Unique Ways to Make an Impact With Business

Nowadays, it's important that you make a noticeable impact with your business in the world. With so many companies, products, and services out there, you have to do something that can make your business stand out, and then capitalize on it. Moments come and go in a flash, and even if your company is able to generate some buzz, it can vanish just as quickly as it appeared. Therefore, it is extremely important that you know how you can generate buzz for your company, and then know how to follow it up so the buzz does not disappear. Here are some unique ways that you can make an impact with business.

Social Media

As a society, we have gone completely digital when it comes to getting our news and researching products. Along with this, even marketplaces themselves have switched towards a heavy digital model. Therefore, it is important that you have an online footprint so people can easily find your company and understand what you do. This is where social media comes in. Social media started out as a small niche market for companies in the early 2000s but has now grown into one of the biggest things in the technological era. If you are not making a footprint on social media, you are losing out on millions, if not billions of potential customers. How do you generate buzz on social media though? The experts at https://alfredlondon.com/, mention that the first thing to do after creating an account is to interact with your customers. Respond to reviews, offer support, and answer any questions that they might have. It might be difficult to respond to every customer, but you are creating a lasting impression not only with them, but with future people who will view your company. If people see you are active on social media and are willing to help customers, they are more likely to do business with you as they feel they will be supported along the way. Another way to make an impact on social media is to capitalize on current trends on the internet. If done in a meaningful way that is not forced, you can find your tweets and posts trending with many people. This is great exposure and will increase your overall viewership. If you want to make a unique impact with your business, make sure that you are on social media interacting with your customers.

Be Bold

You won't win anything in today's society without taking risks and putting yourself out there. This is where it is extremely important to be bold and loud. By taking a risk and having it pay off, people will see that you are not afraid to do what needs to be done in order to help the company out. Along with that, they will applaud the risks that you took to get where you are today. It is important to note however that not all risks pay off. Along the way, there will be moments where a risk fails and you find yourself on the losing end. This is where it becomes important to have proper risk management strategies and failsafes set up. Your risks should be calculated in a way that you have tons to gain, but little to lose. A company should not crumble and bankrupt because of one failed risk. By taking the time to evaluate every decision that you and your company will make, you are putting yourself in a position to succeed and grow while minimizing the chances of it all going wrong. Remember that people as well will notice these things and realize you are not afraid as a company. As the saying goes, with great risk comes great reward. Don't be afraid to be bold as a company and do what others are afraid to do.

Work For Your Audience

Companies and businesses have a reputation for being heartless machines that continually work and grind out profits. By differentiating yourself from that model, people will be much more likely to do business with you. It is important when doing this, however, that you come across as genuine in your approach. The best way to do this is to work for your audience instead of making them work for you. Analyze your products and see what it is that your customers need and what features would work best. From there, look to implement these strategies into future products. Customers will take note of this and will be impressed with the actions that you are taking. Always ensure that you are working for your audience and providing them with the best possible experience.

With so many businesses out there, it can be quite easy to be forgotten. Always make sure that you are working hard to make an impact and with enough time, you can grow into a massive company. How do you plan on making an impact with your business?

5 min read

Lessons Learned and the Power of Turning 50

Except for 16, I have celebrated all of my milestone birthdays in New York City.

I turned 16 in Arnold, Missouri. Arnold is a small town (though not small anymore) 20 miles south of St. Louis. St. Louis is known for the Gateway Arch, a beautiful arch of shiny stainless steel, built by the National Parks Service in 1935 to commemorate Thomas Jefferson's vision of a transcontinental U.S. St. Louis is also known for its custard, a frozen dessert that is so thick, they hand it to you upside down with a spoon inside. Something else about St. Louis you should know is that there is a courthouse just steps from the base of the Gateway Arch where one of the most important cases in history was tried: Dred Scott v. Sanford.

I'm turning 50 during what I define as a miraculous time to be alive.

Mr. Scott was born into enslavement around 1799 and, in 1830, was sold to a military surgeon who traveled back and forth between his military posts in Illinois and Wisconsin, where slavery was prohibited under the Missouri Compromise of 1820. In 1842 the doctor and Mr. Scott both married, and they, all four, returned to St. Louis. Still enslaved, Dred Scott filed a lawsuit against the doctor's wife for his and his wife Harriet's freedom. We don't know exactly why he chose this moment in time to file a lawsuit, however, he did. At the time of filing his, now, famous lawsuit, he was 50 years old. Ultimately, The Scott family did not gain their freedom, but their profound courage in filling this case helped ignite the Civil War and what we would come to know (or think we know) as freedom from enslavement for all human beings. Powerful then and even more powerful now.

My next milestone was turning 21, and I did it in the Big Apple. Having only moved to "the city that never sleeps" a few months prior, I knew nobody except my new friends, the bus-boys from the restaurant I was working at, Patzo's on the Upper West Side. And, yes, pazzo is actually the correct spelling of the Italian word, which translates to "crazy." Trust me we all had several laughs about the misspelling and the definition going hand in hand. I worked a full shift, closing out at around 11 PM, when, my kitchen team came out from the line with a cake singing, "Cumpleaños Feliz." It was fantastic. And the kindness of these almost-strangers was a powerful reminder of connection then as it still is today almost 29 years later.

I design the life I desire and the Universe creates it for me every day. I show up, keep the story moving, and work hard because I am relentlessly devoted to making the world a better place and this is how I choose to leave my legacy.

When I turned 30, I had just finished a European tour with Lucinda Childs dance company. The company had been on tour for months together and were inseparable. We traveled through Paris, Vienna, Lisbon, and Rome. We ate together, we rode on a bus together, we had drinks after shows together, and we even took turns giving company class to get warmed up before a show. It was deeply meaningful and dreamy. We ended the tour back in New York City at BAM, The Brooklyn Academy of Music. It was an incredible way to end the tour, by being on our home court, not to mention I was having an important birthday at the culmination of this already incredible experience.

So, when I invited everyone to join me at Chelsea Pier's Sky Rink to ice skate in late August, I was schooled really quickly that "tour" does not mean you are friends in real life, it means you are tour friends. When the tour ends, so does the relationship. I skated a few laps and then went home. This was a beautiful lesson learned about who your real friends are; it was powerful then as it is today.

Turning 40 was a completely different experience. I was in a serious relationship with my now-husband, Joe. I had just come off of a successful one-woman dance show that I produced, choreographed, and danced in, I had just choreographed a feature film, John Turturro's Romance and Cigarettes, with A-list actors, including Kate Winslet and James Gandolfini, who became a dear friend and had even been on the red carpet with Susan Sarandon at the Venice Film Festival for the movie a year earlier.

And I encourage all women to identify their power and choose to be fully in your power at any age.

This was a very special birthday, and I had, in those 10 years between 30 and 40, come to cultivate very real friendships with some wonderful colleagues. We all celebrated at a local Italian restaurant, Etcetera Etcetera (who is delivering for those of you in NYC — we order weekly to support them during COVID), a staple in the theater district. Joe and I were (and are) regulars and, of course, wanted to celebrate my 40th with our restaurant family and friends. We were upstairs in the private room, and it was really lovely. Many of those in attendance are no longer with us, including Joe's Dad, Bob Ricci, and my dear friend Jim Gandolfini having transitioned to the other side. Currently, that restaurant is holding on by a thread of loving neighbors and regulars like us. Life is precious. Powerful then and today even more so.

I write this article because I'm turning 50, still in New York City. However, I'm turning 50 during what I define as a miraculous time to be alive. And I could not be more filled with hope, love, possibility, and power. This year has included an impeachment hearing, a global pandemic, and global protests that are finally giving a larger platform to the Black Lives Matter movement. Being able to fully embody who I am as a woman, a 50-year-old woman who is living fully in purpose, takes the cake, the rink, and the party.

I'm making movies about conversations around race. I've been happily married for 11 years to the love of my life, Joe Ricci. I'm amplifying and elevating the voices of those who have not previously had a platform for speaking out. I choose who to spend time with and how long! I design the life I desire and the Universe creates it for me every day. I show up, keep the story moving, and work hard because I am relentlessly devoted to making the world a better place and this is how I choose to leave my legacy. Being 50 is one of the most amazing things I ever thought I could experience. And I encourage all women to identify their power and choose to be fully in your power at any age. I'm 50 and powerful. Dred Scott was 50 and powerful. This powerful lesson is for today and tomorrow. We have the power. No matter what age you are, I invite you to use your powerful voice to join me in making the world a better place.