What Do Millennials Love Most About Traveling?

You probably know someone who posts a lot of pictures of breathtaking views of mountains and shores on their social media account, and as time goes by, you are seeing a lot of your friends are doing the same thing. That's because millennials, also known as Generation Y, are prioritizing travel as their first investment, more than previous generations. Research has shown that generation Y is spending more on airline tickets that save some for their future. For millennials, life is all about adventure and experiences.

The term "Millennial" has become a popular standard to call out people born from 1981 to 1996. They are currently between 26-40 years old. Studies have shown that people born on these years value experiences over material things, fun, and wild adventure than spending a hot afternoon on the beach and want to create lasting memories they can bring when they grow old.

As many countries open their borders for tourists and plenty of airlines and travel agencies are going off sale, more and more millennials are seeking different experiences locally and internationally. Here are some of the main reasons why millennials love to travel.


For millennials, traveling from one country to another is not about collecting passport stamps or taking a break from work and other side hustle. It's about socializing with locals and learning about their history and cultures in-depth. Generation Y wants to experience this first hand. Trying their national costume, divulge into their local cuisine, and understand cultural habits. When millennials visit a country like South Korea, you will see them wearing Hanbok, Korea's national costume., parading it to the castle of Gyeonbokgong Palace walking like most people do back then. Gone are the days when people travel to another country to drink and party. Millennials are all about immersive experiences. This is one of the key factors that contribute to their love for traveling.

Finding Oneself

Like any other generation, millennials are also searching for purpose and meaning. Many movies and novels used traveling as a solution in self-discovery. They showed it as a vital process to see meaning in life. People believed that traveling alone to one country is a perfect medicine to help people find themselves more than they imagine. Which later then fuels their desire to achieve their dream and surpass whatever that hinders in their past. This can also serve as an eye-opening for them, to find the courage to set new goals, which can make their path change and go to a more beautiful and healthy life. So whatever country or an idea that motivates you, setting foot to another place can be a life-changing experience.

Unique Traveler

Consider millennials as an active generation. They want to create their trail and see for themselves what to come. They travel differently compared to the other generations. They prefer hopping on to trains and utilize its sleeper cells and travel miles away by bus to see more of the countryside and experience it to the fullest. They are not limited to this mode of transportation only. They also use sea travel. It allows them to see the island and ports that are not accessible by air and land transportation.

Active Mindset

Consider millennials as an active generation. They are always on the go. They want to try new things that they haven't tried before. They often look for an adventure of a lifetime. It's not necessarily that these adventures should be life-threatening or thrilling, but more on a human to human connection and engaging in different cultures. For Millenials to be successful in this field, participation is the key. This type of mindset certainly makes everything more legit and comprehensive compared to listing down tourist destinations you want to visit. Having this kind of mindset also gets the best of their desire for experiencing life over quantitative things.

Social Media

Social Media has a big contribution to how Millennials travel today. It has a big chunk of their everyday routine. You will see people holding their phones, checking tweets, catching up with some friends on Facebook, and liking photos on Instagram. People born before generation Y, show off their vacation or stories to their friends after the trip. There is no social media that helps them share it real-time. Not in today's digital age. Millennials can now post their selfies and videos together with eye-catching captions as long as they have a good internet connection. Mountains, palaces, and other unique spots are highly recommended for your Instagram feed. As a result, these pictures that are shared online makes other millennials inspire to book a ticket and create their adventure. Sharing your experiences and photos on social media plays an important part in a millennial travel experience.

Travel Options

According to recent studies, there has been a spike in air travel since 2017. Making airline companies to add more flights to accommodate customer demands. Many travel agencies and airline companies offer sales almost every month to persuade passengers to book a seat. For millennials, it opens up many travel opportunities and has more travel options to choose from. However, not only airlines are booming in this trend. Some people from all over the world are opening their own houses to accommodate travelers and give them a more authentic experience. Airbnb, hostels, and capsules are just some of the most affordable accommodations to look for when going on a trip. This is according to millennial travel statistics trends that are helpful for businesses to create more options for millennials seeking affordable and budget-friendly choices. This will trigger a millennials adventurous mindset to try traditional travel options.

We cannot deny the fact that millennials are one of the most profound generations among others. They are fueled with a desire to get to know other countries' cultures which is a good sign and beneficial for the future. Along with many options available for them to choose from, it is given that more and more millennials will be seen postings a lot on their social media. Encouraging others to travel more and share their experiences which is the reason why they love traveling.

3 min read

Help! My Friend Is a No Show

Email armchairpsychologist@swaaymedia.com to get the advice you need!

Help! My Friend Is a No Show

Dear Armchair Psychologist,

I have a friend who doesn't reply to my messages about meeting for dinner, etc. Although, last week I ran into her at a local restaurant of mine, it has always been awkward to be friends with her. Should I continue our friendship or discontinue it? We've been friends for a total four years and nothing has changed. I don't feel as comfortable with her as my other close friends, and I don't think I'll ever be able to reach that comfort zone in pure friendship.


Dear Sadsies,

I am sorry to hear you've been neglected by your friend. You may already have the answer to your question, since you're evaluating the non-existing bond between yourself and your friend. However, I'll gladly affirm to you that a friendship that isn't reciprocated is not a good friendship.

I have had a similar situation with a friend whom I'd grown up with but who was also consistently a very negative person, a true Debby Downer. One day, I just had enough of her criticism and vitriol. I stopped making excuses for her and dumped her. It was a great decision and I haven't looked back. With that in mind, it could be possible that something has changed in your friend's life, but it's insignificant if she isn't responding to you. It's time to dump her and spend your energy where it's appreciated. Don't dwell on this friend. History is not enough to create a lasting bond, it only means just that—you and your friend have history—so let her be history!

- The Armchair Psychologist

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