view, or the outline of your figure.
B = Body proportions as defined by the dictionary: how lines and shapes divide the space, garment, or outfit into parts. It involves the relationship of one part or space compared to another part or space, compared to the whole garment, and to the body. Basically, we are talking about longer or shorter legs, a longer or shorter waist, rise, décolletage and your neck length. This measurement will tell you where to end your hems – tops, skirts, sleeves, trousers. Also where you may want to add verticals to elongate and highlight body parts.[One important note regarding proportions.The eye subconsciously sees clothing lines as lines of your body. So, wearing clothes with lines that are incorrect for your body proportion tends to create blunt-lines...essentially cutting your body at the wrong place. But when we correctly place those clothing lines and proportions, the lines have a pleasing curve to them, and the eye is drawn to all of our best features.]
C = Body incidentals/Deviations are everything else that determines your overall body type. The other bits and pieces of your frame; a bigger bottom, large busts, fuller upper arms, wide shoulders, saddlebags, wide calves, etc.
Some of us will have a shorter torso and longer leg line and be tall. One may be petite, and wear a size 16, but have a small bust. These factors influence our style decisions, as well as which pieces of clothing look the best on our body. Sound confusing? It's important to understand that this can feel daunting, be patient! I promise you, once you experiment with these concepts, and test out fabrics and silhouettes, you will get it.
I want to talk briefly about my other secret to confidently boost your wardrobe: maintain classic, tailored pieces and add in trendy items carefully.
You may ask yourself: "How do I blend all of these measurement ideals together so I understand how to find clothes?" and "If I am part of several body types, which one takes precedence?" Author Jonathan Alpert, Psychotherapist, executive performance coach, and author of Be Fearless: Change Your Life in 28 Days, about 7 simple ways to begin your morning for a healthy productive day. His strategy is simplistic, yet many of us don't pay attention, are to frazzled or don't recognize the benefit. Not only does he talk about visualizing your day, drink water and wake up earlier. He mentions my favorite strategy: maintain a manageable wardrobe.
Start building your closet with essential pieces like: a pencil skirt, flesh color pumps, black pumps, blazers, a leather coat. These are just part of the core essentials that are the base of your wardrobe. Once you have added all necessary items, then add in trendy, sophisticated, perhaps edgy style elements. This will not only save you money, it will give you styling ease and faster morning exits to work.
I love to see the transformations in women! I see changes from trepidation to exhilaration.…their joy as they step in front of the mirror and say, "Wow, I look really good, I never thought I could wear this!"
It all starts with knowing your body, the shape, the proportions, and having the essential pieces in your wardrobe. Now is the time for your breakthrough style moment! Your ease of getting dressed in the morning, true confidence in front of your clients, and say goodbye to your fashion frustrations! It's as easy as ABC...
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2 Min Read
It all started when I began documenting my daughter's 436-day hospital stay on Instagram.
She was a perfectly healthy 3-year-old and out of nowhere had a ruptured appendix made worse by a failed immune system. Sepsis began to consume her body and talking about it on social media was my way to cope with the fear of the unknown.
The doctors saved her life that night in January of 2018, but it was touch and go for a while until the doctors decided she was ready for a bone marrow transplant.
By then my daughter Theresa and our family had gained attention locally and nationally because of the rarity of her disorder. It doesn't even have a name. People would comment day and night on my Instagram posts wanting updates about how she was doing and wanting to see her on video.
View this post on Instagram436+ days in the hospital with Theresa taught me how to prepare to be productive during shelter in place . When you really couldn't go anywhere often while in the hospital . Not like there was anywhere TO GO... just waiting day in and day out for answers that took a long while . Didn't want to venture out much because didn't want to get Theresa sick . It feels VERY similar to now. Little within your control no matter how much you'd panic and worry . You realize you can see this as an opportunity for growth or an opportunity to let fear and worry consume you . . Let me give you my best advice on how to tackle shelter in place, from someone who gets it all too well . . 1️⃣ Develop your new routine: some may say to keep your normal routine but chances are we've gotta adapt things, like training schedules and coaching calls to fit with the fact the kiddos are home 😅 . 2️⃣ Fill your cup first: get an iced latte, take a walk, take a nap, whatever you gotta go to feel your best before you pour into working on your new project or content . 3️⃣ communicate: talk to your spouse and kiddos and ask for their support in your balancing life, family and work. Ask what they need from you right now and share how they can best support you . 4️⃣ Create as much as you consume: it's easy to get sucked into scrolling and the next thing you know the sun has set ☀️ set a timer ⏱ to step away from your tiktok for you page (just me? 😂😂) to write an email or post to your IG feed . 5️⃣ dont try to do it all alone: it's a crazy time and your feelings are valid. You don't have to navigate this by yourself. Ask for help, reach out... you know I always have your back❤️. . . Comment below: what are you up to this weekend?
A post shared by Kayla - LAUNCHING EXPERT (@kaylaybanez) on Mar 21, 2020 at 4:04pm PDT
It was in the Fall of 2018 when people started to ask me how I was doing certain things on Instagram. I didn't realize how good I had become at utilizing hashtags, posting easily digestible content and building up a loyal community around my daughter's journey to health.
I realized that the months I spent learning everything I could about using Instagram the way I had been, gave me skills that small businesses and online personal brands would pay for. For the longest time this was a way to make myself feel normal (because living in the hospital for over a year isn't normal) and now, people were ready to pay me. It was a surreal experience.
I started by offering one time consultations and the more demand increased, the more I realized that I had a very specific niche in mind. I wanted to help online business owners use Instagram to make genuine business connections without spamming or "cold messaging" them.
I made it my personal brand to "stop the 'hey girl' messaging movement," which is essentially the unfortunate standard of small business owners randomly messaging anyone they cross paths with online and asking them if they want to purchase their products.
Especially while we were in the hospital I would receive dozens of spam messages a day from people trying to sell me their products without even taking a moment to look at my page to see what my family has been going through let alone learn my name. That's where the "hey girl" comes from, because they couldn't even be bothered to look at the name on my page.
I called out these sleazy business tactics because I believe social media is meant for true relationship building and connection.
My message took off! My personal brand has become instantly recognizable because I am speaking out about things business owners feel but have been afraid to talk about because nobody else was talking about it — as a result, my business boomed!
I went from focusing on working with people 1:1 into working with more group coaching. This allowed me to scale my business to the point of making over $300,000 in revenue since I started in the fall of 2018, all from a system and strategy I created while in my daughter's hospital room.