Jess Jacobs, 25
Actress and Co-Founder of Invisible Pictures
In Hollywood, withstanding bias, sexism and ridicule is an everyday occurrence for women, given men’s executive positions in the industry. Actress Jess Jacobs, for one, was 24 when she started feeling a lack of respect from the companies she was auditioning for. “I was reading scripts where women characters were passive recipients of the world around them rather than active participants in it,” says Jacobs, who then launched a female-led, female-sourced production outfit of her own. “I wanted to use content creation and my experience as a storyteller to change the narrative.”
1. What made you choose this career path? What has been your greatest achievement?
I have worked as an actor since I was 15, so it’s really the only job I’ve ever known. As I’ve grown in the industry and as a woman, I have found empathy to be a critical trait, and being an actor is being a professional empathizer. My job is to put myself in other people’s shoes, to find the humanity in even the most difficult of individuals. However, after a number of years and a number of exciting successes, I was looking around and finding myself often feeling uninspired. I was watching women’s stories turned into niche films and television. I was reading scripts where women characters were passive recipients of the world around them rather than active participants in it. So it became obvious rather quickly: I wanted to use content creation and my experience as a storyteller to change the narrative and work towards bringing underrepresented communities who have been made invisible by systems and institutions around the world into the mainstream. And so Invisible Pictures was born. Between being an actor and being a producer, I am honored to embody multiple stages of the storytelling process. My greatest achievement has been my contribution to the building of a space to make all of those things possible, always in community with other artists and producers and creative minds.
2. What’s the biggest criticism/stereotype/judgement you’ve faced in your career?
Ask any young woman in Hollywood, and they’ll tell you that some version of “you’re too…” is a daily occurrence. Actresses, especially, are subject to every judgement under the sun. I also have been told throughout my career numerous absurd things. Besides the classic “you’re too old for…” right after “you’re too young for…” and so on. I was once told that I was tough to cast because I “didn’t have a quirk, like frizzy red hair,” as if that physical “quirk” was somehow my missing link.
I think the spark for me, though, really came when I wanted to produce my own content because I was tired of reading passive women characters, and someone told me that I couldn’t be a producer and be taken seriously as an actor simultaneously so early in my career. I was told I was too unknown to make a difference. I was told I was too small to change things. I was told I couldn’t pursue two passions at the same time. So, of course, I knew I had to go out and do just that.
3. How did you #SWAAYthenarrative? What was the reaction by those who told you you “couldn’t” do it?
The biggest limitation I have faced in my career is the immense amount of unintentional sexism that seeps into content at all levels of the media, from small independent projects to major network TV shows. This kind of content is not only uninspiring to me as an individual, but also sends the message of disempowerment to all women who consume the content and internalize these messages around the world.
The biggest stereotype I have faced in my career is the fact that walking into rooms with heavy hitters as a young woman is often met with a twice up-and-down and a patronizing smile indicating an obvious lowering of expectations. A lot of these limitations and stereotypes led me, in more ways than one, to rely on other people to tell me how to live my life. The messaging I had received was that I was not in a position to own my power or to be a leader. I was waiting for someone to give me a shot, rather than standing up and building my life, my career and my passion for myself.
4. What did you learn through your personal journey?
I overcame the stereotypes and limitations I faced by looking at all of them as opportunities. Every obstacle was a chance to learn something, to take a risk, to show myself what I was capable of. If the stereotype says pretty women can’t be intelligent and successful in business, then I would be sure to put on my favorite outfit for a meeting. If the stereotype says young women can’t be trusted with important responsibilities, I would take on more than anyone thought I could handle and confirm myself capable. And as much as I’ve learned, I am still working everyday to approach things as a woman rather than trying to beat a man at a man’s game. As a millennial, I have an instinct for digital content which is so valuable in the industry today and finding a producing partner with an expertise in traditional media was, and is, so much more fulfilling than trying to act like I can do it all alone. Before my 25th birthday, I co-founded Invisible Pictures, with my producing partner, Emmy-nominated industry veteran and one of the most incredible women I know, Audrey Rosenberg. We are dedicated to authentic stories which are not normally represented or elevated in dominant culture.
5. What’s your number one piece of advice to women discouraged by preconceived notions and society’s limitations?
My one piece of advice: Do it anyway. Society’s limitations are perpetuated by our willingness to let them have power over us. Preconceived notions are only notions. Go make your own rules.
We are living in a time when women are rising to new heights which means they are regularly being confronted with the fear of being "too much". For women in business this is pervasive and costly.
A few ways women can be perceived as "too much" are:
Speaking up about their successes and achievements.
Sharing one too many photos of their cute kids.
Telling one too many people about that date night.
Looking a little too good in that swimsuit.
These can lead to being publicly attacked on social media or privately slandered which in turn leads to women dimming their light and walking on egg shells in hopes of avoiding conflict and judgement.
The minute a woman feels it's unsafe to shine she will begin to overthink, worry, and fear how she shows up in the world.
Forgetting to announce the book is done and the interview is live.
Choosing to focus on what's still on the to-do list rather than what's been checked off.
Many female entrepreneurs are subconsciously altering their behavior in an attempt to not attract too much attention to themselves, rather than focusing on allowing authenticity and magnetism to attract their ideal clients and community.
Women are afraid of being criticized, ostracized, and abandoned by other women for simply being who they are. This leads to quite the quantum when being who you are is simplest way to accelerate the growth of your business.
New research shows men are far more comfortable with self promotion than women are. Researchers found that men rate their own performance 33 percent higher than equally performing women. What we know is that self promotion pays off and this is where women are missing the boat.
The world needs more women to step into leadership roles and no longer be intimidated about creating six and seven figure careers.
Here are five ways to release the fear of being "too much":
1. Approve of yourself.
While it feels good to receive outside validation it will never be enough if you don't first appreciate yourself. The key to having a healthy support system is to make sure you are part of it. Being your biggest critic is what your mother's generation did. It's now time to be your biggest cheerleader. Becoming aware of self talk will reveal what belief is ready to be re-wired. Create a simply mantra that affirms how incredible capable you are.
2. Connect deeply to those you serve.
One powerful way to shift out of people pleasing behavior is to get clear on who actually matters to the wellbeing and success of your life and business. Leadership is not about being the most popular, instead it's a decision to be brave for those who can't be. Take a few minutes each day to visualize and meditate on those your business serves and supports. See your future clients moving toward you every time you choose to stand in your power and use your authentic voice.
3. Remember the legacy you wish to leave.
Having your life purpose and legacy in writing is one of the most transformational exercises you can do. Reading this often will keep you focused on what matters. Knowing what you wish to leave in the hearts of those you love most is incredibly grounding. You didn't come here to keep your mouth shut, dilute your truth, or dim your light-you came here to make a difference.
4. Forgive those who have been unsupportive in the past.
The past has a way of informing the future in a negative way when there is unresolved pain. Take a few minutes to get quiet and ask yourself who you have unforgiveness towards or maybe their name came to mind as you read this article. Listening to a forgiveness meditation or writing a letter to the person you are ready to forgive are both simple and effective ways to process and heal.
5. Be part a community of bright, successful women.
Meaningful relationships with others who have similar aspirations is what will keep you out of isolation and playing small. These connections can happen in a networking group, online community or a local Meetup. Thriving in every area of life is depend on you knowing where you belong and being celebrated there. Don't wait to be invited, go actively seek out people and places that support your dreams and desires.
6. Accept you can have it all.
Women have been fed a lie for generations that says, you can have love or money. Decide you can have it all and allow it to flow to you. You can have a successful career and an amazing mother. You can balance motherhood and loving marriage. Don't let anyone write the rules for you. This is the time to create the life you desire on your terms.
7. Celebrate everything!
The fastest way to leave the haters in the dust is to celebrate everything! At the end of each day lay in bed and recall the best moments. At the end of each week, publicly acknowledge and celebrate what's good in your life. Once a month, have a celebration dinner and share it with those who have helped you in the journey. If there's something good happening, talk about it with everyone who will listen!
May you be a woman who chooses to shine so that others may be reminded of all they can be and do.