It's not news that the percentage of women taking over the C-suite in America is crawling along. A vast majority of women and men concur that gender does not play a role in one's ability to lead a business. But there's one glaring reason that that simply is not the case, and it's the burden of biology.
Which baby do you nurture?
Men simply are not burdened by this dilemma. Women, on the other hand, conceive, carry and give birth to children. Women's reproductive window slams shut at the most crucial productive years for building a career. Not to say that women cannot have both – rewarding careers and children – just that, at the ages between mid-twenties and early-forties, it is very difficult to be simultaneously career-focused and successful at child-rearing.
Men working tirelessly on their career aspirations have their partner's unquestioned support. Maybe the day will arrive when scientists figure out a way to safely and effectively freeze eggs so that they are as good as sperm, made fresh on a daily basis. Until then, the great neutralizer of women and men being able to compete on a level playing field will remain on hold. Understandably, few women are reaching the upper echelons of corporate leadership.
Reaching the elusive pinnacle
Few women ascend to the top. Approximately only 25 companies in the Fortune 500 are run by women. 20 years ago, there were no female CEOs in the Fortune 500. Since then, women have only made slight progress in obtaining those authoritative roles.
The low number of female CEOs in the Fortune 500 may be due to gender stereotypes that pervade the workplace.
Pew's survey found that 34% of the respondents believed that male executives are better than women at assessing risk. According to a study conducted by Pew Research Center, a significant portion thought that men would do a better job at leading technology, finance, oil and gas companies. Approximately four in ten Americans point to a double standard for women seeking to climb to the highest levels of politics or business, where they must do more than their male counterparts to prove themselves.
Perceptions in political leadership...
Women are also more likely than men to say that female leaders in both politics and business outperform male leaders on most of the characteristics tested in the survey. The gender gaps in perceptions about political leadership are especially apparent. On traits like compromise, honesty, backbone, persuasion or working for the benefit of all Americans, women are more likely than men to say female leaders do a better job.
A solid majority of men state there aren't major differences between men and women in these areas. Nonetheless, they are somewhat more likely than women to give a nod to male leaders over female leaders on four of the five political leadership qualities tested in the poll.
Perhaps the answer lies in the gradual realization that equality is our destiny, and that corporate America has to come up with a viable solution that allows 50% of its talent pool to compete for 50% of its leadership positions – a strategy that would substantially improve our position in the global economy.
Did You Know?
- Male CEOs receive an average of $4,438,366.90 more in company compensation than female CEOs do.
- On average, women had more positions prior to their current role - 11 for women and 9 for men.
- Only 54 female CEOs feature in the top 1,000 highest-earning US companies in 2017. In 2014, there were 51 - that's a measly increase of three more female CEOs in three years.
- There are only three female CEOs in the top 50: Mary Barra (General Motors), Indra K. Nooyi (PepsiCo), and Virginia Rometty (IBM).
- Both male and female CEOs obtained their current executive position at the average age of 51.
- The top 54 companies run by male CEOs rank 480 places higher on average than those run by women - 29 for men, compared to 509 for women.
- Both genders had a heavy representation of MBA degrees, with 25 of the women and 21 of the men holding one. Outside of MBAs, engineering degrees were the most popular - 10 women touted them, and 13 men did.
I have always been in love with all things art- I was obsessed with drawing and painting before I was even walking. In high school, I started a career selling art through various gallery art shows and on Etsy. I then went on to study fine arts at the University of Southern California, with an emphasis in painting, but took classes in ceramics, printmaking, cinema and architecture to get a really well-rounded education on all sorts of art.
During my senior year of college, my career path went through a huge transition; I started my own temporary tattoo brand, INKED by Dani, which is a brand of temporary tattoos based on my hand-drawn fine art designs.
The idea for the brand came one night after a themed party at college. My friends, knowing how much I loved drawing, asked me to cover them in hand-drawn doodles using eyeliner. The feedback from that night was overwhelming, everyone my friends saw that night was obsessed with the designs. In that moment, a lightbulb went off in my head... I could do some completely unique here and create chic temporary tattoos with an art-driven aesthetic, unlike anything else on the market. Other temporary tattoo brands were targeted to kids or lacked a sleek and millennial-driven look. It was a perfect pivot; I could utilize my fine arts training and tattoos as a new art medium to create a completely innovative brand.
Using the money I made from selling my artwork throughout high school and college, I funded the launch of INKED by Dani. I had always loved the look of dainty tattoos, but knew I could never commit to the real thing, and I knew my parents would kill me if I got a tattoo (I also knew that so many girls must have that same conflict). Starting INKED by Dani was a no-brainer.
I started off with a collection of about only 10 designs and sold them at sorority houses around USC. Our unique concept for on-trend and fashion-forward tattoos was spreading through word of mouth, and we quickly started growing an Instagram following. I was hustling all day from my room, cold calling retailers, sending blind samples and tons of emails, and trying to open up as many opportunities as I could.
Now, we're sold at over 10,000 retail locations (retailers include Target, Walmart, Urban Outfitters, Forever 21 and Hot Topic), and we've transformed temporary tattoos into a whole new form of wearable art.
My 4 best tips for starting your own business are:
- Just go with your gut! You'll never know what works until you try it. Go day by day and do everything in your power to work toward your goals. Be bold, but be sure to be thoughtful in your actions.
- Research your competitors and other successful brands in your category to determine how you can make your product stand out. Figure out where there is a need or hole in the market that your new offering or approach can fill.
- Don't spread yourself too thin. Delegate where possible, and stay focused each day on doing the best and most you can. Don't get too caught up in your end goal or the big picture to a point where it overwhelms or freezes you. You're already making a bold move to start something new, so try to prioritize what's important! I started off in the beginning hand packing every single tattoo pack that we sold and shipped. If I wanted to scale to align with the level of demand we were receiving, I needed to make the pivot to mass produce and relinquish the control of doing every step myself. I am a total perfectionist, so that was definitely hard! From that point on, overseeing production has been a huge part of my daily schedule, but by doing so I've been able to free up more time to focus on design, merchandising, and sales, allowing me to really focus on growing the business.
- Prioritize great product packaging and branding. It's so important to invest time in customer experience- how customers view and interact with your product. The packaging is just as important as the actual product inside! When we were starting off, we had high demand, and I definitely jumped the gun a bit on packaging so we could deliver product to the retailers when they wanted it. Since then, we've completely revamped the packaging into something upscale and unique that reflects what the brand is all about. Our product packaging is always called out as being one of our retailers' and customers' favorite part of our product!