What Mompreneurs Should Know Before Starting a Business


Starting your own business can be exciting but also daunting, especially when you're a mother. But you can't let that stop you. As a matter of fact, you could use the skills you've learned managing your household in your business.

Moms do have some advantages in the business world, but a fair number of challenges as well. This is why you should know what you're getting into and be well prepared before you make the transition. Here are some of the things all mompreneurs should know before they start a business.

Don't Fall to Paralysis Analysis

Researching your market is an important part of any venture. However, you can't fall into paralysis analysis and wait until all the stars are in perfect alignment to start your business. It's ok to not know everything at first and still have to work on some things. Making mistakes is part of the process, so instead of trying to get everything right, focus on what's essential to get started first.

One thing you could do is build what is called a "lean plan" for your business. A lean plan will be an abbreviated version of your business plan and only focuses on the primary considerations. We also suggest that you look at a few business plan examples in your industry and get a sense of what you should think about when building yours.

Start Looking Into Insurance

Another thing you'll have to consider when starting a business as a mom is insurance. You want to be sure you'll be covered if something happens that threatens your business. When looking for business insurance, you want your coverage to be as extensive as possible without overreaching. You also have to find an insurer that will make things easier for you.

Insurers like The Hartford Insurance, for instance, offer different business insurance policies depending on your needs. Their business insurance will cover things like worker's compensation if one of your employees ends up being injured on the job. They will also offer coverage for things such as damage to a client's property or any injury caused by you or one of your employees. You can also add something like data breach insurance if you're dealing with e-commerce and want to avoid costly lawsuits that could eventually cost you your business.

Having the right coverage and the right insurer is of capital importance, so make sure that you start doing your research before you even think about launching your business.

Know Your Limits

Some people try to do everything themselves, and this is often a reflex for many mothers when they start a business. However, while you can run a huge company with only a handful of employees these days, you'll have to learn to delegate.

Not only will it allow you to keep more of your energy, but you'll get better results that way. Sure, you can always try to do your accounting yourself or build your own website. But you could just as easily make a fatal tax mistake that could get you in trouble or build an inefficient website that puts your clients' information at risk.

You also have to make sure that you have a reliable support system around you. There is no successful entrepreneur who made it alone. Surround yourself with the right mentors, look for resources, and make sure that your family and friends are in your corner.

Find Ways to Squeeze Work where You Can

As a mom, you will have to learn how to squeeze work during downtimes on the home front if you're working from home. This could mean getting stuff done during nap time. Or getting up earlier and taking care of important crucial tasks.

However, you also have to make sure that you leave time for yourself. If you try to be everything to everyone, you will end up spreading yourself too thin and start burning yourself out.

Learn how to Cut Out Distractions

Another challenge if you decide to work from home is cutting out distractions. We're not only speaking about the noise in the house. Working from home demands a lot more discipline than many imagine, especially if you're a chronic procrastinator.

One of the best things you could do is put the phone down during specific times. Make sure to put it on airplane mode and keep it out of sight. This also goes for when you're spending dedicated time with your kids. There are also productivity apps that will allow you to block individual sites for a specific time period.

So, if you feel like you need motivation and have a tendency to drift, use all the tools at your disposal. Also, consider working from a designated workspace outside the house if you don't have to take care of the kids during the day.


These are only some of the things that you'll need to know as a future mom entrepreneur. The best thing you could do is connect with other mothers who've made the jump. This way, you'll get a better idea of the road ahead, and get ready to adapt now.

5 Min Read

How Fitness Saved My Life and Became My Career

Sometimes it takes falling to rock bottom in order to be built back up again. I learned this many years ago when the life I'd carefully built for myself and my family suddenly changed. But in those times, you learn to lean on those who love you – a friend, family member or someone who can relate to what you've been through. I was lucky enough to have two incredible women help me through one of my lowest moments. They taught me to love myself and inspired me to pass on their lessons each da

If it weren't for the empowering women who stepped up and brought fitness back into my life, I wouldn't be standing – in the door of my own business – today.

In 2010, I was a wife, a mother of three, and had filtered in and out of jobs depending on what my family needed from me. At different points in my career, I've worked in the corporate world, been a stay-at-home mom, and even started my own daycare center. Fitness has always been a part of my life, but at that point being a mom was my main priority. Then, life threw a curveball. My husband and I separated, leading to a very difficult divorce.

These were difficult times. I lost myself in the uncertainty of my future and the stress that comes with a divorce and found myself battling anorexia. Over a matter of months, I lost 40 lbs. and felt surrounded by darkness. I was no longer participating in my health and all efforts to stay active came to a halt. I didn't want to leave my home, I didn't' want to talk to people, and I really did not want to see men. Seeing my struggles, first my sister and then a friend, approached me and invited me to visit the gym.

After months of avoiding it, my sister started taking me to the gym right before closing when it wasn't too busy. We started slow, on the elliptical or the treadmill. This routine got me out of the house and slowly we worked to regain my strength and my self-esteem. When my sister moved away, my good friend and personal trainer started working out with me one-on-one early in the morning, taking time out of her busy schedule to keep me on track toward living a healthy life once again. Even when I didn't want to leave the house, she would encourage me to push myself and I knew I didn't want to let her down. She helped me every step of the way. My sister and my friend brought fitness back into my everyday routine. They saved my life.

I began to rely on fitness, as well as faith, to help me feel like myself again. My friend has since moved away, but, these two women made me feel loved, confident and strong with their empowerment and commitment to me. They made such an incredible impact on me; I knew I needed to pay it forward. I wanted to have the same impact on women in my community. I started by doing little things, like running with a woman who just had a baby to keep her inspired and let her know she's not alone. I made sure not to skip my regular runs, just in case there was a woman watching who needed the inspiration to keep going. These small steps of paying it forward helped me find purpose and belonging. This gave me a new mentality that put me on a path to the opportunity of a lifetime – opening a women's only kickboxing gym, 30 Minute Hit.

About four years ago, I was officially an empty nester. It was time to get myself out of the house too and find what I was truly passionate about, which is easier said than done. Sitting behind a desk, in a cubicle, simply didn't cut it. It was hard to go from an active and chaotic schedule to a very slow paced, uneventful work week. I felt sluggish. Even when I moved to another company where I got to plan events and travel, it was enjoyable, but not fulfilling. I wanted to be a source of comfort to those struggling, as my sister and dear friend had been to me. I wanted to impact others in a way that couldn't be done from behind a desk.

I began to rely on fitness, as well as faith, to help me feel like myself again.

When I heard about 30 Minute Hit, I was nervous to take the leap. But the more I learned about the concept, the more I knew it was the perfect fit for me. Opening my own gym where women can come to let go of their struggles, rely on one another and meet new people is the best way for me to pass on the lessons I learned during my darkest times.

Kickboxing is empowering in itself. Add to it a high energy, female-only environment, and you have yourself a powerhouse! The 30 Minute Hit concept is franchised all over North America, acting as a source of release for women who are just trying to get through their day. I see women of all ages come into my gym, kick the heck out of a punching bag and leave with a smile on their face, often times alongside a new friend. 30 Minute Hit offers a convenient schedule for all women, from busy moms to working women, to students and senior citizens. A schedule-free model allows members to come in whenever they have a free half hour to dedicate to themselves. Offering certified training in kickboxing and a safe environment to let go, 30 Minute Hit is the place for women empowerment and personal growth.

Through my journey, I have learned that everyone is going through something – everyone is on their own path. My motivating factor is knowing that I can touch people's lives everyday just by creating the space for encouragement and community. It's so easy to show people you care. That's the type of environment my team, clients and myself have worked hard to create at our 30 Minute Hit location.

Fitness saved my life. If it weren't for the empowering women who stepped up and brought fitness back into my life, I wouldn't be standing – in the door of my own business – today. The perfect example of women empowering women – the foundation to invincibility.

This article was originally published September 12, 2019.