Business 25 October 2016
Sara Moylan is America’s newest superwoman. In addition to being a mother of four daughters ranging from ages 4 to 13 years old, working a day job as a sales rep, and being a fitness junkie on the side, she has now managed to solve a problem of so many women. Finally, there is a custom fit and custom adjustable sports bra!
After having her first daughter and noticing a significant difference in her chest size (a fact I’m sure at least some of the women reading this can relate to), Moylan found herself doubling up on two to three bras at a time. She was walking away from workouts because she was in so much pain; also dealing with becoming very depressed and self conscious. She was competing and modeling, but even with access to all of the the materials that come with the job, nothing was fitting correctly. That lead to eventually cutting all of her bras apart and making a prototype that was doing a better job than wearing multiple bras at a time. Moylan wasn’t looking to start a business at first, she just wanted something comfortable to wear. Eventually she found a seamstress to better make her prototype and loved it so much, that she had the seamstress make her another five.
Thus, SheFit was born.
Sara wanted to show women that while there are adjustable bras on the market, SheFit truly can give you your perfect fit.
After using 20 people as “testers” for the product, Moylan convinced her husband to let her showcase the bras on Kickstarter and get started with her business hoping to raise enough money from Kickstarter that would fund their first run of products. To make her product more trustworthy for consumers, she reached out to Dr. Bankston, a renown plastic surgeon, who backed up her product and teamed up with her immediately. The Kickstarter goal was to raise $15,000 in a 45-day campaign. They ended surpassing their goal and raised about $24,000. Moylan was able to use this campaign as a soft-launch to get customer feedback. Then they listened to the feedback, made improvements, and the products were sold out every time they went online.
Women believe that what we have in options is as good as it’s going to get.
It’s no wonder that following this success, Moylan would move onto segments of TV shows including The Today Show and winning funding from the popular show for emerging entrepreneurs, Shark Tank.
After a family friend recommended them to the producers of Shark Tank, it took about a year to actually get on the show in front of the judges. After months of phone interviews, video pitches, multiple back and forth questioning, and then an hour and fifteen minutes of being grilled by the judges themselves, only about fifteen minutes of that was aired on television. But it was all worth it, because they now have Daymond John as an investor.
“This is not a stocked product in a factory somewhere,” Moylan says. Manufacturing is the biggest hurdle they’ve had to overcome, but now with John’s help, they have successfully found a factory that perfectly matches their needs of production, which will help the company grow even bigger and better.
So what’s next in line for SheFit? A new and improved version of the bra in late 2016 which will display new and exciting colors; a new sleep-lounge bra; 3-4 new styles; and a new everyday version of the bra.
Listen to our recent interview with Sara to find out more details and to experience her energetic persona for yourself!
6 Min Read
I live the pain and stress of being black in America every day: I am a black woman, the mother of a black son, sister to black men, and aunt to my black nephews. I remember what it was like as a young girl to be afraid to go to Howard Beach for fear of being chased out. I know what it's like to walk on Liberty Avenue and be called "nigger" and being so young that I didn't understand what the word meant, I had to ask my mother. I know too well that feeling in the pit of your stomach when a police car pulls up behind you and even though you know you haven't done anything wrong you fear that your life may be in danger from what should be a simple encounter. Like all African Americans, I am tired of this burden.
African Americans have a long history of having to fight for our humanity in America. We have had to fight for freedom, we have had to fight for equality, and we have had to fight for our lives. The fight continues to go on. I have often quoted that line from the character Sophia in Alice Walker's The Color Purple, "All my life I had to fight." When I say this to my white counterparts it can sometimes be uncomfortable because it's clear that they just don't get it. They view it as melodramatic. But it's not. It's part of the black experience, and it is the part of the black experience that black people don't want.
I have often quoted that line from the character Sophia in Alice Walker's The Color Purple, "All my life I had to fight."
While I was out yesterday, passing out PPE and talking to people, a woman asked me, "What is it going to take for this to change?" I told her that I think peaceful protesting is a good start. But it's just the start. We can't elect the same people for the past 20-30 years, some in the same positions, and then talk about how nothing has changed in the past 30 years.
This injustice, inequality, and inequity will not spontaneously disappear. It will take bold, outspoken, and fearless leadership to eradicate the systemic racism in our country. We must address the violence at the hands of a police force paid to serve and protect us. We must address the recurring experience of black people being passed over for a promotion and then being asked to train the white person who was hired. We must address the inequities in contract opportunities available to black businesses who are repeatedly deemed to lack the capacity. We must address the disparity in the quality of education provided to black students. We must address the right to a living wage, health care, and sick pay.
While we like to regard the system as broken, I've come to believe the system is working exactly as it was meant to for the people who are benefiting from it. We need a new system. One that works for all of us. I am running to become the mayor of New York City because I can't assume there's another person who has the courage to do the work that needs to be done to create a fair and just city.
We can't elect the same people for the past 20-30 years, some in the same positions, and then talk about how nothing has changed in the past 30 years.
There are some things we may not be able to change in people, but at this moment I think that whether you are black, white, purple, or yellow we all should be looking internally to see what is one thing that you can do to change this dynamic. Here's where we can start:
If we want change, we need a total reform of police departments throughout this country. That is going to require taking a hard look at our requirements to become a police officer, our disciplinary procedures when civilian complaints are filed, and a review of what and how we police. No one deserves to lose their life based upon the accusation of carrying counterfeit cash. We also need to hold police officers accountable for their actions. While it is their duty to protect and serve they should not be above the law. Even at this very moment, police officers are overstepping their boundaries.
If we want change, we have to build a sense of camaraderie between the police and community. A sense of working together and creating positive experiences. We have to be honest about the fact that we haven't allowed that to happen because we have utilized our police department as a revenue-generating entity. We are more concerned with cops writing tickets than protecting and serving. Even during these moments of protest we are witness to the differences made when the police supported the protesters and stood hand in hand with them or took a knee. It resulted in less violence and more peaceful protest. People felt heard; people felt respected; people felt like they mattered.
While we like to regard the system as broken, I've come to believe the system is working exactly as it was meant to for the people who are benefiting from it. We need a new system.
If we want change, we have to be willing to clean house. And that means that some of you are going to have to step up to the plate and take roles of leadership. In my city alone, there are 35 city council seats that are term-limited in 2021. There are some that aren't termed but maybe their term should be up. Step up to the plate and run. If nothing else it will let our elected officials see that they need to stop being comfortable and do more. We don't need you out in the street taking selfies or reporting the problems to us. We need solutions. We need you in a room implementing policies that will ensure that these things don't continue to happen.
If we want change, we need to support grassroots candidates that are not in corporate pockets, who are not taking PAC money, and who really want to make a difference to their community. We need candidates that know first-hand and can relate to the experiences that many of us are going through.
We are at a pivotal moment. It is inspiring to see people from all races and backgrounds in the streets protesting, standing up for justice, and wanting to see change. We must seize this moment, but we must also be mindful that change requires more.
People often ask me why I decided to run for office? I am running for me. I am running for the little girl that was called nigger on Liberty Avenue. For the woman who has been pulled over for no reason. For my nephew who was consistently stopped during the era of stop and frisk. I am running for your son, your brother, and your nephew. I am running so that the next generation will never have to say, "All my life I had to fight." Because although we won't stop until we see justice and changes that address inequality and inequity effectively, this fight is exhausting.