Jess Jacobs, 25
Actress and Co-Founder of Invisible Pictures
In Hollywood, withstanding bias, sexism and ridicule is an everyday occurrence for women, given men’s executive positions in the industry. Actress Jess Jacobs, for one, was 24 when she started feeling a lack of respect from the companies she was auditioning for. “I was reading scripts where women characters were passive recipients of the world around them rather than active participants in it,” says Jacobs, who then launched a female-led, female-sourced production outfit of her own. “I wanted to use content creation and my experience as a storyteller to change the narrative.”
1. What made you choose this career path? What has been your greatest achievement?
I have worked as an actor since I was 15, so it’s really the only job I’ve ever known. As I’ve grown in the industry and as a woman, I have found empathy to be a critical trait, and being an actor is being a professional empathizer. My job is to put myself in other people’s shoes, to find the humanity in even the most difficult of individuals. However, after a number of years and a number of exciting successes, I was looking around and finding myself often feeling uninspired. I was watching women’s stories turned into niche films and television. I was reading scripts where women characters were passive recipients of the world around them rather than active participants in it. So it became obvious rather quickly: I wanted to use content creation and my experience as a storyteller to change the narrative and work towards bringing underrepresented communities who have been made invisible by systems and institutions around the world into the mainstream. And so Invisible Pictures was born. Between being an actor and being a producer, I am honored to embody multiple stages of the storytelling process. My greatest achievement has been my contribution to the building of a space to make all of those things possible, always in community with other artists and producers and creative minds.
2. What’s the biggest criticism/stereotype/judgement you’ve faced in your career?
Ask any young woman in Hollywood, and they’ll tell you that some version of “you’re too…” is a daily occurrence. Actresses, especially, are subject to every judgement under the sun. I also have been told throughout my career numerous absurd things. Besides the classic “you’re too old for…” right after “you’re too young for…” and so on. I was once told that I was tough to cast because I “didn’t have a quirk, like frizzy red hair,” as if that physical “quirk” was somehow my missing link.
I think the spark for me, though, really came when I wanted to produce my own content because I was tired of reading passive women characters, and someone told me that I couldn’t be a producer and be taken seriously as an actor simultaneously so early in my career. I was told I was too unknown to make a difference. I was told I was too small to change things. I was told I couldn’t pursue two passions at the same time. So, of course, I knew I had to go out and do just that.
3. How did you #SWAAYthenarrative? What was the reaction by those who told you you “couldn’t” do it?
The biggest limitation I have faced in my career is the immense amount of unintentional sexism that seeps into content at all levels of the media, from small independent projects to major network TV shows. This kind of content is not only uninspiring to me as an individual, but also sends the message of disempowerment to all women who consume the content and internalize these messages around the world.
The biggest stereotype I have faced in my career is the fact that walking into rooms with heavy hitters as a young woman is often met with a twice up-and-down and a patronizing smile indicating an obvious lowering of expectations. A lot of these limitations and stereotypes led me, in more ways than one, to rely on other people to tell me how to live my life. The messaging I had received was that I was not in a position to own my power or to be a leader. I was waiting for someone to give me a shot, rather than standing up and building my life, my career and my passion for myself.
4. What did you learn through your personal journey?
I overcame the stereotypes and limitations I faced by looking at all of them as opportunities. Every obstacle was a chance to learn something, to take a risk, to show myself what I was capable of. If the stereotype says pretty women can’t be intelligent and successful in business, then I would be sure to put on my favorite outfit for a meeting. If the stereotype says young women can’t be trusted with important responsibilities, I would take on more than anyone thought I could handle and confirm myself capable. And as much as I’ve learned, I am still working everyday to approach things as a woman rather than trying to beat a man at a man’s game. As a millennial, I have an instinct for digital content which is so valuable in the industry today and finding a producing partner with an expertise in traditional media was, and is, so much more fulfilling than trying to act like I can do it all alone. Before my 25th birthday, I co-founded Invisible Pictures, with my producing partner, Emmy-nominated industry veteran and one of the most incredible women I know, Audrey Rosenberg. We are dedicated to authentic stories which are not normally represented or elevated in dominant culture.
5. What’s your number one piece of advice to women discouraged by preconceived notions and society’s limitations?
My one piece of advice: Do it anyway. Society’s limitations are perpetuated by our willingness to let them have power over us. Preconceived notions are only notions. Go make your own rules.
I have always been in love with all things art- I was obsessed with drawing and painting before I was even walking. In high school, I started a career selling art through various gallery art shows and on Etsy. I then went on to study fine arts at the University of Southern California, with an emphasis in painting, but took classes in ceramics, printmaking, cinema and architecture to get a really well-rounded education on all sorts of art.
During my senior year of college, my career path went through a huge transition; I started my own temporary tattoo brand, INKED by Dani, which is a brand of temporary tattoos based on my hand-drawn fine art designs.
The idea for the brand came one night after a themed party at college. My friends, knowing how much I loved drawing, asked me to cover them in hand-drawn doodles using eyeliner. The feedback from that night was overwhelming, everyone my friends saw that night was obsessed with the designs. In that moment, a lightbulb went off in my head... I could do some completely unique here and create chic temporary tattoos with an art-driven aesthetic, unlike anything else on the market. Other temporary tattoo brands were targeted to kids or lacked a sleek and millennial-driven look. It was a perfect pivot; I could utilize my fine arts training and tattoos as a new art medium to create a completely innovative brand.
Using the money I made from selling my artwork throughout high school and college, I funded the launch of INKED by Dani. I had always loved the look of dainty tattoos, but knew I could never commit to the real thing, and I knew my parents would kill me if I got a tattoo (I also knew that so many girls must have that same conflict). Starting INKED by Dani was a no-brainer.
I started off with a collection of about only 10 designs and sold them at sorority houses around USC. Our unique concept for on-trend and fashion-forward tattoos was spreading through word of mouth, and we quickly started growing an Instagram following. I was hustling all day from my room, cold calling retailers, sending blind samples and tons of emails, and trying to open up as many opportunities as I could.
Now, we're sold at over 10,000 retail locations (retailers include Target, Walmart, Urban Outfitters, Forever 21 and Hot Topic), and we've transformed temporary tattoos into a whole new form of wearable art.
My 4 best tips for starting your own business are:
- Just go with your gut! You'll never know what works until you try it. Go day by day and do everything in your power to work toward your goals. Be bold, but be sure to be thoughtful in your actions.
- Research your competitors and other successful brands in your category to determine how you can make your product stand out. Figure out where there is a need or hole in the market that your new offering or approach can fill.
- Don't spread yourself too thin. Delegate where possible, and stay focused each day on doing the best and most you can. Don't get too caught up in your end goal or the big picture to a point where it overwhelms or freezes you. You're already making a bold move to start something new, so try to prioritize what's important! I started off in the beginning hand packing every single tattoo pack that we sold and shipped. If I wanted to scale to align with the level of demand we were receiving, I needed to make the pivot to mass produce and relinquish the control of doing every step myself. I am a total perfectionist, so that was definitely hard! From that point on, overseeing production has been a huge part of my daily schedule, but by doing so I've been able to free up more time to focus on design, merchandising, and sales, allowing me to really focus on growing the business.
- Prioritize great product packaging and branding. It's so important to invest time in customer experience- how customers view and interact with your product. The packaging is just as important as the actual product inside! When we were starting off, we had high demand, and I definitely jumped the gun a bit on packaging so we could deliver product to the retailers when they wanted it. Since then, we've completely revamped the packaging into something upscale and unique that reflects what the brand is all about. Our product packaging is always called out as being one of our retailers' and customers' favorite part of our product!