Why This Fashion Entrepreneur Works With Homeless Girl Scouts


In March of this year, The ANDI Brand donated over 100 bags in an effort to support survivors of domestic violence. It wasn’t simply a donation, but actually a coordinated effort between additional sponsors (who provided goods such as feminine hygiene products, notebooks, health and beauty products and water bottles) and volunteers who helped us actually prep the bags to be sent to Sanctuary for Families. The warehouse that we used to gather all of the supplies and prep the donations was a dark dingy place, but there, we had the team’s best day of 2017; it was our chance to use our own resources to help others. We felt great. I felt great. Everyone who participated walked out of the dingy warehouse glowing and with an extra pep in our step.

Shortly after our initiative with Sanctuary for Families, I read about the formation of Troop 6000; comprised of homeless girls in Queens. I teared up reading the article, moved by the potential of these young women coming together around the values of scouting. I immediately wanted to help, and not long after, Alexandra Ostrow of WhyWhisper Collective put me in touch with the Girl Scouts of New York City.

A month later, I sat down with troop leader Giselle (who also works at headquarters for Girl Scouts of NYC) and we came up with a plan – I would help the girls get their “Innovation Badge”, and in the process of doing so, I would gift them my invention (an ANDI bag) which seemed like a great fit for their upcoming adventures at camp. To help them earn their badge, we would engage around the process of innovation, using my personal experience with ANDI to touch on the Innovation badge requirements for the various Girl Scout levels; “Inventor” for Daisies, “Product Designer” for Brownies, “Entrepreneur” for Juniors and “Social Innovator” for Cadets. I was to meet them at their usual Friday evening meeting spot, a hotel in Queens.

Girl Scouts, Queens

On the day of my session with Troop 6000, I was so nervous. I unfortunately don’t have the opportunity to spend much time with young women under the age of 18, and I was so scared that they wouldn’t think I was cool. I prepped the bags (The ANDI Small for the girls and The ANDI for the troop leaders) with a notebook, pen and pencil (an innovator’s necessities) and headed to Queens where several members of the ANDI Team including our photographer, our head of design and director of customer experience joined me. Everyone was unbelievably excited to be a part of this.

The girls began to trickle into the meeting room slowly and eventually they gathered around me. They seemed genuinely excited for me to be there. They seemed very excited to be there themselves. There was immediate evidence of the bonds they had built with each other, as girls aged 5 to 16 came in with massive smiles and hugs for each other. One of the girls even brought cookies to share with her fellow troop members. These girls very much reminded me of myself in my young scouting days; bubbly and goofy with my friends.

As I began to talk through invention and product design, I was shocked at how well behaved the girls were; everyone was completely silent with a sharp focus on myself and the story that I was telling. They were very engaged, with many questions and ideas, which came in the form of rocket-fast hands in the air. After each section (inventor, product designer, entrepreneur), I handed each group of girls (sectioned by age range) their ANDI and their notebook. The girls got started right away with very creative ideas around inventions, many of which followed my initial inspiration; a hands-free alternative to the umbrella which also protected one’s handbag.

Girl Scouts, Queens

I was most moved by an idea that came about during our discussion of social innovation (i.e. ideas that help communities). Earlier in the year, I ended up in conversation with a man named Paul after buying him some food to help with his frighteningly low blood sugar from being a diabetic. We talked about his situation for a bit, and Paul asked me “Do you know where I could get a shower?” Paul explained to me that he felt he was truly unfit to be around other people because he was afraid that he smelled, as he did not have access to a shower. He told me it made him feel like an outcast. I didn’t know the answer to his question, and so I quickly searched Google to find something along the lines of public showers. I found nothing. Moved by my conversation with Paul, I volunteered for an hour the next day at a St. Luke’s soup kitchen (an easy and wonderful experience which I would recommend!!).

There is a woman named Anne who always works there along with a shelter in the Bronx. She is an amazing woman who has dedicated her life to helping New York’s homeless population. I asked her about the shower situation.

She told me that there used to be a shower near St. Luke’s but it was closed down several years ago, and that truly, there isn’t an option for public showers. I followed up on this inquiry with an old friend’s husband who was the commissioner of homeless services under Mayor Bloomberg. We actually had dinner the night before I met with Troop 6000 and he explained to me that there are only showers at the shelters, an OK situation for homeless families (i.e. those with children), but a much more nuanced situation for those on their own.

When I explained the idea behind social innovators, one of the brownies sprang out of her seat on the floor and began her diagram in a frenzy. As soon as she finished, about five minutes later, she got up to show me; it said, “We need more water” and had a picture of showers. Showers at schools, showers at parks, showers at daycare, hotels and the Grocery store. She came up with a truly brilliant idea to address a need in our community.

Girl Scouts, Queens

Every single one of the girls was very engaged with the activity. They were so excited to show the ANDI team the ideas that they came up with. They really grasped the concepts of innovation.

Our session concluded with a fashion show whereby the girls modeling various ways-to-wear their new ANDIs. ANDIs fashion photographer and Art Director directed it.

They also showed us some of their best dance moves. I shared with them how nervous I was to come and talk to them, fearing that they wouldn’t think I was cool. They then piled on top of me with the most massive hug and told me they thought I was totally cool!! I took some selfies with the amazing troop leaders (shout out to @GSTroop6000 and @Jamalphillydc) and then I gave the girls their well-deserved badges.

Girl Scouts, Queens

My Friday evening with Troop 6000 was such an incredible experience for me and for the ANDI team. I loved being with these vibrant young girls. I believe that an opportunity to help someone else is actually a gift to ourselves. I believe that we find meaning in our own lives by positively affecting the lives of others. Along these lines, the ANDI team is in discussions with Troop 6000 for follow-up programming. Troop 6000 is expanding – earlier this year they started with 6.

When I worked with them last month they were at 32 and by the end of this year, they will top 200! We are going to continue to help the new girls with their innovation badges and we also aim to help with their “Stay Fit” badges. If you are an entrepreneur yourself or if you are a trainer and are interested in participating, please reach out to us. Additionally, Giselle and I are putting together a mentorship program. Stay tuned on this!

Photo credit: Alessandro Russino

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2020 is Around the Corner: Here's How To Design Your Next Decade

Personally, I am over the top excited that we are on the cusp of turning the page on not only a new year but also on a new 10-year window of opportunities and possibilities!

You may be thinking, whoa…I am just embracing the fall season…yikes… it is tough to think about a new decade!

Yet it is this groundwork, this forward thought that you put in place TODAY that will propel you and lead you into greatness in 2020 and beyond. Designing a new decade rests in your ability to vision, in your willingness to be curious, in your awareness of where you are now and what you most want to curate. Essentially, curating what's next is about tapping into today with confidence, conviction, and decision. Leading YOU starts now. This is your new next. It is your choice.

Sometimes to get to that 'next', you need to take a step back to reflect. Please pardon my asking you to spend time in yesterday. Those who know me personally, know that I created and continue to grow my business based on enabling the present moment as a springboard for living your legacy. So, indulge me here! True, I am asking you to peek into the past, yet it is only in order for you to bring the essence of that past forward into this moment called NOW.

One of the best ways to tap into what's next is to clarify what drives you. To design a new decade, ask yourself this question about the past ten years:

What worked? What were my successes?

Make a list of your achievements big and small. Don't type them, but rather use ink and paper and sit with and savor them. Move your thoughts and your successes from your head, to your heart, to your pen, to the paper. Remember that on the flip side of goals not attained and New Year's resolutions abandoned, there was more than likely some traction and action that moved you forward, even if the end result was not what you expected. Once you have a full list of a decade's worth of personal and professional accomplishments, think about how this makes you feel. Do you remember celebrating all of them? My guess is no. So, celebrate them now. Give them new life by validating them. Circle the successes that resonate with you most right now. Where can you lean into those accomplishments as you power into the decade ahead?

Now comes a tougher question, one that I used myself in my own mid-life reinvention and a question I adore because in a moment's time it provides you with a quick reconnect to your unique inner voice.

If it were 10 years ago and nothing were standing in your way, no fear or excuses to contend with…what would you do?

Don't overthink it. The brilliance of this question is that it refocuses purpose. Whatever first came to mind when you answered this for yourself is at its core a powerful insight into defining and redefining the FUTURE decade. Bring your answer into the light of today and what small piece of it is actionable NOW? Where is this resonating and aligning with a 2019 version of yourself?

Then, based on your success list and your answer to the above question, what is your 2020 vision for your business and for the business of YOU?

Designing a new decade begins as a collection of 3,650 opportunities. 3,650 blank slates of new days ahead in which to pivot and propel yourself forward. Every single one of those days is a window into your legacy. An invitation to be, create, explore, and chip away at this thing we call life. One 24-hour segment at a time.

While you have a decade ahead to work on design improvements, you have the ability to begin manifesting this project of YOU Version 2020 right NOW. Based on exploring the exercises in this post, begin executing your vision. Ask questions. Be present. Let go of 2019 and the past 10 years so that you can embrace the next 10. Position acceptance and self-trust at the forefront of how you lead you. One choice at a time.

Don't get bogged down in the concept of the next 10 years. Instead position clarity and intention into each new day, starting today. Then chase every one of those intentions with an in-the-moment commitment and solution toward living a legendary life!