4min readHealth 07 November 2019
Meet Agnes Berzsenyi, the President and CEO, Women's Health, GE Healthcare who's responsible for driving the strategic and commercial direction for the women's health portfolio, including mammography and bone densitometry. She has been focused on commercial growth, customer collaboration, ensuring the right investment decisions and other strategic programs.
GE Healthcare's new system for mammography creates a better way to detect and attack breast cancer. Designed by a team of women just outside Paris, where most of the design and manufacturing for GE Healthcare's mammography systems is done, the new mammography system will make mammography less uncomfortable and reduce patients' anxiety, with the hopes that more women will get mammograms.
Unlike the clunky, industrial mammography machines of the past, the Senographe Pristina comes with the option for patients to use a wireless remote control that lets them determine how much their breasts are compressed during the scan, with the help of a technologist. This was approved for use in the United States, in September 2017. Compressing the breasts spreads tissue, resulting in better images and requiring less radiation, an industry first: remote-control managed by the patient making the experience more manageable for women.
Agnes Berzsenyi took the time to address questions about the concerns and trepidations of breast cancer screening and detection with SWAAY, and how the Senographe Pristina will help to transform what is too often an anxiety-inducing quandary into an almost spa-like experience:
How will the new system for mammography, designed by a team of women outside of Paris, impact the mammography experience?
Regular mammograms are a critical tool in detecting breast cancer, In fact, evidence shows that finding breast cancer early reduces a woman's risk of dying from the disease by 25-30 percent or more.
Any patient who has ever had a mammogram knows that it can be uncomfortable. We know that one-in-four patients avoid getting mammograms because of the fear and anxiety from the potential result and exam discomfort.
The choice can delay a breast cancer diagnosis negatively impacting their long-term prognosis. Our hope is that by giving women a more active role in their healthcare, coupled with creating a more comfortable mammography experience, we will encourage more women to be compliant with screening guidelines and help improve outcomes for breast cancer screening.
Only 69 percent of women 45 years and older reported having a mammogram within the past two years in 2013, according to the National Health Interview Survey, and according to The Susan G. Komen Breast Cancer Foundation, Inc. every 74 seconds, somewhere in the world, someone dies from breast cancer. Might the Senographe Pristina change that?
We do know that one in four women avoid getting mammograms because of the fear and anxiety from the potential result and exam discomfort. The choice can delay a breast cancer diagnosis and impact a long-term prognosis. That's why we brought Senographe Pristina and a more comfortable mammography experience to market. Senographe Pristina and Pristina Dueta have been available in Europe for more than a year. In a patient survey done in Europe with 315 women, when patients received a mammogram on Senographe Pristina while using the Pristina Dueta, 79 percent of the patients who used the patient-assisted compression device found it improved the comfort of their exam, and 54 percent found it led to less anxiety. But even without Dueta, 83 percent of patients scanned on the Senographe Pristina rated their experience as better than with traditional mammography systems, 70 percent noted it was more comfortable and 66 percent perceived the exam was shorter.
How might the Senographe Pristina empower patients and attract, specifically women over 45, to obtain a mammogram?
We developed the Senographe Pristina with insight from thousands of patients, technologists and radiologists. Patients are responding very well to the Senographe Pristina and Pristina Dueta. We're even getting feedback from radiologists and technologists that their patients will only schedule their annual mammogram on the Pristina moving forward. Improving the patient experience has become a major trend in healthcare. Healthcare is a competitive industry and by improving the patient experience, we hope to help healthcare providers get more patients in the door.
How long did it take for the new mammography system to reach the market?
How much market share, in the U.S., does GE estimate that the new system will achieve?
We do not disclose our market share, but we've seen tremendous interest in the Senographe Pristina and the patient-assisted compression device, Pristina Dueta, since it was recently FDA cleared. We launched the Senographe Pristina in November 2016 and have doubled shares for the first two quarters.
How often do GE's customers-hospitals, healthcare centers-replace their mammography systems? What's the cost to purchase the new Senographe Pristina?
The average replacement life cycle for Senographe Pristina is 7 to 10 years. We do not share the cost of the product as configurations vary greatly, affecting the price. Depending on the configuration, it can range from $300,000 to $500,000.
What makes the Senographe Pristina system different from previous mammography systems?
Senographe Pristina was designed by a team of women at GE Healthcare who used their unique insights as women, combined with feedback from patients, technologists and radiologists, to design a new, more comfortable mammography system-one that they would want to be scanned on. The new system offers comfort features for a better patient and technologist experience, including: rounded corners instead of sharp edges that used to poke patients' ribs and armpits; a thinner image detector that requires less hard, cold material touching the patient; and comfortable armrests for women to lean on instead of conventional handgrips, naturally creating a more relaxed body and less muscle tension during the exam. All of these features simplify positioning, compression and image acquisition.
Additionally, it offers the option for patients to use the industry's first wireless remote control that lets patients control their own breast compression during a mammogram with the help of a technologist. First, the technologist positions the patient and initiates compression. From there, the patient, under the supervision of the technologist, operates the remote to adjust compression until she reaches adequate compression.
This remote helps to reduce discomfort during the exam, thus addressing one of the main concerns women have for avoiding mammography screening. We've also designed the rooms (sensory suite) to resemble spas: soothing natural images, scents and sounds that are pleasant, which help to further positively enhance the mammography experience.
This article was republished and first posted on November, 2017
It is one thing to read and another thing to understand what you are reading. Not only do you want to understand, but also remember what you've read. Otherwise, we can safely say that if we're not gaining anything from what we read, then it's a big waste of time.
Whatever you read, there are ways to do so in a more effective manner to help you understand better. Whether you are reading by choice, for an upcoming test, or work-related material, here are a few ways to help you improve your reading skills and retain that information.
Read with a Purpose
Never has there been a shortage of great books. So, someone recommended a great cookbook for you. You start going through it, but your mind is wandering. This doesn't mean the cookbook was an awful recommendation, but it does mean it doesn't suit nor fulfill your current needs or curiosity.
Maybe your purpose is more about launching a business. Maybe you're a busy mom and can't keep office hours, but there's something you can do from home to help bring in more money, so you want information about that. At that point, you won't benefit from a cookbook, but you could gain a lot of insight and find details here on how-to books about working from home. During this unprecedented year, millions have had to make the transition to work from home, and millions more are deciding to do that. Either way, it's not a transition that comes automatically or easily, but reading about it will inform you about what working from home entails.
When you pre-read it primes your brain when it's time to go over the full text. We pre-read by going over the subheadings, for instance, the table of contents, and skimming through some pages. This is especially useful when you have formal types of academic books. Pre-reading is a sort of warm-up exercise for your brain. It prepares your brain for the rest of the information that will come about and allows your brain to be better able to pick the most essential pieces of information you need from your chosen text.
Highlighting essential sentences or paragraphs is extremely helpful for retaining information. The problem, however, with highlighting is that we wind up highlighting way too much. This happens because we tend to highlight before we begin to understand. Before your pages become a neon of colored highlights, make sure that you only highlight what is essential to improve your understanding and not highlight the whole page.
You might think there have been no new ways to read, but even the ancient skill of reading comes up with innovative ways; enter speed reading. The standard slow process shouldn't affect your understanding, but it does kill your enthusiasm. The average adult goes through around 200 to 250 words per minute. A college student can read around 450 words, while a professor averages about 650 words per minute, to mention a few examples. The average speed reader can manage 1,500 words; quite a difference! Of course, the argument arises between quality and quantity. For avid readers, they want both quantity and quality, which leads us to the next point.
Life is too short to expect to gain knowledge from just one type of genre. Some basic outcomes of reading are to expand your mind, perceive situations and events differently, expose yourself to other viewpoints, and more. If you only stick to one author and one type of material, you are missing out on a great opportunity to learn new things.
Having said that, if there's a book you are simply not enjoying, remember that life is also too short to continue reading it. Simply, close it, put it away and maybe give it another go later on, or give it away. There is no shame or guilt in not liking a book; even if it's from a favorite author. It's pretty much clear that you won't gain anything from a book that you don't even enjoy, let alone expect to learn something from it.
If you're able to summarize what you have read, then you have understood. When you summarize, you are bringing up all the major points that enhance your understanding. You can easily do so chapter by chapter.
Take a good look at your life and what's going on in it. Accordingly, you'll choose the material that is much more suitable for your situation and circumstances. When you read a piece of information that you find beneficial, look for a way to apply it to your life. Knowledge for the sake of knowledge isn't all that beneficial. But the application of knowledge from a helpful book is what will help you and make your life more interesting and more meaningful.