What are the Competitive Marketing Strategies of Uber?

Uber is a massive world-renowned company that has made its way with great success around the globe. Success in businesses, especially one like Uber, depends a great deal on their excellent marketing strategies and how effective they are. Many competitors find it challenging and bizarre in some ways, to understand how Uber continues to grow and create a big buzz in the field of car rentals and ride-sharing. Here are some of the competitive marketing strategies that Uber uses to provide its groundbreaking services and promote even more success in the field.


One of the main strategies Uber plays on for their successful marketing is building brand awareness. The branding strategy for Uber is unmatchable with its simplicity and transparency. If you ask anyone what Uber is, their answer would be that it is an application that helps people connect with car drivers, benefiting both sides in a very practical and modern way. There are no complications in the branding and absolutely no hassle, which is exactly the marketing strategy that Uber competes with, in the taxi market.

Cost Awareness

Successful marketing strategies are ones that help the customer feel comfortable and become loyal to a certain brand or business. When it comes to the car hire market, Uber attracts its customers with cost awareness perks that they cannot find easily anywhere else. This marketing strategy helps people identify exactly how much they are going to pay for a trip going anywhere, with exact change, and pay for their trip in their preferred method. As mentioned by the people behind Freebird, the cost awareness marketing strategy makes it easier for people to go from one place to the other without having to stress about how much it would cost. This strategy also has the added perk of making the Uber rides cheaper in many cases than any other taxi with loyalty discounts and promo codes.


Many businesses in all fields resort to partnering with other successful businesses, whether in the same field or a related one, to encourage more people to use the services of both businesses. Uber has succeeded massively in utilizing this marketing strategy by regularly partnering with different businesses and making promotional offers to those who use the services of either business. Uber users can now link their profiles to other business app profiles and enjoy various perks of such partnerships that often reward loyalty to those businesses who are in an active partnership with Uber.

The success of the competitive marketing strategies of the global company Uber is the reason why the application has gathered unmatchable success across the world. Nowadays, whenever someone thinks of a car hire business, they think of Uber. Successful marketing is what builds a company and attracts more and more customers. Uber has succeeded with its smart and creative tactics to build a loyal base of customers for itself and continue its growth with effective partnerships and brand awareness. Understanding the marketing strategies used by Uber can help other businesses take inspiration from their success and build their own creative strategies to attract customers in their relative fields.

3 min read

Help! My Friend Is a No Show

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Help! My Friend Is a No Show

Dear Armchair Psychologist,

I have a friend who doesn't reply to my messages about meeting for dinner, etc. Although, last week I ran into her at a local restaurant of mine, it has always been awkward to be friends with her. Should I continue our friendship or discontinue it? We've been friends for a total four years and nothing has changed. I don't feel as comfortable with her as my other close friends, and I don't think I'll ever be able to reach that comfort zone in pure friendship.


Dear Sadsies,

I am sorry to hear you've been neglected by your friend. You may already have the answer to your question, since you're evaluating the non-existing bond between yourself and your friend. However, I'll gladly affirm to you that a friendship that isn't reciprocated is not a good friendship.

I have had a similar situation with a friend whom I'd grown up with but who was also consistently a very negative person, a true Debby Downer. One day, I just had enough of her criticism and vitriol. I stopped making excuses for her and dumped her. It was a great decision and I haven't looked back. With that in mind, it could be possible that something has changed in your friend's life, but it's insignificant if she isn't responding to you. It's time to dump her and spend your energy where it's appreciated. Don't dwell on this friend. History is not enough to create a lasting bond, it only means just that—you and your friend have history—so let her be history!

- The Armchair Psychologist

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